Bachelor of Mass Media (BMM) - Course Overview

Duration: 3.0 yrs | Mode: Regular| Avg. Fees: 70,000 / Year

92 courses | 77 colleges

About Bachelor of Mass Media (BMM)

Bachelor of Mass Media (B.M.M) is a three-year degree programme that covers subjects related to communication and different mediums used for communications such as newspapers, films, radio, television, magazines, and others.

B.M.M. is a three-year programme divided into 6 semesters. Students also undergo on the job training in the 2nd year of the course. Few institutes also offer the course in part-time mode. 

Bachelor of Mass Media (BMM) Syllabus

First Year:

Effective Communication Skills 1

Fundamental of Mass Communication

Introduction to Sociology

Effective Communication Skills 2

Economics

Introduction to Literature

Fundamentals of Mass Media

20th Century World History

Introduction to Psychology

Political Concepts & Indian Political Systems

Principles of Management

Introduction to Computers

 

Second Year:

Introduction to Advertising & Public Relations

Mass Media Research

Copy-writing

Introduction to Journalism

Understanding Camera & Its basics

Organizational Behavior

Introduction to Media Studies

Radio & Television

Media Planning & Buying

Introduction to Creative Writing

Advanced Computers

Editing, Brand Building, Reporting,

Consumer Behavior

Advertising Specialization

Advertising Design

 

Third Year:

Indian Regional Journalism

Specialization in Building & Brand Reporting

Niche & Magazine Journalism 1

Editing

The Principle of Direct Marketing

Niche Journalism 2

Contemporary Issues

Broadcast Journalism

Press Laws & Ethics

Agency Management

News Media Management

Global Media

Career Options and Job Prospects

There are various job opportunities available for students who undertake B.M.M. in their graduation. B.M.M. graduates are offered job roles in Publishing Houses, Media Houses, Advertising and PR Firms among others. Here’s a list of popular profiles offered to B.M.M. graduates:

  • Editor
  • Journalist
  • Columnist
  • News Reporter
  • News Analyst
  • Photojournalist
  • Correspondent
  • Proofreader
  • Freelance Writer