Digital Marketing Course Syllabus & Subjects 2024

Digital Marketing syllabus includes subjects like Search Engine Optimization (SEO), Search Engine Marketing (SEM), Digital Design and Communication, Content Marketing, Internet and Web Optimization, Data Analytics, Social Media Marketing, Content Strategy, Email Marketing, and more. Digital Marketing has become a significant and powerful tool for expanding a startup, company, brand, or business in this era. Large investments by businesses in various Digital Marketing tools and methods to increase their audience and customer base are quite commonplace in today’s dynamic and competitive business environment.

Digital Marketing subjects equip students with all the necessary knowledge and skills required to excel as digital marketers. Digital Marketing course teaches various tactics which are now being used by practically all industries, including media and entertainment, finance, content marketing, businesses, etc., to expand online. As the prominence of digital technology rises and the marketing industry relies more on Digital Marketing strategies, the demand for professionals from this sphere will also skyrocket. After completing the course, students can find high-paying Digital Marketing jobs with an average Digital Marketing salary between INR 5 LPA and INR 10 LPA. With that in mind, let’s take a look at the Digital Marketing syllabus and subjects.

Digital Marketing is a vast discipline with numerous subjects covered within its curriculum. The Digital Marketing syllabus for beginners includes the basic subjects while for professionals working in the field, the syllabus gets advanced. Here are the most common Digital Marketing subjects needed in different types of courses.

The goal of the Digital Marketing syllabus for BBA is to guarantee that the students gain a comprehensive knowledge of the field. Students seeking Digital Marketing admission can take a look at the year-wise Digital Marketing subjects in BBA provided below.

BBA in Digital Marketing Syllabus First Year 

BBA in Digital Marketing Syllabus Second Year 

BBA in Digital Marketing Syllabus Third Year 

Listed below is the detailed semester-wise MBA in Digital Marketing syllabus: 

Digital Marketing Subjects in MBA First Semester

Digital Marketing Subjects in MBA Second Semester

Digital Marketing Subjects in MBA Third Semester

Digital Marketing Subjects in MBA Fourth Semester

Digital Marketing syllabus covered in certificate courses can vary depending on the institution or platform offering the course, as well as the level of the certificate program (beginner, intermediate, advanced). Below we have provided the common Digital Marketing subjects covered in certificate courses.

The Diploma in Digital Marketing course syllabus may vary depending on the institute, but the common subjects are mentioned in the table below.

The Digital Marketing course syllabus for distance programmes is quite similar to the classroom syllabus. The following is a list of Digital Marketing course content for distance programs:

Let's have a look at the syllabus for various Digital Marketing courses offered by IIMs in India.

IIM Calcutta: Executive Programme On Digital & Social Media Marketing Strategy

• Module 1: Understanding the strategic need for digital and social media marketing
• Module 2: Execution plans for digital and social media marketing
• Module 2A: Search Engine Marketing and Simulation
• Module 2B: Web Design and Content Marketing
• Module 2C: Analytics
• Module 2D: Social Media Marketing

Module 3: Assessing the impact of digital and social media marketing

IIM Indore: Certificate Programme in Digital Marketing and Strategy

• Introduction to Marketing
• Introduction to Digital Marketing
• Search Engine Marketing
• Social Media Marketing
• Display Advertising, Remarketing and Other tools
• Elements of Branding & IMC
• Crafting and Executing Digital Strategy
• Digital Marketing Analytics
• Marketing: The road ahead in a digital world
• Capstone Project

IIM Ahmedabad: Advanced Programme in Digital Marketing Business Models, Processes and Technologies

• The principles of developing a digital marketing strategy
• Managing the digital journeys of customers and designing appropriate offerings
• Optimizing digital and social media advertising strategy,
• Analysing data gathered using digital campaigns for insights, and
• Managing new age technologies for future growth

IIM Kozhikode: Professional Certificate Programme in Digital Marketing and Analytics

• Module 1: Introduction to Digital Marketing
• Module 2: Marketing in a Digital World
• Module 3: Digital Marketing Strategy
• Module 4: Introduction to Digital Marketing Tools
• Module 5: Social Media Marketing and Content Marketing
• Module 6: Mobile Marketing
• Module 7: Digital Media and Entertainment
• Module 8: Marketing Analytics Processes
• Module 9: Ongoing Project Based on Simulation

To get admission to undergraduate and postgraduate courses at top colleges in India, students have to clear entrance exams like CAT, CMAT, CUET, NMIMS NPAT, etc. These entrance exams evaluate verbal ability, logical reasoning, quantitative aptitude, general knowledge, and other skills. Students seeking admission to Digital Marketing courses can check out the syllabus for entrance exams provided below and begin their preparation.

Also Read:

Digital Marketing books help students gain a deeper understanding of the syllabus. They will be able to prepare ahead of time about all the Digital Marketing subjects needed for the coursework and fulfil the requirements with the help of the reference books. Usually, these books are authored by industry experts who have detailed their experiences and insights into their fields. The following books will provide insight into Digital Marketing course content for beginners:

As the end of the course approaches, you will be required to undertake projects as part of your curriculum. To help you get started, here are several ideas that you could explore. These projects are designed to help you apply the knowledge and skills you have acquired throughout the course and to give you practical experience in this field. Here are some popular Digital Marketing project ideas.