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MMS in Marketing (MMS Marketing)

Updated By Yash Dhamija on 25 Nov, 2020
Average Duration
2 years
Average Fee
35 K-3 L INR annual
Exams Accepted
GMAT, CAT, XAT ...

About MMS in Marketing

MMS in Marketing or Master in Management Studies [MMS] in Marketing is a two-year master degree in marketing. This master degree in management is among the most opted career options by the students who are looking to boost up their career and are looking for growth. With the increase in the competition, companies are looking for marketing managers to boost up their sales. Companies have started looking for candidates who are capable of providing new heights to their organisations. Candidates who are good in marketing skills may choose this specialization. 

MMS in marketing is not just limited to marketing education but also it trains students for market strategies, sales, executive and leadership management skills, marketing fields, consumer trends, product management and market research in different industries. It also helps the candidate to acquire adequate skills in supervising and controlling business activities along with planning and managing employees. The first three semesters of the degree will cover theoretical topics while the final semester will involve a training period. Candidates may complete the training from any company and organization. 

MMS in Marketing Highlights

Check out all important details about MMS in Marketing from the table given below.

Level

PostGraduate

Duration

2 Years

Exam Type

Semester

Minimum Qualification Requirement

Bachelor Degree 

Average Initial Salary

INR 3 to 9 lacs per annum

Selection Process

Entrance Exam

Minimum Aggregate Score Requirement

57%-65%

Major Recruiters

Tata Consultancy Services, Cognizant Technology Solutions Corp, HDFC, ICICI, Accenture, IBM, HCL etc.

MMS in Marketing Eligibility Criteria

Candidates who are seeking admission to MMS in marketing must have cleared BBA or any other bachelor degree with at least 50% marks. The minimum percentage required will be varied as per the college category. Candidates may check the minimum percentage required from the official website of the college. Additionally, the candidate must have cleared 12th examination with a minimum percentage of 50% marks. 

MMS in Marketing Admission Process

Admission to the MMS in Marketing will be done on the basis of the selection process decided by the college. The college will release the admission notification on the official website. Candidates may then visit the college website to fill the application form. Selection of the candidates will be done on the basis of scores in the bachelor degree examination followed by the performance in the entrance examination. Any candidate who failed to score well in the entrance examination will not be admitted. Selected candidates will be called to college for the final round of selection i.e seat confirmation and document verification. 

MMS in Marketing Entrance Exam

All the MMS in marketing offering colleges will provide admission on the basis of candidates scores in the entrance examination. There are many entrance examination conducted at national as well as the institutional level. Candidates may check the college brochure to know all the exams required for admission. Some of the common entrance examination along with the type of institution that accepts the scores are provided below. 

CAT

IIMs and Most of the top league b schools

MHCET

Management colleges in Maharashtra

CMAT

B schools/ Institutes approved by AICTE

MAT

Institutes/ Colleges under AIMA

NMAT

All campuses of NMIMS 

RMAT

Management colleges in Rajasthan

Andhra Pradesh Integrated Common Entrance Test

Management colleges in Andhra Pradesh

All candidates are advised to score good marks in the entrance examination in order to be admitted to the college of choice. 

MMS in Marketing Syllabus

Semester wise break up of MMS in Marketing Syllabus is provided below.

Semester 1

Business Statistics

Managerial Economics

Financial Accounting

Operations Management

Perspective Management

 

Electives (Any 3)

Business Ethics

Effective & Management Communication

E-commerce

Information Technology for Management

Organizational Behaviour

Negotiation & Selling Skills

Foreign Language (Other than English)

Personal Grooming / Personal Effectiveness

IT Skills for Management And Technology Platform

Introduction to Creativity & Innovation Management

Semester 2

Business Research Methods

Marketing Management

Financial Accounting

Operations Research

Human Resource Management

 

Electives (Any 3)

Analysis of Financial Statements

Entrepreneurship Management

Business Environment

Ethos in Indian Management

Corporate Social Responsibility

Intellectual Capital & Patenting

Cost & Management Accounting

Legal & Tax Aspects of Business

Developing Teams & Effective Leadership

Management Information System

Semester 3

Consumer Behaviour

Sales Management

Marketing Strategy

Services Marketing

Product & Brand Management

Summer Internship

Electives (Any 1)

Customer Relationship Management

Marketing Analytics

Digital Marketing

Marketing of Banking & Financial Services

Distribution & SCM

Marketing Research & Analysis

Event Management

Retail Management

Healthcare Marketing

Rural Marketing

Tourism Marketing

 

Semester 4

Project Management Final Project (300 Marks)

 

Electives (Any 1 )

Business to Business Marketing

Trends in Marketing

Integrated Marketing Communications

International Marketing

Want to know more about

MMS in Marketing?

MMS in Marketing Career Options and Job Prospects

Companies from all the sector require managers from marketing. Candidates may apply for a job at any of the companies after completing their MMS in marketing. There are many job profiles available for marketing managers, candidates will have to find out the profile satisfying their interest and skill set. 

Some of the areas where the candidates may apply for a job are listed below

  • Brand & Marketing
  • Industrial Houses
  • Educational Institutes
  • Multinational Companies
  • Public Works
  • Tourism Industry
  • Personal Business

Candidates may apply for any job profile listed below

  • Marketing Manager
  • Asset Management
  • Brand manager
  • Corporate sales
  • Sales Manager
  • Market Research Analyst
  • Media Planner
  • Head of Digital Marketing
  • Product Manager

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FAQs about MMS in Marketing

I want admission in MMS in Marketing. Do I have to clear any exams for that ?

Delhi University Arts , Delhi University Science are some of the exams that you can appear for to get admission in MMS in Marketing courses.

What are the top colleges offering MMS in Marketing courses ?

Following are some of the top colleges offering Management courses : K. J. Somaiya Institute of Management Studies and Research (Mumbai) , International Management Institute (New Delhi) , National Institute of Industrial Engineering (Mumbai) , Xavier Labour Relations Institute (Jamshedpur) , Institute of Management Technology (Ghaziabad). You can explore these colleges on our website to check if they offer MMS in Marketing or not.

What is the average fee for the course MMS in Marketing ?

The average fee for MMS in Marketing is INR 2,50,000 per year.

What are the popular specializations related to MMS in Marketing ?

Some of the popular specializations for M.M.S. (Master of Management Studies) are : Information Technology , Information Technology , Management Studies , Finance , Operations and Systems.

What is the duration of the course MMS in Marketing ?

MMS in Marketing is a 2 year course.

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