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    B Com in Advertising and Brand Management

    About B.Com in Advertising and Brand Management

    B.Com in Advertising and Brand Management is a UG course in which students get to learn about how business institutes get the establishment to undertake the different ways of achieving these measures. The course provides a platform for experiential learning and grooms students towards industry-specific curriculum with a focused approach on specific areas that are crucial in the management of companies.

    B.Com in Advertising and Brand Management Course Highlights

    The major highlights of B.Com in Advertising and Brand Management are mentioned below - 

    Programme Level 

    UG

    Course Duration

    3 Years

    Eligibility Criteria

    Passed 10+2 or Equivalent

    Admission Process

    Merit/ Entrance Exam

    Course Type

    Semester 

    Average Fee

    INR 10,000 to INR 2,50,000/-

    Average Starting Salary

    INR 2.5 LPA to INR 10 LPA

    B.Com in Advertising and Brand Management Eligibility Criteria

    • Candidates must have passed 10+2 or equivalent from a recognised board in India.
    • Candidates need to obtain at least 50 per cent marks in their 10 + 2 examinations in order to secure admission in B.Com in Advertising and Brand Management

    B.Com in Advertising and Brand Management Admission Process

    Admissions in India are done based on either two distinct admissions methods, including entrance-based and merit-based admissions. Depending on the requirements and admission policies of individual colleges. Check out the admissions processes opted for B.Com in Advertising and Brand Management courses in India, here.

    Entrance-Based Admissions

    • Opted by universities and colleges across India, entrance-based admission is a common occurrence for B.Com in Advertising and Brand Management. Here, after applying to the college, candidates will be asked to sit for the appropriate entrance test, which will usually be conducted by the respective college itself.

    • After attempting the entrance test, the individual college or university will release a merit list containing the names of all candidates with their names and corresponding scores, secured in the entrance test.

    • Each candidate will then be called to participate in the defined selection process of the college or university, which may include a personal interview and/or group discussion.

    • Candidates will be called to participate in the order of their merit for the next selection parameters.

    • A candidate’s performance in the various selection parameters such as the entrance test and the personal interview and/or group discussion, among others, will be considered by the individual colleges while shortlisting candidates for admissions.

    Merit-Based Admissions

    • Here, candidates will be asked to apply to the college and await the respective institution’s direction for the B.Com in Advertising and Brand Management admission processes.

    • The selection processes may include participating in a personal interview and/or group discussion.

    • Here, the college will offer admissions to the prospective students if they perform well in the different parameters such as the personal interview and/or group discussion, past academic record and much more.

    Counselling-Based Selections

    • Universities and educational institutions with multiple affiliated and constituent colleges offering the same/similar degree or course often choose to shortlist students via a counselling-based selection process for B.Com in Advertising and Brand Management.

    • Such a selection process can be found under both entrance-based and merit-based admission processes.

    • Under entrance-based admissions, merit lists will be released by the colleges or university containing the names of candidates and their corresponding rank or scores obtained in the entrance test.

    • Under Merit-based admissions, colleges and universities will release merit lists containing the names of candidates and their corresponding ranks, calculated using the scores obtained in the qualifying exams.

    • Under both admission processes, each institution will call the student according to their merit and ask them to participate in the counselling rounds.

    • Each candidate will be asked to select their preferred choice of course and college during the counselling rounds.

    • Based on the choices of the candidates, their respective ranks according to the merit lists and the vacancy of seats available to the corresponding choices, the Universities/Colleges will offer admissions to the prospective candidates.

    Note: Each college will define its admission processes for the respective courses that it offers. Therefore, aspirants are advised to check the admission processes of the college of their choice and confirm if they qualify the admission requirements of the particular course and college.

    B.Com in Advertising and Brand Management Course Fee

    The average course fee for B.Com in Advertising and Brand Management both in government and private college is as follows:

    Institute Type

    Minimum Annual Fee

    Maximum Annual Fee

    Government College

    Rs 10,000/- 

    Rs 1,00,000/- 

    Private College

    Rs 35,000 

    Rs 2,50,000/-

    B.Com in Advertising and Brand Management Syllabus

    1st Semester:-

    Fundamentals of Advertising-1

    Fundamentals of Branding

    Graphic Designing-1

    Advertising and Marketing

    Introduction

    PowerPoint

    Advertising

    Brand Perspectives

    Quark Express

    Advertising and Society

    Stages of Brand Evolution

    ---

    Comparative Study of Advertising with Sales Promotion, Public Relations, Publicity, and Personal Selling

    Brand and Consumers

    ---

    Five Players of Advertising (Wells Burnett) Current Issues in Advertising

    Customer Loyalty Brand Development Index & Category Development Index (BDI & CDI) Valued Discrimination (Strategy for Building Superior Brands)

    ---

    2nd Semester:-

    Fundamentals of Advertising-2

    Laws of Branding

    Graphic Designing II

    Types of Advertising

    Introduction to Laws of Branding:

    Corel Draw

    Types of Advertising

    1. The Law of Expansion

    Creation of logo & print advertisements by using Corel Draw

    Consumer Behaviour

    2. The Law of Contraction

    ---

    Consumer Behaviour

    3. The Law of Publicity

    ---

    Objectives of Advertising (DAGMAR Approach)

    4. The Law of Advertising

    ---

    ---

    5. The Law of the Word

    ---

    ---

    6. The Law of Credentials

    ---

    ---

    7. The Law of Quality

    ---

    ---

    8. The Law of the Category

    ---

    ---

    9. The Law of the Name

    ---

    ---

    10. The Law of Extensions

    ---

    ---

    11. The Law of Fellowship

    ---

    ---

    12. The Law of the Generic

    ---

    ---

    13. The Law of the Company

    ---

    ---

    14. The Law of Sub brands

    ---

    ---

    15. The Law of Siblings

    ---

    ---

    16. The Law of Shape

    ---

    ---

    17. The Law of Colour

    ---

    ---

    18. The Law of Borders

    ---

    ---

    19. The Law of Consistency

    ---

    ---

    20. The Law of Change

    ---

    ---

    21. The Law of Mortality

    ---

    ---

    22. The Law of Singularity

    ---

    3rd Semester:-

    Advertising Media & Media Planning

    Brand Positioning

    Graphic Designing-3

    Types of Advertising Media (Features, Merits, Demerits)

    Brand Positioning I

    Photoshop (Introductory)

    Advertising Media Planning

    Brand Positioning II

    Creation of print advertisements by using Photoshop image handling

    Development and Implementation of Media Strategies

    Positioning Strategy (Meaning) Types of Positioning Strategies

    ---

    Qualitative Aspects of Media Vehicle, Determining the Relative Cost of Media

    Positioning Errors

    ---

    Media Scene in India, Media for Rural Markets, Legal And Social Control on Advertising, ASCI (Code of Conduct)

    Brand Repositioning

    ---

    4th Semester:-

    Advertising Management

    Brand Identity &Valuation

    Graphic Designing-4

    Advertising Department

    Brand Identity

    Photoshop (Advanced)

    Advertising Agency

    Brand Awareness, Brand Image

    Creation of print advertisements by using layers & mask (advanced Photoshop)

    Client-Agency Relationship

    Brand Valuation

    ---

    Advertising Budget

    Brand Valuation

    ---

    Methods of Budget appropriation

    Maintaining Desired Brand Association Brand Elimination

    ---

    5th Semester:-

    Creative Advertising I

    Brand Management

    Graphic Designing-5

    Advertising Research

    Stages of Brand Management

    2D & 3D Animation (Introductory)

    Creative Advertising

    Branding Strategy

    Creation of print advertisements by using layers & mask (advanced Photoshop)

    Creative Strategy, Unique selling proposition, Creative Brief

    Line Extensions

    ---

    Effective Creativity

    Types of Brand Extensions

    ---

    Advertising Theories

    Advantages & Disadvantages of Brand Extensions Brand Portfolio

    ---

    6th Semester:-

    Creative Advertising I

    Brand Equity

    Graphic Designing-6

    Copywriting

    Brand Equity (Definition)

    2D & 3D Animation (Advanced)

    Copywriting for Print

    Building Brand Equity

    Creation of print advertisements by using layers & mask (advanced Photoshop)

    Visual Communication

    Assets & Liabilities of Brand Equity

    ---

    Layout &Design

    Measuring Brand Equity

    ---

    Ad. Campaign

    Managing Brand Equity

    ---

    B.Com in Advertising and Brand Management Career Options and Job Prospects

    Some of the popular employment sector and job roles available for the candidates after completing B.Com in Advertising and Brand Management is as follows:

     

    Employment  Sectors

    • Corporate Financing

    • Financial Sector

    • Real Estate Finances

    • Management of Accounting Offices

    • Assessment Departments

    • International Finance

     

    Job Profiles

    • Brand Manager

    • Trade Marketing Manager

    • Marketing Manager

    • Publishing Manager

    • Product Development Manager

    • Advertising and Brand Manager

    • Assistant Brand Manager

    • Area Sales Manager

    • Teacher & Lecturer

    • Customer Development Officer

    • Instrument Operator

    • Assistant Mechanic

    • Brand Activation & Customer Relationship Marketing Specialist

    Average Salary

    Rs 2,50,000/- to Rs 10,00,000/- LPA

    Related Questions

    S

    Sakshi, Student / Alumni

    I will suggest you to do MBA. The scope of the course is increasing day by day. An MBA will offer you a wealth of advantages, especially when it's offered by a top business school with a very good reputation. Getting a higher salary after graduation, landing a top management position, or even becoming your own boss are just a few of the extra advantages. Master of Business Administration is a two-year, internationally recognised postgraduate management degree that deals with the Science of business administration by streamlining organizational processes involving human resources, finance, marketing, sales, and customer services. The MBA course aims to produce trained professionals for effective management in this entrepreneurial world. An MBA graduation does with his professional potential whatever they wish to. An MBA doesn't really change a person or their career graph magically. It is not a magic spell that, makes people better managers, entrepreneurs, or analysts. An MBA a students existing skillset and adds a few more to make them more compatible with the future roles and responsibilities they wish to overtake. Best University ITER Bhubaneswar, Bhubaneswar. Geeta University, Panipat MSRIT Bangalore - Ramaiah Institute of Technology. SRM VIT BITS Pilani Amity University.
    A

    Abhik Das, Student / Alumni

    Dear student, the B.Com admission application form will not be released on the official website of Ekamra College Bhubaneswar. To apply for B.Com admission in this institution, you have to apply through the SAMS Odisha ug admission official portal. The official site of SAMS Odisha has not yet released the UG admission schedule for the academic year 2021-22 yet. You have to keep visiting the official website of SAMS Odisha at regular intervals for the latest updates regarding the B.Com admission process. 

    Or, you can also apply for B.Com admission for the current academic year through our common application form. Through this form, you will have access to several reputed B.Com colleges where the admission process for the current academic year has begun. You can apply for admission into multiple colleges through a single application form. Call 18005729877 for more details regarding the admission process through our common application form now!

    Top University for b.com student
    -Vasu -Updated on Jun-01-202212 Answers
    a

    arzoo, Student / Alumni

    B.Com or Bachelor of Commerce is a three-year undergraduate course imparted in regular as well as distance education mode. B.Com is the second most popular undergraduate course in the Commerce branch. The programme is usually spread over six semesters during which the student is taught topics like financial accounting, corporate tax, economics, company law, auditing, business management, etc. LPU offers the http://B.Com Programme. The Programme will develop broad commercial knowledge among the students and build skills vital for professional success. The innovative pedagogy , updated Curiculum, case studies, well equipped Labs are the part of the practical learning. Various educational tours, Industrial Visit, Workshops, Seminars are organised in order to tone up the confidence, exposure and practical knowledge of the students. Industry certifications, MOOCs, Hackathons / Co-curricular Competitive events, Workshops, Guest lectures, Educational Trips, Live projects, Incubation projects, Community projects, projects with NGOs etc. are an integral part of curriculum. In order to make students industry ready, professional enhancement classes are conducted. All the best!!

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