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    MBA in Pharmaceutical Management Syllabus & Subjects 2023

    MBA in Pharmaceutical Management Overview

    Pharmaceutical Management is a branch of management studies that deals with a particular niche of MBA aspirants. An MBA in Pharmaceutical Management combines the disciplines of Pharmacy and Management and offers students an in-depth understanding of managerial and business practices in the Pharma industry. Aspirants pursuing an MBA in Pharmaceutical Management, receive training in various aspects of the pharmaceutical industry like brand management, finance, marketing, etc. Some of the crucial subjects that are part of the MBA in Pharmaceutical Management curriculum include:

    • Managerial Communication
    • Strategic Management
    • Pharma Logistics Management
    • Basic Epidemiology
    • Pharmacology and Microbiology

    Apart from the subjects that are an amalgamation of pharmaceutical and management studies, an MBA in Pharmaceutical Management will also help students to become proficient in areas that are vital to a manager like Sales, Research, Analysis, Planning, Administration, Operations Management, and Business Development. In this article, we will delve deeper into the MBA in Pharmaceutical Management curriculum.

    MBA in Pharmaceutical Management Year-wise Syllabus

    The MBA in Pharmaceutical Management course spans over two years divided into four semesters. During these four semesters, a range of subjects is taught to students. The extensive syllabus for each semester in this course is given below:

    Semester

    MBA in Pharmaceutical Management Syllabus

    First Year

    Semester - I

    • Management Principles and Organizational Behaviour
    • Managerial Economics
    • Financial Management and Statement Analysis
    • Essentials of Management
    • Principles of Accounting
    • Business Environment
    • Organizational Behavior
    • Business Communication and Soft Skills Development
    • Corporate Ethics and Governance
    • Basic Epidemiology
    • Disaster Management

    Semester - II

    • Marketing Management
    • Global Business Environment
    • Data Analytics for Business
    • Production and Operations Management
    • Research Methodology in Management
    • Management Science
    • Product and Brand Manager
    • Pharmacology and Microbiology
    • Pharma Logistics Management
    • Pharmaceutical Marketing and Research
    • Introduction to Physiology and Human Anatomy

    Second Year

    Semester - III

    • Business Analytics
    • Purchasing and Vendor Management
    • Consumer Behaviour
    • Semester III (Marketing Electives)
    • Digital Marketing and Brand Management
    • Entrepreneurship
    • Management Information System
    • Pharma Sales and CRM
    • Pharmaco-economics
    • Drug Regulatory Affairs

    Semester - IV

    • Supply Chain Management
    • Labour Law
    • Strategic Management
    • Retail Management
    • R & D and Technology Management
    • Healthcare Services Management
    • Semester IV (Electives)
    • Intellectual Property Rights
    • Total Quality Management
    • Pharmaceutical Multinational Management

    MBA in Pharmaceutical Management Subjects

    Aspirants who wish to pursue an MBA in Pharmaceutical Management are required to study a range of subjects during the two-year course. The table below provides a detailed list of contents covered under some of the central subjects.

    MBA in Pharmaceutical Management Subjects

    Focus

    Topics Covered

    Managerial EconomicsThe focus should be on teaching micro and macroeconomics with relevance to the Pharma managers
    1. The nature and scope of managerial economics, economic theory, and managerial economics. Managerial economist's role and responsibilities. Demand elasticities - price, income, cross; Using elasticities in managerial decision making.
    2. The theory of consumer choice. The cardinal utility approach. The indifference curve approach. The revealed preference and the theory of consumer choice under risk.
    3. The production theory and estimation. The production function. Production with one and two variable inputs. Three stages of production. Economics of state and scope. Estimation of the production function. The economic concept of cost. The short and long-run cost functions. Theories of cost. Estimation of cost functions.
    4. Market structure and degree of competition. Perfect competition. Profit maximizing output in the short and long run monopoly. Profit maximizing price and output in the short run and long run. Monopolistic competition. Price and output determination in the short and long run. Product variation and selling expenses.
    5. Oligopoly: Characteristics, price rigidity, interdependence. The Cournot Model, Cartels and Collision. Price leadership. The behavior theory of the firm and the managerial theory of the firm.
    6. Price Practices: Pricing under multiple products, price discrimination. International price discrimination and dumping. Transfer pricing.
    7. The theory of distribution. Determination of factor prices, rent, wages, interest, and profit.

    Pharma Sector &

    Management

    The focus of this course is to provide an overview of the Pharma Sector and managerial issues faced by Pharma sector Managers. In this course, practicing managers will be invited to share details about their work and organization.
    1. Overview of the way in which the Pharma sector is organized, Difference types of organizations and work done by them in the pharma sector, Managerial Challenges faced by the Pharma sector managers
    Managerial AccountingThe focus should be on introducing the concepts of accounting and their use as a management lever.
    1. Basic accounting: Micro- and Macro-economics. Accounting equations; Accounting Processes and accounting policies; Preparation of final accounts; Trading account, profit and loss account, balance sheet. Depreciation accounting; Intangible assets accounting. Social and environmental accounting.
    2. Basic cost concepts: Cost drivers, how and why costs are classified. Systems of cost determination. Cost analysis for decision-making; Marketing and production decisions like deletion or addition of products, optimal use of limited resources, pricing, make or buy, joint product costs, etc.
    3. Cost analysis for control: Standard costing; Variances- materials, labor, overheads, sales and profits, budgeting and control; Budget preparation including master budget and zero- base-budgeting. Contemporary issues in management accounting; Value chain analysis, activity-based costing, quality costing, target, and life cycle costing.
    Managerial ComputingThe focus should be on making participants understand the use of spreadsheets, Visual Basic, and Access as a management tool. These tools are at the disposal of each and every manager. After this course, students will be able to use these tools for the analysis of data in financial management, marketing management, and other courses.
    1. Understanding spreadsheets, mathematical functions, logical functions, Lookup functions, reference functions, Array functions, Data Tables, Goal Seek, Sorting, Filtering, Pivot Tables, String, Date, and Time Functions.
    2. Introduction to Visual Basic, flowchart, and Basic coding in Visual Basic for data analysis including debugging, Control structures, and iterative control structures
    3. Introduction to Access, Basics of data storage and analysis using Microsoft Access.

    Pharma Sector

    Business Environment

    The focus should be on providing an overview of the pharma sector from a managerial perspective such as the Evolution of the pharma sector in India, legal boundaries within which the pharma sector operates, Challenges faced by the sector, etc.
    1. Overview of the history of the evolution of the Pharma Sector in India (from the days of Vedas preparing medicines at home to the current industrial production day), Major forces that impact the development of the sector,
    2. Legal guidelines/regulations guiding the Pharma sector in India, policy for R&D, Technology Transfer, etc. The critical elements of the political environment constitute provisions affecting business in India; The preamble, directive principles of state policy and fundamental rights, the economic roles of the government, and growth and control of the corporate sector in India. Political dimensions of doing business in India, changing dimensions of the legal environment in India.
    3. Impacts and opportunities from globalization: Multinational Corporations, foreign collaboration, Indian business, nonresident Indian and corporate sector, World Bank, IMF policies and India, trade barriers, foreign trade policies, the technological environment in India, policy for research and development, technology and economic development, appropriate technology and problems of technology transfer.
    4. Ethics, consumers right, consumerism, and business
    Pharmaceutical Marketing ManagementThe focus should be on providing an understanding of marketing management in the pharmaceutical domain
    1. Marketing tasks and philosophies: Marketing systems and pharma marketing environment,
    2. Consumer Pharmaceutical market and buyer behavior.
    3. Strategic marketing process: market segmentation, market measurement, and forecasting.
    4. Product decisions: Product classification, product life-cycle strategies,
    5. Branding, packaging, and labeling.
    6. Pricing decisions: Pricing methods and strategies.
    7. Promotional Decisions: Promotion mix elements.

    Operations

    Management

    The focus should be on making participants understand the management of the shop floor of a pharmaceutical manufacturing company
    1. Product Design Process, Economic Analysis of Product Development Process, transformation processes, and Operations Strategy for Business Excellence, Quantitative techniques, and software
    2. Facility Location and Layout Planning, Facility Location Planning, Factor & Location Ratings,
    3. Operations Scheduling in manufacturing, R&D, and Quality context.
    4. Inventory Management models, Types of inventory, Selective Inventory Control: ABC, VED, FSN Analysis; Q and P Models, Economic Order Quantity model with safety stock
    5. Process Analysis, Process redesign using BPR, Capacity analysis, optimization of profits
    6. Regulatory approval planning

    Business Research

    Methods

    The focus should be to provide an understanding of research methods for business managers.

    Participants need to know this before going for an internship.

    1. Role of Business Research. Nature, Scope, and Type of Research
    2. Introduction to qualitative research; Overview of qualitative research methods, Qualitative research tools and fieldwork, Qualitative analysis, and reporting
    3. Principles of quantitative research
    4. Types of Research Design
    5. Formulating Research Problem, Review of secondary data, Secondary data collection method, Key Word Search using search engine
    6. Qualitative data collection and analysis, coding, theme generation,
    OB & HRM

    The focus should be on making participants understand Organization Behaviour & Human Resource Management

    and associated challenges in the Pharma sector

    1. Foundations of organizational behavior: Understanding behavior in organizations, OB models
    2. Motivation: Needs, contents, and processes; Maslow's hierarchy of human needs, Herzberg two factor theory of motivation, and Vroom's expectancy theory.
    3. Importance of values: Types of values, attitudes, and consistency (cognitive dissonance theory).
    4. Organizational culture: What is organizational culture, what does culture do, creating and sustaining culture, and how do employees learn the culture.
    5. Organizational change: Forces of change, resistance to change, approaches to managing organizational change.
    6. Conflict management: Transitions in conflict thought, functional Vs dysfunctional conflict, the conflict process.
    7. Introduction to HRM and its strategic importance
    8. Recruitment and Selection
    9. Developing People in the organization
    10. Performance Management Systems,
    11. Compensation and Reward Management,
    12. Leadership Development, Succession Planning, Ethical issues in HRM

    Management

    Information Systems

    The focus should be on making participants understand the use

    and management of information technology in the Pharmaceutical sector

    1. Analysis of Information System Requirements Process Modelling, Examining Business Processes Developing IS/IT Architecture,
    2. IT Implementation Understanding Causes of IS Failures knowledge management, ERP, Social Networking, Strategic IT Transformation

    Intellectual Property

    Rights in Pharma

    The focus should be on making participants understand IPR and its details in the pharma domain
    1. IPR fundamentals: IP vs conventional property. Importance/role of IPRs in business management.
    2. Introduction to 8 different IP mechanisms, their characteristics, properties, and businesses.
    3. IPRs in strategic business planning: Business implications and the importance of various IP mechanisms, especially patents.
    4. Elements of national and international patent applications: Forms and formats.
    5. Drafting of patent applications; Fees, time schedules, and related aspects.
    6. International patenting and introduction to PCT. Understanding patent life cycle management.
    7. Patents as sources of technological jumps: Introduction to technology capture concepts in business development.
    8. Making use of technology tools in business globalization. Technology development organizations in India and abroad.
    9. Patent mapping: Introduction and practical utility in business development.
    Financial ManagementThe focus should be on making participants understand the management of financial resources. This course will build on the Managerial Accounting course covered in the 1st Sem.
    1. Corporate finance function: Concept, scope, and its relationship with other functional areas. Present value - time value of money as the basis of financial decision-making, mathematics of finance. Risk and return - concept of risk, relationship between expected return and risk, models for risk and return - CAPM, APT and multi-factor models.
    2. Investment decision making: Estimating free cash flows, cost of capital decision rules, and capital budgeting rules for projects when facing capital rationing constraints. Capital structural planning - operating and financial leverage; Capital structure theories and value of the firm; Capital structure planning and policy; Cost of capital, capital structure, and value of a firm.
    3. Financing decision: Hybrid securities namely convertible and nonconvertible debentures, deep discount bonds, warrants, and secured premium notes. Asset-based financing - leasing, hire purchase. Dividend policy- dividend theories, determination of dividend policy, share buyback, retention of profits, dividend policy studies in India.
    4. Venture capital financing: Concept, developments in India, process, and method of financing, fiscal incentives, debt securitization.
    5. Working capital estimation and management: Operating cycle concept, managing cash and cash equivalents, managing inventory, managing accounts receivables, managing payables.
    6. Working capital financing - trade credit, bank finance, commercial paper, factoring, money market structures, and recent developments.

    Ethical Issues in

    Pharmaceutical

    Management

    The aim would be to make participants understand the legal boundaries within which the pharma industry operates, and also to make them understand the ethical aspects of managing the pharma industry.
    1. Social responsibility and managerial ethics, Improving ethical behavior and ethical leadership,
    2. Ethical decision-making, and decision-making process, Corporate social responsibility,
    3. Corporate Governance, Whistleblower, and Whistleblower policy,
    4. managing diversity wrt gender, Sexual preference, race, ethnicity, etc.

    Managerial

    Communication

    The focus should be on making participants understand the process of managerial communication and decision-making. This course should aim at making students understand how to write managerial reports, memos, letters, press releases, etc. The course should also help in sharpening participants’ skills for spoken communication with business managers, for e.g. giving presentations, interviews, meetings, etc.
    1. Principles of and Barriers to Communication, Listening and Feedback, Communicating Across Cultures, persuasion, Interviews (both giving and taking interviews), Business Presentation, Meetings & Group Discussions, Making effective phone calls and writing emails, online communication in a professional context, Conducting productive meetings, and future trends in professional communication
    2. Introduction to the purpose of writing managerial reports, memos, letters, press releases, etc.
    3. Introduction to the stages of the formal managerial decision-making process - situation analysis, options generation, identification of criteria, and systematic evaluation of options leading to a recommendation.
    4. Use of case studies, caselets, etc. to make students write managerial reports, memos, letters, press releases, etc.
    Pharmaceutical Advertising and Sales Promotion ManagementThe focus should be on making participants understand how advertisement and sales promotion campaigns need to be carried out, How to measure their impact, etc.
    1. Sales promotion objectives, sales promotion in the pharma sector; Advertising, personal selling, public relations, and sales promotion of pharma products,
    2. sales promotion and consumer behavior, Sales promotion budget, and evaluation guidelines
    3. Advertising objectives, how advertising works, budget allocation, Developing advertising objectives, Introduction to Integrated Marketing Communication (IMC),
    4. Consumer Behaviour & IMC, Media Strategy and Planning: - Media Plan, Traditional Media Scheduling, Digital, and Social Media Planning,
    5. Challenges in Advertising, Ethics of Advertising, creative strategy Planning development execution and evaluation, Media evaluation,

    MBA in Pharmaceutical Management: Core Subjects

    The MBA in Pharmaceutical Management course consists of some principal subjects that are part of the curriculum for the entirety of the course. The core subjects include

    • Business Analytics
    • Marketing Management
    • Introduction to Physiology and Human Anatomy
    • Pharmacology and Microbiology
    • Pharma Logistics Management
    • Pharmaceutical Marketing and Research

    MBA in Pharmaceutical Management: Elective Subjects

    Apart from the core subjects, an MBA in Pharmaceutical Management also consists of elective subjects. Students can pick electives during their course based on personal interests and future aspirations. Elective subjects during an MBA in Pharmaceutical Management include:

    • Sales and Distribution Management
    • Consumer Behavior
    • Industrial Marketing
    • Service Operations Management
    • Management Control Systems

    Distance MBA in Pharmaceutical Management Syllabus

    A full-time MBA degree may not be feasible for a sizable number of aspirants due to various reasons like financial constraints, hectic schedules, etc. A Distance MBA in Pharmaceutical Management is a viable option for such candidates. The syllabus for such a distance-learning course is given below.

    DurationSubjects Covered
    Year I
    • Managerial Accounting
    • Managerial Computing
    • Managerial Economics
    • Managerial Communication
    • Pharma Sector & Management
    • Pharma Sector Business Environment
    • Probability and Statistics
    • Pharmaceutical Marketing Management
    • Operations Management
    Year II
    • Business Research Methods
    • OB & HRM
    • Management Information Systems
    • Financial Management
    • Data science and analysis
    • "Pharmaceutical Advertising and Sales Promotion
    • Management"
    • Intellectual Property Rights in Pharma
    • Ethical Issues in Pharmaceutical Management
    • Regulatory Affairs in Pharmaceuticals

    MBA in Pharmaceutical Management Entrance Exam Syllabus

    Like most MBA courses, a candidate’s eligibility for an MBA in Pharmaceutical Management is decided by their performance in the standard MBA entrance examinations. Some of the most common MBA entrance exams that aspirants aim to crack include the CAT, NMAT, GMAT, XAT, SNAP, and CMAT. Although each entrance exam has its own unique variations, most MBA entrance exams follow a similar pattern and syllabus. A comprehensive list of topics included in the syllabus for the aforementioned entrance exams is given below.

    Section

    MBA Entrance Exam Syllabus

    Verbal Ability (VA)
    • Vocabulary Based (Synonyms Antonyms)
    • English Usage or Grammar
    • Sentence Correction
    • Fill in the blanks
    • Jumbled Paragraph
    • Meaning-Usage Match
    • Summary Questions
    • Cloze Passage
    • Analogies or Reverse Analogies
    • Verbal Reasoning
    • Facts / Inferences / Judgements
    • Reading Comprehension
    Reading Comprehension (RC)
    • Current affairs making an impact on Social Life, International Affairs, the Clean India Mission, Migration of people from one country to another, Govt policies and Schemes for example Triple Talaq, Growing intolerance across the Globe
    • Business & Economic RC Passages for example Global economic changes, Impact of Demonetization in India, Economic development at the cost of the environment, Wasteful expenditure by Governments
    Data Interpretation (DI)
    • Venn Diagrams
    • Graphs – Line X-Y Graphs
    • Data analysis and Data comparison
    • Data Tables
    • Data charts
    • Pie charts
    • Caselet based Data
    • Bar diagrams & Charts including Simple, Stacked, Composite Bar charts
    Logical Reasoning (LR)
    • Set Theory, Venn Diagrams, Network Diagrams
    • Linear and matrix arrangement
    • Blood Relations (Family Tree)
    • Clocks
    • Calendars
    • Binary logic
    • Seating Arrangement
    • Input-Output
    • Series
    • Syllogism
    • Quantitative Reasoning
    • Puzzles
    • Critical Reasoning
    • Logical Reasoning based on Rankings
    • Direction sense and Decision Making
    Quantitative Ability (QA) 
    • Linear Equations
    • Quadratic Equations
    • Surds and Indices
    • Binomial Theorem
    • LCM and HCF
    • Percentages
    • Profit and Loss
    • Interest (Simple and Compound)
    • Number System 
    • Algebra
    • Geometry/Mensuration
    • Venn Diagrams 
    • Complex Numbers
    • Logarithm; Progressions
    • Inequalities
    • Permutation and Combination
    • Probability Functions
    • Set Theory
    • Mixtures and Alligations
    • Coordinate Geometry
    • Trigonometry
    • Speed, Time, and Distance
    • Time and Work
    • Averages
    • Ratio and Proportion, and others
    General and Business GK (Elementary Level)
    • Current Affairs India: Constitution, Government, Laws, Famous People, Achievements, Organisations, History, Geography, Economy, Politics, States.
    • World: Countries, Organisations, Leaders, World Economy, Summits.
    • Science, Industry, Trade, etc.

    MBA in Pharmaceutical Management Important Books

    In order to maximize their scores during an MBA in Pharmaceutical Management, students need to refer to additional books apart from their regular course material. Here is a list of important books for reference.

    Author

    Reference Book

    Bowers D, Closs D, and Mixby Copper MSupply Chain Logistics Management
    R Bonita, R Beaglehole, Tord KjellstromBasic Epidemiology
    S NigmaTotal Quality Management
    SpiroSales Management
    Kapit & ElsonHuman Anatomy and Physiology

    MBA in Pharmaceutical Management Course Structure

    An MBA in Pharmaceutical Management course structure is typically divided into types i.e., common or core subjects and elective or optional subjects. The programme is stretched into four semesters (two years), with the first semester serving as a foundation course in which all the core management concepts are introduced. The incorporation of various pharmaceutical configurations and management techniques is the course's main topic.

    The second year of the course will include elective subjects that the students can select from based on their future aspirations. To increase the effectiveness of subject understanding, case studies will also be implemented. At the end of the fourth semester, applicants can submit research-based practical projects by choosing electives depending on their areas of interest and specialisation. The following is the MBA in Pharmaceutical Management course structure:

    • Core subjects
    • Elective subjects
    • IV Semesters
    • Project Submission
    • Internships (optional)

    Related Questions

    R

    Ramandeep Kaur, Student / Alumni

    I highly recommend LPU for an MBA degree based on the following things- The Business School of LPU is accredited by ACBSP, Accreditation Council for Business Schools and Programs from the USA ensuring quality education and industry-experienced faculty members, studying in LPU will get a degree accredited from a body of USA. LPU is ranked No. 2 among Indian B-Schools in 'Outreach and Inclusivity by NIRF ranking released by MHRD, Government of India. Placement: Every year more than 550+ companies visit LPU for placements. LPU has a very good placement and achieved awards for employability also. The main thing for placement that I liked there, LPU provides placement classes to the students from the very first year which helps students to be prepared for placement till their final year of the program. The maximum package available for the management programme is 21 lacs. per annum. Specialization offered in MBA: Agribusiness Management, Human Resource, Marketing, International Business, Financial Markets, Digital Market, Hospital and Healthcare, Business Analytics, Banking and Financial Services, Operations, Artificial Intelligence, Entrepreneurship, Information Technology, Auditing and Taxation, E-Commerce, Digital Marketing, Investment Banking, etc. Scholarships: LPU provides very good scholarships to bright students with good academic records, sports, or extracurricular activities achievement. LPU also helps students in the Education loan facility. Faculty: All faculty members are well qualified from IITs, NITs, IIMs, and top-ranked universities all over the world. Infrastructure: All the facilities are available on the campus itself, a student does not need to go outside for anything. On the campus, Central Library, Hospital facility is available 24*7 for staff and students, Shopping mall, Indoor Sports Stadium with 3 Olympic size Swimming Pools, Public/Private Sector Banks, ATM, etc. Ranking: 1. For Focus on Affordable and clean energy, LPU has 1st rank in India 2. For Decent Work and Economic Growth, LPU has 2nd rank in India 3. among the top 80 Universities in India 4. among the top 90 engineering colleges in India 5. among the top 50 business management schools in India 6. LPU ranks amongst the Top 200 universities of the world as per the prestigious ‘Times Higher Education Impact Rankings’ 2021, which assess universities against the United Nations’ Sustainable Development Goals (SDGs). 7. It is among the top 20 Indian organizations that have filed the highest number of patents in India in the last 10 years including IIT Madras. For more details, you may refer to the LPU website.
    S

    Shreya Sareen, CollegeDekho Expert

    Dear Student,

    There are many good MBA in Pharmaceutical Management colleges in India. Some of them are Sanjay Ghodawat University, KolhapurNIMS University, JaipurNSHM Knowledge Campus - Kolkata, KolkataChitkara University, SolanIIHMR University, Jaipur and Narsee Monjee Institute of Management Studies, Mumbai. You can visit the official website of these colleges to check their fee structure, infrastructure, rankings, placements and admission process. Besides this, you can also call on our toll-free number 18005729877. Our experts will help you find a good MBA college that fulfils your requirements. 

    You can check the articles provided below to know more about MBA admission process.

    MBA Admission Process 2021 - Last Date to Apply, Eligibility, Selection Criteria, Top B-Schools

    Direct MBA Admission Without Entrance Exam - Admission Process, Colleges and Fees

    For admission-related assistance, fill our Common Application Form.

    Thank You

    A

    Abhinav Chamoli, CollegeDekho Expert

    Dear Student,

    Some of the top colleges offering MBA in Pharmaceutical Management in the distance learning mode include:

    ICFAI University - DLP (ICFAIU-DLP), West Tripura

    Carreograph Institute Of Management Studies (CIMS), Kolkata

    Indian Institute of Commerce and Trade (IICT), Lucknow

    You can check this list of Distance MBA colleges in India or check the following articles for more related information:

    Distance Learning Courses in Management: Colleges, Fees, Eligibility, Application, Selection

    Distance MBA in India: Top Distance MBA Colleges, Courses & Fees

    MBA Pharma Colleges in India

    If you require help with admission to distance MBA colleges, fill the Common Application Form (CAF) or call our helpline number 18005729877.

    Thank you.

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