MBA in Event Management

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Mar 13, 2023 19:31PM IST

MBA in Event Management Overview

MBA in Event Management is a 2-year postgraduate specialized degree course. It deals with different aspects of Event Management, such as planning, organizing, managing, budgeting, customer service, catering, logistics, etc. Students who pursue an MBA in Event Management course learn about the essentials of managing various events like parties, functions, weddings, seminars, festivals, games, political rallies, and more.

Those who enjoy the adrenaline rush that comes with the challenges and excitement while managing an event and love being in a creative process can go for an MBA in Event Management degree. Graduates in any discipline from recognized boards can apply for MBA in Event Management and learn everything right from conceptualizing to executing an event.

To get admission into top MBA in Event Management colleges, students need to qualify for entrance exams like CAT, MAT, GMAT, XAT, MAT, SNAP, etc. However, some colleges also offer direct admission on the basis of academic performance and other skills. Some of the top colleges offering MBA in Event Management courses include the Institute of Management & Entrepreneurship Development, PIMR, Sage University, Amity Global Business School, NMIMS, and Lovely Professional University.

The average MBA in Event Management fees ranges between INR 2,00,000 - INR 15,00,000. After graduation, one can easily find various job roles like Event Manager, Event Planner, Wedding Planner, Event Account Manager, Client Service Provider, etc. The starting salary for MBA in Event Management graduates is around INR 2.6 Lakhs per annum while at mid-level positions, one can expect a salary of about INR 3.6 Lakhs. Event Managers with an experience of 5 years or more can receive a salary of around INR 5.9 Lakhs per year. Get complete information about the MBA in Event Management course on this page.

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MBA in Event Management Course Highlights

Check out all the important details about MBA in Event Management from the table given below.

Full Name

Master’s of Business Administration in Event Management

Short Name

MBA in Event Management

Degree Level

Master’s - Postgraduate

Stream

Business and Management

Exam Type

Semester

Types of Courses

Full-time, Part-time, Online, and Distance Learning

Duration

2 Years

Minimum Qualification Requirement

Undergraduate - Bachelor’s Degree 

Top Entrance Exams

CAT, XAT, MAT, GMAT, SNAP, NMAT, CMAT, etc.

Average Annual Course Fees

INR 50,000-20,00,000

Top College

Indian Institute of Management, Indian School of Business, Narsee Monjee Institute of Management Studies, Xaviers Institute of Management, and Christ University

Top Recruiting Companies

Pegasus, Wizcraft, Percept, George P Johnson, Tafcon, Balmer Lawrie, Showtime, Wow Events, Craftsman Solutions, Geometry Encompass

Initial Average Annual Salary

INR 5,00,000-10,00,000

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Why Choose MBA in Event Management?

Students can choose to complete MBA in Event Management on the basis of the following arguments:

  • Exciting and Interesting Work: Event Management is definitely a stressful job area, however, it also provides the perfect adrenaline rush and excitement which is the selling point of the corporate culture. Additionally, there are often various creative and innovative angles involved to make any event successful. Hence, as graduates, students can rest assured to properly enjoy their job, which is often a point of concern for many professionals.
  • Scope of Exposure: In order to conduct an event, the number of areas that have to be contacted for outsourcing, supplying, and other organization areas of the event, allow the professionals to get exposure to varying areas of the industry. It allows them a chance to re-evaluate their decisions, future plans, and areas of professional advancement.
  • Interpersonal Skill Development: As a professional in Event Management, graduates need to interact with varying stakeholders, and in varying manners as well. The dynamic conditions help them face many challenges and at the same time develop important interpersonal skills, such as communication, delegation, proper directing, negotiation, contract, and terms conditioning, understanding market forces, etc.
  • Networking Scope: As the job responsibilities put graduates to connect and contact with varying people and stakeholders, and on different levels of hierarchy, they manage to create a wide network of personal and professional connections. Such networking is not only useful for career development but also in handling varying personal life responsibilities as well.
  • Growth Scope: The scope of growth is simply unlimited in Event Management. The industry is quite organized but dynamic at the same time. Graduates will find opportunities and risk-induced growth factors at almost every stage of their careers. They can use the same to boom their professional career or even set up their own business.
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Types of MBA in Event Management Courses

There are various types of courses available for an MBA in Event Management. These can be bifurcated and understood on basis of program delivery and course duration:

Full-time MBA in Event Management Course

These courses shall last for up to two years and are conducted on campus. The course curriculum is extensive and has a proper balance of both theoretical and practical concepts.

Part-time MBA in Event Management Course

These courses conduct on-campus classes but in half duration. That is the studies do not last the whole day or for eight to ten hours, instead only three to four hours. The course duration may get extended to over four years, depending on students' pace of completing their credits.

Online and Distance MBA in Event Management Course

Online and distance education courses are specially designed to aid students in completing their education while continuing with their general lifestyle. They can attend the classes anytime during the course as they are conducted digitally via video conferencing and recordings.

One-year MBA in Event Management Course

There are various b-schools that offer one-year courses in MBA in Event Management rather than two years courses. The subjects and topics are covered similarly, however, the theoretical portion dominates the course study. In fact, 12 months of the 15 months duration are dedicated to theoretical studies and the remaining for practical project work or internships, as the case may be.

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MBA in Event Management Entrance Exams

Institutes/ colleges providing admission into the MBA in Event Management will sort candidates on the basis of the scores in the entrance exam. There are many entrance tests conducted for management admission in the country.

Candidates will have to score percentiles in the entrance exam that satisfy the cut-off scores mentioned by the respective colleges. These cut-off scores shall vary depending on the college and the category of students. Hence, students are advised to check out the cut-off score requirements and the relevant conditions as well. After clearing the cut-off scores, they will be further sorted on the basis of performance in the group discussion round(s) and personal interview, respectively. 

Some of the popularly applicable entrance exams for admission into MBA in Event Management programs are:

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MBA in Event Management Eligibility Criteria

It is advised that all the candidates who are going for admission to MBA in Event Management programs go through the eligibility criteria as no candidate will be allowed to admit if they fail to satisfy the eligibility criteria. Detailed eligibility criteria can be verified from the official website of the college.

Generally, the eligibility criteria for admission to MBA in Event Management programs include the following requirements:

  • Candidates moving for admission to an MBA in Event Management must have cleared graduation with a minimum aggregate of 50%. 
  • They must also have cleared 12th and 10th with a minimum aggregate of 50%. 
  • Candidates from any stream in graduation may apply for the MBA in event management. 
  • They must attempt the required entrance exam and clear the respective cut-off score mentioned by the respective college.
  • They need to adhere to the rules and regulations of the respective college for the three-step admissions process.
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How to Get Admission for MBA in Event Management?

In order to get admission to MBA courses, including various specializations, students need to clear a three-step admission process. Similarly, to get admission to MBA in Event Management programs, the same process needs to be completed to get enrollment in the desired b-school.

The overall process of admission can be followed by the students as described below:

Step 1: Shortlist the b-schools to apply for and check out the entrance exam scores accepted by each of them.

Step 2: Select the most common entrance exam, whose scores are accepted by the majority of shortlisted institutions. Apply for all the relevant entrance exams and prepare for them.

Step 3: Attempt the exams and use the scores to clear the cut-offs mentioned by the b-schools shortlisted.

Step 4: Apply to all the shortlisted b-schools whose cut-offs are satisfied along with the previous academic records, personal statement, student CV, and any additional documents required by the respective school.

Step 5: Await the invitation to attend the Group Discussion (GD) rounds of the applied b-schools.

Step 6: Attend GD rounds and as per the instructions of the respective b-school appear for the personal interview session.

Step 7: Await the confirmation letter or college acceptance letter, and accordingly enroll in the respective b-school.

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Popular MBA Event Management Colleges in India

Event management is a highly profit-earning business where that involves various operational functions and demands top-notch specialisations in different areas for pulling up spectacular shows. The MBA Event Management colleges teach the prerequisites of being a dynamic event manager. There are top colleges for MBA Event Management situated across India. We have listed down some of the popular ones below:

Name of MBA Event Management Colleges

Location

NIMS University

Jaipur

SAGE University

Indore

Prestige Institute of Management

Indore

Galgotias University

Greater Noida

Jain University

Bangalore

YBN University 

Ranchi

Whistling Woods International 

Mumbai

UPES 

Dehradun

Parul University

Vadodara

National Academy of Event Management and Development

Mumbai

Nikhil Institute of Engineering and Management

Mathura

All India Institute of Management Studies

Chennai

PIMS Bangalore

Karnataka

Amity Global Business School

Gurgaon

Lovely Professional University

Jalandhar

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Study MBA Event Management Abroad

The Event Management abroad track offers an opportunity to explore and prepare students for employment in areas such as social events, corporate and marketing events, festivals, trade shows, meetings and conventions. The curriculum is designed to suit individuals who have specific interests in event planning as corporate or individual planners. The Event Management course helps them emerge as industry leaders. Students are taught about finances, stakeholder management, change management, strategic leadership, business analytics, and marketing. Here is a list of the top MBA Event Management colleges abroad:

MBA Event Management College Abroad

Location

Auburn University

United States

Florida International University

United States

California State University

United States

Middle Tennessee State University

United States

Centennial College

Canada

Humber College Institute of Technology and Advanced Learning

Canada

Georgian College

Canada

Thompson Rivers University

Canada

Leeds Beckett University

United Kingdom

Swiss School of Higher Education

Switzerland

ISEG Business And Finance School – School of Management

France

Hochschule Fresenius University of Applied Sciences

Germany

University of Technology, Sydney

Australia

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What is MBA Event Management Course Fees?

MBA Event Management course fees differ for various institutes ranging from government to private colleges. A student is expected to bear at least INR 1,00,000 to INR 5,00.000 for the course. The government institutes are relatively cheaper than the private ones. The following list tabulates the average annual fees for an MBA Event Management course:

Name of MBA Event Management Colleges

Average Annual Fees (in INR)

NIMS University

1.55 lakhs

SAGE University

2.40 lakhs

Prestige Institute of Management

2.30 lakhs

Galgotias University

3.08 lakhs 

Jain University

9.9 lakhs

YBN University 

1.2 lakhs

Whistling Woods International 

1.5 lakhs

UPES 

8.58 lakhs

Parul University

3.6 lakhs

National Academy of Event Management and Development

3.37 lakhs

All India Institute of Management Studies

10,200

PIMS Bangalore

4.2 lakhs

Amity Global Business School

4.3 lakhs

Lovely Professional University

7.60 lakhs

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MBA in Event Management Syllabus

Semester wise break up of MBA in Event Management Syllabus is provided below.

Semester 1

Sr. No.

Subjects of Study

1

Business Communication and Negotiation Skills

2

Economics and Management Decisions

3

Financial Accounting

4

Marketing Management

5

Organization Behaviour

6

Principles of Event Management

7

Qualitative Technique

Semester 2

Sr. No.

Subjects of Study

1

Consumer Behaviour and Brand Management

2

Event Planning

3

Financial Management

4

Human Resource Management

5

IT for Event Management

6

Marketing Communication for Special Event

7

Media Economics

8

Research Methodology and Applied Statistics

Semester 3

Sr. No.

Subjects of Study

1

Advertising Management

2

Budgeting and Costing of Events

3

Dissertation I

4

Event Campaign

5

Event Management (Corporate and Social)

6

Event Marketing Campaign

7

Event Production and Logistics

8

Event Production and Logistics

9

Management Information Systems

10

Sales Promotion and Brand Management

12

Summer Internship

Semester 4

Sr. No.

Subjects of Study

1

Cross Cultural Management

2

Culture and Entertainment

3

Dissertation II

4

Entrepreneurship

5

Event Risk Management

6

Public Relations

7

Qualitative Technique

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Course Curriculum for MBA Event Management

The MBA Event Management helps candidates reach their full potential through practical projects, internships, event workshops and master classes. The curriculum is designed to strengthen learners' planning and communication skills by designing grooming classes. Students are also exposed to lectures given by different industry experts that provide them with comprehensive knowledge to deal with clients from similar industries in future as managers.

MBA in Event Management course curriculum instils business, communication, and organisational attributes in students. The event management programmes require individuals with high energy to manage everything and therefore the course teaches them to be equipped with planning and performance resources. This MBA Event Management course will therefore help one to be ahead of others.

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What is MBA Event Management Salary?

The event management industry sparkles with glamour and as event managers, students will be able to be involved in grand events at both social and corporate levels. They will be able to watch celebrities and famous personalities in close contact as they get to manage musical concerts, celebrity shows, film promotions, etc. Therefore there is a scope for limitless growth in this industry. 

An event management professional gets to meet people from all walks of life. They are acquainted with the functioning of various industries. The degree will also train them in marketing, sponsor hunting, framework building, venue selection and transport arrangement. The job role also involves planning, coordination and taking final decisions on each aspect of the programmes. To juggle such multiple roles, the salary paid is lucrative and there is immense potential for growth if they work diligently. The MBA Event Management job roles and average annual salaries are given below: 

Job Roles

Average Annual Salary

Event Manager

INR 10.8 lakhs

Meeting Marketing Manager

INR 8.3 lakhs

Exhibit Manager

INR 6.3 lakhs

Entertainment Manager

INR 5 lakhs

Group Business Manager

INR 8.68 lakhs 

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MBA in Event Management Career Options and Job Prospects

Graduates have an option to join a company or start their own start-up after the completion of the MBA in event management degree. The event management industry is rich in career options as qualified event managers are always in demand at all the organisations. There are many industries in the event management market that hires well qualified event managers. Candidates may apply at any of the organization. Candidates will get an opportunity to be a part of a large team that manages events like Seminars, Fashion Shows, Corporate Events, Product Launches, Exhibitions, Weddings, Family events, Press Meetings, Concerts, Award Ceremonies, Birthday parties, Adventure tours and events etc. Candidates may explore the event industry and then apply for a job according to their interest. There are many areas for employment in this industry as mentioned below 

Social Events

  • Wedding Planning (Wedding Management)
  • Anniversaries
  • Birthday Parties
  • Social Gathering

Corporate Events

  • Seminars
  • Annual Picnics
  • Training Programs
  • Award Functions

 Educational Events

  • Education Fairs
  • College Events
  • Training Programs
  • Annual Sports

Exhibitions & Fairs

  • Property Exhibitions
  • Jobs Fair
  • Electronic Fairs

Marketing & Promotions

  • Ad Campaigns
  • Road Shows
  • Product Launches
  • Promotion Activities

Entertainment Events

  • Movie Promotions
  • Music Video Release
  • Celebrity Nights
  • Fashion Shows
  • Stage Shows
  • Beauty Pageant Contest

Besides this, candidates may apply for any job profile as provided below.

  • Management Trainee
  • Manager
  • Accounts Executive/Accountant
  • Coordinator/Event Management
  • Business Development Executive
  • Office Assistant/Customer Care Executive
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FAQs about MBA Event Management

Which are some of the recommended books for BBA+MBA entrance exams?

Some of the recommended books for BBA+MBA entrance exams are  Modern Microeconomics by Koutsoyiannis Business Mathematics by Sharma,  Fundamentals of Management, Essentials Concepts and Applications by Robbins, I.M. Fundamentals of Database Systems by Elmasri and Navathe and J.K. Management Accounting by Pandey.

Which teaching methodologies are used in MBA Event Management?

The teaching methodologies that are used in MBA Event Management are problem-based learning, co-curricular activities, field trips, lectures, projects, thesis writing, workshops, e-learning, discussions and internships. It can be said that MBA Event Management merges both classroom and real-world teachings. 

What are the elective subjects in MBA Event Management?

The elective subjects in MBA Event Management are HR Planning and Development Management of Industrial Relations Compensation, Industrial Marketing Consumer Behaviour, Retail Marketing Management, International Marketing Advertising and Sales Management, E-Commerce and Enterprise Resource Planning Strategic Information Systems, and Design Communication Networks For Business. 

Do we need to submit project reports for MBA Event Management?

Yes, it is necessary to submit project reports for MBA Event Management after the internship is complete. Students have to write down their experiences regarding the internship opportunity and the valuable lessons learnt during that time.

What are the job profiles after MBA Event Management?

The job profiles after MBA Event Management are Event Production Manager, Event Promotion Manager, Media Planning Manager, Marketing Manager, Promotion and Advertisement Officer, Project Management Director, Technical Events Manager, Senior Client Service Manager and Area Events Manager. There are several other job roles related to event supervision, management and finances available. 

What are the areas of recruitment for MBA Event Management graduates?

The areas of recruitment for MBA Event Management graduates are hotels, the hospitality sector, family events, the healthcare department, the manufacturing industry, product-based companies, facility management services, event management companies, IT companies, government sectors, etc. 

What are the skills required for MBA Event Management?

The skills required for MBA Event Management are excellent client relationship management, decision-making and problem-solving, creativity and innovation, management of budgets, time management, practical understanding and behaviour, understanding of business and a cool temper to handle pressure and unwanted situations. 

What should the students be careful of before studying BBA+MBA?

The students should be careful of the following few pointers before studying BBA+MBA:

  • Applicants must be sure of their long-term goals as they will not have a chance to change their career paths.
  • They must select universities that are renowned and have a good scope of employment.
  • One should also understand the curriculum. 

What is the admission procedure for BBA+MBA?

The admission procedure for BBA+MBA includes submitting online applications to colleges with the necessary documents. Then they have to appear for an entrance exam where their proficiency in English,  Quant and Reasoning will be analysed. Additionally, students will have to appear for a personal interview.

Is internship compulsory in MBA Event Management?

Yes, an internship is compulsory in MBA Event Management. It is generally done in the second and fourth semesters for a few weeks which gives them the right kind of exposure and helps them build networks. Students get to learn negotiating, organising, planning, managing and other related skills.

Are the subjects repeated in BBA+MBA?

No, the subjects and curriculum are not repeated in BBA+MBA. Every year, students get to study new modules. The first three years focus on foundations while the next two build business skills.  In the traditional separate BBA and MBA courses, students may need to repeat some subjects. 

 

Is BBA+MBA costly?

Yes, BBA+MBA is an extremely costly course as the course expands for five years and every year they need to pay a huge amount of money. The course fees range from INR 20 to 30 lakhs to support the course.  

Can students of the science stream apply for MBA-integrated courses?

Yes, students of the science stream can apply for MBA-integrated courses. Students from all the streams are eligible to take up this course provided they have 60% in their higher secondary. Also qualifying for the entrance exams is important. 

Is mathematics important for the BBA MBA course?

No, there is a hard and fast rule that mathematics is important for the BBA MBA course. However, the entrance exam as well as the integrated programme has accounting and other finance-related chapters that require knowledge of mathematics. Therefore proficiency in mathematics will be fruitful. 

What are the employment areas for BBA MBA graduates?

The employment areas for BBA MBA graduates are banking and finance, management consulting, hospitality sector, healthcare sector, marketing firms and other top multinational companies. Several other industries require BBA MBA graduates for smooth functioning.

Is it possible to leave the BBA MBA course after three years?

Yes some BBA MBA programmes come with an exit option. Students can leave the integrated MBA programme at the end of the third year and will be awarded only a BBA degree. ICFAI Foundation for Higher Education (Deemed-to-be University), Hyderabad is one such institution that allows students to exit. You must check in with the institutions about exit after 3 years before enrolling. 

Are there internship opportunities in integrated MBA?

Yes, there are internship opportunities between the fourth and fifth years of an integrated MBA. Students get to work with industry players and learn valuable lessons about the real-life functioning of the business world. IIMs make students involve in social internships in the second year of the course. 

Can I graduate with an MBA in Event Management from IGNOU?

Yes, you can graduate with an MBA in Event Management from IGNOU. Indira Gandhi National Open University offers various undergraduate and postgraduate programmes on a distance learning basis. You can apply for MBA in Event Management course offered by the university and can use the same to apply for jobs as reputed and successful as with on-campus programmes.

Is MBA in Event Management a profitable course?

Yes, MBA in Event Management is a profitable course. Students can use the programme to get jobs in one of the most profitable industries in the world. In the current times, the scope of events has been widened to encapture not only traditional events, but corporate events, party events, marketing events, and other targeted events.

Is MBA in Event Management the same as MBA in Project Management?

No, MBA in Event Management is not the same as MBA in Project Management. While MBA in Project Management deals with single-time or contractual projects, event management is focused on the more specialised type of project. It only deals with events and the management strategies and executions that are required to make an event successful.

What are the salary expectations of a graduate with an MBA in Event Management?

The salary expectations of a graduate with an MBA in Event Management could range from INR 5,00,000 to INR 10,00,000. These are only the figures for starting salaries. With efforts and experience, graduates can accelerate their careers and remunerations within six to eight years of graduation. The reason for starting salaries being low is that event management requires spending time and effort on the job to get an idea of what the job requires.

Which are the best study abroad universities for MBA in Event Management?

The best study abroad universities for MBA in Event Management are London Business School (UK), Copenhagen Business School (Denmark), Yale School of Management (USA), University of Toronto (Canada), National University of Singapore (Singapore), Ceibs (China), UNSW Sydney (Australia), Iese Business School (Spain), and University of Warwick (UK).

What are the course fees to study MBA in Event Management abroad?

The course fee to study MBA in Event Management abroad is INR 25,00,000-45,00,000 per year. The cost of studying abroad is extremely high and the expenses do not end with tuition fees. There are living expenses also involved, such as accommodation, food, travelling, medical, etc. Students wishing to study abroad need to take into account a long list of factors and tuition fees, even though the major, but is only a part of it.

Can I apply for scholarships to study MBA in Event Management in India?

Yes, you may apply for scholarships to study MBA in Event Management in India. You can explore the fee waivers and discounts that the universities offering the said programmes have designed. There are scholarships also available, but you need to have an exemplary academic record to apply and get qualified for them.

Can I do a PhD after graduating with MBA in Event Management?

Yes, you can apply for a PhD degree in relevant and related courses after graduating with MBA in Event Management. The courses must be relevant for you to get accepted for enrollment. Some of the relevant PhD degrees are in Business Administration, Project Management, Applied Economics, Financial Management, and Management Sciences.

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Related Questions

p

priyal Babbar, Student / Alumni

-Answered on Feb-05-2024
Hi there, LPU offers several MBA programs with various specializations such as HR, Finance, Hospitality, Healthcare and many more. The admission for the next academic session has begun. You can register and book your LPUNEST slot. If you are awaiting your result then you can take provisional admission as well. Good Luck
a

ankita, Student / Alumni

-Answered on Apr-05-2023
Getting admission in MBA at Mittal School of Business, LPU is not an easy achievement for any candidate because of their quality admission intake. If, I am not wrong, LPU has maintain such standards of quality admission intake and has very stringent eligibility criteria also. But if you get admission in MBA, LPU after satisfying their eligibility criteria, you will fly high, sky will be the limit because from day 1 LPU acts like their Tag Line “Think Big” and Slogan “Transforming Education, Transforming India”. Now lets see how good LPU is for an MBA from various parameters which are as follows: Curriculum: The curriculum of MBA at LPU is very Industry oriented. There is a term CDR (Curriculum Development Research) held after each and every 6 months in which many senior industry people suggest that what are need of present day industry. Faculty knows all the strengths and weaknesses of students are noted and course correction is devised after the considerable suggestions of Industry tycoons. Thus LPU cares what to teach according to the demand of industry, so that all the students can be able to cop up the outer word after qualifying from LPU. Entrepreneurship: Entrepreneurship does mot means opens a shop and making money from money. In LPU, students come up with the unique idea of business and in fact LPU provides them seed money also for their start-up. Since the inception of Entrepreneurship ventures, LPU has witnessed more than 300 start-ups. PLACEMENT COMPANIES:- amazon india, sobha realty, trident group, Vodafone, flipkart, cavinkare pvt. ltd., asian paints, berger paints, nerolac paints, moodys analytics, loreal india pvt ltd, federal bank, hindustan unilever ltd., godfrey phillips india limited, h & r johnson limited, havells india ltd., hdfc bank, hettich india pvt ltd.
A

Abhinav Chamoli, CollegeDekho Expert

-Answered on Aug-18-2020

Dear Student,

There are not many options when it comes to Event Management colleges in Delhi. You can check this list of Event Management colleges in Delhi for more details.

If you are open to considering studying at other locations, here are a few good colleges offering Event Management courses.

If you want to apply to these colleges, you can fill the Common Application Form (CAF). You can then use the same form to apply to many other popular colleges in India as well. For any help admission, please call our helpline number 18005729877 and talk to our student counsellor.

Thank you.

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Skills That Make You The Best Event Manager

The interpersonal skills of a successful event manager is governed by an attractive demeanour, the convincing and persuasion skills, and the art of negotiating with diplomacy to procure things within the client’s budget. MBA in Event Management also requires you to attract clients through a presentable conversation that can quickly attract their confidence in the event management services of the company. 

A skilled event management professional must have the qualities to uniquely design and structure events for various clients. Here are some of the skills that individuals should inculcate to emerge as successful event managers and entrepreneurs.

  • Financial Knowledge: It is necessary to learn how to optimise the financial resources so that the events can be planned according to budget and the financial risks can be warded off.
  • Public Relations: It is indispensable for pulling off any event. It is necessary to maintain a balanced relationship with the client and the audience for the event to create a harmonious atmosphere.
  • Business Acumen: It is extremely necessary to be part of big organisations or to start an entrepreneurial journey of their own. They must know to channelise the available financial and material resources in the most profit-earning manner. 
  • Digital Literacy: Digital knowledge helps to make intelligent moves in the operations from the ideation of plans to their implementation.
  • Marketing Expertise: The events aim to popularise them among people. This requires careful branding and presentation through market research and assessment of market trends. 
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