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Digital Marketing Course Syllabus & Subjects Overview
Digital Marketing has become a significant and powerful tool for expanding a startup, company, brand, or business in this era. Large investments by businesses in various digital marketing tools and methods to increase their audience and customer base are quite commonplace in today’s dynamic and competitive business environment. Digital marketing tactics are now being used by practically all industries, including media and entertainment, finance, content marketing, businesses, etc., to expand online.
The field of digital marketing is vast. That being said, Digital Marketing can be divided into sub-categories like Social Media Marketing, Search Engine Optimization (SEO), Google Analytics, Content Research, Web Analytics, Email Marketing, and many more. The fundamentals of SEO, web development, content strategy, and Google Analytics are also covered in almost every digital marketing course, whether it be online or offline. Some of the principal disciplines under most Digital Marketing courses include:
- Digital Marketing Laws
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Digital Design and Communication
- Content Marketing
- Internet and Web Optimization
- Data Analytics
- Social Media Marketing
- Content Strategy
- Email Marketing
As the prominence of digital technology rises and the marketing industry relies more on digital marketing strategies, the demand for professionals from the Digital Marketing sphere will also skyrocket. That being said, a Digital Marketing course will equip students with all the necessary knowledge and skills that they need to excel as digital marketers. There are many Digital Marketing courses available today at different levels of academic qualification. Aspirants can undertake a Digital Marketing specialization during their BBA degree which is an undergraduate course. Digital Marketing specializations are also available during postgraduate degrees like an MBA. Apart from that, Digital Marketing certification courses are also available across the internet. With that in mind, let’s take a look at the syllabus and the different subjects included in a Digital Marketing curriculum.
Table of Contents
- Digital Marketing Course Syllabus & Subjects Overview
- Digital Marketing Year Wise Syllabus
- Digital Marketing Subjects
- Digital Marketing Common Subjects for All Semesters
- Digital Marketing Course Optional Subjects
- Syllabus for Digital Marketing Distance Programmes
- Digital Marketing Important Books
- Digital Marketing Course Structure
Digital Marketing Year Wise Syllabus
Digital marketing was the beginning of the digital revolution, but it has expanded significantly with new potential opportunities in SEO, social media marketing, content marketing, data analytics, and other areas. The entire spectrum of digital marketing is covered in the curriculum, from comprehending its history and roots to current trends in the field. The goal of the Digital Marketing course syllabus is to guarantee that the students gain a comprehensive knowledge of the field. The following is a brief discussion of the semester-wise Digital Marketing syllabus.
First-Year Digital Marketing Syllabus
The following table highlights the first-year (semesters I & II) Digital Marketing course syllabus:
| Semester I | Semester II |
| Basics of Management | HR Management |
| Business Communication | Economics |
| Communication Skills | Accounting |
| Organisational Behavior | Finance Management |
Second-Year Digital Marketing Syllabus
The following table outlines the second-year (semesters III & IV) Digital Marketing syllabus:
| Semester III | Semester IV |
| Analysis & Design of Business System | Tools in Digital Marketing & E-Commerce |
| Content Marketing | Marketing Management |
| Management Information Systems | Visual Design |
| Managerial Economics | Communication Theory |
| Organizational Behavior | Brand and Brand Positioning |
Third-Year Digital Marketing Syllabus
The following table summarises the third-year (semesters V & VI) Digital Marketing course syllabus:
| Semester V | Semester VI |
| Content Marketing | Reputation Management |
| Content Writing | Social Media Marketing |
| Cyber Security | Digital Media Analytics |
| Public Relation | International Business Management |
| Search Engine Optimisation and Marketing | Change & Innovations Management |
Note: The above-mentioned Digital Marketing course syllabus & subjects may vary from one university to another as well as depending upon the specialisation one is opting for. Hence, it is advisable that prospective students must check the official website of the respective university before applying.
Digital Marketing Subjects
Digital Marketing is a vast discipline with numerous subjects covered within its curriculum. Now that we know the course details for most digital marketing programs, let us take a look at some important digital marketing subjects. The key subjects of a Digital Marketing curriculum are given below, along with a summary of their contents.
Digital Marketing Subjects | Contents |
Fundamentals of Digital Marketing |
|
Integrated Marketing Communications |
|
Website Planning and Structure |
|
Content Management System |
|
Search Engine Optimization (SEO) & Search Engine Marketing (SEM) |
|
Social Media Marketing (SMM) |
|
Content Marketing |
|
Digital Marketing Common Subjects for All Semesters
Digital marketing subjects comprise varied foundational concepts from SEO to E-mail Marketing as well as Marketing Automation. It covers a wide range of subjects, such as online marketing, social media marketing, finance, mobile marketing, and digital marketing. Aspirants will comprehend e-marketing better after participating in online surveys and research. Students gain a practical understanding of the digital marketing syllabus by reading about the latest technological research articles, engaging in online workshops, and attending lab sessions. According to their areas of interest, potential future careers, and access to further education, aspirants should choose their elective subjects. The following are the core & lab Digital Marketing subjects:
Digital Marketing Core Subjects
The following are the core Digital Marketing course subjects:
- Accounting for managers
- Business communication
- Business planning
- Business policy and strategic management
- Business skills development
- Business-to-business (B2B) e- marketing
- Communication skill development
- Corporate legal environment
- Demand and business forecasting
- Digital marketing and strategy
- E-business technologies
- E-commerce
- Financial statement analysis
- General marketing strategies
- Interactive marketing
- Management of organisations
- Market research and seminar
- Project management
Digital Marketing Lab Subjects
The following are the lab Digital Marketing course subjects:
- Database Management System Analysis
- Design Communication Networks for Business E-Commerce
- Digital advertising
- Internet marketing strategies
- Online advertising
- Online privacy and policy implications
- Search Behaviour-based inference
- Social media marketing
- Web analytics
Digital Marketing Course Optional Subjects
Candidates should choose their elective courses based on their areas of interest, potential future careers, and opportunities for higher education. The following are the Digital Marketing course optional subjects:
- Ad effectiveness measurement
- Advanced campaign measurement and experimental evaluation
- Advertising communication
- Affiliate Marketing
- Buyer behaviour (from the consumer and corporate standpoints)
- E-Marketing management
- Financial Markets and Services Security Analysis
- HR Management Organizational Change and Development
- HR Planning and Development Management of Industries
- Industrial Psychology Performance Management
- Management Control Systems International Financial Management
- Management of Financial Institutions
- Portfolio Management Derivatives and Risk Management
- Training and Development of Labour Laws and Guidelines
- Working Capital Management Corporate Taxation and Tax Planning
Syllabus for Digital Marketing Distance Programmes
The syllabus for digital marketing distance programmes is quite similar to the classroom syllabus. The following is a list of subjects that are taught in Digital Marketing distance programs:
- Accounting
- Affiliate marketing
- Blogging
- Business Computing
- Business Ethics
- Competitor and website analysis
- Content creation and promotion
- CRM
- Digital advertising
- Digital Marketing
- Digital Sales
- Economic
- Email marketing
- Geo marketing
- Google Adsense
- Human Resource Management
- Management - Business and Financial
- Market research and niche analysis
- Mobile marketing
- PPC Google ads campaign creation and management
- SEO, SEM, SMM
- Social Media Marketing
- Website data analytics
- Website design using WordPress CMS
- YouTube video marketing
Digital Marketing Important Books
Digital Marketing books will help students gain a deeper understanding of their subject matter. Students will be able to prepare ahead of time about all the essentials they will need for the coursework with the help of the reference books. Usually, digital marketing books are authored by industry experts who have detailed their experiences and insights into their fields. The following books will help students get started preparing for their Digital Marketing subjects:
Book Name | Author/s Name |
Building a StoryBrand: Clarify Your Message So Customers Will Listen | Donald Miller |
Digital Marketing for Dummies | Ryan Deiss & Russ Henneberry |
Digital Marketing Strategy: An Integrated Approach to Online Marketing | Simon Kingsnorth |
Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less | Joe Pulizzi |
Jab, Jab, Jab, Right Hook | Gary Vaynerchuk |
New Rules of Marketing and PR | David Meerman Scott |
The Art of SEO: Mastering Search Engine Optimization | Eric Enge, Jessie Stricchiola, Stephan Spencer |
Youtility | Jay Baer |
Digital Marketing Course Structure
A Digital Marketing course aims to teach students the fundamentals of marketing in the digital age. In today's environment, a marketer must have a thorough grasp of every facet of marketing in addition to knowing how to create a brand that people can relate to and use to further corporate objectives. This course aims to create well-rounded, future-ready marketers by giving you the ideal combination of technical know-how and commercial acumen.
Marketing aspirants who wish to study digital marketing can pursue this course through a number of avenues. The most popular Digital Marketing courses are online certification courses offered by education platforms on the Internet. Digital Marketing can also be pursued as a specialization during a BBA or an MBA program.
Digital Marketing Course Structure for Online Courses
The curriculum of an online certification course in Digital Marketing is designed to give students all the essential knowledge and hands-on experience they need to move into digital marketing or drive growth for businesses through digital platforms. Most online courses are a mix of core subjects, electives based on different specializations that students choose during the course, case studies, and projects. Let’s take a deeper look at the structure of an online certification course in Digital Marketing.
| Course Element | Online Digital Marketing Course Curriculum | Objectives |
| Core Subjects |
| The purpose of the core subjects in a digital marketing course is to teach students the principles of marketing theory, digital marketing channels, and KPIs. These classes will introduce the concepts that students must master in order to fully understand what digital marketing entails. These topics must be covered in order to improve a student's comprehension of the fundamental disciplines, and their inclusion in a course on digital marketing is essential to establishing the marketing concepts and principles that are required to understand the more complex and specialized topics later in the curriculum. |
| Elective Subjects (Social Media & Content Marketing) |
| During an online digital marketing course, students can also choose a specialization that provides knowledge specific to a given industry. Students can choose electives outside of their core classes to further their knowledge and skills in areas of interest. Electives are extremely beneficial to students since they broaden their skill set and provide them with more possibilities to experiment. The concentration that students select during the course determines the electives for a program in digital marketing. These specializations might be in branding and communication, marketing analytics, marketing communication, social media and content marketing, etc. |
| Elective Subjects (Marketing Communications) |
| |
| Elective Subjects (Marketing Analytics) |
| |
| Elective Subjects (Branding & Communication) |
| |
| Case Studies |
| A case study is a thorough, in-depth analysis of a specific issue within a practical setting. Case studies are essential in a Digital Marketing course for comprehending the current industry trends and practices. These case studies provide students the chance to catch up with the current marketing scene and obtain a sense of the sector as a whole. |
| Projects |
| Another essential component of a digital marketing course is project work, without which an individual's education, particularly in a field like marketing, is inadequate. Students are given projects with the goal of teaching them via study and analysis about the business world and industry related to their specialization. Without a thorough awareness of the environment in which an aspirant marketer desires to establish their profession, facing obstacles is inevitable. Projects not only provide students with intimate facts about the actual world, but they also aid in the growth of research and critical thinking abilities. These assignments motivate students to pick up crucial abilities and put them to good use. |
BBA in Digital Marketing Course Structure
A BBA in Digital Marketing is a three-year UG program that studies the marketing of various products and services using digital technology. It is one of the few undergraduate management courses that offers a specialty in digital marketing. Students who get a BBA in digital marketing are educated in some of the key ideas of branding, campaign analysis, and strategy development.
Apart from the elective subjects related to Digital Marketing, the curriculum for a BBA in Digital Marketing is similar to other BBA programs. A detailed description of the course is given below.
| Course Element | BBA in Digital Marketing Course Curriculum | Objectives |
| Core Subjects |
| A Bachelor of Business Administration degree's core subjects are intended to teach students the foundations of management. These classes will explain the fundamental concepts that students must study in order to understand what management is all about. These subjects must be addressed to improve a student's comprehension of the fundamental management disciplines, and their inclusion in a BBA course is essential to establish the management concepts and ideas required to comprehend the more complex and specialized topics later in postgraduate study. |
| Skill Development Courses |
| The practical knowledge and soft skills of a manager have a significant impact on their performance in a company. It is of little use to a manager if they cannot apply their theoretical understanding to real-world issues. As a result, it is crucial for management students to grow their abilities across a variety of fields. The development of skills increases a manager's credibility in business settings. Since they are required to oversee a range of initiatives underneath them, managers are supposed to be capable of handling almost any responsibility. Consequently, skill development is crucial throughout a management course like a Bachelor of Business Administration degree, regardless of the specialization. |
| Projects | Digital Marketing Capstone Project | Projects are designed to provide students with real-world experience by posing questions and difficulties that they must find answers to utilizing research techniques and technical expertise. A manager has to have a practical understanding of the corporate world and the sector related to their area of expertise. A mountain of obstacles will lie in the way of ambitious managers without a thorough awareness of the environment in which they hope to further their careers. |
| Internships | Summer Internship | Internships have been one of the most important components of a BBA curriculum and a fantastic method for young people to show off their abilities in a real-world setting. Internships are designed to be more of a learning experience because there is less pressure to complete important tasks when you are committing to them. Students must pay attention and make the most of their time in the field since they must produce an internship report at the conclusion of their term. |
MBA in Digital Marketing Course Structure
Most MBA courses are designed to place greater emphasis on a subject's practical applications than its theoretical understanding. Managers should be able to identify issues and find solutions by drawing on their inside-the-company expertise. Therefore, it should come as no surprise that a Master's in Business Administration degree with a specialization in Digital Marketing includes coursework that prepares students for real-world scenarios and gives them a thorough grasp of the various fields that fall under their specialization and beyond.
The curriculum for an MBA in Digital Marketing is identical to other MBA programs, with the exception of the electives relating to the field of digital marketing. A detailed description of the course is given below.
| Course Element | MBA in Digital Marketing Course Curriculum | Objectives |
| Core Subjects |
| The core courses in an MBA program are designed to teach students about all the fundamental aspects of management. These subjects are crucial for building a student's foundation in management disciplines, and their inclusion in an MBA course is essential to solidify the ideas that are needed to comprehend the later, more in-depth, and specialized topics. |
| Elective Subjects |
| Students have a wide range of options for elective courses in the MBA curriculum that give expertise particular to their sector. In addition to their normal courses, students can select electives that interest them and advance their knowledge and abilities in those fields. Students benefit greatly from electives since they expand their skill set and provide them with additional opportunities to explore. |
| Skill Development Courses |
| For a manager to succeed in a company, practical knowledge, and soft skills are essential. A manager must know how to utilize and turn their theoretical knowledge into practical solutions in the workplace. For this reason, it is crucial for management students to improve their skills in several areas. A manager's reputation in corporate domains is boosted through skill development. A manager must be prepared for practically any sort of responsibility since they are expected to oversee a range of tasks beneath them. |
| Projects | Capstone Project | Projects are an essential component of an MBA course, without which a student's education in a field like management, is incomplete. Students are given projects with the objective of educating them via analysis and research about the business world. Without a thorough awareness of the environment in which an aspiring manager desires to grow their career, they will face obstacles. Projects not only provide students access to important facts about the actual world, but they also aid in the growth of research and critical thinking abilities. |
| Internships | Summer Internship | Internships are a fantastic method for aspiring managers to demonstrate their abilities in a real company. The goal of these internships and apprenticeships is to provide students with a learning opportunity without placing undue pressure on them to complete significant responsibilities. |
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