BBA in Digital Marketing: Course Details, Admission, Fees, Eligibility, Syllabus, Jobs & Salary

About BBA in Digital Marketing

BBA in digital marketing is a three-year bachelor program available after 12th. Digital marketing is the new and trending branch of marketing. Digital Advertising is a thriving industry not just in India, but worldwide. With almost all company converting their business online, the demand for digital marketers is growing at a rapid pace and is opening doors to many job-seekers. BBA in digital marketing update students with some of the major skills like concepts of sales conversions, analyzing marketing campaigns and finding strategies. Candidates who are posses with creative and innovative thinking, critical thinkings skills and good interpersonal and communications skills may apply for this program. 

BBA in digital marketing is spread into three years divided into six semesters. All the semester containing different subjects related to marketing and analysing business. The program also includes a project which enables the students to learn the practical skills of marketing. The curriculum of the program includes many subjects related to digital marketing such as social media marketing. Ad campaign, Google AdWords, youtube marketing, Google Analytics and Webmaster Tool and Search Engine Optimization. It will allow the students to learn all the strategies to rank up their website on top searches of google. 

BBA in Digital Marketing Highlights

Check out the major highlights of the BBA in Digital Marketing program

BBA in Digital Marketing Eligibility Criteria

The minimum qualification for BBA in Digital Marketing would depend entirely on the university or college the candidate is applying for admission. Before going further, the applicant should have to meet all of the admission criteria. You may check the eligibility requirements from the college's official web site or information brochure. Candidates may check some common eligibility criteria for admission in BBA in digital marketing provided below. 

• Candidates seeking admission to the BBA in digital marketing must have completed the 12th exam with a minimum 50-55 per cent score.
• The minimum percentage required for admission will be decided by the college and it may vary for all the categories depending on conditions set by the college. 

BBA in Digital Marketing Selection Process

Selection for the BBA digital marketing will be carried out on the basis of the qualifying degree score followed by an individual performance in a personal interview. The college will call selected candidates to complete the admission formalities. Some of the colleges might conduct their own entrance exams for admission. The entrance exam will be conducted to test the skills of the candidates. Candidates will then have to score well in the entrance test to increase their chances of admission. Rest of the colleges will grant admission directly on the basis of 12th percentage. Candidates will be allotted seat to any of the college depending on the seat availability and the number of candidates applied for admissions. Candidates are further advised to go through the selection process of the college before proceeding further. 

BBA in Digital Marketing Syllabus

Every college has its own syllabus for BBA in Digital Marketing. Candidates may check the syllabus from the website to know all the topics which they will learn in three years. 

BBA in Digital Marketing Career Options and Job Prospects

A wide variety of career options available after digital marketing is one of the main reason many students opt for this degree program. There is a huge competition among the companies in organisations. Companies have started looking for skilled digital marketers to rank higher and grow their business. Candidates may find out career opportunities in India as well as outside the country. Besides this, candidates may also opt for MBA in digital marketing or any other master degree in digital marketing. They may look at some of the career options available in digital marketing as listed below.

• Marketing Executive
• Marketing Manager
• Product Manager
• Brand manager
• Advertising Manager
• Marketing Communications Manager
• Sales Manager
• Sales Executive
• Marketing Research Analyst
• Digital Marketing Manager
• Public Relations Manager
• Business Development Manager

Some of the major sectors where the candidates may apply for a job are

• Digital Marketing Agencies
• Startups
• Digital Marketing Department of MNCs and Companies
• Data Analytics Agencies
• Social Media Marketing Agencies
• Internet Technology Businesses
• Online News Portals, Magazines and Similar Publications