MBA in Brand Management is a two-year postgraduate program available for candidates who have completed their bachelor's degree in any field. The program train students about building a brand and managing their activities. Companies hire candidates from brand management to promote their brand and add new achievements to it. Candidates who have good marketing skills and are interested in managing brand-related activities are perfect for this course. Some of the major skills required for this program are negotiation skills, manipulative skills, critical thinking, and communication skills.
MBA in Brand Management is divided into two years consisting of topics related to managing brands. Some of the major MBA in Brand Management subjects are market research, brand promotion, consumer brand, promotion of the brand, marketing and advertising, and consumer demand. The course also includes some additional topics related to various marketing strategies used for developing a brand. The final semester of the course will include a training/ internship period which will be compulsory for all the students. Besides this, there are many colleges that provide some value-added certifications in MBA in Brand Management in collaboration with companies.
The top colleges offering MBA in Brand Management course include IIM Ahmedabad, MISB Bocconi, MP Birla Institute of Management, FAD international, Bharatiya Vidya Bhavan, SP Jain Institute of Management and Research, etc. After graduation, candidates can find various career opportunities like Marketing Analyst, Assistant Brand Manager, Brand Manager, Marketing Manager, Marketing Director, and more. The average salary package lies between INR 3 lakhs to 7 lakhs per annum. Read below for complete information about the MBA in Brand Management course.
Check out all the important details about MBA in Brand Management from the table given below.
|Minimum Qualification Requirement
|Average Initial Salary
|INR 2 to 7 lacs per annum
|Minimum Aggregate Score Requirement
|Hindustan Unilever, Samsung Electronics, Cadbury, Vodafone, Coca-cola India, Bharti Airtel, Tata Motors, Sony India, Hero MotoCorp, PepsiCo, Godrej India, Nokia, ITC, etc.
Candidates who are seeking admission in the MBA in Brand Management must satisfy the eligibility criteria decided by the college. He or she must have cleared B.tech, BBA or any other bachelor degree from a recognized institute. The minimum aggregate required for admission may vary from 45% - 50%. Candidates may check the information brochure and official website of any MBA in Brand Management offering colleges to know the eligibility criteria in detail.
Admission to the MBA in Brand Management program will be done on the basis of candidates performance in the qualifying degree. Colleges will release the admission notification and application form on the official website. Once the admission notification is released, candidates may proceed to apply for admission. Colleges will offer admission to only those candidates who have satisfied all the rounds successfully. The admission process will be different for all the colleges. Candidates may check the instructions mentioned in the application form to know more about the admission process.
Colleges will prepare the selection list with the help of scores in the qualifying degree and entrance examination. There are many entrance exam conducted at national as well as state-level for admission in the MBA in Brand Management. Some of the well-known entrance exam available for admission in the MBA program are provided below.
|IIMs and Most of the top league b schools
|Xavier School of Management and other associated B schools
|B schools/ Institutes approved by AICTE
|All campuses of NMIMS
|Symbiosis International University & its colleges
|Institutes/ Colleges under AIMA
All applicants are advised to score good marks in the entrance examination in order to be admitted to the college of choice.
Syllabus of MBA in Brand Management contains all the topics which will be covered in two years.
Brand & related concepts
Brand life cycle
Designing and implementing branding strategies
Brand positioning & repositioning
Branding in specific sectors like Industrial, retail, service, e-branding
Introduction to brand management
Need for branding
There are many employment opportunities available in the marketing field. Candidates may apply for any type of industry after completing their MBA in Brand Management. A fresher in this field may earn from 15000 to 2000 per month while any experienced candidate will surely be able to earn 50000-60,000 per month. Candidates may also apply for international companies. Some of the industries that have been hiring graduates from brand management are:
Candidates may apply for any of the following profile