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    BBA Syllabus & Subjects 2023

    Bachelor of Business Administration (BBA) Syllabus and Subjects Overview

    Bachelor of Business Administration (BBA) is a three-year undergraduate course that aims to develop the entrepreneurship skills of candidates. BBA course Syllabus combines business-related courses and generic courses. The BBA course syllabus encompasses specialization in Marketing, Finance, and HR Management. BBA course subjects comprise the principles of Management, Macroeconomics, Human Behaviour & Ethics at Workplace, Management Accounting, Banking & Insurance. 

    BBA offers the right foundation to let students get an in-depth understanding of the various facets of managing a business in an effective manner. Further, students get the opportunity to choose general electives from the fields of Sociology, Media Studies, Hotel Management, Psychology, Computer Applications, Law, Computer Applications, to name a few. The programme is designed to inculcate skills that are fast-paced and meet the requirements to achieve success in the 21st-century work environment. Let us now learn more about the BBA syllabus and subjects below.

    Bachelor of Business Administration (BBA) Year-wise Syllabus

    BBA course duration is 3 years and the syllabus has been segregated  into six semesters. The BBA course syllabus depends on the specialization chosen by the candidate among Human Resource Management, Finance, International Business, Sales and Marketing, etc. These BBA subjects enhance the students’ managerial skills. Given below is a list that provides the BBA syllabus for each semester:

            Semester                         BBA Course Subjects

          Semester I
    • Principles & Practice of Management
    • Business Communication
    • Financial Accounting
    • Business Law
    • Microeconomics
    • Essentials of IT
    • Quantitative techniques - I
    • India Socio-Political Economics
    • Business Economics

          Semester II

    • Organizational Behaviour
    • Macroeconomics
    • Effective Communications
    • Quantitative Techniques - II
    • Principles of Marketing
    • Business Environment
    • Business Mathematics
    • Environmental Management
    • Management Accounting
    • Profit Planning & Control

          Semester III

    • Production Methods
    • Banking and Insurance
    • Direct Tax & Indirect Tax
    • Human Resource Management 
    • Manpower Management
    • Consumer Behaviour & Services Marketing
    • Marketing Concepts
    • Business Finance - I
    • Business Statistics
    • Computer Application

          Semester IV

    • Operations Research
    • Industrial Law
    • Office Management
    • Business Law
    • Business Analytics
    • Financial Management 
    • Management Accounting 
    • Sales & Distribution Management
    • Research Methodology
    • Business Finance - II
    • Customer Relationship Management
    • Human Behaviour & Ethics at Workplace

          Semester V

    • Management Information System
    • Indian Economy
    • Banking Law & Practice
    • Strategic Management
    • Advertising & Public Relations
    • Human Resources Development
    • Financial Statement Analysis
    • Advanced Financial Management

          Semester VI

    • Corporate Planning & Strategic Management
    • Operations & Supply Chain Management
    • International Business & EXIM
    • International Marketing
    • Marketing of Services
    • Financial Institutions and Markets
    • Entrepreneurial Development

    Stream-wise Bachelor of Business Administration (BBA) Syllabus

    The range of BBA stream-wise subjects under each specialization have been tabulated below:

          Specialization          BBA Stream-wise Subjects
    BBA in International Business
    • Business Mathematics 
    • Computer Awareness
    • Managerial accounting
    • Economic Environment 
    • Taxation laws & Practices 
    • Global Business Management
    • Micro Economics & Applications 
    • Macro Economics & Applications
    • Entrepreneurship Development
    • Human Resource Management
    • E-Commerce & International Trade
    • Export- Import Documentation & Logistics
    • Legal Framework of Business & Management
    BBA in Entrepreneurship
    • Accounting for Entrepreneurs
    • Entrepreneurial Economics
    • Entrepreneurial Management
    • Law for Entrepreneurs
    • Entrepreneurial Finance
    • Business Statistics
    • Business Research Methods
    • Marketing for Entrepreneurs
    • Industrial, Infrastructure and Sustainable Project Preparation & Appraisal
    • Business Strategy
    • Managing Business Performance (BPIP)
    • Organizational Behaviour and Human Resources Management
    BBA in Finance
    • Basic Accounting
    • Business Communication
    • Business Environment
    • Business Law
    • Business Mathematics
    • Business Statistics
    • Corporate Strategy
    • Database System
    • Entrepreneurship
    • Financial Management
    • Human Resource Management
    BBA in Accounting
    • Organizational Behaviour
    • Business Communication
    • Business Environment
    • Financial Accounting
    • Business Mathematics
    • Business Law
    • Environmental Management
    • Profit Planning & Control
    • Operations Research
    • Manpower Management
    • Industrial Law
    • Office Management
    • Corporate Planning & Strategic Management
    • Indian Economy
    • International Marketing
    • Banking Law & Practice
    • Marketing of Services
    BBA in Hospital & Healthcare 
    • Management Accounting
    • Hospital Quality Management
    • Hospital Operations Management
    • Fundamentals of Administration
    • Planning & Organizing of Utility Services
    • Health Systems
    • Audit in Hospitals
    • Management Clinical Services
    • Basic Concepts of Epidemiology
    • Hospitals Hazards & Disaster Management
    BBA in Tourism Management 
    • Business Economics
    • Business Mathematics
    • Research in Management
    • Database Management System 
    • Cost Accounting
    • Personality Development and Communication Skills
    • Organizational Behaviour 
    • Indian Economy 
    • Marketing Management 
    • Human Resource Management
    • Business Environment
    • Business Laws
    • Taxation Laws
    • Fundamentals of Travel and Tourism 
    • Indian Cultural Heritage : Perspective for Tourism
    • Management of Travel Agency
    • Ecology, Environment & Tourism
    BBA in Retail Management
    • Introduction to Retailing
    • Financial and Management Accounting 
    • Managerial Economics
    • Merchandise Management and Pricing
    • Human Resource Management 
    • Store Layout, Design and Visual Merchandising
    • Retail Store Operations
    • Consumer Buying Behaviour
    • Customer Service and Personal Selling in Retailing
    BBA in Sports Management
    • Organization and Management in Sports
    • Contemporary Issues in Sports 
    • Sports Training and Conditioning
    • Leadership Principles in Sports 
    • Advertising, Public Relation and Sponsorship in Sports
    • Sports Facilities Planning and Management
    • Sports Law and Risk Management
    • Psychology of Sports 
    • Managing Sports Organization

    Bachelor of Business Administration (BBA) Subjects

    Following are the BBA course subjects and topics covered in BBA syllabus in top B-Schools of India:

    EconomicsEntrepreneurshipBusiness Analytics
    Business EconomicsFinancial ManagementOperations Management
    Marketing ManagementTaxation in BusinessAccounts Management
    Business OrganizationFundamentals of AccountingBusiness Communication
    Management AccountingBusiness EnvironmentManagement Concepts and Practices
    Principles & Practices in ManagementHuman Resource ManagementManagement Information System
    Business Communication ManagementInternational Business ManagementBusiness Mathematics & Statistics
    Introduction to Operations ResearchFinancial & Management AccountingProduction & Material Management
    Personnel Management & Industry RelationsBusiness Data ProcessingBusiness Laws
    Introduction to PsychologyIntroduction to SociologyMicro Economics
    Organizational BehaviourCorporate Strategic ManagementEssentials of Marketing
    Corporate Strategic ManagementMIS / Systems DesignUnderstanding Industry and Markets
    Leadership and EthicsSales & Distribution ManagementCommercial Bank Management
    Security AnalysisManufacture Planning and ControlQuantitative Methods
    Export/ Import ManagementPR ManagementProject Management
    Financial & Commodity DerivativesIndustrial Relations and Labour LegislationConsumer Behaviour

    Bachelor of Business Administration (BBA): Common Subjects for All Semesters

    The BBA course subjects that are embedded in all six semesters of the BBA program are as follows:

    Essentials and Principles of ManagementBusiness Economics
    Management AccountingStatistics
    Marketing ManagementBusiness Mathematics
    Accounting- Management and FinancialSecurity Analysis
    Corporate PlanningProduction and Material Management
    International MarketingOrganizational Behaviour
    Operations ResearchIndustrial Relations
    Personnel ManagementBusiness Finance
    Environmental ManagementHuman Resource Management
    Strategic ManagementBusiness Communication Skills

    Bachelor of Business Administration (BBA): Optional Subjects

    BBA Elective Subjects are chosen by the students to further gain specific expertise within the purview of Business Administration. The BBA Optional Subjects have been mentioned below:

    • E-Commerce
    • Security Analysis
    • Digital Marketing
    • Retail Management
    • Managing Family Business
    • Advanced Sales & Distribution
    • Commercial Bank Management
    • Manufacture Planning & Control
    • Financial & Commodity Derivatives
    • Marketing and Operations Research
    • Financial Modelling Using Spreadsheets
    • Industrial Relations and Labour Legislation

    Specializations Offered in Bachelor of Business Administration (BBA)

    There are 18 popular specializations offered under the purview of BBA that have been mentioned below:

    • BBA in  Finance
    • BBA in Marketing
    • BBA in Tourism 
    • BBA in Retail
    • BBA in  Logistics
    • BBA in Hospitality
    • BBA in  Accounting
    • BBA in  Management
    • BBA in Global Business 
    • BBA in International Business
    • BBA in Computer Application 
    • BBA in  Entrepreneurship
    • BBA in Hotel Administration
    • BBA in Information Systems 
    • BBA in Sports Management
    • BBA in Hospital and Healthcare
    • BBA in Supply Chain Management
    • BBA in Human Resource Management

    Syllabus for Bachelor of Business Administration (BBA) Distance Programs

    A Distance BBA program caters to the needs of those students who cannot pursue a full-time BBA program due to economic constraints, work schedules, etc. Distance BBA specializations include BBA In Finance, BBA In Accounting, BBA In Sales and Marketing, BBA In Human Resources, BBA In International Business, BBA In Retail Management, etc. The detailed BBA syllabus for the distance BBA program has been provided below:

    Financial AccountingBusiness Mathematics
    Basics of MarketingFocus on the Customer
    Basic and Advanced IT SkillsCommunication and Soft Skills
    Fundamental of ManagementFoundations of Services Management
    Written Communication SkillsUnderstanding Customer Requirements
    Foundations in Management and Organizational BehaviourBusiness Environment
    Business EconomicsEnglish Language
    Computer AwarenessEntrepreneurship Development
    Human Resource ManagementProduction Management
    Sales ManagementCost and Managerial Accounting
    Income Tax Law and PracticeUnderstanding Human Behavior
    Environmental StudiesService Quality and Improvement
    Basic Quantitative TechniquesIntroduction to Service Operations
    Service DesignEconomy and Services
    Managing Service PromisesDelivering and Performing Services
    Managing Service OperationsService Entrepreneurship
    Data Processing and ReportingResearch Process

    Bachelor of Business Administration (BBA): Entrance Exam Syllabus

    The entrance exams that the candidates must qualify to get admission to BBA are SET, IPU CET, AIMA UGAT, among others. The detailed syllabus for the BBA entrance exams has been provided below:

    English Language/English Proficiency
    • Vocabulary
    • Spelling Mistakes
    • Synonyms & Antonyms
    • English comprehensions
    • English proficiency
    • English Usage errors
    • Fill in the blanks
    • Common error
    • Idioms and Phrases
    • Cloze test
    • One word substitution
    • Spotting errors
    • Analogies
    • Inappropriate usage of words
    • Rearrangement of words in sentences
    • Rearrangement of the sentence in paragraph
    Numerical Abilities/Quantitative Aptitude
    • Number Theory
    • Logarithms
    • Square Roots
    • HCF and LCM
    • Commercial Math
    • Profit And Loss
    • Data Interpretation
    • Surds and Indices
    • Simplification
    • Partnership
    • Percentage
    • Mensuration Area
    • Approximation
    • Volume
    • Average
    • Discounts
    • Data Comparison
    • Data Sufficiency Test
    • Ratio and Proportion
    • Fraction and Decimals
    • Quantitative Comparison
    • Compound and Simple Interest
    Logical Reasoning/Reasoning Ability
    • Number Test
    • Logical Diagram (Venn Diagram)
    • Analogy Test
    • Relationship Test
    • Insert Missing Sequence Test
    • Alpha Numeric Symbol Sequence
    • Direction and distance Test
    • Alphabet Test
    • Classification (Odd Man Out) Test
    • Cubes and Cubical Dice Test
    • Logical Word Sequence Test
    • Time Sequence Test
    • Coding & Decoding Test
    • Statement Arguments
    • Mathematical Operations
    • Statement Conclusion
    • Series Test
    • Data Sufficiency Test
    • Data Arrangement Test
    • Logic Test
    • Statements Assumptions
    General Knowledge/General Awareness
    • Science
    • Business
    • Computer Science
    • Sports
    • Geography
    • Awards
    • Economic Study
    • Current Affairs
    • General polity
    • History
    • Trade awareness of world and India

    Bachelor of Business Administration (BBA): Important Books

    The following reference books make it easy for the candidates to score maximum marks in the BBA course:

    • Modern Business Organization by S.A. Sherlekar
    • Industrial Organization Management: Sherlekar, Patil, Paranjpe, Chitale
    • Business Communication by R.C. Bhatia
    • Financial Management: Theory and Practice by Prasanna Chandra
    • Organizing and Financing of Small Scale Industry by Dr. V. Desai
    • Business Organization and Management By Jallo, Tata McGraw Hill
    • Business Environment Text and Cases By F. Cherunilam
    • Communicate to Win by Richard Denny
    • Principles and Marketing by Kotler & Armstrong
    • Entrepreneurial Development by S.S. Khanka

    Bachelor of Business Administration (BBA): Course Structure

    BBA, mainly offered as a 3-year bachelor’s degree, is spread across six semesters which develops the entrepreneurship skills of the candidates. BBA is designed to provide students with the knowledge of how business operations work as well as varied aspects of management, inner workings of an organization amongst others. The following table exhibits the BBA course structure as per the basis of foundation, core, electives and skills:

    TypeObjectivesBBA Course Subjects
    FoundationTo acquaint the students with the nature, scope and dimensions of Business Policy, Strategy Management Process, etc.
    • Sociology
    • Psychology
    • Business Analytics
    • Micro Economics
    • Mathematics for Business
    • Business Economics
    CoreTo develop an appreciation of what a business is and the role of management in planning, decision making, organizing, directing, communicating, motivating, controlling and coordinating.
    • Essentials of Marketing
    • Leadership and Ethics
    • Business Law
    • Financial Management
    • Principles & Practices in Management.
    • Marketing Management.
    • Taxation in Business
    • Accounts Management
    • Understanding Industry and Markets
    • HRM: Human Resource Management
    • MIS: Management Information System
    Elective Subjects

    To offer students a pool of specializations under the umbrella of Business Administration and help them specialize in their field of interest.

    • Digital Marketing
    • Managing Family Business
    • Marketing and Operations Research
    • Security Analysis
    • Commercial Bank Management
    • Industrial Relations and Labour Legislation Financial & Commodity Derivatives
    SkillsTo develop your practical managerial skills to prepare you for a successful career in any aspect of business.
    • Negotiating and Persuading Skills
    • Personality Development
    • Problem Solving & Consulting Skills
    • Etiquette and Conversational Skills
    • Selling
    • Conflict Resolution
    • Writing Skills
    • Career Skills
    Project SubmissionTo acquaint the candidates with the objectives of Business – Profitability, Growth, Stability, Efficiency and Survival.
    • Market Analysis and Trends - Ola Cabs
    • Situational Analysis of Apparel Industry in India
    • Flipkart - 7 P's of Services
    • Google - Strategy and Business Development
    • Tourism Marketing Mix - SOTC - 7P's
    • Segmentation, Targeting, and Positioning of Amul
    • Strategic Plans of Microfinance Firm
    • Manufacturing Process of Ferrari
    • Impact of Demonetization on Central Bank (RBI) Autonomy in India
    • Home Automation - Advertising Management project
    Summer Training Report & Viva Voce
    • To gain an understanding of the concepts fundamental to environmental science
    • To understand the complexity of ecosystems and possibly how to sustain them
    • To understand the relationships between humans and the environment.
    • To understand major environmental problems including their causes and consequences.
    • To understand current and controversial environmental issues and possible solutions to environmental problems and their pros and cons.
    • To understand how social issues and politics impact the environment.

    Related Questions


    Ramandeep Kaur, Student / Alumni

    Hi, You can apply for LPUNEST exam if you want to take admission in BBA. The registrations for session 2023 has already started and you can register for the same at LPUNEST is National Entrance and Scholarship Test for admission to various programmes in Lovely Professional University. This test forms the basis of eligibility and scholarship for most of the programmes and for some of the programmes test is applicable only for scholarship. LPU ensures the following Program Outcomes Developing Thinking Ability : Demonstrate effective use of general education knowledge to broaden horizon of thinking. Business knowledge : Understand the business concepts and demonstrate its effective application in real world Entrepreneurship : Understand processes and dynamics of entrepreneurship and evaluate the opportunities for entrepreneurial ventures. Holistic Development : Demonstrate mental, moral & emotional maturity leading to holistic development. Comprehend the business environment and develop strategies promptly for business profitability and competitive advantage. Demonstrate competence to contribute to rationale business decisions based on management principles and analysis. The solid track record of LPU in program development, teaching pedagogy, technology trainings, entrepreneurship projects, community development projects, hands on workshops, various certifications etc makes sure that the students get placed in their dream companies. Even the international exposure/semester exchange and credit transfer programs are available as per the eligibility and conditions. The placement record of LPU speaks for itself as more than 600 companies visit the campus every year for recruitment.

    Priya, Student / Alumni

    The BBA program in LPU has really strengthen year after year because of its well reputed faculty and a good placement record over the years. So, LPU is definitely a good choice to pursue BBA. The school of management in LPU has got various national as well as Internationally accreditations also. Check out the following highlights: - Accreditations: - LPU school of management has been accredited by Accreditation Council for Business Schools and Program (ACBSP). Contemporary Curriculum: - Instill advanced knowledge about contemporary area in management such as Green Marketing. The curriculum and subjects are taught which are in aligned with latest needs of industry. Industrial Tie-ups: - Collaboration/Tie up with the companies like NSE, Safe Educate, ICICI Direct, IDFC, etc. to give students the opportunity for pursuing live projects and/or professional certifications like NCCMP, NCFM etc. Workshops: - Industry desired workshops on Digital Marketing, Business Analytics, Stock Market Operations, Life Skills, Creativity and Innovation, and Leadership to make students industry ready. Specializations: - The course offers specialization offerings in Marketing, Finance, Human Resource, Information Technology, International Business, Financial Markets, Operations, Retail Management, Entrepreneurship, Hospital and Healthcare Management. Entrepreneurship: - Entrepreneurship projects are integral part of curriculum and help establish themselves as successful entrepreneurs. Community Development Projects: -Opportunity to work on community development project on social issues to cultivate social sensitivity and sense of responsibility. Projects: - Opportunity to work on business projects to enhance managerial skills. Professional Enhancement: - In addition to core curricula, course offers subjects like communication, analytical and soft skills to enhance personality and employability. Software Skills: -Curriculum is equipped with 21st century digital technologies required for managing their specialized area. Case Based Teaching: -Usage of real-life case studies to provide interactive teaching and learning methodology

    Ramandeep Kaur, Student / Alumni

    The scope of this particular courses is growing day by day. You will have a great job opportunity in the industrial world. In the management sector in the small span of time you can reach at the top designation. A management professional always plays a very important role in his/her company. Industries always require such kind of professionals. LPU’s School of Business that is Mittal school of Business is one of the best business school not only in terms of Placements but also in terms of education also this is because of the following reason: LPU’s business school is accredited by the Accreditation Council for Business Schools and Program (ACBSP). They give you a very good amount of training before you go into campus placements. Try not to miss those classes they will help you in getting better placements, after all, all we need is a decent place with good exposure. Certifications from industries, Hackathons, and workshops, Guest lectures, Regular educational trips, Real life live projects, Community projects, etc. all are essential and integral part of the curriculum. Placements: LPU provides ample opportunities to each and every one of the eligible students to secure good placement. Placements at LPU have always been good, LPU has set the bar very high due to its record-breaking placements. Ministry of Human Resource Government of India Ranked Lovely Professional University No. 2 in India in Management. MBA students of LPU got placed not only at great salary packages but also with top brands like Amazon, Trident, KPMG, Hindustan Unilever Ltd., L'Oreal India, Federal Bank, Colgate Palmolive, HDFC Bank, Reliance Industries, ITC Ltd., etc.

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