MBA in Pharmaceutical Management Syllabus & Subjects 2023

Semester

MBA in Pharmaceutical Management Syllabus

First Year

Semester - I

• Management Principles and Organizational Behaviour
• Managerial Economics
• Financial Management and Statement Analysis
• Essentials of Management
• Principles of Accounting
• Business Environment
• Organizational Behavior
• Business Communication and Soft Skills Development
• Corporate Ethics and Governance
• Basic Epidemiology
• Disaster Management

Semester - II

• Marketing Management
• Global Business Environment
• Data Analytics for Business
• Production and Operations Management
• Research Methodology in Management
• Management Science
• Product and Brand Manager
• Pharmacology and Microbiology
• Pharma Logistics Management
• Pharmaceutical Marketing and Research
• Introduction to Physiology and Human Anatomy

Second Year

Semester - III

• Business Analytics
• Purchasing and Vendor Management
• Consumer Behaviour
• Semester III (Marketing Electives)
• Digital Marketing and Brand Management
• Entrepreneurship
• Management Information System
• Pharma Sales and CRM
• Pharmaco-economics
• Drug Regulatory Affairs

Semester - IV

• Supply Chain Management
• Labour Law
• Strategic Management
• Retail Management
• R & D and Technology Management
• Healthcare Services Management
• Semester IV (Electives)
• Intellectual Property Rights
• Total Quality Management
• Pharmaceutical Multinational Management

MBA in Pharmaceutical Management Subjects

Focus

Topics Covered

1. The nature and scope of managerial economics, economic theory, and managerial economics. Managerial economist's role and responsibilities. Demand elasticities - price, income, cross; Using elasticities in managerial decision making.
2. The theory of consumer choice. The cardinal utility approach. The indifference curve approach. The revealed preference and the theory of consumer choice under risk.
3. The production theory and estimation. The production function. Production with one and two variable inputs. Three stages of production. Economics of state and scope. Estimation of the production function. The economic concept of cost. The short and long-run cost functions. Theories of cost. Estimation of cost functions.
4. Market structure and degree of competition. Perfect competition. Profit maximizing output in the short and long run monopoly. Profit maximizing price and output in the short run and long run. Monopolistic competition. Price and output determination in the short and long run. Product variation and selling expenses.
5. Oligopoly: Characteristics, price rigidity, interdependence. The Cournot Model, Cartels and Collision. Price leadership. The behavior theory of the firm and the managerial theory of the firm.
6. Price Practices: Pricing under multiple products, price discrimination. International price discrimination and dumping. Transfer pricing.
7. The theory of distribution. Determination of factor prices, rent, wages, interest, and profit.

Pharma Sector &

Management

1. Overview of the way in which the Pharma sector is organized, Difference types of organizations and work done by them in the pharma sector, Managerial Challenges faced by the Pharma sector managers

1. Basic accounting: Micro- and Macro-economics. Accounting equations; Accounting Processes and accounting policies; Preparation of final accounts; Trading account, profit and loss account, balance sheet. Depreciation accounting; Intangible assets accounting. Social and environmental accounting.
2. Basic cost concepts: Cost drivers, how and why costs are classified. Systems of cost determination. Cost analysis for decision-making; Marketing and production decisions like deletion or addition of products, optimal use of limited resources, pricing, make or buy, joint product costs, etc.
3. Cost analysis for control: Standard costing; Variances- materials, labor, overheads, sales and profits, budgeting and control; Budget preparation including master budget and zero- base-budgeting. Contemporary issues in management accounting; Value chain analysis, activity-based costing, quality costing, target, and life cycle costing.

1. Understanding spreadsheets, mathematical functions, logical functions, Lookup functions, reference functions, Array functions, Data Tables, Goal Seek, Sorting, Filtering, Pivot Tables, String, Date, and Time Functions.
2. Introduction to Visual Basic, flowchart, and Basic coding in Visual Basic for data analysis including debugging, Control structures, and iterative control structures
3. Introduction to Access, Basics of data storage and analysis using Microsoft Access.

Pharma Sector

Business Environment

1. Overview of the history of the evolution of the Pharma Sector in India (from the days of Vedas preparing medicines at home to the current industrial production day), Major forces that impact the development of the sector,
2. Legal guidelines/regulations guiding the Pharma sector in India, policy for R&D, Technology Transfer, etc. The critical elements of the political environment constitute provisions affecting business in India; The preamble, directive principles of state policy and fundamental rights, the economic roles of the government, and growth and control of the corporate sector in India. Political dimensions of doing business in India, changing dimensions of the legal environment in India.
3. Impacts and opportunities from globalization: Multinational Corporations, foreign collaboration, Indian business, nonresident Indian and corporate sector, World Bank, IMF policies and India, trade barriers, foreign trade policies, the technological environment in India, policy for research and development, technology and economic development, appropriate technology and problems of technology transfer.
4. Ethics, consumers right, consumerism, and business

1. Marketing tasks and philosophies: Marketing systems and pharma marketing environment,
2. Consumer Pharmaceutical market and buyer behavior.
3. Strategic marketing process: market segmentation, market measurement, and forecasting.
4. Product decisions: Product classification, product life-cycle strategies,
5. Branding, packaging, and labeling.
6. Pricing decisions: Pricing methods and strategies.
7. Promotional Decisions: Promotion mix elements.

Operations

Management

1. Product Design Process, Economic Analysis of Product Development Process, transformation processes, and Operations Strategy for Business Excellence, Quantitative techniques, and software
2. Facility Location and Layout Planning, Facility Location Planning, Factor & Location Ratings,
3. Operations Scheduling in manufacturing, R&D, and Quality context.
4. Inventory Management models, Types of inventory, Selective Inventory Control: ABC, VED, FSN Analysis; Q and P Models, Economic Order Quantity model with safety stock
5. Process Analysis, Process redesign using BPR, Capacity analysis, optimization of profits
6. Regulatory approval planning

Business Research

Methods

The focus should be to provide an understanding of research methods for business managers.

Participants need to know this before going for an internship.

1. Role of Business Research. Nature, Scope, and Type of Research
2. Introduction to qualitative research; Overview of qualitative research methods, Qualitative research tools and fieldwork, Qualitative analysis, and reporting
3. Principles of quantitative research
4. Types of Research Design
5. Formulating Research Problem, Review of secondary data, Secondary data collection method, Key Word Search using search engine
6. Qualitative data collection and analysis, coding, theme generation,

The focus should be on making participants understand Organization Behaviour & Human Resource Management

and associated challenges in the Pharma sector

1. Foundations of organizational behavior: Understanding behavior in organizations, OB models
2. Motivation: Needs, contents, and processes; Maslow's hierarchy of human needs, Herzberg two factor theory of motivation, and Vroom's expectancy theory.
3. Importance of values: Types of values, attitudes, and consistency (cognitive dissonance theory).
4. Organizational culture: What is organizational culture, what does culture do, creating and sustaining culture, and how do employees learn the culture.
5. Organizational change: Forces of change, resistance to change, approaches to managing organizational change.
6. Conflict management: Transitions in conflict thought, functional Vs dysfunctional conflict, the conflict process.
7. Introduction to HRM and its strategic importance
8. Recruitment and Selection
9. Developing People in the organization
10. Performance Management Systems,
11. Compensation and Reward Management,
12. Leadership Development, Succession Planning, Ethical issues in HRM

Management

Information Systems

The focus should be on making participants understand the use

and management of information technology in the Pharmaceutical sector

1. Analysis of Information System Requirements Process Modelling, Examining Business Processes Developing IS/IT Architecture,
2. IT Implementation Understanding Causes of IS Failures knowledge management, ERP, Social Networking, Strategic IT Transformation

Intellectual Property

Rights in Pharma

1. IPR fundamentals: IP vs conventional property. Importance/role of IPRs in business management.
2. Introduction to 8 different IP mechanisms, their characteristics, properties, and businesses.
3. IPRs in strategic business planning: Business implications and the importance of various IP mechanisms, especially patents.
4. Elements of national and international patent applications: Forms and formats.
5. Drafting of patent applications; Fees, time schedules, and related aspects.
6. International patenting and introduction to PCT. Understanding patent life cycle management.
7. Patents as sources of technological jumps: Introduction to technology capture concepts in business development.
8. Making use of technology tools in business globalization. Technology development organizations in India and abroad.
9. Patent mapping: Introduction and practical utility in business development.

1. Corporate finance function: Concept, scope, and its relationship with other functional areas. Present value - time value of money as the basis of financial decision-making, mathematics of finance. Risk and return - concept of risk, relationship between expected return and risk, models for risk and return - CAPM, APT and multi-factor models.
2. Investment decision making: Estimating free cash flows, cost of capital decision rules, and capital budgeting rules for projects when facing capital rationing constraints. Capital structural planning - operating and financial leverage; Capital structure theories and value of the firm; Capital structure planning and policy; Cost of capital, capital structure, and value of a firm.
3. Financing decision: Hybrid securities namely convertible and nonconvertible debentures, deep discount bonds, warrants, and secured premium notes. Asset-based financing - leasing, hire purchase. Dividend policy- dividend theories, determination of dividend policy, share buyback, retention of profits, dividend policy studies in India.
4. Venture capital financing: Concept, developments in India, process, and method of financing, fiscal incentives, debt securitization.
5. Working capital estimation and management: Operating cycle concept, managing cash and cash equivalents, managing inventory, managing accounts receivables, managing payables.
6. Working capital financing - trade credit, bank finance, commercial paper, factoring, money market structures, and recent developments.

Ethical Issues in

Pharmaceutical

Management

1. Social responsibility and managerial ethics, Improving ethical behavior and ethical leadership,
2. Ethical decision-making, and decision-making process, Corporate social responsibility,
3. Corporate Governance, Whistleblower, and Whistleblower policy,
4. managing diversity wrt gender, Sexual preference, race, ethnicity, etc.

Managerial

Communication

1. Principles of and Barriers to Communication, Listening and Feedback, Communicating Across Cultures, persuasion, Interviews (both giving and taking interviews), Business Presentation, Meetings & Group Discussions, Making effective phone calls and writing emails, online communication in a professional context, Conducting productive meetings, and future trends in professional communication
2. Introduction to the purpose of writing managerial reports, memos, letters, press releases, etc.
3. Introduction to the stages of the formal managerial decision-making process - situation analysis, options generation, identification of criteria, and systematic evaluation of options leading to a recommendation.
4. Use of case studies, caselets, etc. to make students write managerial reports, memos, letters, press releases, etc.

1. Sales promotion objectives, sales promotion in the pharma sector; Advertising, personal selling, public relations, and sales promotion of pharma products,
2. sales promotion and consumer behavior, Sales promotion budget, and evaluation guidelines
3. Advertising objectives, how advertising works, budget allocation, Developing advertising objectives, Introduction to Integrated Marketing Communication (IMC),
4. Consumer Behaviour & IMC, Media Strategy and Planning: - Media Plan, Traditional Media Scheduling, Digital, and Social Media Planning,
5. Challenges in Advertising, Ethics of Advertising, creative strategy Planning development execution and evaluation, Media evaluation,

• Managerial Accounting
• Managerial Computing
• Managerial Economics
• Managerial Communication
• Pharma Sector & Management
• Pharma Sector Business Environment
• Probability and Statistics
• Pharmaceutical Marketing Management
• Operations Management

• Business Research Methods
• OB & HRM
• Management Information Systems
• Financial Management
• Data science and analysis
• "Pharmaceutical Advertising and Sales Promotion
• Management"
• Intellectual Property Rights in Pharma
• Ethical Issues in Pharmaceutical Management
• Regulatory Affairs in Pharmaceuticals

Section

MBA Entrance Exam Syllabus

• Vocabulary Based (Synonyms Antonyms)
• English Usage or Grammar
• Sentence Correction
• Fill in the blanks
• Jumbled Paragraph
• Meaning-Usage Match
• Summary Questions
• Cloze Passage
• Analogies or Reverse Analogies
• Verbal Reasoning
• Facts / Inferences / Judgements
• Reading Comprehension

• Current affairs making an impact on Social Life, International Affairs, the Clean India Mission, Migration of people from one country to another, Govt policies and Schemes for example Triple Talaq, Growing intolerance across the Globe
• Business & Economic RC Passages for example Global economic changes, Impact of Demonetization in India, Economic development at the cost of the environment, Wasteful expenditure by Governments

• Venn Diagrams
• Graphs – Line X-Y Graphs
• Data analysis and Data comparison
• Data Tables
• Data charts
• Pie charts
• Caselet based Data
• Bar diagrams & Charts including Simple, Stacked, Composite Bar charts

• Set Theory, Venn Diagrams, Network Diagrams
• Linear and matrix arrangement
• Blood Relations (Family Tree)
• Clocks
• Calendars
• Binary logic
• Seating Arrangement
• Input-Output
• Series
• Syllogism
• Quantitative Reasoning
• Puzzles
• Critical Reasoning
• Logical Reasoning based on Rankings
• Direction sense and Decision Making

• Linear Equations
• Quadratic Equations
• Surds and Indices
• Binomial Theorem
• LCM and HCF
• Percentages
• Profit and Loss
• Interest (Simple and Compound)
• Number System 
• Algebra
• Geometry/Mensuration
• Venn Diagrams 
• Complex Numbers
• Logarithm; Progressions
• Inequalities
• Permutation and Combination
• Probability Functions
• Set Theory
• Mixtures and Alligations
• Coordinate Geometry
• Trigonometry
• Speed, Time, and Distance
• Time and Work
• Averages
• Ratio and Proportion, and others

• Current Affairs India: Constitution, Government, Laws, Famous People, Achievements, Organisations, History, Geography, Economy, Politics, States.
• World: Countries, Organisations, Leaders, World Economy, Summits.
• Science, Industry, Trade, etc.

Author

Reference Book