MBA in Brand Management

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Mar 13, 2023 19:31PM IST

About MBA in Brand Management

MBA in Brand Management is a two-year postgraduate program available for candidates who have completed their bachelor's degree in any field. The program train students about building a brand and managing their activities. Companies hire candidates from brand management to promote their brand and add new achievements to it. Candidates who have good marketing skills and are interested in managing brand-related activities are perfect for this course. Some of the major skills required for this program are negotiation skills, manipulative skills, critical thinking, and communication skills.

MBA in Brand Management is divided into two years consisting of topics related to managing brands. Some of the major MBA in Brand Management subjects are market research, brand promotion, consumer brand, promotion of the brand, marketing and advertising, and consumer demand. The course also includes some additional topics related to various marketing strategies used for developing a brand. The final semester of the course will include a training/ internship period which will be compulsory for all the students. Besides this, there are many colleges that provide some value-added certifications in MBA in Brand Management in collaboration with companies.

The top colleges offering MBA in Brand Management course include IIM Ahmedabad, MISB Bocconi, MP Birla Institute of Management, FAD international, Bharatiya Vidya Bhavan, SP Jain Institute of Management and Research, etc. After graduation, candidates can find various career opportunities like Marketing Analyst, Assistant Brand Manager, Brand Manager, Marketing Manager, Marketing Director, and more. The average salary package lies between INR 3 lakhs to 7 lakhs per annum. Read below for complete information about the MBA in Brand Management course.

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MBA in Brand Management Highlights

Check out all the important details about MBA in Brand Management from the table given below.

MBA in Brand Management Highlights
LevelPostgraduate
Duration2 Years
Exam TypeSemester
Minimum Qualification RequirementBachelor Degree 
Average Initial SalaryINR 2 to 7 lacs per annum
Selection ProcessEntrance Exam
Minimum Aggregate Score Requirement47%-55%
Major RecruitersHindustan Unilever, Samsung Electronics, Cadbury, Vodafone, Coca-cola India, Bharti Airtel, Tata Motors, Sony India, Hero MotoCorp, PepsiCo, Godrej India, Nokia, ITC, etc.
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MBA in Brand Management Eligibility Criteria

Candidates who are seeking admission in the MBA in Brand Management must satisfy the eligibility criteria decided by the college. He or she must have cleared B.tech, BBA or any other bachelor degree from a recognized institute. The minimum aggregate required for admission may vary from 45% - 50%. Candidates may check the information brochure and official website of any MBA in Brand Management offering colleges to know the eligibility criteria in detail. 

MBA in Brand Management Admission Process

Admission to the MBA in Brand Management program will be done on the basis of candidates performance in the qualifying degree. Colleges will release the admission notification and application form on the official website. Once the admission notification is released, candidates may proceed to apply for admission. Colleges will offer admission to only those candidates who have satisfied all the rounds successfully. The admission process will be different for all the colleges. Candidates may check the instructions mentioned in the application form to know more about the admission process. 

MBA in Brand Management Entrance Exam

Colleges will prepare the selection list with the help of scores in the qualifying degree and entrance examination. There are many entrance exam conducted at national as well as state-level for admission in the MBA in Brand Management. Some of the well-known entrance exam available for admission in the MBA program are provided below. 

CATIIMs and Most of the top league b schools
XATXavier School of Management and other associated B schools
CMATB schools/ Institutes approved by AICTE
NMATAll campuses of NMIMS
SNAPSymbiosis International University & its colleges
MATInstitutes/ Colleges under AIMA

All applicants are advised to score good marks in the entrance examination in order to be admitted to the college of choice. 

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MBA in Brand Management Syllabus

Syllabus of MBA in Brand Management contains all the topics which will be covered in two years. 

Brand & related concepts

Brand equity

Brand life cycle

Brand extension

Designing and implementing branding strategies

Brand audit

Brand positioning & repositioning

Organizational behaviour

Market research

Branding decisions

Branding in specific sectors like Industrial, retail, service, e-branding

Multiple branding

Introduction to brand management

Branding

Need for branding

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MBA in Brand Management Career Options and Job Prospects

There are many employment opportunities available in the marketing field. Candidates may apply for any type of industry after completing their MBA in Brand Management. A fresher in this field may earn from 15000 to 2000 per month while any experienced candidate will surely be able to earn 50000-60,000 per month. Candidates may also apply for international companies. Some of the industries that have been hiring graduates from brand management are:

  • Mobile companies
  • Pharmaceutical industry
  • Insurance companies
  • Leading manufacturers

Candidates may apply for any of the following profile

  • Brand Manager
  • Marketing Analyst
  • Sales Representative
  • Assistant Brand Manager
  • Marketing Manager
  • Marketing Director
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FAQs about MBA Brand

What is the duration of the course MBA in Brand Management ?

MBA in Brand Management is a 2 year course.

What are the popular specializations related to MBA in Brand Management ?

Some of the popular specializations for M.B.A. (Master of Business Administration) are : Finance , Innovation Management , Fashion Technology , Communication , Information Management.

What is the average fee for the course MBA in Brand Management ?

The average fee for MBA in Brand Management is INR 2,50,000 per year.

I want admission in MBA in Brand Management. Do I have to clear any exams for that ?

Maharshi Dayanand University Common Entrance Exam , Guru Nanak Dev University Management Entrance Test , Institute of Engineering & Management Joint Entrance Examination , NIPER Joint Entrance Exam , Delhi University Science are some of the exams that you can appear for to get admission in MBA in Brand Management courses.

What are the top colleges offering MBA in Brand Management courses ?

Following are some of the top colleges offering Management courses : Shailesh J Mehta School of Management (Mumbai) , Institute of Management-Christ University (Bangalore) , Xavier Labour Relations Institute (Jamshedpur) , Vinod Gupta School of Management - IIT KGP (Kharagpur) , Indian Institute of Management (Kolkata). You can explore these colleges on our website to check if they offer MBA in Brand Management or not.
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Related Questions

p

priyal Babbar, Student / Alumni

-Answered on Feb-05-2024
Hi there, LPU offers several MBA programs with various specializations such as HR, Finance, Hospitality, Healthcare and many more. The admission for the next academic session has begun. You can register and book your LPUNEST slot. If you are awaiting your result then you can take provisional admission as well. Good Luck
S

Subhashri Roy, Student / Alumni

-Answered on Jan-05-2024

Dear student,

Around 126 colleges are accepting XAT score 2024. Some of the top MBA colleges accepting XAT score 2024 include the following:

You can also check out the XAT score vs percentile 2024 to predict your chances of getting into the XAT participating colleges. 

For admission-related assistance, please fill out our Common Application Form or call on our toll-free number 1800-572-9877. 

Thank you.

A

Abhinav Chamoli, CollegeDekho Expert

-Answered on Sept-01-2020

Dear Student,

MBA in Brand Management is a good choice of course if you want to apply for leadership roles in the Marketing field.

One of the best universities for distance MBA in India is Suresh Gyan Vihar University (SGVU), Jaipur. The university offers an MBA in Branding and Advertising, which is a very similar course to MBA in Brand Management.

The total fee for the course is Rs. 84,500 and the university even accepts EMI fee payments. Admission to the course can be taken by filling the online form of SGVU Directorate of Distance Education.

You can also fill the Common Application Form (CAF) or call our helpline number 18005729877 for admissions related enquiries. Refer to the articles mentioned below for more information.

Distance Learning Courses in Management: Colleges, Fees, Eligibility, Application, Selection

Distance MBA in India: Top Distance MBA Colleges, Courses & Fees

Thank you.