MBA in Advertising Management

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Mar 13, 2023 19:31PM IST

About MBA in Advertising Management

MBA in Advertising Management is a two-year postgraduate program in which trains the students are trained to understand the advertisement industry and how to apply techniques in the market to benefit the company or the industry. The program is open for candidates who have completed their bachelor degree in relevant stream. Since the market is becoming very competitive, the demand for advertising manager has increased. Every company is employees to boost up their skills with advertising management. Besides this, there are some sectors which run only on the basis of advertising always aims for some good marketing strategies to rank ahead of other companies. Candidates who are creative and are good in creating advertisements may apply for this program.

The two year MBA In Advertising Management will not only provide knowledge about the theoretical concepts of the advertising but it also includes a six-month practical training in which students have to work on a live project. The training is compulsory for all the students as some percentage of the final result will depend on the candidate’s performance in the training period. It must be noted that candidates who are aiming for this program must possess good communication skills along with presentation skills. 

MBA in Advertising Management Highlights

Check out all important details about MBA in Advertising Management from the table given below.




2 Years

Exam Type


Minimum Qualification Requirement

Bachelor Degree 

Average Initial Salary

INR 2 to 9 lacs per annum

Selection Process

Entrance Exam

Minimum Aggregate Score Requirement


Major Recruiters

Unilever, Nestle, MAERSK, McCann Erickson, Leo Burnett, R K Swamy- BBDO, FedEx Express, Ernst and Young, Snapdeal, Times of India, Shoppers Shop, etc.

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MBA in Advertising Management Eligibility Criteria

Candidates who want to get admission in the MBA in advertising management must have cleared BBA or any relevant bachelor degree with a minimum percentage of 45%. He or she must have cleared 12th with a minimum percentage of 45-50%. It must be noted that candidates from any background may apply for this master degree program but she or she must have scored the minimum percentage required by the college. The percentage criteria for admission in the MBA in advertising management will vary for all the colleges. No candidate will be allowed to get admission at any MBA advertising management college in India if he or she failed to satisfy the eligibility criteria. 

MBA in Advertising Management Admission Process

Admission to the MBA in advertising management will be done on the basis of common admission process decided by the college. Every college has its own criteria for selecting students. Students will have to visit the official website of the college in order to fill the application form. Colleges will then sort out the candidates according to the percentage scored in the qualifying degree. Candidates with low percentage will not be permitted for the next round. Besides this, colleges will also consider scores in the entrance examination for admission. As we all know that advertising manager with some work experience is always preferable so the candidates who hold some work experience will get some additional points. Finally, the selected students will be called for document verification and seat confirmation round. All the candidates are advised to visit the college on the date given to them. 

MBA in Advertising Management Entrance Exam

Colleges will include scores in the entrance exam while selecting candidates for admission. There are many entrance exam available for admission in the MBA in Advertising management.  Candidates should check the eligibility criteria of the college to know the required entrance exam. The table provided below contain the management entrance exams along with the type of colleges that accepts that exam. 


IIMs and Most of the top league b schools


B schools/ Institutes approved by AICTE


Institutes/ Colleges under AIMA


All campuses of NMIMS 


Symbiosis International University & its colleges


Xavier School of Management and other associated B schools

All candidates are advised to score good marks in the entrance examination to get admission in the desired college. 

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MBA in Advertising Management Syllabus

Semester wise break up of MBA in Advertising Management Syllabus is provided below.

Semester 1

Sr. No.

Subjects of Study


Business Communication and Personality Development


Computer Applications


Principles and Practices of Management


Principles of Advertising Management


Principles of Marketing


Quantitative Techniques and Business Statistics

Semester 2

Sr. No.

Subjects of Study


Consumer Behavior


Creative Writing


Management of Advertising Agency


Marketing and Advertising Research


Media Planning


Principles of Mass Communication

Semester 3

Sr. No.

Subjects of Study


Commercial Designing and printing Technology


Financial and Cost Accounting


Human Resource Management


Organizational Behavior


Production Technology – Audio/ Video and Film


Strategic Marketing and Brand Management

Semester 4

Sr. No.

Subjects of Study


Campaign Planning


Client Servicing and Account Planning


Computer Animation


Computer Graphics


Corporate Communications


Creative Writing and Internet Marketing

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MBA (AM) Career Options and Job Prospects

With the increase in the competition among the companies, the demand for marketing managers has also increased. Every company requires managers who can create good advertising strategies for them and help the company rank ahead of other competitors. Candidates who are applying for this profile must possess good presentation skills, creative skills, photoshop and editing skills. All the candidates must note that they should own some extra skills in order to get a job as the competition for this position is very high. 

Some of the areas where the candidates may apply for a job are listed below

  • Brand & Marketing
  • Public Works
  • Educational Institutes
  • Industrial Houses
  • Multinational Companies
  • Tourism Industry
  • Business Consultancies
  • Personal Business

Candidates may apply for any job profile listed below

  • Corporate Manager
  • Account Manager
  • Systems Manager
  • Business Development Manager
  • Advertising Manager
  • Marketing Executive


Q: I have completed bachelors in engineering. Can I apply for MBA In Advertising Management?

Ans: Yes. you can apply for admission. However, you must check the minimum percentage required for admission.

Q: Can I pursue MBA in Advertising Managwmtn with my job?

Ans: Yes, you can apply for distance learning in MBA in Advertising Management. There are many colleges in India which offer distance learning. 

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FAQs about MBA Advertising

What is the duration of the course MBA in Advertising Management ?

MBA in Advertising Management is a 2 year course.

What are the popular specializations related to MBA in Advertising Management ?

Some of the popular specializations for M.B.A. (Master of Business Administration) are : ENTREPRENEURSHIP DEVELOPMENT CLUB , Entrepreneurship , Computer Application , Hotel Management , Computer Aided Management.

What is the average fee for the course MBA in Advertising Management ?

The average fee for MBA in Advertising Management is INR 2,50,000 per year.

I want admission in MBA in Advertising Management. Do I have to clear any exams for that ?

Indira Gandhi National Open University Open Management Aptitude Test , University of Petroleum and Energy Studies Entrance Test , ITM National Entrance and Scholarship Test , Management Aptitude Test , Karnataka Management Aptitude Test are some of the exams that you can appear for to get admission in MBA in Advertising Management courses.

What are the top colleges offering MBA in Advertising Management courses ?

Following are some of the top colleges offering Management courses : Indian Institute of Management (Kozhikode) , Indian Institute of Technology (Chennai) , Indian Institute of Foreign Trade (New Delhi) , National Institute of Industrial Engineering (Mumbai) , Narsee Monjee Institute of Management Studies (Mumbai). You can explore these colleges on our website to check if they offer MBA in Advertising Management or not.
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Related Questions


priyal Babbar, Student / Alumni

-Answered on Feb-05-2024
Hi there, LPU offers several MBA programs with various specializations such as HR, Finance, Hospitality, Healthcare and many more. The admission for the next academic session has begun. You can register and book your LPUNEST slot. If you are awaiting your result then you can take provisional admission as well. Good Luck

Subhashri Roy, Student / Alumni

-Answered on Jan-05-2024

Dear student,

Around 126 colleges are accepting XAT score 2024. Some of the top MBA colleges accepting XAT score 2024 include the following:

You can also check out the XAT score vs percentile 2024 to predict your chances of getting into the XAT participating colleges. 

For admission-related assistance, please fill out our Common Application Form or call on our toll-free number 1800-572-9877. 

Thank you.


P sidhu, Student / Alumni

-Answered on Dec-20-2023
LPU NEST 2024 Application Form has been released via online mode. Exam Dates have been announced. It stands for Lovely Professional University National Eligibility and Scholarship Test. LPU NEST exam is conducted in different slots from January and April onwards. It is a university level entrance exam which is conducted for various courses including B.Tech, MBA etc. Candidates who want to get admission in Undergraduate and Postgraduate programmes can enrol in the exam. No. of LPU graduates are working at various MNC’s at high paying packages across the globe. Mittal School of Business, which attracts students from various parts of the world, is one of India’s foremost ‘Business Schools’ recognized for its industry-oriented and technology focussed curriculum, interactive and hands-on pedagogy, accompanied by intensive industry interface which also involves training of national and international industry professionals. A multidisciplinary campus and multicultural environment suffused with student activity ensures all round development of its graduates, grooming them for successful entrepreneurship and global careers. LPUs Mittal School of Business exhibits a rich diversity among students and faculty who flock to this centre of excellence from all parts of the country and across the globe. We believe that innovation and excellence flourishes in an environment that embraces diverse perspectives and nurtures free expression which ultimately helps them to adjust to any work environment while celebrating divergence.