Become Job Ready with CollegeDekho Assured Program. Learn More

CollegeDekho logo
CollegeDekho logo
Search Icon
Search for best colleges, Courses, Exams and Education updates

    BBA in Retail Management

    About BBA in Retail Management

    BBA in Retail Management is a 3-year undergraduate study of the key principles and operations involved in retailing and retail establishments. The course covers all the basic aspects of the retail industry and provides a student with the necessary knowledge and skill-set to succeed in the retail industry. The course is available for students who have passed or are appearing in the 10 + 2 examinations and is good for a student who wishes to make a career in an industry that is directly or indirectly makes use of retailing operations. 

    The main focus of BBA in Retail Management course revolves around the study of activities such as purchasing, inventory control and management, personnel and resource management, marketing, merchandising, management of finances etc. The course curriculum of BBA in Retail Management is so designed as to give a student a top-to-bottom knowledge fo the functioning and supervision of a retail establishment. Students learn key concepts such as marketing, customer relationship management, strategies used in retailing, human resource management etc.

    Since the course also involves the study of subjects such as branding and brand management, students can also look for jobs in related industries after completing a BBA in Retail Management course. BBA in Retail Management is a good course for a student who has an interest or is skilled in managing and overseeing the day-to-day and long term operations of a store. Graduates of the BBA in Retail Management course are qualified to effectively handle the supply, logistics and stock management of a retail establishment or of the retailing operations of a company. Students are also trained in direct-dealing with customers including problem-solving and interactions to boost relationships and sales.

    BBA in Retail Management Highlights

    Full Name

    Bachelor of Business Administration in Retail Management

    Level

    Undergraduate

    Duration

    3 years

    Eligibility

    10 + 2

    Exam Type

    Semester

    Average Course Fee

    Rs. 3 - 5 lakhs

    Average Starting Salary

    Rs. 2 - 4 LPA

    BBA in Retail Management Syllabus

    First Year

    Basic Principles of Management

    Basics of Economics

    Marketing Principles

    Human Resource Management

    Retailing Fundamentals

    Logistics Management

    Communication

    --

    Second Year

    Supply Chain Management

    Customer Relationship Management

    Visual Merchandising

    Retail Store Design

    Legal Aspects of Retail Businesses

    Information System

    Organizational Behaviour

    Principles of E-Commerce

    Third Year

    Business Ethics

    Retail Branding

    Sales Management

    Store Management

    Retail Data Analytics

    Branding in Retail

    BBA in Retail Management Career Options and Job Prospects

    With an estimated worth of around USD 1 trillion, the Indian retail industry is the fifth-largest in the world. It accounts for a major chunk of the Indian economy and has an important share in the GDP of India. Plus, there is a huge score for growth in the urban as well as rural retailing in India. Therefore, it is quite apparent that this huge industry offers unlimited career opportunities and vast scope of growth for Retail Management professionals.

    BBA in Retail Management course enables a student to tap into this potentially rewarding industry and provides them with the required skills to succeed. Since the course has a very versatile curriculum involving aspects of economics, marketing, visual merchandising, sales, branding as well as customer support, there are vast avenues of career opportunities open for BBA in Retail Management students.

    One major downside to working in the Retail industry is the low starting salaries but with sufficient experience, professionals can make a good earning in this field. On top of that, the sheer number and variety of job roles available for a BBA Retail Management graduate are also great incentives to take up this course.

    The key areas of employment for a BBA in Retail Management graduate include the following.

    • Shopping Malls

    • Departmental Stores

    • Warehouses

    • Retail Outlets

    • Firms related to Logistics and Supply Chain Management

    • Manufacturing Companies etc.

    Given below are the popular job positions for BBA in Retail Management students.

    • Store Manager
    • Visual Merchandiser

    • Operations Manager

    • Accounts Manager

    • Sales Analyst

    • Warehouse Manager etc.

    FAQs about BBA Retail

    What are the top colleges offering BBA in Retail Management courses ?

    Following are some of the top colleges offering Management courses : Institute of Management Technology (Ghaziabad) , Shailesh J Mehta School of Management (Mumbai) , Indian Institute of Foreign Trade (New Delhi) , National Institute of Industrial Engineering (Mumbai) , Indian Institute of Management (Kozhikode). You can explore these colleges on our website to check if they offer BBA in Retail Management or not.

    I want admission in BBA in Retail Management. Do I have to clear any exams for that ?

    AIMA Under Graduate Aptitude Test , Siksha O Anusandhan University Admission Test , Indraprastha University Common Entrance Test , Jammu University Entrance Test , Delhi University Arts are some of the exams that you can appear for to get admission in BBA in Retail Management courses.

    What is the average fee for the course BBA in Retail Management ?

    The average fee for BBA in Retail Management is INR 4,00,000 per year.

    What are the popular specializations related to BBA in Retail Management ?

    Some of the popular specializations for B.B.A. (Bachelor of Business Administration) are : International Management & Operations , Actuarial Science , Telecommunication , System Management , Economics.

    What is the duration of the course BBA in Retail Management ?

    BBA in Retail Management is a 3 year course.
    Show More

    Related Questions

    Does PIMR Indore offer BBA Marketing?
    -Hrishika -Updated on Jan-17-20234 Answers
    g

    geet, Student / Alumni

    LPU's infrastructure is one of the biggest & best in the World. Lovely Professional University has around 30000+ Students across the campus in different professional Schools. It is one of the best universities in the country with world-class infrastructure, modern facilities, and highly qualified faculty. It has around 4000 faculty members. LPU is one of the safest campuses in the world. It has zero tolerance towards drugs and alcohol, ragging, etc. BBA program offers an optimum blend of theory and practice to provides a solid foundation in general business management with specializations in the area of choice. LPU offers specializations in Bachelor of Business Administration (BBA) which are: BBA with specialization in Accounting BBA with specialization in Banking and Insurance BBA with specialization in Economics BBA with specialization in Finance BBA with specialization in Financial markets BBA with specialization in Marketing BBA with specialization in Human Resources The program is accredited by the Accreditation Council for Business Schools and Program (ACBSP), USA. The course enables the student to embark on a corporate career through specializations in different areas of contemporary relevance. Provision for minor specialization in IT, Journalism, Fashion Design, tourism and Agriculture. In addition to core curricula, the course offers subjects like communication, analytical and soft skills to enhance personality and employability. LPU is a university with an unbeatable placement record. It provides adequate opportunities for students to secure good placements. Students are being recruited in reputed companies. LPU is a university with an unbeatable placement record. Students are placed in the best brands like Amazon, Asian Paints, Berger Paint, Bajaj Electricals, Colgate Palmolive, Federal Bank, HUL, ITC, Loreal, Marico, MRF, Vodafone to name a few. Go for LPU without thinking.
    Can I do BBA parallelly with CA?
    -Vilok -Updated on Jan-17-20234 Answers
    g

    geet, Student / Alumni

    LPU's infrastructure is one of the biggest & best in the World. Lovely Professional University has around 30000+ Students across the campus in different professional Schools. It is one of the best universities in the country with world-class infrastructure, modern facilities, and highly qualified faculty. It has around 4000 faculty members. LPU is one of the safest campuses in the world. It has zero tolerance towards drugs and alcohol, ragging, etc. BBA program offers an optimum blend of theory and practice to provides a solid foundation in general business management with specializations in the area of choice. LPU offers specializations in Bachelor of Business Administration (BBA) which are: BBA with specialization in Accounting BBA with specialization in Banking and Insurance BBA with specialization in Economics BBA with specialization in Finance BBA with specialization in Financial markets BBA with specialization in Marketing BBA with specialization in Human Resources The program is accredited by the Accreditation Council for Business Schools and Program (ACBSP), USA. The course enables the student to embark on a corporate career through specializations in different areas of contemporary relevance. Provision for minor specialization in IT, Journalism, Fashion Design, tourism and Agriculture. In addition to core curricula, the course offers subjects like communication, analytical and soft skills to enhance personality and employability. LPU is a university with an unbeatable placement record. It provides adequate opportunities for students to secure good placements. Students are being recruited in reputed companies. LPU is a university with an unbeatable placement record. Students are placed in the best brands like Amazon, Asian Paints, Berger Paint, Bajaj Electricals, Colgate Palmolive, Federal Bank, HUL, ITC, Loreal, Marico, MRF, Vodafone to name a few. Go for LPU without thinking.
    g

    geet, Student / Alumni

    LPU offers specializations in Bachelor of Business Administration (BBA) which are: BBA with specialization in Accounting BBA with specialization in Banking and Insurance BBA with specialization in Economics BBA with specialization in Finance BBA with specialization in Financial markets BBA with specialization in Marketing BBA with specialization in Human Resources The program is accredited by the Accreditation Council for Business Schools and Program (ACBSP), USA. The course enables the student to embark on a corporate career through specializations in different areas of contemporary relevance. Provision for minor specialization in IT, Journalism, Fashion Design, tourism and Agriculture. In addition to core curricula, the course offers subjects like communication, analytical and soft skills to enhance personality and employability. LPU is a university with an unbeatable placement record. It provides adequate opportunities for students to secure good placements. Students are being recruited in reputed companies.

    Related News