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B.Com in Advertising and Brand Management (B.Com. Advertising & Brand Management)

Updated By Rahul Raj on 25 Nov, 2020
Average Duration
3 years
Average Fee
10 K-2.5 L INR annual

About B.Com in Advertising and Brand Management

B.Com in Advertising and Brand Management is a UG course in which students get to learn about how business institutes get the establishment to undertake the different ways of achieving these measures. The course provides a platform for experiential learning and grooms students towards industry-specific curriculum with a focused approach on specific areas that are crucial in the management of companies.

B.Com in Advertising and Brand Management Course Highlights

The major highlights of B.Com in Advertising and Brand Management are mentioned below - 

Programme Level 

UG

Course Duration

3 Years

Eligibility Criteria

Passed 10+2 or Equivalent

Admission Process

Merit/ Entrance Exam

Course Type

Semester 

Average Fee

INR 10,000 to INR 2,50,000/-

Average Starting Salary

INR 2.5 LPA to INR 10 LPA

B.Com in Advertising and Brand Management Eligibility Criteria

  • Candidates must have passed 10+2 or equivalent from a recognised board in India.
  • Candidates need to obtain at least 50 per cent marks in their 10 + 2 examinations in order to secure admission in B.Com in Advertising and Brand Management

B.Com in Advertising and Brand Management Admission Process

Admissions in India are done based on either two distinct admissions methods, including entrance-based and merit-based admissions. Depending on the requirements and admission policies of individual colleges. Check out the admissions processes opted for B.Com in Advertising and Brand Management courses in India, here.

Entrance-Based Admissions

  • Opted by universities and colleges across India, entrance-based admission is a common occurrence for B.Com in Advertising and Brand Management. Here, after applying to the college, candidates will be asked to sit for the appropriate entrance test, which will usually be conducted by the respective college itself.

  • After attempting the entrance test, the individual college or university will release a merit list containing the names of all candidates with their names and corresponding scores, secured in the entrance test.

  • Each candidate will then be called to participate in the defined selection process of the college or university, which may include a personal interview and/or group discussion.

  • Candidates will be called to participate in the order of their merit for the next selection parameters.

  • A candidate’s performance in the various selection parameters such as the entrance test and the personal interview and/or group discussion, among others, will be considered by the individual colleges while shortlisting candidates for admissions.

Merit-Based Admissions

  • Here, candidates will be asked to apply to the college and await the respective institution’s direction for the B.Com in Advertising and Brand Management admission processes.

  • The selection processes may include participating in a personal interview and/or group discussion.

  • Here, the college will offer admissions to the prospective students if they perform well in the different parameters such as the personal interview and/or group discussion, past academic record and much more.

Counselling-Based Selections

  • Universities and educational institutions with multiple affiliated and constituent colleges offering the same/similar degree or course often choose to shortlist students via a counselling-based selection process for B.Com in Advertising and Brand Management.

  • Such a selection process can be found under both entrance-based and merit-based admission processes.

  • Under entrance-based admissions, merit lists will be released by the colleges or university containing the names of candidates and their corresponding rank or scores obtained in the entrance test.

  • Under Merit-based admissions, colleges and universities will release merit lists containing the names of candidates and their corresponding ranks, calculated using the scores obtained in the qualifying exams.

  • Under both admission processes, each institution will call the student according to their merit and ask them to participate in the counselling rounds.

  • Each candidate will be asked to select their preferred choice of course and college during the counselling rounds.

  • Based on the choices of the candidates, their respective ranks according to the merit lists and the vacancy of seats available to the corresponding choices, the Universities/Colleges will offer admissions to the prospective candidates.

Note: Each college will define its admission processes for the respective courses that it offers. Therefore, aspirants are advised to check the admission processes of the college of their choice and confirm if they qualify the admission requirements of the particular course and college.

B.Com in Advertising and Brand Management Course Fee

The average course fee for B.Com in Advertising and Brand Management both in government and private college is as follows:

Institute Type

Minimum Annual Fee

Maximum Annual Fee

Government College

Rs 10,000/- 

Rs 1,00,000/- 

Private College

Rs 35,000 

Rs 2,50,000/-

B.Com in Advertising and Brand Management Syllabus

1st Semester:-

Fundamentals of Advertising-1

Fundamentals of Branding

Graphic Designing-1

Advertising and Marketing

Introduction

PowerPoint

Advertising

Brand Perspectives

Quark Express

Advertising and Society

Stages of Brand Evolution

---

Comparative Study of Advertising with Sales Promotion, Public Relations, Publicity, and Personal Selling

Brand and Consumers

---

Five Players of Advertising (Wells Burnett) Current Issues in Advertising

Customer Loyalty Brand Development Index & Category Development Index (BDI & CDI) Valued Discrimination (Strategy for Building Superior Brands)

---

2nd Semester:-

Fundamentals of Advertising-2

Laws of Branding

Graphic Designing II

Types of Advertising

Introduction to Laws of Branding:

Corel Draw

Types of Advertising

1. The Law of Expansion

Creation of logo & print advertisements by using Corel Draw

Consumer Behaviour

2. The Law of Contraction

---

Consumer Behaviour

3. The Law of Publicity

---

Objectives of Advertising (DAGMAR Approach)

4. The Law of Advertising

---

---

5. The Law of the Word

---

---

6. The Law of Credentials

---

---

7. The Law of Quality

---

---

8. The Law of the Category

---

---

9. The Law of the Name

---

---

10. The Law of Extensions

---

---

11. The Law of Fellowship

---

---

12. The Law of the Generic

---

---

13. The Law of the Company

---

---

14. The Law of Sub brands

---

---

15. The Law of Siblings

---

---

16. The Law of Shape

---

---

17. The Law of Colour

---

---

18. The Law of Borders

---

---

19. The Law of Consistency

---

---

20. The Law of Change

---

---

21. The Law of Mortality

---

---

22. The Law of Singularity

---

3rd Semester:-

Advertising Media & Media Planning

Brand Positioning

Graphic Designing-3

Types of Advertising Media (Features, Merits, Demerits)

Brand Positioning I

Photoshop (Introductory)

Advertising Media Planning

Brand Positioning II

Creation of print advertisements by using Photoshop image handling

Development and Implementation of Media Strategies

Positioning Strategy (Meaning) Types of Positioning Strategies

---

Qualitative Aspects of Media Vehicle, Determining the Relative Cost of Media

Positioning Errors

---

Media Scene in India, Media for Rural Markets, Legal And Social Control on Advertising, ASCI (Code of Conduct)

Brand Repositioning

---

4th Semester:-

Advertising Management

Brand Identity &Valuation

Graphic Designing-4

Advertising Department

Brand Identity

Photoshop (Advanced)

Advertising Agency

Brand Awareness, Brand Image

Creation of print advertisements by using layers & mask (advanced Photoshop)

Client-Agency Relationship

Brand Valuation

---

Advertising Budget

Brand Valuation

---

Methods of Budget appropriation

Maintaining Desired Brand Association Brand Elimination

---

5th Semester:-

Creative Advertising I

Brand Management

Graphic Designing-5

Advertising Research

Stages of Brand Management

2D & 3D Animation (Introductory)

Creative Advertising

Branding Strategy

Creation of print advertisements by using layers & mask (advanced Photoshop)

Creative Strategy, Unique selling proposition, Creative Brief

Line Extensions

---

Effective Creativity

Types of Brand Extensions

---

Advertising Theories

Advantages & Disadvantages of Brand Extensions Brand Portfolio

---

6th Semester:-

Creative Advertising I

Brand Equity

Graphic Designing-6

Copywriting

Brand Equity (Definition)

2D & 3D Animation (Advanced)

Copywriting for Print

Building Brand Equity

Creation of print advertisements by using layers & mask (advanced Photoshop)

Visual Communication

Assets & Liabilities of Brand Equity

---

Layout &Design

Measuring Brand Equity

---

Ad. Campaign

Managing Brand Equity

---

Want to know more about

B.Com in Advertising and Brand Management?

B.Com in Advertising and Brand Management Career Options and Job Prospects

Some of the popular employment sector and job roles available for the candidates after completing B.Com in Advertising and Brand Management is as follows:

 

Employment  Sectors

  • Corporate Financing

  • Financial Sector

  • Real Estate Finances

  • Management of Accounting Offices

  • Assessment Departments

  • International Finance

 

Job Profiles

  • Brand Manager

  • Trade Marketing Manager

  • Marketing Manager

  • Publishing Manager

  • Product Development Manager

  • Advertising and Brand Manager

  • Assistant Brand Manager

  • Area Sales Manager

  • Teacher & Lecturer

  • Customer Development Officer

  • Instrument Operator

  • Assistant Mechanic

  • Brand Activation & Customer Relationship Marketing Specialist

Average Salary

Rs 2,50,000/- to Rs 10,00,000/- LPA

Questions Related to B.Com. Advertising & Brand Management Course

How can I apply for B.Sc admission at Ekamra College, Bhubaneswar?

-AnonymousUpdated on June 10, 2021 02:12 PM
  • 1 Answer
Abhik Das, Student / Alumni

Dear student, the B.Com admission application form will not be released on the official website of Ekamra College Bhubaneswar ...

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Which is the best course to choose after completing bcom ?

-AnonymousUpdated on April 26, 2021 04:38 PM
  • 2 Answers
Rahul Raj, Student / Alumni

Dear Student,

There are a number of courses available after completing B.Com degree. We advised you to go to ...

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Am I eligible to apply for admission in commerce courses after completing my 10+2 in the Arts stream?

-shikhaUpdated on February 24, 2021 02:23 PM
  • 1 Answer
Abhik Das, Student / Alumni

Dear student, although institutions offering various Commerce stream UG programmes prefer students from Commerce background, you can still apply for ...

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