BBM Course Syllabus & Subjects 2024

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Apr 05, 2024 11:54AM IST

What is BBM Syllabus?

BBM syllabus offers students a comprehensive understanding of all business-related topics, including organizational behavior, critical thinking, and analytical abilities. Additionally, BBM subjects help in the development of managerial and leadership abilities in young students. Some of the major BBM course subjects include Management Principles and Practices, Introduction to Communication, Macroeconomics, Microeconomics, Accounting for Managers, Business Statistics, Human Resource Management, Cost Accounting, Corporate Accounting, Business Mathematics, and more.

Since the goal of a BBM course is to teach students the basic concepts of business and organizational management along with developing entrepreneurial skills, it has subjects that introduce students to the basics of business and management. Numerous areas, such as corporate ethics and regulations, financial markets, operations research, organizational behavior, strategic management, and supply chain management are included in the BBM curriculum. All of BBM course subjects help build a foundation for the students that helps them during internships and management training.

Both theoretical and practical components of a business, as well as business management, are covered in the BBM degree syllabus. This course provides in-depth information on topics like finance, strategic management, marketing, operations management, etc. The syllabus of BBM helps students build critical analysis abilities in order to prepare them for industry-based management responsibilities. With that being said, let us take a look at the BBM subjects and other important information related to them.

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What is BBM Syllabus?
BBM Subjects
Core Subjects in BBM
Elective Subjects in BBM
Semester Wise BBM Syllabus
BBM Specializations
BBM Syllabus Specialization-Wise
BBM Project Ideas
BBM Syllabus at Top Colleges in India
BBM Course Structure
BBM Entrance Exam Syllabus
Important BBM Books
FAQs about Bachelor of Business Management Syllabus

BBM Subjects

The BBM subjects offer theoretical and practical aspects of the business which help develop critical and logical thinking skills. The BBM all subjects are aimed at helping students to develop as all-rounders. The common BBM syllabus taught for all specializations in the duration of three years is given below:

English Language & Business Communication	Second Language	Business Law
Principles of Economics	Financial Accounting	Commercial Law
Business Organisations	General Studies	Introduction to HR
Business Environment and Entrepreneurship	Managerial Communication	Organization Behavior
Principles of Management	Business Mathematics	Business Statistics
Principles of Marketing	Environmental Science	Modern Banking Management
Company Law	Financial Management	Cost Accounting
Managerial Economics	Corporate Accounting	Computer Application for Business
Investment Management	Soft Skill and Personality Development	Production and Operations Management
Cost and Management Accounting	Ethics, Governance, and Sustainability	Training and Development

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Core Subjects in BBM

Various BBM subjects are covered within the course each semester. The major BBM degree subjects are given below, along with a summary of their contents.

BBM Core Subjects	Contents
Principles & Practice of Management	Definition, Functions, and Scope of Management, Process Management. Theories of motivation, Elements, and techniques of management by objective (MBO). Development of Management Thought, Contribution of F.W. Taylor, Henry Fayol, Elton Mayo, and Peter Drucker Definition, Elements, and functions of an organization, Types of organization, the span of control, and Necessary elements of an organization. Process of Planning, Types of policies, Principles of policy making. Authority, Types & Delegation. Elements of communication, Elements of effective communication.
Business Environment	Structure of Indian Economy, concepts of planning, Economic liberalization. Types of business organization, Characteristics & elements of a joint stock company, MRTP, BIFR, Indian companies act, Sales of goods act, Shop and establishment act, FEMA. Financial sector, Role of R. B. I Financial & investment institution Commercial bank, Reform of the financial sector. Industrial Policy, Multinational corp public enterprise policy under New Economic Policy, SSI policy. Poverty eradication measure, NRF, Exit policy, Labour welfare & social security measures.
Business Accounting	Introduction to Accounting, Meaning, Nature, and Importance of Accounting, Generally Accepted Accounting Practices (GAAP), Accounting Equation. Accounting process. Investment account, Partnership Goodwill valuation admission, retirement. Accounting standards, general understanding of Indian and International accounting standards. Accounting Mechanics, Double entry system, Debit-Credit recording, Transaction in primary books, journal, cash book, Ledger, Trial Balance & Final Accounts with adjustment for trading concerns. Rectification of error, Self-Balancing Ledgers, Depreciation Accounting, Important methods of charging depreciation, and accounting from incomplete records. Distinction between capital and revenue income, expenditure account, receipts, and payments accounts.
Financial Management	Objective, goals, and scope of Financial Management, Financial Markets, Time Value of Money, Risk and Return Analysis. Sources of Industrial & Business finance. Ratio, Analysis, Time series, Common size analysis, fund flow, cash flow analysis, Leverages-concept, operating, financial and total average, financial forecasting-preparation of the proforma, Income statement, and Balance sheet. Definition and basic elements of financial planning, determination of quantum and pattern of funds requirements, theories of capitalization. Equity capital, preference share capital, debenture and terms loans, trade credit, and bank credit.
Marketing Management	Nature and scope of marketing, Marketing, and Sales Marketing in a developing economy. Market segmentation, Marketing decision-making, planning of marketing mix, Marketing organization, Marketing research, and its applications. Determination of consumer behavior, Consumer behavior models. Price policies and practices, Marketing communication, advertising and sales promotion, marketing strategies and policies, channels of distribution types of intermediaries. Product life-cycle, Different types of products, Branding, and Packaging. Social responsibilities of marketing managers, Consumerism.
Organizational Behaviour	Organizational Behaviour: Meaning, Importance, History of the development of OB: Factors influencing OB. Understanding Individual: Nature of Man, Similarities and differences among individuals, personality development and its determinants, perception Factors influencing perception. Group & Group Dynamics: Meaning of Group and Group Dynamics Reason for the formation of groups. Characteristics of groups. Types of Group in Organizations, Group Cohesiveness. Factors Affecting Group Cohesiveness. Moral & Job satisfaction: Theories & Factors influencing morale & job Satisfaction. Management of Change: Meaning, Importance & Factors contributing to organizational change. Leadership: Leadership Concepts, Leadership Emergence theories, Leadership style. Different functions and their effectiveness. Motivation: Concept and importance. Financial and non-financial motivators. Organizational culture: Concept, Importance & factors influencing organizational culture.

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Elective Subjects in BBM

BBM elective subjects are chosen by students to get in-depth knowledge of a particular domain of business management. They get the opportunity to tailor their courses to their needs. The BBM elective subjects have been mentioned below:

Export Management	Working Capital Management	Financial Analysis
Marketing Management	Organizational Behavior	Project Management
Marketing Research	Advertising and Sales Management	Human Resource Development
Industrial Relations & Labour Legislations	Taxation	Advanced Banking
Insurance & Risk Management	-	-

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Semester Wise BBM Syllabus

The duration of a BBM course is 3 years, similar to other undergraduate management programs. The curriculum is typically divided into six semesters or terms, with two semesters in each academic year. The initial phases comprise fundamental managerial subjects and other skill development courses. The latter stages contain BBM subjects and specializations tailored to certain industries. The BBM subjects list for each semester can be found in the table below.

BBM 1st Semester Syllabus

Principles of Management	Business Accounting	Business Statistics
Economic Environment of Business	Financial Accounting	English Language and Business Communication
Business Economics	Business Environment & Management	Business Demography & Environment Studies
Business Communication and Soft Skills	-	-

BBM 2nd Semester Syllabus

Principles of Marketing	Basics of Computers	Business Ethics
Business Regulatory Frame-Work	Financial Management	Environmental Science
Office Management & Automation	Business Law	Basics of Cost Accounting
Managerial Economics	-	-

BBM 3rd Semester Syllabus

Introduction to Organizational Behavior	Advertising and Sales	Rural Marketing
Corporate Accounting	Introduction to Financial Markets	Management Accounting
Income Tax	Entrepreneurship Development	Indian Financial System
Services Marketing	IT in Management	Indian Economy
CSR and Sustainability	Export-Import Procedure and Documentation	Introduction to Human Resource Management
Computer Application for Business	International Trade and Finance	-

BBM 4th Semester Syllabus

Venture Development and Entrepreneurship Management	Distribution Management	Consumer Behaviour
Research Methodology	Ethics, Governance, and Sustainability	Production and Operations Management
E-Commerce	Soft Skill and Personality Development	Brand Management
Organizational Behavior and Operation Research	Strategic Cost Management	Corporate Communication
Strategic Management	-	-

BBM 5th Semester Syllabus

Portfolio Management	Internship-based Research Project	Customer Relationship Management
Selling Lab	Tourism Marketing	Media Planning and Management
Marketing Analytics	Services Marketing	Strategic Financial Management
Auditing and Accounting for Managers	Direct Tax	Risk Management
Project Management	-	-

BBM 6th Semester Syllabus

Marketing Communication	Banking Law and Practices in India	Retail Marketing
Company Law & Secretarial Practice	Event Management	Indirect Taxation
Advanced Financial Accounting	Technical Analysis of Financial Markets	Commodity and Derivatives
International Marketing	Sports Marketing	E-Commerce and Digital Marketing
Project and Viva Voice	-	-

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BBM Specializations

Students get to study their BBM specialization subjects in the third year of their course. There are lots of BBM specializations to choose from. They help students to get into a specialized field and gain advanced knowledge in a particular area. It will also aid them in getting suitable BBM jobs in a chosen specialization. It is important to choose a specialization keeping in mind the career objective. The common BBM specializations that students can opt for have been mentioned below.

BBM in International Business	BBM in Human Resource Management	BBM in Marketing and Brand Management
BBM in Accounting	BBM in Finance	BBM in Management Information Systems
BBM in Production and Operation	BBM in Product Research and Development	BBM in Sales and Marketing
BBM in Entrepreneurship	BBM in Tourism Management	BBM in Operations Management
BBM in Business Law	BBM in Strategic Management	BBM in Customer Behaviour
BBM in Organization Behaviour	BBM in Project Management	BBM in Supply Chain Management
BBM in Computer Applications for Business	BBM in Environment Studies	BBM in General Management

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BBM Syllabus Specialization-Wise

As we all know, there are many business sectors that are catered to by the specialties offered in management courses. In order to obtain training in these areas throughout the BBM course and become qualified candidates for employment in these industries, management aspirants are obliged to select specialties during their Bachelor of Business Management course. The most common specializations and BBM subjects have been mentioned in the table below.

BBM Specialization	BBM Syllabus	Description
General Management	Introduction to Entrepreneurship Human Behavior in Organizations Managerial Economics Human Resource Management Quality Management International Management Managerial Accounting Supply Chain Management Seminars on Management	BBM in General Management specialization can prepare you for employment in any sector and position; some could refer to it as a "jack-of-all-trades" degree that provides you with a diverse range of business abilities. A BBM with a focus on a certain field, such as finance, marketing, or supply chain, can help you get ready for that field. That being said, a General Management course offers information on all of the managerial functional areas. If you are unsure about your managerial calling, it is wise to choose this specific specialization. However, it is advised to choose a different specialty if you have prior job experience in a certain industry, such as marketing or finance.
Finance	Management Accounting Strategic Cost Management Financial Analysis Using E-spreadsheets Corporate Finance Technical Analysis of Financial Markets Principles of Investments Direct Tax Indirect Taxation Financial Management Portfolio Management Commodity and Derivatives Insurance and Risk Management Financial Institutions and Markets International Finance Management Financial Derivatives Special Topics in Finance Seminars on Finance	Students who choose to specialize in finance during the BBM course gain the fundamental understanding of corporate finance and financial markets required to pursue and thrive in jobs like risk management, investment, and commercial banking, security analysis, and portfolio management. There are several areas of finance that you may concentrate on and learn about if you're interested in working in that industry. You may focus your training on a specific area and improve your professional abilities by choosing a specialty in finance.
Marketing	Marketing Management Consumer Behavior Brand Management Marketing Research Rural Marketing Services Marketing Media Planning and Management E-Commerce and Digital Marketing Tourism Marketing Retail Management Customer Relationship Management Sports Marketing Advertising and Sales International Marketing Internet Marketing Export Marketing Direct Marketing Seminars on Marketing	Students with a BBM in Marketing Specialization receive a thorough education that covers both the principles of marketing and an in-depth understanding of the most recent advancements in the sector. The focus of this area of study is to help students develop their analytical and strategic thinking abilities so they can learn how to adapt to a setting that is continuously changing while incorporating both tradition and innovation in terms of media, channels, or market research. The blending of theory and practice will help graduates succeed both when they first enter the workforce and throughout their whole careers.
International Business	Introduction to International Business International Economics Marketing Research International Marketing International Competitiveness Human Resource Management Compensation Management Comparative Management International Finance Financial Institutions & Markets Quality Management Seminars on International Business	An International Business specialization in a BBM course is aimed at students who want a comprehensive grasp of international business principles, methods, and applications. Graduates with this specialization can use this knowledge to advance during the initial stages of their careers and prepare for international jobs and careers at the same time. This specialization includes the international business and commerce framework, as well as national cultures, human resources, marketing, supply chains, logistics, foreign exchange, and routes of entrance. The emphasis of the specialization is on the distinctions between domestic and international business practice, with a special emphasis on the dangers and errors that are all too common while conducting business overseas.
Accounting	Financial System Analysis Cost Accounting Auditing Advanced Accounting Intermediate Accounting – I Intermediate Accounting – II Federal Tax International Accounting Acct. For Govt. & Nonprofit Org. Corporate Accounting	A BBM degree with an Accounting specialization focuses on teaching a particular set of accounting principles and methods. Both generally recognized accounting concepts and methods particular to a given sector can be included in accounting specializations. They frequently direct accountants toward certain clientele, such as businesses, people, or governmental bodies.
Human Resource Management	Human Resource Management Labor Economics Human Behavior in an Organization Organizational Staffing Compensation Management Collective Bargaining Comparative Management Training & Development Seminars in Human Resource Management	The major concepts, rules, and procedures of human resource management are thoroughly introduced in a BBM degree with a human resource management specialization. The course starts with a foundational approach that examines various methods for managing human resources and lists the many motivations for working. The three main topics covered in the program are selecting personnel, assessing their performance, and rewarding them. After completing the course, students will have a better grasp of what functions well in the workplace, as well as a toolset of best practices for selecting, supervising, and rewarding personnel.
Operations Management	Introduction to Operations Management Human Resource Management Cost Accounting Managerial Economics Marketing Logistics Quality Management Introduction to Supply Chain Management Management Science / Operations Research International Business Seminar in Operations	A BBM in Operations Management or a specialization in a related field, such as supply chain management or logistics, should aid students in entering the industry by helping them acquire the necessary skill set, or it should aid those already working in the industry in expanding their knowledge and moving up into a leadership position. Operation is a generic phrase used to refer to the company division in charge of creating the goods and services itself. This comprises every step needed to produce and deliver a good or service, from choosing raw materials and/or supplier sources to supply chain management and delivery. Operations often require the most resources and personnel of any company function.
Entrepreneurship	Introduction to Entrepreneurship Small Business Management Small Business Planning Organizational Launch & New Venture Development Managerial Accounting Organizational Entrepreneurship Franchising Small Business Internship	BBM in Entrepreneurship covers the invention, creation, organization, and administration of new businesses. From opportunity identification to launch, growth, funding, and profitability, this course will correctly guide students toward becoming sound entrepreneurs. Students will develop an entrepreneurial attitude and hone the skills necessary to create a new firm with the potential for funding and development or to recognize and explore growth possibilities within an existing organization, with instruction in the principles of entrepreneurship and business management.
Management Information Systems	Business Systems Technology Introduction to Front-End Business Applications Introduction to Back-End Business Applications Networks & Cyber Security Software Development Database & Decision Support Database Theory & Practice Analysis & Logical Design LAN Design & Installation Project Management & Implementation Special Topics, Internships, and Seminars	The Management Information Systems or IT specialization in BBM focuses on designing information systems that increase corporate effectiveness. During this course, students will learn about contemporary technologies and how they affect companies, as well as the problems that must be solved in a society that is more focused on technology both domestically and globally.

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BBM Project Ideas

In the last semester of the BBM course, students have to work on a project on individual topics. Below we have provided a list of top BBM topics for projects.

Employee engagement and organizational performance
Market entry strategy for a new product
Strategic human resource management in multinational corporations
Impact of social media influencers on consumer behaviour
Analysis of consumer behaviour in the subscription economy
Evaluating the impact of gamification on employee training programs
Digital marketing strategies for small businesses
Digital transformation in the banking sector
Corporate Social Responsibility (CSR) impact on brand image
Analysis of cross-cultural management in global teams
Sustainability practices in supply chain management
Analysis of mergers and acquisitions in a specific industry
The role of emotional intelligence in leadership
Financial performance analysis of a specific industry
Effective crisis management strategies for businesses
Innovation and disruption in traditional industries
Impact of artificial intelligence on business operations

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BBM Syllabus at Top Colleges in India

The BBM syllabus at top colleges in India is designed in a way that offers students a comprehensive understanding of all business-related topics. After graduating, students have the necessary skills required for jobs with decent a BBM salary. Check out the BBM subjects for each semester taught in top colleges.

BBM Syllabus at University of Pune

Semester 1	Semester 2
Indian Business Environment Communication Skills & Personality Development Micro Economic Analysis Business Accounting Principles & Practice of Management Business Mathematics	Cost Accounting Elements of HRM Macro Economic Analysis Principles of Marketing Business Statistics IT in Business Operations
Semester 3	Semester 4
International Business Environment Production & Operations Management International Economics International Marketing Management Accounting E-Commerce	Supply Chain & Logistics Management Foreign Exchange Operations International Business in Service Sector International Agri Business Business Taxation Business Exposure
Semester 5	Semester 6
Business Ethics Business Law International Relations International Banking & Finance Business Reporting and Analysis Foreign Language - Paper I (Asian - Chinese, Japanese, (European - German, French)	Export Import Procedure International Business Law Study of Global Economies International Project Management Foreign Language - Paper II Project (Project Report - 50) (Presentation - 30 Viva - 20)

BBM Syllabus at University of Mysore

Semester 1	Semester 2
Principles of Management Business Communication and Soft Skills Financial Accounting Business Mathematics Economic Environment of Business	Business Regulatory Framework Business Statistics Managerial Economics Office Management & Automation Cost Accounting General Hindi
Semester 3	Semester 4
Corporate Accounting Entrepreneurship Development Indian Financial System International Trade and Finance Income Tax Entrepreneurship Development	Organizational Behavior Research Methodology E-commerce Financial Management General English Comprehensive VIVA
Semester 5	Semester 6
Production Management Company Law & Secretarial Practice Marketing Management Operation Research Project and Viva-Voce	Environmental Studies Auditing Human Resource Management Project Management Accounting for Managers

BBM Syllabus at Bangalore University

Semester 1	Semester 2
Language I- Kannada/ Sanskrit/ Urdu/ Tamil/ Telugu/ Malayalam/ Marathi/ English English Any one (Accounting for Business, Entreprises management, Corporate Regulations, Business Mathematics and Logical Reasoning) Business Skill Development Course: Medium and Small Scale Industrial Visit Report Foundation Course	Language I- Kannada/ Sanskrit/ Urdu/ Tamil/ Telugu/ Malayalam/ Marathi/ English English Any one (Financial Accounting, Human Resource Management Practices, Statistical Applications in Business, Production and Inventory Management) Industrial Review Project/ Business Skill Development Foundation Course
Semester 3	Semester 4
Language I- Kannada/ Sanskrit/ Urdu/ Tamil/ Telugu/ Malayalam/ Marathi/ English Any one (Corporate Skills, Corporate Accounting, Modern Marketing, Financial Institutions and Regulatory Bodies, Business Finance) Industry Review Project/ Business Skill Development course Foundation course	Language I- Kannada/ Sanskrit/ Urdu/ Tamil/ Telugu/ Malayalam/ Marathi/ English Any one (Cost Accounting, Banking Operations and Innovation, Business Research Methodology, Behavioral Science, Advanced Corporate accounting) Industry Review Project/ Business Skill Development course Foundation course
Semester 5	Semester 6
Income Tax – I Entrepreneurship Development and Star-ups Management Information and Technology Financial Analysis and Reporting Elective 1 Elective 2 Industry Review Project / Business Skill Development Course (BSDC)* A. Field Study Report Skill Enhancement Course (SEC)** Employability Skills Training (Aptitude and GD Training) Ability Enhancement Compulsory Course(AECC)	Income Tax – II Auditing and Attestation Goods and Services Tax Business Regulations Elective 3 Elective 4 Business Skill Development Course (BSDC)* a. Internship with Business organizations Skill Enhancement Course **Placement Training Ability Enhancement Compulsory Course (AECC)

BBM Syllabus in Amrita Vishva Vidyapeetham

Semester 1	Semester 2
Principles of Management Business Communication and Soft Skills Financial Accounting Business Mathematics Economic Environment of Business	Business Regulatory Framework Business Statistics Managerial Economics Office Management & Automation Cost Accounting General Hindi
Semester 3	Semester 4
Corporate Accounting Entrepreneurship Development Indian Financial System International Trade and Finance Income Tax Entrepreneurship Development	Organizational Behavior Research Methodology E-commerce Financial Management General English Comprehensive VIVA
Semester 5	Semester 6
Production Management Company Law & Secretarial Practice Marketing Management Operation Research Project and Viva-Voce	Environmental Studies Auditing Human Resource Management Project Management Accounting for Managers

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BBM Course Structure

BBM aims to teach students the fundamentals of managing a business. This course helps students develop their interpersonal skills while providing extensive information about entrepreneurship, financial risk analysis, trading, and commerce so that they become proficient managers in the future. The BBM curriculum is created to guarantee that students have access to all the crucial and required information they need to comprehend the course material and successfully finish it. Also, an important goal of this course is to make sure that students have a strong foundation in managerial disciplines so that they can pursue higher education in management with ease.

The Bachelor of Business Management program has a concentrated curriculum and is structured with a mix of core management subjects, electives, skill development courses, and co-curricular activities. The table below gives a detailed description of each component in the BBM curriculum.

Course Element	BBM Course Subjects	Objectives
Core Subjects	Business Environment & Management Principles of Management Basics of Cost Accounting Business Accounting Business Law Business Economics Principles of Marketing Business Statistics Business Mathematics Indian Economy Organizational Behavior Human Resource Management Strategic Management Venture Development and Entrepreneurship Management Research Methodology Export-Import Procedure and Documentation Operations Research Logistics and Supply Chain Management	Core disciplines in BBM are designed to educate students about the fundamentals of management. The principles that students will need to learn in order to comprehend what management is all about will be introduced in these subjects. These topics must be covered in order to strengthen a student's understanding of the foundational management disciplines, and their inclusion in a BBM course is necessary to solidify the management principles and ideas that are needed to comprehend the more intricate and specialized topics later on in postgraduate studies.
Elective Subjects (Finance)	Introduction to Financial Markets Financial Management Strategic Cost Management Management Accounting Strategic Financial Management Indirect Taxation Direct Tax Advanced Financial Accounting Technical Analysis of Financial Markets Commodity and Derivatives Portfolio Management Risk Management	Students have a wide range of options for elective courses in the BBM program that give expertise unique to particular industries. In addition to their typical subjects, students can select electives that interest them and advance their knowledge and abilities in those fields. Students benefit greatly from electives since they expand their skill set and provide them with additional opportunities to explore. In a Bachelor of Business Management program, electives are determined by the specialization that students choose during the course. These specializations can be in the field of Marketing, Finance, Supply Chain Management, Human Resource Management, etc.
Elective Subjects (Marketing)	Consumer Behaviour Advertising and Sales Rural Marketing Brand Management Service Marketing E-Commerce and Digital Marketing International Marketing Media Planning and Management Tourism Marketing Sports Marketing Customer Relationship Management Retail Management
Elective Subjects (Human Resources)	Managing Business and Employee Development Contemporary Management Learning Knowledge and Effective Performance Organizational Decisions and Research Methods Decision-Making and Managing Change Investigations in HRM and International HRM Delivering Customer Value and Employee Relations People Management Debates Management Problem-Solving Strategic Management and Strategic HRM Managing People and Performance
Elective Subjects (Management Information Systems)	Business Systems Technology Database Theory & Practice Introduction to Front-End Business Applications Introduction to Back-End Business Applications LAN Design & Installation Analysis & Logical Design Project Management & Implementation Software Development Database & Decision Support Networks & Cyber Security Seminars & Internships
Elective Subjects (International Business)	International Economics International Competitiveness International Business Comparative Management Quality Management International Marketing International Finance Principles of Investments Compensation Management Marketing Research Seminar on International Business
Elective Subjects (Entrepreneurship and Small Business)	Introduction to Entrepreneurship Managerial Accounting Organizational Launch & New Venture Development Organizational Entrepreneurship Small Business Management Small Business Planning Franchising Small Business Internship
Skill Enhancement Courses	Business Communication Skills Principles of Marketing Basics of Computers Introduction to OB & HR Corporate Communication Ethics, Governance, and Sustainability IT In Management Marketing Analytics Event Management Rural Marketing Research Project-based Internship	The effectiveness of a manager in an organization depends heavily on their practical expertise and soft skills. If a manager cannot apply their theoretical knowledge to practical problems, it is of little benefit. Therefore, it is essential for management students to develop their skills in a variety of sectors. The credibility of a manager in corporate domains rises as a result of skill development. Managers must be prepared for practically any sort of responsibility since they are expected to oversee a variety of projects beneath them. Therefore, regardless of the specialization, skill development is essential throughout a management course like a Bachelor of Business Management degree.
Ability Enhancement Compulsory Courses	Business Demography & Environment Studies Language Enhancement Business Communication Environmental Science	Similar to Skill Enhancement Courses, Ability Enhancement Courses help students polish and refine their already existing skills in certain disciplines that are essential for professionals. These courses are included at the beginning of a Bachelor of Business Management course and are compulsory for all students.

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BBM Entrance Exam Syllabus

Students seeking BBM admission to BBM programs either on the basis of merit or entrance exam scores. The commonly accepted BBM entrance exams are AIMA UGAT, NPAT, SET, and IPU CET. Apart from entrance exams, personal interviews are also conducted by some institutions to assess a candidate based on qualities that cannot be tested/ascertained using entrance exam scores or merit.

Most entrance exams for undergraduate courses are conducted to assess basic knowledge and reasoning skills in candidates. Therefore, the exam pattern and syllabus for the entrance exams mentioned below are also similar. A detailed list of topics covered under the syllabus for BBM entrance exams is given below.

Section	Topics
English Language	Verbal Reasoning Sentence Completion One Word Substitution Error Recognition Fill In the Blanks Applied Grammar Syllogisms Idioms Contextual Usage Sentence Correction Analogies Sequencing of Ideas Different Usage of the Same Word Foreign Language Words Used in English Jumbled Paragraphs Reading Comprehension
Quantitative and Numerical Aptitude	Work and Time Geometry Permutation and Combination Number System Fractions Surds and Decimals Number Series Percentages Probability Ratios and Proportion Geometric Progression Averages Discount Measures and Dispersion Compound Interest & Annuities Algorithms 2 D & 3D Figures Simplification Approximation Partnership Areas & Volumes Profit & Loss Sets Inequations Mean, Mode, and Median Quadratic Equations Linear Equations HCF & LCM Venn Diagrams Algebra Time-Speed-Distance Trigonometric Rations
Logical Reasoning and General Intelligence	Numeric Grid Critical Reasoning Coding & Decoding Pie Chart Arrangement Multi-dimensional Arrangements Cubes and Cubical Dice Test Graphs Representing Area Family Tree Verbal Reasoning Blood Relations Calendars Column graphs Data Sufficiency Data Interpretation Visual Reasoning Puzzles Assumptions Strong Arguments and Weak Arguments Course of Action Series Statement Conclusions Syllogisms Spatial Reasoning
General Knowledge and Management Aptitude	Current Affairs Business History Companies and Founders Awards Sports Books and Authors Government and Politics Famous Personalities Economy Static GK Geography

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Important BBM Books

In addition to the necessary course readings, a student must study reference materials. These books assist students in comprehending the course material and gaining the most conceptual knowledge possible. The list below includes some key resources for BBM students.

Name of the Book	Author(s)
Management Analysis: Concepts and Cases	Haves and Massic
Management Principles & Practices	Parag Diwan
Business Statistics	S. P. Gupta & M. P. Gupta
Managerial Economics	Mote, Paul, and Gupta
Indian Economy	Mishra & Puri
Business Organization and Management	Jallo, Tata McGraw Hill
Financial Organization and Management of Business	Gerstenburg
Basic Business Finance	Hunt
Management Accounting	I. M. Pandey
Marketing Management	Philip Kotler
Marketing Communication	Subraoto Sen Gupta

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FAQs about Bachelor of Business Management Syllabus

What are the subjects in BBM course?

The subjects in BBM course include English Language & Business Communication, Second Language, Business Law, Principles of Economics, Financial Accounting, Commercial Law, Business Organisations, General Studies, Introduction to HR, Business Environment and Entrepreneurship, Managerial Communication, Organization Behavior, Principles of Management, Business Mathematics, Business Statistics, etc.

What are the core BBM subjects for all semesters?

The core BBM subjects for all semesters are Principles & Practice of Management, Business Environment, Business Accounting, Financial Management, Marketing Management, and Organizational Behaviour. These subjects are included in every BBM course since they create the foundation of every degree.

What are the elective BBM subjects?

The elective BBM subjects include Export Management, Working Capital Management, Financial Analysis, Marketing Management, Organizational Behavior, Project Management, Marketing Research, Advertising and Sales Management, Human Resource Development, Industrial Relations & Labour Legislations, Taxation, Advanced Banking, and Insurance & Risk Management.

What is the BBM first semester syllabus?

The BBM first semester syllabus includes subjects like Principles of Management, Business Accounting, Business Statistics, Business Economics, Business Environment & Management, Business Demography & Environment Studies, Business Communication and Soft Skills, Economic Environment of Business, Financial Accounting, English Language and Business Communication, etc.

What is the BBM second semester syllabus?

The BBM second semester syllabus includes subjects like Principles of Marketing, Business Regulatory Frame-Work, Office Management & Automation, Managerial Economics, Basics of Cost Accounting, Business Law, Environmental Science, Financial Management, Business Ethics, Basics of Computers, etc.

What is the BBM third semester syllabus?

The BBM third semester syllabus includes subjects like Introduction to Organizational Behavior, Corporate Accounting, Income Tax, Services Marketing, CSR and Sustainability, Computer Application for Business, International Trade and Finance, Introduction to Human Resource Management, Export-Import Procedure and Documentation, Indian Economy, IT in Management, Indian Financial System, Entrepreneurship Development, Management Accounting, Introduction to Financial Markets, Rural Marketing, and Advertising and Sales.

What is the BBM fourth semester syllabus?

The BBM fourth semester syllabus includes subjects like Venture Development and Entrepreneurship Management, Research Methodology, E-Commerce, Organizational Behavior and Operation Research, Strategic Management, Corporate Communication, Strategic Cost Management, Brand Management, Soft Skill and Personality Development, Production and Operations Management, Ethics, Governance, and Sustainability, Consumer Behaviour, and Distribution Management.

What is the BBM fifth semester syllabus?

The BBM fifth semester syllabus includes subjects like Portfolio Management, Selling Lab, Marketing Analytics, Auditing and Accounting for Managers, Project Management, Risk Management, Strategic Financial Management, Direct Tax, Services Marketing, Media Planning and Management, Tourism Marketing, Customer Relationship Management, and Internship-based Research Project.

What is the BBM sixth semester syllabus?

The BBM sixth semester syllabus includes subjects like Retail Marketing, Marketing Communication, Banking Law and Practices in India, Company Law & Secretarial Practice, Event Management, Indirect Taxation, Advanced Financial Accounting, Technical Analysis of Financial Markets, Commodity and Derivatives, International Marketing, Sports Marketing, E-Commerce and Digital Marketing, and Project and Viva Voice.

What is the syllabus for BBM in General Management?

The syllabus for BBM in General Management has subjects like Introduction to Entrepreneurship, Human Behavior in Organizations, Managerial Economics, Human Resource Management, Quality Management, International Management, Managerial Accounting, Supply Chain Management, and Seminars on Management.

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