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Digital Marketing Jobs Overview
Digital Marketing jobs have boomed in the last few years because of the skyrocketing demand for digital marketers in almost every economic sector. This has led to many individuals pursuing digital marketing courses after or even during their degree courses. Jobs like Social Media Marketing, SEO Management, Content Marketing, and others are some of the most sought-after roles these days. With the digitalization of the business world and the boom in the E-commerce industry, it is safe to say digital marketing is one of the most lucrative career paths for both freshers and experienced professionals.
Jobs after digital marketing are abundantfor a person who hails from this field. Since digital marketing is such a diverse field, students have several alternatives to choose from when deciding on career options after digital marketing courses. Digital Marketing has become an integral part of industries like Entertainment, Food, Hospitality, and even Education. Experts say that the digital marketing industry is expected to grow exponentially in the coming years and the entire sector will likely reach a value of USD 24.1 billion by the year 2028. Therefore, it is safe to say that the demand for skilled digital marketing professionals is only expected to grow in the future. That being said, we have compiled a list of digital marketing jobs and other information regarding job options after digital marketing, and digital marketing salary for various roles that will help aspirants learn more about this particular field.
Table of Contents
Digital Marketing Jobs Highlights
Before we jump into the various aspects of digital marketing jobs, we must take a look at some of the major highlights of a digital marketing career. Aspirants who wish to pursue a career in digital marketing must know everything about this field. Since digital marketing is a vast industry with a range of career paths, it is important to be aware of the roles, responsibilities, and everything around a particular digital marketing job before committing to a particular segment.
For instance, content marketing and brand marketing are both sub-categories of digital marketing. However, the responsibilities involved in these two job roles are quite different. With that being said, check out the major highlights of Digital Marketing jobs mentioned in the table below:
| Particulars | Details |
|---|---|
| Parent Industry | Marketing |
| Types of Courses |
|
| Course Level | Undergraduate and Postgraduate |
| Popular Job Roles |
|
| Average Salary (Annually) | INR 2,00,000 - INR 6,00,000 |
| Top Recruiters |
|
Top Digital Marketing Job Profiles with Details
Digital marketing is a vast field with a range of job roles that individuals can pursue based on their interests and preferences. When looking for jobs after digital marketing, aspirants should always do their due diligence before jumping into a particular field. Since there are so many career options after digital marketing, it is quite common to get confused regarding the field which will lead to the best outcome professionally. Given below are some of the most popular job roles in the field of digital marketing that aspirants can look into when looking for job options after digital marketing.
Digital Marketing Consultant
The primary responsibility of a Digital Marketing Consultant is to find the most efficient means of promoting or marketing businesses' goods or services through the use of various digital technologies. They create individualized digital marketing plans, make suggestions for tweaks to current plans, and look for chances to boost customer engagement. Consultants in digital marketing are also responsible for implementing CRM systems. They hold initial discovery meetings with clients and business partners and provide information on the product's technical underpinnings. Additionally, they collaborate with sales and the consulting division to develop and complete our proposal answers.
Average Salary: INR 5,00,000 LPA
SEO Specialist/Manager
Depending on the type of company, the job descriptions of an SEO specialist may vary, but some of the most crucial components of an SEO specialist's job include auditing current SEO techniques and websites and identifying and implementing optimization techniques. Additionally, they strive to raise website rankings and SEO. Search Engine Optimization has been an important job role in the digital marketing sphere from the beginning. Since the primary objective of all written content is discoverability, SEO serves as the foundation for all written content.
Average Salary: INR 4,00,000 LPA
Web Analyst
Web analysts, also referred to as web analytics specialists or digital analysts, use data analytics to troubleshoot a website's design in an effort to boost page views, enhance the user experience, and increase the number of visitors who become paying customers. A web analyst's main responsibilities include using a variety of tools to extract and analyze data generated by online user activity, sharing insights and offering solutions with verifiable results, comprehending the behavior and expectations of online visitors, and keeping up with the most recent trends in online marketing and design.
Average Salary: INR 5,40,000 LPA
Content Marketing Specialist/Strategist
A content marketing specialist aids in defining business objectives and works with their team to create content, pinpoints target markets using keywords, and launches marketing campaigns. The content marketer also plays an intellectual role; they are in charge of conducting research and spreading knowledge about the target market for the company, its USP, and the tactics used to differentiate its products in the market.
Average Salary: INR 3,00,000 - INR 4,00,000 LPA
Social Media Marketer/Manager
In general, social media managers are responsible for creating and managing social campaigns, creating content, reviewing analytics, and interacting with key stakeholders within a business. Digital marketing includes a significant amount of social media marketing, which is no secret. On social media platforms like Facebook, Twitter, Instagram, LinkedIn, and others, social media managers advertise brands.
To reach the right audience, social media managers create campaign strategies, videos, and graphics as well as analyze audience trends. It's a position that combines writing, design, and project management.
Average Salary: INR 4,50,000 LPA
Top Academic Courses to Purse after Digital Marketing
Digital Marketing, as a course, is a comprehensive experience for most individuals and aspirants can begin pursuing their interest after completing the same. However, with more and more people entering the industry, the requirements of digital marketing job roles have become more sophisticated. Candidates have to meet certain criteria to be eligible for digital marketing admissions.
Aspirants who have both a general understanding of digital marketing and specialized knowledge in a particular field of digital marketing are the ideal candidates for most digital marketing roles. With that being said, here are some of the top academic courses to pursue after digital marketing:
- Fundamentals of Content Marketing
- Digital Media and Marketing
- Social Media Marketing for Small Businesses
- Search Engine Marketing
- Digital Marketing for E-Commerce
Career Opportunities after Digital Marketing
When it comes to career options after digital marketing, aspirants have an ocean of paths and opportunities to choose from, which can be daunting. A career in digital marketing has a lot of room for growth. A student who successfully completes the digital marketing course can go after a lucrative career as a market researcher, SEO expert, PPC specialist, or digital marketing expert, or even launch their own consulting or advisory firm. However, if working for an organization is the primary goal of a digital marketing graduate, here are some of the top industries that have a high demand for digital marketing professionals:
- Fitness and Nutrition Industry
- Food Industry
- Entertainment Industry
- E-Commerce
- Education
Top Companies Hiring Digital Marketing Graduates
It is a well-known fact that presently, companies have been investing in the digital marketing sphere and embracing digital marketing strategies to increase their recognition and reputation among a wide range of people.
Companies have been forced to hire digital marketing specialists due to the rise in internet usage and the necessity of online product and service marketing. Thus, some of the largest organizations have become the top recruiters for digital marketers in this day and age. Some of the top companies that hire digital marketing graduates are mentioned below:
AdGlobal360 | Thrive Internet Marketing Agency |
|---|---|
BBC Webwise | WebFX |
Power Digital Marketing | |
L7 Creative Communications | |
GroupM India (MEC, Mindshare, Mediacom, Maxus) | Markitors |
Interactive Avenues | SmartSites |
iStrat | Ignite Visibility |
Ogilvy Public Relations Worldwide | Big Leap |
Pinstorm | Disruptive Advertising |
Sapient Razorfish | Conklin Media |
FAQs about Digital Marketing Course Jobs
Is Digital Marketing a good career choice?
Yes, digital marketing is a good career choice. In the upcoming years, it is anticipated that the digital marketing industry will grow significantly. Almost all businesses rely on digital marketing techniques to promote their goods and services. Easy access to the internet has increased the demand for digital marketing strategies for improved brand recognition and higher sales. Candidates are strongly influenced by the high range of salary that is available, leading them to select it as a career path.
What are the government jobs after digital marketing available to aspirants?
There are abundant government jobs after digital marketing available to aspirants. Digital marketing has become such a powerful tool in the present era that even the government sector has a high demand for digital marketers. Some of the top digital marketing jobs in the government sector are:
- Marketing Manager
- Marketing Associate
- Digital Marketing Consultant
- Marketing and Communications Director/Associate
- Social Media Marketing Executive
- Content Manager
- Content Marketing Specialist
Is a degree required to find digital marketing jobs?
No, a degree is not required to find digital marketing jobs. Some employers do, however, enquire about it during job interviews, depending on the company and job role. You will stand out from the competition if you have a solid knowledge of the industry and how it operates. You can gain relevant experience in digital marketing by submitting applications to jobs at startups or applying for positions at small businesses. However, if you have a degree, you can succeed in a corporate marketing position.
What are the skills required for jobs after digital marketing?
The skills required for jobs after digital marketing include having the knowledge of SEO, SEM, CRM, content creation, data analysis, communication skills, social media management, and fundamental design abilities. In order to succeed as digital marketers, aspirants should have a solid foundation in all facets of the field. Only when a student chooses to enroll in a more specialized course in digital marketing do they tend to concentrate their learning on a specific area of the subject.
What are the career options after digital marketing for freshers?
There is a wealth of career options after digital marketing for freshers. Aspirants do not need training in all the different branches of digital marketing as new employees, but they must be proficient in at least two or three of them. However, aspirants might need to be familiar with a few of these if they decide to take on the position of manager. Freshers who successfully complete a course in digital marketing can pursue the following career paths:
- SEO Specialist
- Content Marketing Specialist
- Content Writer
- Digital Marketing Executive
- Email Marketing Executive
- Social Media Marketing Executive
- SEM Executive
Are there job options after digital marketing for aspirants with no experience in the field?
Yes, there are job options after digital marketing for aspirants with no experience in the field. In the field of digital marketing, the majority of people start out at the bottom and work their way up to managerial positions. A thorough understanding of the industry and how it operates, along with the fundamental skills needed for a digital marketer, is all that potential candidates need to launch their careers in digital marketing.
Is digital marketing a necessity for multinational companies?
Today, it can be said that digital marketing is a necessity for multinational companies. The best way to strengthen brand identity in any company is through digital marketing. For a number of reasons, digital marketing is superior to traditional marketing strategies. These advantages include broadened target audiences, the flexibility to alter digital marketing plans at any time, the simplicity of reviewing those strategies, and more. These are a few of the reasons why digital marketing is a blessing for companies in this digital age.
What is the average salary of a digital marketing graduate?
As for the average salary of a digital marketing graduate, at entry-level digital marketing positions, new hires can expect to make an average annual salary of INR 4 lakhs. With experience, they can work in a variety of other positions and make salaries of up to INR 25 lakhs.
Which is the most lucrative field in digital marketing?
When it comes to the most lucrative field in digital marketing, there are several branches of digital marketing that are more lucrative than most traditional jobs and industries. However, there are some areas of digital marketing that are more profitable than others. Some of the most lucrative branches of digital marketing are as follows:
- Search Engine Optimization/Search Engine Marketing
- Brand Marketing
- Content Marketing
- E-Commerce Marketing
- Social Media Marketing
Who are some of the top recruiters for digital marketing?
There are several top recruiters for digital marketing graduates. Presently, companies from almost every industry are in need of digital marketing professionals. Since creating a brand identity on the internet is essential for a company’s survival in this day and age, multinational companies and organizations across the globe hire digital marketers to create and promote their online presence. Some of the top recruiters of digital marketing professionals are:
- Ogilvy Public Relations Worldwide
- AdGlobal360
- Conklin Media
- Interactive Avenues
- WebFX
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