BBA in Retail Management

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Mar 13, 2023 19:31PM IST

About BBA in Retail Management

BBA in Retail Management is a 3-year undergraduate study of the key principles and operations involved in retailing and retail establishments. The course covers all the basic aspects of the retail industry and provides a student with the necessary knowledge and skill-set to succeed in the retail industry. The course is available for students who have passed or are appearing in the 10 + 2 examinations and is good for a student who wishes to make a career in an industry that is directly or indirectly makes use of retailing operations. 

The main focus of BBA in Retail Management course revolves around the study of activities such as purchasing, inventory control and management, personnel and resource management, marketing, merchandising, management of finances etc. The course curriculum of BBA in Retail Management is so designed as to give a student a top-to-bottom knowledge fo the functioning and supervision of a retail establishment. Students learn key concepts such as marketing, customer relationship management, strategies used in retailing, human resource management etc.

Since the course also involves the study of subjects such as branding and brand management, students can also look for jobs in related industries after completing a BBA in Retail Management course. BBA in Retail Management is a good course for a student who has an interest or is skilled in managing and overseeing the day-to-day and long term operations of a store. Graduates of the BBA in Retail Management course are qualified to effectively handle the supply, logistics and stock management of a retail establishment or of the retailing operations of a company. Students are also trained in direct-dealing with customers including problem-solving and interactions to boost relationships and sales.

BBA in Retail Management Highlights

Full Name

Bachelor of Business Administration in Retail Management




3 years


10 + 2

Exam Type


Average Course Fee

Rs. 3 - 5 lakhs

Average Starting Salary

Rs. 2 - 4 LPA
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BBA in Retail Management Syllabus

First Year

Basic Principles of Management

Basics of Economics

Marketing Principles

Human Resource Management

Retailing Fundamentals

Logistics Management



Second Year

Supply Chain Management

Customer Relationship Management

Visual Merchandising

Retail Store Design

Legal Aspects of Retail Businesses

Information System

Organizational Behaviour

Principles of E-Commerce

Third Year

Business Ethics

Retail Branding

Sales Management

Store Management

Retail Data Analytics

Branding in Retail

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BBA in Retail Management Career Options and Job Prospects

With an estimated worth of around USD 1 trillion, the Indian retail industry is the fifth-largest in the world. It accounts for a major chunk of the Indian economy and has an important share in the GDP of India. Plus, there is a huge score for growth in the urban as well as rural retailing in India. Therefore, it is quite apparent that this huge industry offers unlimited career opportunities and vast scope of growth for Retail Management professionals.

BBA in Retail Management course enables a student to tap into this potentially rewarding industry and provides them with the required skills to succeed. Since the course has a very versatile curriculum involving aspects of economics, marketing, visual merchandising, sales, branding as well as customer support, there are vast avenues of career opportunities open for BBA in Retail Management students.

One major downside to working in the Retail industry is the low starting salaries but with sufficient experience, professionals can make a good earning in this field. On top of that, the sheer number and variety of job roles available for a BBA Retail Management graduate are also great incentives to take up this course.

The key areas of employment for a BBA in Retail Management graduate include the following.

  • Shopping Malls

  • Departmental Stores

  • Warehouses

  • Retail Outlets

  • Firms related to Logistics and Supply Chain Management

  • Manufacturing Companies etc.

Given below are the popular job positions for BBA in Retail Management students.

  • Store Manager
  • Visual Merchandiser

  • Operations Manager

  • Accounts Manager

  • Sales Analyst

  • Warehouse Manager etc.

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FAQs about BBA Retail

What are the popular specializations related to BBA in Retail Management ?

Some of the popular specializations for B.B.A. (Bachelor of Business Administration) are : International Management & Operations , Actuarial Science , Telecommunication , System Management , Economics.

I want admission in BBA in Retail Management. Do I have to clear any exams for that ?

AIMA Under Graduate Aptitude Test , Siksha O Anusandhan University Admission Test , Indraprastha University Common Entrance Test , Jammu University Entrance Test , Delhi University Arts are some of the exams that you can appear for to get admission in BBA in Retail Management courses.

What are the top colleges offering BBA in Retail Management courses ?

Following are some of the top colleges offering Management courses : Institute of Management Technology (Ghaziabad) , Shailesh J Mehta School of Management (Mumbai) , Indian Institute of Foreign Trade (New Delhi) , National Institute of Industrial Engineering (Mumbai) , Indian Institute of Management (Kozhikode). You can explore these colleges on our website to check if they offer BBA in Retail Management or not.

What is the duration of the course BBA in Retail Management ?

BBA in Retail Management is a 3 year course.

What is the average fee for the course BBA in Retail Management ?

The average fee for BBA in Retail Management is INR 4,00,000 per year.
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Related Questions

-Simran -Updated on Nov-15-202310 Answers

Kanika, Student / Alumni

-Answered on Nov-15-2023
This LPU NEST test is used to determine eligibility for specific programmes as well as scholarship opportunities. LPU NEST is neither easier nor more difficult. If you have a good understanding of the concepts that will be covered in LPU NEST. Then it is simple to crack. If You want to apply LPUNEST for any programe you just need to visit LPU official website to get detailed information the best thing is about LPUNEST with the help of LPUNEST you not only eligible for admission but also you can avail the scholarship on the bases of LPUNEST Hope this information helpful!!!

ankita, Student / Alumni

-Answered on Sept-05-2023
Yes, you can get as a student of LPU, I am the better person from which you can take suggestion about this topic. In LPU, administration, management is having great ranking and placements.

rubina, Student / Alumni

-Answered on Sept-02-2023
Dear,At LPU the fee for bba program is Rs 80000 per semester.The university offers numerous scholarship on the basis of your previous qualification.For more information you may visit to the official website of LPU.