BBA in Retail Management

BBA in Retail Management is a 3-year undergraduate study of the key principles and operations involved in retailing and retail establishments. The course covers all the basic aspects of the retail industry and provides a student with the necessary knowledge and skill-set to succeed in the retail industry. The course is available for students who have passed or are appearing in the 10 + 2 examinations and is good for a student who wishes to make a career in an industry that is directly or indirectly makes use of retailing operations. 

The main focus of BBA in Retail Management course revolves around the study of activities such as purchasing, inventory control and management, personnel and resource management, marketing, merchandising, management of finances etc. The course curriculum of BBA in Retail Management is so designed as to give a student a top-to-bottom knowledge fo the functioning and supervision of a retail establishment. Students learn key concepts such as marketing, customer relationship management, strategies used in retailing, human resource management etc.

Since the course also involves the study of subjects such as branding and brand management, students can also look for jobs in related industries after completing a BBA in Retail Management course. BBA in Retail Management is a good course for a student who has an interest or is skilled in managing and overseeing the day-to-day and long term operations of a store. Graduates of the BBA in Retail Management course are qualified to effectively handle the supply, logistics and stock management of a retail establishment or of the retailing operations of a company. Students are also trained in direct-dealing with customers including problem-solving and interactions to boost relationships and sales.

BBA in Retail Management Highlights

First Year

Second Year

Third Year

With an estimated worth of around USD 1 trillion, the Indian retail industry is the fifth-largest in the world. It accounts for a major chunk of the Indian economy and has an important share in the GDP of India. Plus, there is a huge score for growth in the urban as well as rural retailing in India. Therefore, it is quite apparent that this huge industry offers unlimited career opportunities and vast scope of growth for Retail Management professionals.

BBA in Retail Management course enables a student to tap into this potentially rewarding industry and provides them with the required skills to succeed. Since the course has a very versatile curriculum involving aspects of economics, marketing, visual merchandising, sales, branding as well as customer support, there are vast avenues of career opportunities open for BBA in Retail Management students.

One major downside to working in the Retail industry is the low starting salaries but with sufficient experience, professionals can make a good earning in this field. On top of that, the sheer number and variety of job roles available for a BBA Retail Management graduate are also great incentives to take up this course.

The key areas of employment for a BBA in Retail Management graduate include the following.

• Shopping Malls

• Departmental Stores

• Warehouses

• Retail Outlets

• Firms related to Logistics and Supply Chain Management

• Manufacturing Companies etc.

Given below are the popular job positions for BBA in Retail Management students.

• Store Manager

• Visual Merchandiser

• Operations Manager

• Accounts Manager

• Sales Analyst

• Warehouse Manager etc.