BBM Course

BBM full form is Bachelor of Business Management. It is a three-year undergraduate course related to the field of Management and Commerce which can be pursued after Class 12th. BBM course focuses on the study of subjects related to the management of businesses and organizations and teaches students the skills necessary to take leadership roles in the business world. BBM course helps candidates learn about entrepreneurship, financial risk analysis, trading, and commerce. It sharpens the analytical and critical thinking skills of a student by training them in the practical as well as theoretical aspects of business and business management.

Some of the central BBM subjects taught during the course include Management Principles and Practices, Introduction to Communication, Macroeconomics, Microeconomics, Accounting for Managers, Business Statistics, Human Resource Management, Cost Accounting, Corporate Accounting, and Business Mathematics. The BBM admission process is based on merit and entrance exams such as SET, IPU CET, NPAT, CUET UG, etc. The average BBM course fee ranges between INR 50,000 and INR 1,00,000 per year.

After acquiring the degree, students become eligible for employment in the most reputable business companies and earn a BBM salary of about INR 3 LPA to INR 7 LPA. They can find job profiles including Operations Manager, Finance Analyst, Business Development Manager, HR Manager, etc. Companies like Google, Goldman Sachs, Infosys, TCS, Accenture, etc. offer exciting BBM jobs to graduates with competitive salaries. Find out more about BBM, its syllabus, subjects, top colleges, fees, job prospects, salary, and more below. 

• SET 2024 application form is available between December 13 and April 12. Eligible candidates can visit the official website to complete the registration before the deadline.
• NMIMS NPAT application form 2024 was released on December 6 and the last date is May 20, 2024. The exam will be conducted online as a computer-based examination at test centres from January 1 to May 25, 2024.
• AIMA UGAT 2024 application form is available on the official website till April 30, 2024. The exam will be conducted on May 4 by the All India Management Association (AIMA).
• CUET UG 2024 exam is to be conducted from May 15 to 31, 2024. Candidates preparing for the exam can download the complete CUET syllabus 2024 PDF released by the National Testing Agency (NTA).

The most significant highlights of the BBM course have been mentioned below.

BBM full form is Bachelor of Business Management. It is an undergraduate-level degree program that is designed to impart the basic principles and skills of business management to students. The course curriculum of BBM is structured to provide a solid foundation in various aspects of business administration, including accounting, finance, marketing, human resources, operations, and information systems. The program is typically divided into six semesters, with each semester lasting for about six months. During the three-year duration of the course, students are exposed to a wide range of theoretical and practical concepts related to business management, which enables them to develop a comprehensive understanding of the field. Upon completion of the BBM program, graduates can pursue various career paths in the business world, such as management, entrepreneurship, consulting, banking, and more.

Pursuing a BBM course can equip individuals with the necessary knowledge, skills, and experience to succeed in the dynamic and competitive field of business. Find out why enrolling in a BBM course can be advantageous for individuals who are interested in a career in the field of business.

• A BBM course increases one’s employability. Many employers look for skills such as managing employees, effectively communicating, and creating a strong teamwork mentality within one’s team when hiring someone for a management position.
• Candidates get the opportunity to network with a variety of people with similar interests. Students can meet recruiters, professors, and other students who have similar work values and enthusiasm for the business. This offers the potential to find a mentor and discuss work opportunities after BBM course.
• A BBM course helps students think about innovative marketing strategies that help businesses grow rapidly.
• BBM acts as a stepping stone for an MBA because in this course students know the fundamentals well and are better prepared. Also, the MBA is where one has to choose the specialization, so with a BBM, his career path is much clearer to him.
• A high salary, coupled with excellent benefits, is one of the main goals of most professionals which is made possible by the BBM degree. This degree makes one eligible for the best managerial and administrative professions where the salary and benefits are the best. BBM helps to get promotions much quicker, and when one switches companies, he can get a sizable pay increase as well.
• The average starting salary for BBM graduates ranges from INR 3.5 – 6 LPA.  Some of the top companies like Goldman Sachs, Deloitte, Accenture, Google, Infosys, Cognizant, and CitiGroup provide lucrative opportunities for BBM graduates.

Individuals who want to become entrepreneurs and run their businesses should choose BBM course to hone their entrepreneurial abilities and prepare them to test-launch any potential business ventures.  A BBM course is recommended for candidates who are interested in learning more about a variety of fields, such as human resource management, entrepreneurship, finance, and service operations. 

Candidates who want to improve their reputation as professionals in management need to sign up for the BBM course. Graduates who want to launch their own companies may have a higher chance of obtaining financial backing since they look more informed to potential investors. When someone has one of the following goals, they must enrol in the three-year BBM programme:

• To effectively manage and operate an organization, they wish to learn about arranging, planning, and assessing business activities.
• Students are encouraged to apply academic theory to actual business situations to jump-start their careers after graduation. They want to be introduced to the business world by gaining industry insights, such as market trends and industry reports, which can be invaluable.
• To respond to challenges and contemporary developments in business and society, they want to develop key management skills like critical and strategic thinking, communication, problem-solving, etc. They also want to be able to make well-informed managerial decisions that take ethical, economic, and social implications into account.
• They are aspiring for a significant salary increase.
• They wish to increase their networking in the professional world.

The online BBM course is designed specifically for students who are juggling their professional and personal lives and find it challenging to attend regular courses. BB online course offers an extensive range of subjects that cover fundamental concepts, important practices and vital subjects. The course is aimed at providing students with a thorough understanding of diverse fields of business management that are essential for success in today's competitive marketplace. The curriculum of online BBM is crafted to equip students with the necessary skills and knowledge that will help them excel in their careers.

The BBM course in online mode is delivered through user-friendly and interactive online platforms that allow students to access course materials, attend virtual classes, interact with instructors and peers, and complete assignments and assessments at their own pace. Online BBM course is the perfect solution for students who want to pursue a career in business management but are unable to commit to a full-time course due to work or other personal commitments. It offers a flexible and convenient learning experience that is tailor-made to meet the needs of busy students.

When opting for management courses after 12th, students often get confused between BBM, BBA, BBS, and other available courses. To help them make the right choice, we have provided a comparison of these three most popular courses in the table below.

Also Read: BBM vs B.Com

Different types and modes of BBM courses are available that are directed to specific sections of students or working professionals:

The applicants to the BBM program are selected based on their past academic performance in 10th and 12th; IPU CET, NPAT, SET, AIMA UGAT score; written test; essay writing; group discussion; extempore, and personal interview. Appropriate weightage is given to the work experience of the applicants. The eligibility criteria for the BBM course are as follows:

Required Skill Set for BBM Course

• Thorough Understanding of Domestic and Global Economy
• An Ambitious Approach to Different Situations
• Excellent Communication and Networking Skills
• Leadership Skills
• Teamwork & Team Management
• Analytical Thinking & Problem-Solving Skills

Many BBM colleges in India offer admission based on entrance exam scores. However, some also offer direct admission based on a candidate's academic background. Here are some of the top BBM entrance exams one can appear for to get admission into top colleges.

NMIMS NPAT

The full form of NPAT is the National Test for Programs After 12th. The NMIMS NPAT exam is conducted at the university level. SVKM’s Narsee Monjee Institute of Management Studies (NMIMS) is the conducting body for the NPAT exam. NPAT is conducted to get admission in various UG and integrated PG courses in Mumbai by constituent schools in Shirpur and Bengaluru Campuses.

SET

The full form of SET is the Symbiosis Entrance Test. Symbiosis International (Deemed University) is the conducting body for the exam. The SET exam is a gateway for admissions to undergraduate courses such as Management, Law, Engineering, Economics, Mass Communication, Computer Studies, and Liberal Arts. The weightage for the written exam is 50% and for GD/PI/WAT is 50%. 

CUET UG

The Common University Entrance Test, earlier known as the Central Universities Common Entrance Test is an all-India test being organized by the National Testing Agency for admission to various undergraduate programmes in Central Universities of India. The candidates must have cleared Class 10+2 or equivalent or 10+3 diploma approved by the State Board of Technical Education to become eligible for the CUET exam. 

AIMA UGAT

Under Graduate Aptitude Test (UGAT) is a standardized test being administered by AIMA annually to screen candidates for various undergraduate programs such as Integrated MBA (IMBA), BBM, BBA, BCA, BHM, B.Com, etc. To take the AIMA UGAT exam, one must have a 10+2 in any subject from a recognized board. Through this examination, students are judged based on their knowledge of the English language, logical reasoning, analytical skills, and general knowledge.

Also Read: Top BBA Entrance Exams in India 2024

Some of the most sought-after specializations in BBM programs are mentioned below. These specializations aim to equip students with the knowledge and skills required to excel in various business domains. Pursuing a specialization in any of these areas can help students develop a focused career path and enhance their employability quotient.

BBM in Marketing Management

It deals with the study of market research and analysis, product designs, pricing, promotion, selling and distribution, and other similar marketing concepts. This course usually covers main subjects such as Business Finance, Business Communication, Human Resource Management, International Business, Marketing Management, and Services Management. 

BBM in International Business

BBM in International Business addresses all companies' needs by incorporating the pillars of finance, marketing management, supply chains, human resources management, and operations. The course encompasses subjects such as Indian Business Environment, Communication Skills & Personality, Micro and Macro Economic Analysis, Business Accounting, etc. 

BBM in Entrepreneurship

It provides an in-depth understanding of enterprise creation, enterprise growth, and management, encouraging participants' thinking, ambitions, and applied learning experiences. The average annual salary stands at INR 5.8 LPA.

BBM in Strategic Management

It deals with the ongoing planning, monitoring, analysis, and assessment of all necessities an organization needs to meet its goals and objectives, and overall direction by developing plans and policies designed to achieve objectives and then allocating resources to implement the plans.

BBM in Human Resource Management

It is designed to provide eligibility, suitability, and competent HR professionals with sufficient knowledge of business to all industrial sectors. This course includes subjects like Strategic Management, Managerial Economics, Employee Legislation, Performance Management, etc. The average annual salary ranges from INR 2-15 LPA. 

BBM Finance

It is a three-year undergraduate program specializing in financial management. The curriculum is divided into six semesters. Making predictions in Insurance and Investment is the key area of the program. The program aims to develop financial understanding among students and equip them with the necessary skills to tackle financial problems. 

BBM Human Resource Management

BBM in Human Resource Management combines the study of management techniques in a general BBA program, with specialized and expertise training in Human Resources or Personnel Management. Job profiles after BBA Human Resource Management include HR Executive, Personnel Manager, HR Manager, Admin Executive, Public Relations (PR) Manager, and many more.

BBM Supply Chain Management

The course is about management education focusing on the shipping sector; general management as well as freight/ supply-related business administration; and shipping-related concepts such as Buying, Inventory Control, Supplier Development, Customer Services, and Logistics and Distribution.

Admission to the top colleges offering BBM is conducted on the basis of a candidate’s performance in the entrance exams and the GD/PI rounds. However, a number of colleges also offer direct admission into BBM courses on the basis of merit. Check the admission process for BBM mentioned below.

Admission Through Entrance Exams

To apply for the BBM program, interested candidates are required to appear for entrance tests which serve as the primary screening process. The results of the test are used to determine the eligibility of the candidates for the next selection rounds. After the results are declared, the institutes offering the program will release their respective cut-off scores, which is the minimum score required to qualify for the next rounds of selection - Group Discussion (GD), Personal Interview (PI), and Written Ability Test (WAT).

Candidates who secure the cut-off scores are then invited to participate in the selection rounds. The GD round assesses candidates on their communication skills, leadership qualities, and their ability to work in a team. The PI round aims to evaluate the candidate's personality, confidence, and overall suitability for the program. The WAT round tests the candidate's written communication skills, including their ability to express their thoughts clearly and concisely. Only candidates who successfully clear all the selection rounds and are deemed suitable for the program are offered admission.

Direct Admission

Apart from the typical admission process mentioned above, some BBM colleges also provide direct admission to aspirants. Direct admissions are provided based on merit, academic prowess, or personal interview performance, depending on the admission requirements of the institute. Direct BBM admission is a good option for candidates who don't want to prepare for entrance exams.

Many BBM colleges in India offer direct admission without requiring candidates to appear for entrance exams. If you want to get direct admission to BBM courses without entrance exams, you will need to follow these steps:

• Completion of your 10+2 or an equivalent examination from a recognized board is a mandatory requirement. The minimum percentage required in the 10+2 examination may vary from college to college or university to university. However, most institutions have a minimum requirement of 50%. 
• You must complete the application forms of the colleges or universities you are interested in. These forms can usually be found online on the respective institution's website. 
• If your application is selected, you may be called for a personal interview. Upon completion of the interview, you will be required to pay the admission fee to secure your seat in the BBM program.

The average BBM course fees depend mainly on the specialization that you select under it. The BBM course fees for some of the most renowned colleges in India have been tabulated below:

The following is a list of the specializations and the respective average fees for the same:

Check out the BBM course syllabus and subjects for every year listed below:

BBM Syllabus for First Year

BBM Syllabus for Second Year

BBM Syllabus for Third Year

Check the table below for the top private BBM colleges in India.

Check the table below for the top government BBM colleges in India.

Check the list of the top BBM colleges offering direct admission in India.

Bachelor of Business Management (BBM) is a dynamic course that opens up a lot of career opportunities for a student. Through the course, students can not only look for jobs at entry-level management posts in business firms but also use the skills learned during the course in their own businesses or as a startup. BBM also helps a student gain a good set of basic skills required to take up postgraduate management courses such as an MBA.

Top Job Profiles and BBM Salary in India

The different BBM career options and average salary that are available have been listed below:

Top BBM Recruiters in India

BM graduates can find several great career opportunities in various public and private organizations, some of which are mentioned below.

BBM Scope in India

The scope of BBM is quite bright in India as well as abroad. Considering the growth in the number of startups, there is a huge need for qualified professionals in the market who can deal with various aspects of an organization. BBM graduates can find good career opportunities in various new as well as established companies and kickstart their careers. They can also opt for further studies after a BBM and take their career to the next level.

BBM graduates are recruited into professional services such as chartered accountancy, business consultancy, law, tax, and finance (banking, city markets, insurance). Candidates can also opt for Human Resources and Recruitment Jobs. Some of the areas where BBM graduates can find employment are mentioned below.

A Bachelor of Business Management course is an ideal choice for aspiring managers to begin their careers as it lays the foundation for students to build a career in the field of business management. However, many aspirants tend to continue their academic journey even after completing their BBM course. Some of the best courses after BBM are mentioned below:

Master of Business Administration (MBA)

The most sought-after course to pursue after completion of a BBM course, an MBA course is the ideal postgraduate management course that aspirants can pursue to become excellent hires for top-tier management jobs.

Post Graduate Diploma in Management (PGDM)

A PGDM program is a great choice for BBM graduates because it is somewhat similar to an MBA program with a few differences. Some candidates favour a PGDM program over an MBA because it has an updated course structure and curriculum. A PGDM graduate's career prospects are comparable to those of an MBA graduate, though.

Master of Commerce (M.Com)

A common choice for BBM graduates, an M.Com course is the best pathway for aspirants if they wish to become teachers/professors or even researchers in the field of business and commerce. An M.Com can also benefit students who are planning to pursue a Ph.D. after completing their Master’s degree.

Master of Management Studies (MMS)

The Master of Management Studies (MMS) is a fantastic choice for students looking for courses to take after their BBM. This program is career-oriented and focuses on enhancing management skills. Students are given a lot of focus in this course on developing their business management, human resource management, and marketing management skills.

Professional Courses

BBM graduates can choose to upgrade their skills by enrolling in professional programs like Chartered Accountancy (CA) or Chartered Financial Analyst (CFA), both of which offer highly lucrative career options. Additionally, due to their extensive field of knowledge, management students are always given preference after completing such courses.

Certificate Courses

There are several certification courses available to students in management or other related fields if candidates do not wish to devote a significant portion of their time to another full-time course. These include PG Certificate Programmes in Web Analytics/Search Engine Optimisation, PG Diploma Programmes in Digital Marketing, etc.