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MMS in Marketing or Master in Management Studies [MMS] in Marketing is a two-year master degree in marketing. This master degree in management is among the most opted career options by the students who are looking to boost up their career and are looking for growth. With the increase in the competition, companies are looking for marketing managers to boost up their sales. Companies have started looking for candidates who are capable of providing new heights to their organisations. Candidates who are good in marketing skills may choose this specialization.
MMS in marketing is not just limited to marketing education but also it trains students for market strategies, sales, executive and leadership management skills, marketing fields, consumer trends, product management and market research in different industries. It also helps the candidate to acquire adequate skills in supervising and controlling business activities along with planning and managing employees. The first three semesters of the degree will cover theoretical topics while the final semester will involve a training period. Candidates may complete the training from any company and organization.
Check out all important details about MMS in Marketing from the table given below.
Minimum Qualification Requirement
Average Initial Salary
INR 3 to 9 lacs per annum
Minimum Aggregate Score Requirement
Tata Consultancy Services, Cognizant Technology Solutions Corp, HDFC, ICICI, Accenture, IBM, HCL etc.
Candidates who are seeking admission to MMS in marketing must have cleared BBA or any other bachelor degree with at least 50% marks. The minimum percentage required will be varied as per the college category. Candidates may check the minimum percentage required from the official website of the college. Additionally, the candidate must have cleared 12th examination with a minimum percentage of 50% marks.
Admission to the MMS in Marketing will be done on the basis of the selection process decided by the college. The college will release the admission notification on the official website. Candidates may then visit the college website to fill the application form. Selection of the candidates will be done on the basis of scores in the bachelor degree examination followed by the performance in the entrance examination. Any candidate who failed to score well in the entrance examination will not be admitted. Selected candidates will be called to college for the final round of selection i.e seat confirmation and document verification.
All the MMS in marketing offering colleges will provide admission on the basis of candidates scores in the entrance examination. There are many entrance examination conducted at national as well as the institutional level. Candidates may check the college brochure to know all the exams required for admission. Some of the common entrance examination along with the type of institution that accepts the scores are provided below.
IIMs and Most of the top league b schools
Management colleges in Maharashtra
B schools/ Institutes approved by AICTE
Institutes/ Colleges under AIMA
All campuses of NMIMS
Management colleges in Rajasthan
Andhra Pradesh Integrated Common Entrance Test
Management colleges in Andhra Pradesh
All candidates are advised to score good marks in the entrance examination in order to be admitted to the college of choice.
Semester wise break up of MMS in Marketing Syllabus is provided below.
Electives (Any 3)
Effective & Management Communication
Information Technology for Management
Negotiation & Selling Skills
Foreign Language (Other than English)
Personal Grooming / Personal Effectiveness
IT Skills for Management And Technology Platform
Introduction to Creativity & Innovation Management
Business Research Methods
Human Resource Management
Electives (Any 3)
Analysis of Financial Statements
Ethos in Indian Management
Corporate Social Responsibility
Intellectual Capital & Patenting
Cost & Management Accounting
Legal & Tax Aspects of Business
Developing Teams & Effective Leadership
Management Information System
Product & Brand Management
Electives (Any 1)
Customer Relationship Management
Marketing of Banking & Financial Services
Distribution & SCM
Marketing Research & Analysis
Project Management Final Project (300 Marks)
Electives (Any 1 )
Business to Business Marketing
Trends in Marketing
Integrated Marketing Communications
Companies from all the sector require managers from marketing. Candidates may apply for a job at any of the companies after completing their MMS in marketing. There are many job profiles available for marketing managers, candidates will have to find out the profile satisfying their interest and skill set.
Some of the areas where the candidates may apply for a job are listed below
Candidates may apply for any job profile listed below
Delhi University Arts , Delhi University Science are some of the exams that you can appear for to get admission in MMS in Marketing courses.
Following are some of the top colleges offering Management courses : K. J. Somaiya Institute of Management Studies and Research (Mumbai) , International Management Institute (New Delhi) , National Institute of Industrial Engineering (Mumbai) , Xavier Labour Relations Institute (Jamshedpur) , Institute of Management Technology (Ghaziabad). You can explore these colleges on our website to check if they offer MMS in Marketing or not.
The average fee for MMS in Marketing is INR 2,50,000 per year.
Some of the popular specializations for M.M.S. (Master of Management Studies) are : Information Technology , Information Technology , Management Studies , Finance , Operations and Systems.
MMS in Marketing is a 2 year course.
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