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Post Graduate Diploma in Management in Marketing (PGDM - Marketing)

Updated By Abhinav Chamoli on 25 Nov, 2020
Average Duration
2 years
Average Fee
25 K-12 L INR annual
Exams Accepted
GMAT, CAT, XAT ...

About Post Graduate Diploma in Management (PGDM) in Marketing

PGDM in Marketing is a full-time postgraduate-level diploma course that specialises a candidate in the field of Marketing. It is one of the most popular PGDM courses offered in India and has an excellent career prospect and salary. PGDM in Marketing is an ideal choice of course for any candidate that wants to take up leadership positions in the sales and marketing sector of any organisation. It is mostly offered by autonomous institutions and is considered to be equivalent to an MBA course if the offering institutions have been accredited by AIU. Even without the AIU accreditation, the course curriculum of PGDM in Marketing closely remembers that of MBA in Marketing. However, in many of the top b-schools of India, the PGDM variant of the Marketing course can be found to have a more advanced curriculum than the MBA variants.

PGDM in Marketing can be taken up by a candidate who has completed his graduate studies and is interested in applying for management roles. The course takes a student through the general principles of management and provides a holistic idea of the management sector while focusing mainly on marketing-related subjects. Students are also allowed to choose from elective subjects in order to make the course more suitable for their requirements. The course helps develop the analytical and reasoning abilities of an individual and builds a base of theoretical knowledge of the students. During their PGDM in Marketing study in India, candidates are also required to undergo a mandatory internship and are also required to take up case studies in order to provide them with hands-on expertise to face professional challenges in the future.

PGDM in Marketing Highlights

Course Name

Post Graduate Diploma in Management in Marketing Management

Short Name

PGDM in Marketing

Course Level

Post Graduate

Course Type

Diploma Course

Degree

Post Graduate Diploma in Management

Specialisation

Marketing

Course Duration

2 years

Internship

Mandatory

Course Mode

Full Time / Distance

Minimum Qualification Required

Graduation in any stream

Age

No Limit

Selection Process

MBA Entrance Exam + GD / PI round of colleges

Average Course Fee

Rs. 6,00,000

Post Graduate Diploma in Management (PGDM) in Marketing Eligibility Criteria

The candidates who are seeking admission to the PGDM in Marketing course must first ensure that they are eligible for the course before applying. Given below are the eligibility criteria for admission to the PGDM in Marketing course.

  • The minimum education requirement for admission to PGDM in Marketing is graduation i.e. a bachelor's degree course from a recognized university.

  • The candidate must have at least 50% aggregate marks (45% for reserved category candidates) in Class 12th.

  • Candidates from all streams are eligible to apply for the course.

PGDM in Marketing Admission Process

Following is the general admission process for PGDM in Marketing. The admission process of your chosen college may be slightly different than the details given below.

  • The admission of candidates to the PGDM in Marketing course is based on merit in entrance exams.

  • Candidates have to appear for national / state / institute level entrance exams such as CAT, MAH MBA CET, XAT etc.

  • Colleges shortlist candidates as per their performance in the entrance exam.

  • Shortlisted candidates then have to appear for the GD / PI round of their chosen college.

  • The selection is done as per the overall performance of the candidate in the entrance exam and interview.

  • Some colleges may also consider graduation and intermediate scores when granting admission.

  • Many private colleges also offer direct admission without any entrance exam to the course under the management quota. Such admissions are done based on graduation merit but candidates have to pay a higher admission fee for this route.

PGDM in Marketing Colleges

Here are some popular colleges for PGDM in Marketing course.

College

PGDM in Marketing Course Fee

(Approx.)

Institute Of Productivity And Management (IPM Lucknow), Lucknow

Rs. 5,00,000

ASM's Group Of Institutions (ASM ), Pune

Rs. 6,50,000

Calcutta Business School (CBS), Kolkata

Rs. 6.84,000

Doon Business School (DBS Dehradun), Dehradun

Rs. 7,62,000

International School Of Business & Media (ISBM), Bangalore

Rs. 7,60,000

Candidates who are interested in applying for admission to the PGDM in Marketing colleges can do so through the Common Application Form (CAF). If you have any queries regarding admissions, our student counsellor will be happy to help you out. To talk to our counsellor, just call our toll-free helpline number 18005729877.

Post Graduate Diploma in Management (PGDM) in Marketing Syllabus

First Year

Principles of ManagementCost Accounting
Legal Aspects of BusinessBusiness Communication
Principles of MarketingInnovation Management
Financial AccountingManagerial Economics
Human Resource ManagementOrganizational Behaviour

Second Year

Customer Relationship ManagementSocial Media Marketing
Advertising and SalesBrand Management
Finance MarketingInternet Marketing
Consumer Buyer BehaviourDistribution Management
E-Commerce--

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Post Graduate Diploma in Management in Marketing?

Post Graduate Diploma in Management (PGDM) in Marketing Career Options and Job Prospects

PGDM in Marketing course targets and prepares candidates for a career in the sales and marketing sector. It is one of the most challenging sectors of industry but it attracts some of the most dedicated, creative and talented individuals. There are plenty of career opportunities available after PGDM in Marketing and candidates can earn a good salary on average.

There are many MNCs that turn to PGDM in Marketing graduates for managing their sales and marketing departments. The job prospects after PGDM in Marketing are not only limited to the domestic market but graduates can explore career opportunities abroad as well. For a candidate that has a good analytical mind and ability to come up with out-of-the-box solutions to day-to-day problems, there is an exceptional scope of growth in terms of position and salary after the PGDM in Marketing Course.

Given below are some of the popular areas that offer employment opportunities after PGDM in Marketing.

  • FMCG Companies

  • Retail Companies

  • E-Commerce Brands

  • Clothing Brands and Stores

  • Retail Chains

  • Banking Industry

  • Financial Services Providers

  • Tourism Industry

  • Media Companies

  • Advertising Agencies etc.

PGDM in Marketing graduates have a wide range of choices when it comes to career options. Here are some of the most popular career options available after PGDM in Marketing.

Job RoleApprox. Average Salary
Market Research AnalystRs. 3.55 LPA
Business Development ManagerRs. 6.00 LPA
Brand ManagerRs. 10.80 LPA
Marketing ManagerRs. 7.00 LPA
Sales ManagerRs. 4.60 LPA
Advertising ManagerRs. 4.90 LPA
Communications ManagerRs. 9.05 LPA

Graph Depicting Average Salary after PGDM in Marketing

Top Recruiting Companies after PGDM in Marketing

Here are some of the top companies that hire PGDM in Marketing graduates.

  • Amazon

  • Coca-Cola

  • Pepsico

  • Godrej

  • Hindustan Unilever Ltd.

  • Future Group

  • Citigroup

  • ITC etc.

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FAQs about Post Graduate Diploma in Management in Marketing

Is internship compulsory in PGDM in Marketing?

Yes, after two semesters of study in the PGDM in Marketing course, students have to undergo a mandatory internship with any company in India.

What is the average starting salary after PGDM in Marketing?

The starting salary varies from college to college. However, PGDM in Marketing graduates are able to grab Rs. 4 to 5 LPA packages easily in their college placements itself.

Is PGDM in Marketing a valuable course in India?

Yes, PGDM in Marketing is an excellent course that offers plenty of career opportunities, good scope for growth for creative individuals and high salary prospects in top organisations.

Does PGDM in Marketing have semesters or trimesters?

Semester-system is more generally seen in PGDM in Marketing course but it is possible that your chosen college may have a trimester-system.

How do colleges conduct admission to the PGDM in Marketing course?

PGDM in Marketing admissions are done on the basis of entrance exams such as CAT / MAT / MAH CET / XAT etc. Some colleges may also conduct their own entrance exam for admission.

Is PGDM in Marketing a valid course?

Yes, PGDM in Marketing is an AICTE-recognized course. However, it is important to check the credentials of a college to see whether its course has received AICTE-approval or not.

Is work experience a requirement for PGDM in Marketing?

Ideally, no work experience is required for PGDM in marketing. However, some colleges may require candidates to have 2 years of work experience for this course.

What is the eligibility criteria for PGDM in Marketing?

The eligibility criteria for PGDM in Marketing is graduation from any stream with 50% aggregate marks.

Is there any difference between PGDM and MBA in Marketing?

For all practical purposes, there is no difference between PGDM in Marketing and MBA in Marketing. The course curriculum, scope and learning outcomes of both courses are the same. However, the average fee for the PGDM course is higher than that of MBA and the syllabus might be more updated, depending on the college.

What is the PGDM in Marketing course?

PGDM in Marketing is a 2-year postgraduate course that prepares a student for a career in the marketing, sales and advertising sectors. The course provides in-depth information about the concepts used in marketing and their practical application.

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