BBM Course

BBM full form Bachelor of Business Management, is a 3-year undergraduate course related to the field of management and commerce. It is one of the most recommended undergraduate courses in management that is pursued after Class 12th.  BBM course focuses on the study of subjects related to the management of businesses and organizations and also on the development of entrepreneurial skills of a candidate. Top BBM colleges in India include IIM Indore, IIM Rohtak, NMIMS Mumbai, IIM Ranchi, TAPMI Bengaluru, and many more.

BBM course helps candidates learn about entrepreneurship, financial risk analysis, trading, and commerce. Students can apply for admission to colleges/universities directly or online. The admission process for BBM course is strictly based on 10+2 results. Entrance exams such as SET, IPU CET, NPAT, and others may also be used for BBM admission. The average BBM Course fee ranges between INR 50,000 and INR 1,00,000. 

BBM course sharpens the analytical and critical thinking skills of a student by training them in the practical as well as theoretical aspects of business and business management. Students become eligible for employment in the most reputable business companies and earn about INR 3 LPA to INR 7 LPA after acquiring this BBM degree.

The most significant highlights of the BBM course have been tabulated below:

Pursuing a BBM course is extremely beneficial for the following reasons:

• A BBM degree increases one’s employability. Many employers look for skills such as how to manage employees, how to effectively communicate and how to create a strong teamwork mentality within one’s team when hiring someone for a management position.

• Candidates get the opportunity to network with a variety of people with similar interests. Students can meet recruiters, professors and other students who have similar work values and enthusiasm for the business. This offers the potential to find a mentor and discuss work opportunities after graduation.

• A BBM course helps students think about marketing strategies that are innovative and help businesses to grow rapidly.

• BBM acts as a stepping stone for an MBA because in this course students know the fundamentals well and are better prepared. Also, the MBA is where one has to choose your specialisation, so with a BBM, his career path is much clearer to him.

• A high salary, coupled with excellent benefits, is one of the main goals of most professionals which is made possible by the BBM degree. This degree makes one eligible for the best managerial and administrative professions where the salary and benefits are the best. BBM helps to get promotions much quicker, and when one switches companies, he can get a sizable increase in pay as well. The average starting salary for BBM graduates ranges from INR 3.5 – 6 LPA.  Some of the top companies like Goldman Sachs, Deloitte, Accenture, Google, Infosys, Cognizant, and CitiGroup provide lucrative opportunities for the graduates of the BBM course.

The specialisation options available to aspirants of the BBM course are:

• Ethics

• Finance

• Marketing

• Economics

• Business Law

• Entrepreneurship

• Environment Studies

• Project Management

• International Business

• Strategic Management

• Organizational Behavior

• Operations Management

• Supply Chain Management

• Human Resource Management

• Management Information Systems

• Computer Application for Business

• Management Training & Development

The most popular BBM specialisations have been mentioned below:

BBM in Marketing Management: It deals with the study of market research and analysis, product designs, pricing, promotion, selling and distribution, and other similar marketing concepts. This course usually covers main subjects such as Business Finance, Business Communication, Human Resource Management, International Business, Marketing Management, and Services Management. 

BBM in International Business: It addresses all companies' needs by incorporating the pillars of finance, marketing management, supply chains, human resources management, and operations. The course encompasses subjects such as Indian Business Environment, Communication Skills & Personality, Micro and Macro Economic Analysis, Business Accounting, etc. 

BBM in Entrepreneurship: It provides in-depth understanding about enterprise creation, enterprise growth and management, encouraging participants' thinking, ambitions and applied learning experiences. The average annual salary stands at INR 5.8 LPA.

BBM in Strategic Management: It deals with the ongoing planning, monitoring, analysis and assessment of all necessities an organization needs to meet its goals and objectives, and overall direction by developing plans and policies designed to achieve objectives and then allocating resources to implement the plans.

BBM in Human Resource Management: It is designed to provide eligibility, suitability, and competent HR professionals with sufficient knowledge of business to all industrial sectors. This course includes subjects like Strategic Management, Managerial Economics, Employee Legislation, Performance Management, etc. The average annual salary ranges from INR 2-15 LPA. 

BBM Finance: It is a three-year undergraduate program specialising in financial management. The curriculum is divided into six semesters. Making predictions in Insurance and Investment is the key area of the program. The program aims to develop financial understanding among students and equip them with the necessary skills to tackle financial problems. 

BBM Human Resource Management: It combines the study of management techniques in a general BBA program, with specialised and expertise training in Human Resources or Personnel Management. Job profiles after BBA Human Resource Management include HR Executive, Personnel Manager, HR Manager, Admin Executive, Public Relations (PR) Manager, and many more.

BBM Supply Chain Management: The course is about management education focusing on the shipping sector; general management as well as freight/ supply-related business administration; shipping-related concepts such as Buying, Inventory Control, Supplier Development, Customer Services, and Logistics and Distribution.

The eligibility criteria for the BBM course are as follows:

• Education Qualification: Passing Class 12th examination from any stream (Science, Arts, or Commerce) from a recognised board.

• Minimum Marks: Candidates must have at least scored a minimum aggregate of 50% marks in 12th. However, some elite institutions set the minimum qualifying marks to 60%.

• Age Limit: Candidates must be aged between 17 to 22 years for the general category. For reserved categories, the age limit ranges from 17 to 24 years.

• The applicants to the PGDM program are selected based on their past academic performance in 10th and 12th; IPU CET, NPAT, SET, AIMA UGAT score; written test; essay writing; group discussion; extempore, and personal interview. 

• Appropriate weightage is given to the work experience of the applicants.

Different types and modes of BBM courses are available that are directed to specific sections of students or working professionals:

The difference between BBA, BBM & BBS have been  tabulated below:

Admission to the top colleges offering BBM is conducted on the basis of a candidate’s performance in the entrance exams and the GD/PI rounds that have been mentioned below:

• Entrance examination: To seek admission to the BBM program, applicants must complete a standard admission test administered by numerous institutions and universities. Once the results are out, institutes will release their cut-off. Candidates securing the cut-off scores become eligible for Group Discussion/Personal Interview/Written Ability Test. 

• Personal Interview: An interview round is organized for the students who qualify for the admission test.

• Counselling: Candidates qualifying for the PI round will be called for the counselling process for admission. It is the final step. 

• Excluding the entrance-based admission, only the marks in the 10+2 examination or equivalent are considered for granting Admission.

Cut-off scores for entrance exams such as SET, IPU CET, NPAT, CUET, AIMA UGAT, etc, govern the admission process for BBM courses.

NMIMS NPAT: The full form of NPAT is the National Test for Programs After 12th. The exam is conducted at the university level. SVKM’s Narsee Monjee Institute of Management Studies (NMIMS) is the conducting body for the NPAT exam. NPAT is conducted to get admission in various UG and integrated PG courses in Mumbai by constituent schools in Shirpur and Bengaluru Campuses.

SET: The full form is Symbiosis Entrance Test. Symbiosis International (Deemed University) is the conducting body for the exam. The SET exam is a gateway for admissions to undergraduate courses such as Management, Law, Engineering, Economics, Mass Communication, Computer Studies, and Liberal Arts. The weightage for the written exam is 50% and for GD/PI/WAT is 50%. 

IPU CET: The exam name is Indraprastha University Common Entrance Test. It is a university-level exam held for admission to UG & PG programs in the field of Engineering, Medical, Dental, Law, and Management. An individual must have a graduation degree with a minimum 55% aggregate to become eligible for the exam. 

CUET: The Common University Entrance Test, earlier known as the Central Universities Common Entrance Test is an all-India test being organized by the National Testing Agency for admission to various Undergraduate, Integrated, Postgraduate, Diploma, Certification courses, and Research Programmes in 45 Central Universities of India. The candidates must have cleared Class 10+2 or equivalent or 10+3 diploma approved by the State Board of Technical Education to become eligible for the exam. 

AIMA UGAT: Under Graduate Aptitude Test (UGAT) is a standardized test being administered by AIMA annually to screen the candidates for various undergraduate programs such as Integrated MBA (IMBA), BBM, BBA, BCA, BHM, B.Com, etc. To take the AIMA UGAT examination, one must have 10+2 in any subject from a recognized board. Through this examination, students are judged on the basis of their knowledge of the English language, logical reasoning, analytical skills, and general knowledge.

DU JAT: 

• Selection process: Written Exam - 65%

                                               XII Result - 35%

• Eligibility: 

• 10+2 Appeared/Cleared
• 60% in four papers including English and 3 other subjects from Accountancy, Agriculture, Biology, Biotechnology, Business Studies, Chemistry, Commerce, etc.

• Test duration: 120 minutes
• Sections: Quantitative Ability; Reasoning and Analytical Ability; General English; Business and General Awareness

India is the abode of hundreds of Management colleges that provide BBM. Primarily, big cities like Mumbai, Delhi, Bangalore, Hyderabad and Kolkata have the greatest BBM colleges as mentioned below:

Gaya College, Bihar

SunRise University, Alwar

Satavahana University, Telangana

St Ann's College for Women, Hyderabad

Scott Christian College, [SCC] Kanyakumari

Maharaja College of Management, [MCM] Udaipur

Indira College of Commerce and Science, [ICCS] Pune

Sree Saraswathi Thyagaraja College, [SSTC] Coimbatore

Modern College of Arts Science and Commerce, [MCASC] Pune

The Oxford College of Business Management, [TOCBM] Bangalore

Bhusawal Arts Science and PO Nahata Commerce College, Jalgaon

Dwaraka Doss Govardhan Doss Vaishnav College, [DDGDVC] Chennai

An international BBM degree is a sought after credential by many individuals for the following reasons:

• The average annual compensation for individuals graduating  from distinguished foreign institutions is significantly higher than those graduating from Indian universities. 

• Individuals graduating from reputed foreign universities become eligible for being recruited at senior management positions in universally acclaimed companies. Students completing BBM abroad become eligible for job profiles like Food Service Managers, Construction Managers, Human Resource Managers, Administrative Service Managers, etc.

• An individual pursuing BBM abroad can avail of ample networking opportunities. 

• Students get an opportunity to learn from industry experts abroad. Their teaching team and guest lecturers have a wealth of knowledge to keep the students engaged and learning.

• Pursuing an international BBM course helps to impress the recruiters by proving the candidate’s ability to take on challenges and handle change. Hence, it increases one’s employability.

In order to get selected for pursuing a BBM in the best colleges abroad, it is mandatory for the candidates to qualify for GMAT and some language proficiency tests like IELTS and TOEFL. The most eminent institutes abroad offering BBM courses include:

Different states have set different eligibility standards for admission to BBM courses that have been mentioned below:

BBM Admissions in Maharashtra

NMIMS Mumbai is responsible for conducting the NPAT exam for admission in various UG and integrated PG courses at Mumbai. Symbiosis University offers admission to BBM through an admission test known as Symbiosis Entrance Test (SET). When a candidate qualifies for the entrance exam, he/she is then called for appearing in a counseling round. Other BBM Entrance Exams in Maharashtra include DY Patil University Common Entrance Test (DYPCET), AIMA UGAT, and Bharati Vidyapeeth Undergraduate Management Aptitude Test (BUMAT). Other top universities offering admission to BBM in Maharashtra are IMED Pune, DYPUSM Mumbai, MIT College of Management Pune, etc. 

BBM Admissions in Uttar Pradesh

Admission to BBM under Delhi University is based on the entrance test score, and DU mostly conducts DU JAT for this purpose. The weightage for Written Exam is 65% while for XII Result is 35%. It is mandatory for the candidates to score a minimum of 60% or more aggregate in the qualifying examination in these four subjects: English, Mathematics and two other main subjects. Admission is also based on merit for that student’s performance in the previous qualifying exam. Guru Gobind Singh Indraprastha University is known for conducting admission for various courses like BBM through the IPU CET entrance exam. 

BBM Admissions in Karnataka 

Candidates must have passed a 10+2 or equivalent examination from a recognized school/board with a minimum aggregate of 50% and English as one of the mandatory subjects. Students are required to clear the common entrance exam recognised by the particular college with a decent score as prescribed by the college. Top institutes offering BBM courses in Karnataka include Alliance University Bangalore, IFIM Business School Bangalore, Oxford School of Business Management Bangalore, etc. 

BBM Admissions in Gujarat

The most popular entrance examination for studying BBM in Gujarat is UGAT. Candidates must score well in UGAT to land in colleges like AURO University, Surat and United World School of Business (UWSB) - Ahmedabad Campus and Karnavati University. Rest of the colleges accept KUAT, FDDI AIST, etc. Candidates are also shortlisted on the basis of their performance in the qualifying exam i.e. Class 12th (a minimum of 50% aggregate). Then they may have to go through a selection process, as defined by the college, which may include personal interviews and/or Counselling. The final selection for BBM is done on the basis of the overall performance of a candidate.

BBM Admissions in Telangana

The most popular entrance examination for studying the BBM course in Hyderabad is FDDI AIST. Scoring good marks in FDDI AIST will help you land in BBM colleges like FDDI, Hyderabad. Rest of the colleges accept WLCI Aptitude Test, NMIMS - NPAT, SET, UGAT and ATMA-UG, etc. for admission to their colleges. 

The average fees for the Bachelor of Business Management (BBM) Course depend mainly on the specialization that you select under it. The following is a list of the specializations and the respective average fees for the same:

The most renowned colleges in India offering BBA along with their course fees have been tabulated below:

The subjects offered in various specialisations under the purview of BBM are listed below: 

BBM candidates must be equipped with several important skills to excel in the degree programme and gain the credibility to become excellent managers. 

• The ability to read the country’s economy: When the students will get designated as managers, they will have to decide when to launch a product or whether to launch it at all and their judgement of the economic state will be important, because it will govern the revenue of the company.

• Having an entrepreneurial approach to every idea: It is crucial for the students to acquire the skill-set that can make them successful entrepreneurs. The way one perceives things, evaluates an idea, and grit to work hard are some of the things that are valued very highly in the managerial world.

• Leadership: Professionals designated as managers must be equipped with strong leadership skills. Individuals with great leadership skills empower teams to achieve their full potential, make decisions, and strategize well to help organisations thrive. 

• Teamwork: It is imperative for a BBM candidate to possess teamwork skills to excel as a manager because the corporate sector requires individuals to work as a team. Collaborative problem-solving leads to better outcomes. 

• Critical thinking while solving a problem: Students must possess the ability to critically analyse a situation and make effective judgements. 

The curriculum of the BBM program has a variety of business-related subjects. The BBM curriculum includes Business Ethics, Operations Research, Supply Chain Management, Strategic Management, Finance Market, Organisational Behaviour, Elements of HRM, Business Statistics, Macroeconomics, IT, and many others. These topics provide a foundation for students that will be useful during internships and capacity building and offer first-rate communication training, both verbally and nonverbally. Cost Accounting also forms an integral part of the syllabus. The primary goal of this particular topic is to provide a grasp of fundamental cost understanding and cost elements. 
 

First Year

Second Year

Third Year

BBM graduates are recruited into professional services such as chartered accountancy, business consultancy, law and tax and finance (banking, city markets, insurance). Candidates can also opt for Human Resources and Recruitment Jobs. Some of the areas that recruit BBM graduates are as follows:

• Sales

• Banking

• Finance

• Advertising

• Manufacturing

• Digital Marketing

• Retail Hospitality

• Export Companies

• Information Technology (IT)

BBM Top Recruiters

Top Recruiters for BBM graduates can be segregated into: Public Sector and Private Sector.

Public Sector Top Recruiters for BBM Graduates

Candidates must qualify for any of the entrance exams like DU JAT, NPAT, SET, and IPU CET. After that, an interview round will be conducted by these government departments:

• DRDO

• ISRO

• ONGC

• BHEL

• GAIL

• SAIL

Private Sector Top Recruiters for BBM Graduates

• HCL

• Accenture

• Deloitte

• TCS

• Genpact

• ICICI Bank

• HDFC Bank

• Kotak Mahindra Bank

The average BBM salary for graduates is around INR 5-10 LPA. The following table demonstrates the job profiles after BBM along with the salaries available: 

Salary Package Offered by Top Recruiters in India for BBM

Bachelor of Business Management (BBM) is a dynamic course that opens up a lot of career opportunities for a student. Through the course, students can not only look for jobs at entry-level management posts in business firms but also use the skills learned during the course in their own businesses or as a startup. BBM also helps a student gain a good set of basic skills required to take up postgraduate management courses such as an MBA.

The different BBM Career Options that are available have been listed below: