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    MBA in Event Management

    MBA in Event Management Overview

    Masters of Business Administration in Event Management or MBA in Event Management is a two-year postgraduate master’s degree programme, and similarly to other postgraduate programmes can be pursued after completing one’s undergraduate in a bachelor’s degree. It is a specialised course in business management and deals with the planning and execution of the same for event organisation.

    Students can apply for admission to the programme in the same manner as other MBA specialisations, that is through the three-step admission process. It will require them to attempt exams to the likes of CAT, MAT, CMAT, GMAT, XAT, SNAP, etc. On clearing all the steps of the admission process, they can get enrolled in full-time, part-time, or even online programmes available for the degree.
    Nowadays, there are even one-year programmes available for an MBA in Event Management.

    As events have become an important part of marketing and management techniques, their traditional spectrum has widened to encompass corporate, professional, launching, meeting, and other forms of events as well. Students can in fact choose the type of industry they would like to deal with as an event manager, giving them a lot of career opportunities and choices as graduates with an MBA in Event Management degree.

    Indian Institute of Management and Indian School of Business are the best colleges to complete the course studies. However, students may opt for other reputed colleges as well, like NMIMS, Delhi University, University of Mumbai, Christ University, Xaviers Institute of Management, and Symbiosis International University. The overall course fee may range from INR 1,50,000-40,00,000.

    MBA in Event Management Course Highlights

    Check out all the important details about MBA in Event Management from the table given below.

    Full Name

    Master’s of Business Administration in Event Management

    Short Name

    MBA in Event Management

    Degree Level

    Master’s - Postgraduate

    Stream

    Business and Management

    Exam Type

    Semester

    Types of Courses

    Full-time, Part-time, Online, and Distance Learning

    Duration

    2 Years

    Minimum Qualification Requirement

    Undergraduate - Bachelor’s Degree 

    Top Entrance Exams

    CAT, XAT, MAT, GMAT, SNAP, NMAT, CMAT, etc.

    Average Annual Course Fees

    INR 50,000-20,00,000

    Top College

    Indian Institute of Management, Indian School of Business, Narsee Monjee Institute of Management Studies, Xaviers Institute of Management, and Christ University

    Top Recruiting Companies

    Pegasus, Wizcraft, Percept, George P Johnson, Tafcon, Balmer Lawrie, Showtime, Wow Events, Craftsman Solutions, Geometry Encompass

    Initial Average Annual Salary

    INR 5,00,000-10,00,000

    Why Choose MBA in Event Management?

    Students can choose to complete MBA in Event Management on the basis of the following arguments:

    • Exciting and Interesting Work: Event Management is definitely a stressful job area, however, it also provides the perfect adrenaline rush and excitement which is the selling point of the corporate culture. Additionally, there are often various creative and innovative angles involved to make any event successful. Hence, as graduates, students can rest assured to properly enjoy their job, which is often a point of concern for many professionals.
    • Scope of Exposure: In order to conduct an event, the number of areas that have to be contacted for outsourcing, supplying, and other organization areas of the event, allow the professionals to get exposure to varying areas of the industry. It allows them a chance to re-evaluate their decisions, future plans, and areas of professional advancement.
    • Interpersonal Skill Development: As a professional in Event Management, graduates need to interact with varying stakeholders, and in varying manners as well. The dynamic conditions help them face many challenges and at the same time develop important interpersonal skills, such as communication, delegation, proper directing, negotiation, contract, and terms conditioning, understanding market forces, etc.
    • Networking Scope: As the job responsibilities put graduates to connect and contact with varying people and stakeholders, and on different levels of hierarchy, they manage to create a wide network of personal and professional connections. Such networking is not only useful for career development but also in handling varying personal life responsibilities as well.
    • Growth Scope: The scope of growth is simply unlimited in Event Management. The industry is quite organized but dynamic at the same time. Graduates will find opportunities and risk-induced growth factors at almost every stage of their careers. They can use the same to boom their professional career or even set up their own business.

    Types of MBA in Event Management Courses

    There are various types of courses available for an MBA in Event Management. These can be bifurcated and understood on basis of program delivery and course duration:

    Full-time MBA in Event Management Course

    These courses shall last for up to two years and are conducted on campus. The course curriculum is extensive and has a proper balance of both theoretical and practical concepts.

    Part-time MBA in Event Management Course

    These courses conduct on-campus classes but in half duration. That is the studies do not last the whole day or for eight to ten hours, instead only three to four hours. The course duration may get extended to over four years, depending on students' pace of completing their credits.

    Online and Distance MBA in Event Management Course

    Online and distance education courses are specially designed to aid students in completing their education while continuing with their general lifestyle. They can attend the classes anytime during the course as they are conducted digitally via video conferencing and recordings.

    One-year MBA in Event Management Course

    There are various b-schools that offer one-year courses in MBA in Event Management rather than two years courses. The subjects and topics are covered similarly, however, the theoretical portion dominates the course study. In fact, 12 months of the 15 months duration are dedicated to theoretical studies and the remaining for practical project work or internships, as the case may be.

    MBA in Event Management Entrance Exams

    Institutes/ colleges providing admission into the MBA in Event Management will sort candidates on the basis of the scores in the entrance exam. There are many entrance tests conducted for management admission in the country.

    Candidates will have to score percentiles in the entrance exam that satisfy the cut-off scores mentioned by the respective colleges. These cut-off scores shall vary depending on the college and the category of students. Hence, students are advised to check out the cut-off score requirements and the relevant conditions as well. After clearing the cut-off scores, they will be further sorted on the basis of performance in the group discussion round(s) and personal interview, respectively. 

    Some of the popularly applicable entrance exams for admission into MBA in Event Management programs are:

    MBA in Event Management Eligibility Criteria

    It is advised that all the candidates who are going for admission to MBA in Event Management programs go through the eligibility criteria as no candidate will be allowed to admit if they fail to satisfy the eligibility criteria. Detailed eligibility criteria can be verified from the official website of the college.

    Generally, the eligibility criteria for admission to MBA in Event Management programs include the following requirements:

    • Candidates moving for admission to an MBA in Event Management must have cleared graduation with a minimum aggregate of 50%. 
    • They must also have cleared 12th and 10th with a minimum aggregate of 50%. 
    • Candidates from any stream in graduation may apply for the MBA in event management. 
    • They must attempt the required entrance exam and clear the respective cut-off score mentioned by the respective college.
    • They need to adhere to the rules and regulations of the respective college for the three-step admissions process.

    How to Get Admission for MBA in Event Management?

    In order to get admission to MBA courses, including various specializations, students need to clear a three-step admission process. Similarly, to get admission to MBA in Event Management programs, the same process needs to be completed to get enrollment in the desired b-school.

    The overall process of admission can be followed by the students as described below:

    Step 1: Shortlist the b-schools to apply for and check out the entrance exam scores accepted by each of them.

    Step 2: Select the most common entrance exam, whose scores are accepted by the majority of shortlisted institutions. Apply for all the relevant entrance exams and prepare for them.

    Step 3: Attempt the exams and use the scores to clear the cut-offs mentioned by the b-schools shortlisted.

    Step 4: Apply to all the shortlisted b-schools whose cut-offs are satisfied along with the previous academic records, personal statement, student CV, and any additional documents required by the respective school.

    Step 5: Await the invitation to attend the Group Discussion (GD) rounds of the applied b-schools.

    Step 6: Attend GD rounds and as per the instructions of the respective b-school appear for the personal interview session.

    Step 7: Await the confirmation letter or college acceptance letter, and accordingly enroll in the respective b-school.

    Popular MBA Event Management Colleges in India

    Event management is a highly profit-earning business where that involves various operational functions and demands top-notch specialisations in different areas for pulling up spectacular shows. The MBA Event Management colleges teach the prerequisites of being a dynamic event manager. There are top colleges for MBA Event Management situated across India. We have listed down some of the popular ones below:

    Name of MBA Event Management Colleges

    Location

    NIMS University

    Jaipur

    SAGE University

    Indore

    Prestige Institute of Management

    Indore

    Galgotias University

    Greater Noida

    Jain University

    Bangalore

    YBN University 

    Ranchi

    Whistling Woods International 

    Mumbai

    UPES 

    Dehradun

    Parul University

    Vadodara

    National Academy of Event Management and Development

    Mumbai

    Nikhil Institute of Engineering and Management

    Mathura

    All India Institute of Management Studies

    Chennai

    PIMS Bangalore

    Karnataka

    Amity Global Business School

    Gurgaon

    Lovely Professional University

    Jalandhar

    Study MBA Event Management Abroad

    The Event Management abroad track offers an opportunity to explore and prepare students for employment in areas such as social events, corporate and marketing events, festivals, trade shows, meetings and conventions. The curriculum is designed to suit individuals who have specific interests in event planning as corporate or individual planners. The Event Management course helps them emerge as industry leaders. Students are taught about finances, stakeholder management, change management, strategic leadership, business analytics, and marketing. Here is a list of the top MBA Event Management colleges abroad:

    MBA Event Management College Abroad

    Location

    Auburn University

    United States

    Florida International University

    United States

    California State University

    United States

    Middle Tennessee State University

    United States

    Centennial College

    Canada

    Humber College Institute of Technology and Advanced Learning

    Canada

    Georgian College

    Canada

    Thompson Rivers University

    Canada

    Leeds Beckett University

    United Kingdom

    Swiss School of Higher Education

    Switzerland

    ISEG Business And Finance School – School of Management

    France

    Hochschule Fresenius University of Applied Sciences

    Germany

    University of Technology, Sydney

    Australia

    What is MBA Event Management Course Fees?

    MBA Event Management course fees differ for various institutes ranging from government to private colleges. A student is expected to bear at least INR 1,00,000 to INR 5,00.000 for the course. The government institutes are relatively cheaper than the private ones. The following list tabulates the average annual fees for an MBA Event Management course:

    Name of MBA Event Management Colleges

    Average Annual Fees (in INR)

    NIMS University

    1.55 lakhs

    SAGE University

    2.40 lakhs

    Prestige Institute of Management

    2.30 lakhs

    Galgotias University

    3.08 lakhs 

    Jain University

    9.9 lakhs

    YBN University 

    1.2 lakhs

    Whistling Woods International 

    1.5 lakhs

    UPES 

    8.58 lakhs

    Parul University

    3.6 lakhs

    National Academy of Event Management and Development

    3.37 lakhs

    All India Institute of Management Studies

    10,200

    PIMS Bangalore

    4.2 lakhs

    Amity Global Business School

    4.3 lakhs

    Lovely Professional University

    7.60 lakhs

    MBA in Event Management Syllabus

    Semester wise break up of MBA in Event Management Syllabus is provided below.

    Semester 1

    Sr. No.

    Subjects of Study

    1

    Business Communication and Negotiation Skills

    2

    Economics and Management Decisions

    3

    Financial Accounting

    4

    Marketing Management

    5

    Organization Behaviour

    6

    Principles of Event Management

    7

    Qualitative Technique

    Semester 2

    Sr. No.

    Subjects of Study

    1

    Consumer Behaviour and Brand Management

    2

    Event Planning

    3

    Financial Management

    4

    Human Resource Management

    5

    IT for Event Management

    6

    Marketing Communication for Special Event

    7

    Media Economics

    8

    Research Methodology and Applied Statistics

    Semester 3

    Sr. No.

    Subjects of Study

    1

    Advertising Management

    2

    Budgeting and Costing of Events

    3

    Dissertation I

    4

    Event Campaign

    5

    Event Management (Corporate and Social)

    6

    Event Marketing Campaign

    7

    Event Production and Logistics

    8

    Event Production and Logistics

    9

    Management Information Systems

    10

    Sales Promotion and Brand Management

    12

    Summer Internship

    Semester 4

    Sr. No.

    Subjects of Study

    1

    Cross Cultural Management

    2

    Culture and Entertainment

    3

    Dissertation II

    4

    Entrepreneurship

    5

    Event Risk Management

    6

    Public Relations

    7

    Qualitative Technique

    Course Curriculum for MBA Event Management

    The MBA Event Management helps candidates reach their full potential through practical projects, internships, event workshops and master classes. The curriculum is designed to strengthen learners' planning and communication skills by designing grooming classes. Students are also exposed to lectures given by different industry experts that provide them with comprehensive knowledge to deal with clients from similar industries in future as managers.

    MBA in Event Management course curriculum instils business, communication, and organisational attributes in students. The event management programmes require individuals with high energy to manage everything and therefore the course teaches them to be equipped with planning and performance resources. This MBA Event Management course will therefore help one to be ahead of others.

    What is MBA Event Management Salary?

    The event management industry sparkles with glamour and as event managers, students will be able to be involved in grand events at both social and corporate levels. They will be able to watch celebrities and famous personalities in close contact as they get to manage musical concerts, celebrity shows, film promotions, etc. Therefore there is a scope for limitless growth in this industry. 

    An event management professional gets to meet people from all walks of life. They are acquainted with the functioning of various industries. The degree will also train them in marketing, sponsor hunting, framework building, venue selection and transport arrangement. The job role also involves planning, coordination and taking final decisions on each aspect of the programmes. To juggle such multiple roles, the salary paid is lucrative and there is immense potential for growth if they work diligently. The MBA Event Management job roles and average annual salaries are given below: 

    Job Roles

    Average Annual Salary

    Event Manager

    INR 10.8 lakhs

    Meeting Marketing Manager

    INR 8.3 lakhs

    Exhibit Manager

    INR 6.3 lakhs

    Entertainment Manager

    INR 5 lakhs

    Group Business Manager

    INR 8.68 lakhs 

    MBA in Event Management Career Options and Job Prospects

    Graduates have an option to join a company or start their own start-up after the completion of the MBA in event management degree. The event management industry is rich in career options as qualified event managers are always in demand at all the organisations. There are many industries in the event management market that hires well qualified event managers. Candidates may apply at any of the organization. Candidates will get an opportunity to be a part of a large team that manages events like Seminars, Fashion Shows, Corporate Events, Product Launches, Exhibitions, Weddings, Family events, Press Meetings, Concerts, Award Ceremonies, Birthday parties, Adventure tours and events etc. Candidates may explore the event industry and then apply for a job according to their interest. There are many areas for employment in this industry as mentioned below 

    Social Events

    • Wedding Planning (Wedding Management)
    • Anniversaries
    • Birthday Parties
    • Social Gathering

    Corporate Events

    • Seminars
    • Annual Picnics
    • Training Programs
    • Award Functions

     Educational Events

    • Education Fairs
    • College Events
    • Training Programs
    • Annual Sports

    Exhibitions & Fairs

    • Property Exhibitions
    • Jobs Fair
    • Electronic Fairs

    Marketing & Promotions

    • Ad Campaigns
    • Road Shows
    • Product Launches
    • Promotion Activities

    Entertainment Events

    • Movie Promotions
    • Music Video Release
    • Celebrity Nights
    • Fashion Shows
    • Stage Shows
    • Beauty Pageant Contest

    Besides this, candidates may apply for any job profile as provided below.

    • Management Trainee
    • Manager
    • Accounts Executive/Accountant
    • Coordinator/Event Management
    • Business Development Executive
    • Office Assistant/Customer Care Executive

    FAQs about MBA Event Management

    Are there internship opportunities in integrated MBA?

    Yes, there are internship opportunities between the fourth and fifth years of an integrated MBA. Students get to work with industry players and learn valuable lessons about the real-life functioning of the business world. IIMs make students involve in social internships in the second year of the course. 

    Is it possible to leave the BBA MBA course after three years?

    Yes some BBA MBA programmes come with an exit option. Students can leave the integrated MBA programme at the end of the third year and will be awarded only a BBA degree. ICFAI Foundation for Higher Education (Deemed-to-be University), Hyderabad is one such institution that allows students to exit. You must check in with the institutions about exit after 3 years before enrolling. 

    What are the employment areas for BBA MBA graduates?

    The employment areas for BBA MBA graduates are banking and finance, management consulting, hospitality sector, healthcare sector, marketing firms and other top multinational companies. Several other industries require BBA MBA graduates for smooth functioning.

    Is mathematics important for the BBA MBA course?

    No, there is a hard and fast rule that mathematics is important for the BBA MBA course. However, the entrance exam as well as the integrated programme has accounting and other finance-related chapters that require knowledge of mathematics. Therefore proficiency in mathematics will be fruitful. 

    Can students of the science stream apply for MBA-integrated courses?

    Yes, students of the science stream can apply for MBA-integrated courses. Students from all the streams are eligible to take up this course provided they have 60% in their higher secondary. Also qualifying for the entrance exams is important. 

    Show More

    Related Questions

    Fee sturcture of MBA
    -Roushni -Updated on Feb-03-20236 Answers
    r

    riya, Student / Alumni

    Lovely Professional University is the best university for MBA studies. It has offered students great internships and business opportunities, there are 100% internships at the university. And help students with their business ideas. I am an LPU student and LPU helps me grow as a person and as a career which makes me a better person overall. # Fees: The fee for the MBA program is 190,000 per semester, but there is a scholarship based on an entrance test, i.e. H. Entrance exam, statewide exams like CAT, MAT, XAT., financial aid like Need basis, a defense foundation and many others. If you still think the fees are low Then there is a student loan at the top and you can work side by side part time to recoup the amount and help your parents.
    J

    Jasmeet Kaur, Student / Alumni

    We, at Wisdom School of Management (https://wsmde.edu.in/home), free-of-cost counsel students for joining Distance Learning Courses and Online Courses of Top Class Colleges and Universities. Our ways and techniques are totally different and pragmatic from other counselling centres. Other counselling centres help students for admissions only while we counsel and help students knowing their choice of careers first and then the capabilities related to the same. Our team of experts spend quality time with parents and students step-by-step to offer the best suitable career choice made for him/her. However, we counsel students for the Best Distance Learning Courses In India. For More Information Do Visit: https://wsmde.edu.in/home
    A

    Abhinav Chamoli, CollegeDekho Expert

    Dear Student,

    There are not many options when it comes to Event Management colleges in Delhi. You can check this list of Event Management colleges in Delhi for more details.

    If you are open to considering studying at other locations, here are a few good colleges offering Event Management courses.

    If you want to apply to these colleges, you can fill the Common Application Form (CAF). You can then use the same form to apply to many other popular colleges in India as well. For any help admission, please call our helpline number 18005729877 and talk to our student counsellor.

    Thank you.

    Related News

    Skills That Make You The Best Event Manager

    The interpersonal skills of a successful event manager is governed by an attractive demeanour, the convincing and persuasion skills, and the art of negotiating with diplomacy to procure things within the client’s budget. MBA in Event Management also requires you to attract clients through a presentable conversation that can quickly attract their confidence in the event management services of the company. 

    A skilled event management professional must have the qualities to uniquely design and structure events for various clients. Here are some of the skills that individuals should inculcate to emerge as successful event managers and entrepreneurs.

    • Financial Knowledge: It is necessary to learn how to optimise the financial resources so that the events can be planned according to budget and the financial risks can be warded off.
    • Public Relations: It is indispensable for pulling off any event. It is necessary to maintain a balanced relationship with the client and the audience for the event to create a harmonious atmosphere.
    • Business Acumen: It is extremely necessary to be part of big organisations or to start an entrepreneurial journey of their own. They must know to channelise the available financial and material resources in the most profit-earning manner. 
    • Digital Literacy: Digital knowledge helps to make intelligent moves in the operations from the ideation of plans to their implementation.
    • Marketing Expertise: The events aim to popularise them among people. This requires careful branding and presentation through market research and assessment of market trends. 
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