BBA in Digital Marketing

BBA in Digital Marketing is a three-year bachelor program available after Class 12th. Digital Marketing is the new and trending branch of marketing. Digital Advertising is a thriving industry not just in India, but worldwide. With almost all company converting their business online, the demand for digital marketers is growing at a rapid pace and is opening doors to many job-seekers. BBA in Digital Marketing updates students with some of the major skills like concepts of sales conversions, analyzing marketing campaigns, and finding strategies.

Candidates having creative and innovative thinking, critical thinking skills, and good interpersonal and communications skills may apply for BBA in Digital Marketing course. BBA in Digital Marketing is spread over three years and divided into six semesters. All the semesters have different subjects related to marketing and analyzing business. The program also includes a project which enables the students to learn the practical skills of marketing.

The curriculum of the program includes many subjects related to Digital Marketing such as social media marketing. The Ad campaign, Google AdWords, Youtube marketing, Google Analytics, Webmaster Tool, and Search Engine Optimization. It will allow the students to learn all the strategies to rank their website on top searches of Google. Get complete information about BBA in Digital Marketing on this page.

Check out the major highlights of the BBA in Digital Marketing program:

BBA in Digital Marketing programme can prove extremely beneficial to students who wish to pursue a career in management areas that are relevant to the current era. Here are some of the reasons why students must choose the course as their bachelor’s degree:

• Global Demand: Digital marketing is a need of today’s organizations, whatever may be their administration and orientation. Since no organization can ignore digital marketing, the demand for employees skilled in relevant functional areas is also omnipresent. After graduating with a BBA in Digital Marketing, students can apply for jobs anywhere in the world.
• Strengthens CV: As a course with high demand and technical skills, BBA in Digital Marketing helps students to enhance their CV in the eyes of recruiters. Their skills even as an addition to other courses can help them to be seen as an asset to any recruiter or organization. 
• Numerous Opportunities: The opportunities available to a graduate of BBA in Digital Marketing are huge. They can apply to any sector or industry, and so the job opportunities for them shall never be limited or scarce. The modern sciences and universal applicability allow them to pursue their own business as well.
• High Salaries: The universal applicability and high demand allow BBA Marketing graduates to negotiate high salaries for themselves. They can also use the opportunity to grow in their career by negotiating fairly in return for their services through experience and additional training.
• Collateral Growth: Since BBA in Marketing graduates can apply for jobs in varying sectors, they have a chance to learn about varying sectors and areas, and grow their personal knowledge and skills. This collateral growth can help the graduates not only pave better professional careers but grow their personal connections and networks as well.

To benefit the students, BBA in Digital Marketing has been launched in various formats. They can easily take admission in different modes that provide different class timings and days that enable them to juggle studies along with other activities. Here are the different types of BBA in Digital Marketing that students can pursue:

Full-Time BBA in Digital Marketing

BBA in Digital Marketing is an extremely popular business administration course that spans three years. In this mode, students have to attend their classes regularly at regular class times. Also, they have to participate in various activities such as internships, projects and final placements. The average course fees can range anywhere between INR 3 lakhs to 5 lakhs.

Part-Time BBA in Digital Marketing

This course is analogous to the full-time BBA in Digital Marketing programme with differences in the timing of the classes. It is conducted mostly in the evening or on the weekends enabling students to engage in other full-time commitments like jobs during weekdays. Besides, it is not necessary to always be physically present for this type of programme. The cost of a part-time BBA in Digital Marketing is between INR 50,000 to INR 1 lakh.

Online BBA in Digital Marketing

The online BBA in Digital Marketing is attuned to the latest pedagogy and prepares students to achieve excellence in their fields. In this online mode, students can attend live or recorded classes whenever they find the opportunity. They can also seek assistance from professors and peers as the need arises. It does not involve travelling or attending classes at fixed schedules. Students can tailor their routines to their convenience. 

Distance BBA in Digital Marketing

Distance BBA in Digital Marketing is a programme that benefits those who cannot commit to full-time physical classes. Several distance-learning universities provide distance BBA at reasonable rates. Also, students do not need to appear for separate admission tests. The education is cheaper and more flexible than regular BBA programmes. 

In India, the majority of bachelor’s degree courses do not require clearing any entrance exams. Hence, there are no entrance exams for bachelor’s courses, especially in the Commerce and Arts fields. That said, certain colleges and universities in India wish to maintain selectiveness in their enrollments. In order to achieve the same, they conduct their own entrance exams to provide admission to their offered courses, including undergraduate degrees.

Some of the entrance exams that students, applying for BBA in Digital Marketing courses, may have to attempt are:

• Symbiosis National Aptitude Test (SNAP)
• Narsee Monjee Institute of Management Studies National Test for Programs After Twelfth (NMIMS NPAT)
• All India Management Association Under Graduate Aptitude Test (AIMA UGAT)
• Banaras Hindu University Undergraduate Entrance Test (BHU UET)
• Christ University Entrance Test (CUET)
• Xavier’s Aptitude Test (XAT)
• Odisha Joint Entrance Examination (OJEE)

The minimum qualification for BBA in Digital Marketing would depend entirely on the university or college the candidate is applying for admission. Before going further, the applicant should have to meet all of the admission criteria. You may check the eligibility requirements from the college's official website or information brochure. Candidates may check some common eligibility criteria for admission in BBA in digital marketing provided below.

• Candidates seeking admission to the BBA in digital marketing must have completed the 12th exam with a minimum of 50-55 percent aggregate score.
• They need to attempt the entrance exam(s) required by the college(s) they are applying to.
• Their entrance exam score needs to be equal to or more than the cut-off score set by the college(s).

BBA in Digital Marketing can be applied by students through the following steps:

Step 1: They need to shortlist the colleges, where they would like to study BBA in Digital Marketing. They can take the help of reputation, pedagogy, course syllabus, and eligibility criteria of the colleges to make their decisions.

Step 2: If any of their shortlisted colleges require them to provide certain exam scores, then they need to attempt the said entrance exam or exams.

Step 3: Once they receive their entrance exam scores, they will either get a direct confirmation from the college, or they might have to fill out the application form.

Step 4: After submission of the application form, they need to keep a track of admission lists, as and when they are issued by the college. 

Step 5: Once they are sure about their admission and the college they wish to study at, they need to get their enrollment number by submitting the fees relevant for the first year or semester of study, as per the fee schedule of the respective college.

With a gradual shift to digital platforms, BBA in Digital Marketing is an advanced study of the techniques used in the marketing of products and services using digital technologies such as mobile phones, the internet, display advertising and other digital media. The popular colleges to study BBA in Digital Marketing in India are: 

Studying BBA in Digital Marketing abroad can help to create a distinguished career. Recent changes in social and economic systems have created new challenges for marketing professionals. Increasingly, they have to focus on both domestic and global opportunities and the explosive changes the new technologies bring. Through BBA in Digital Marketing abroad, aspirants will be equipped with cutting-edge knowledge in marketing communication, to get jobs in the areas of advertising, brand management and digital marketing. The rapidly changing business contexts now heavily rely on the analysis and interpretation of digital data. Here are the top BBA in Digital Marketing colleges abroad which students can join if they want to pursue a career in this field: 

The BBA in Digital Marketing colleges are geared towards the career development of students and ensure that they graduate with a clearer vision. The faculty of the colleges have the depth of knowledge that turns the dreams and ambitions of the students into reality. The cost of a BBA in Digital Marketing course is entirely dependent on the infrastructure provided by the colleges, its academic standards, placement opportunities, etc. The annual fees for BBA in Digital Marketing can range anywhere between INR 50,000 to 3 lakhs. Here are the average annual fees charged by some of the BBA in Digital Marketing colleges in India:

Every college has its own syllabus for BBA in Digital Marketing. Candidates may check the syllabus from the website to know all the topics which they will learn in three years. Here are the common subjects which students might find in their BBA in Digital Marketing syllabus:

The course curriculum for BBA in Digital Marketing involves core subjects and electives to give students a sound understanding of business and economic practices of both domestic and international industries and markets. Along with it, it also focuses on topics and concepts related to Digital Marketing. Here is an overview of the BBA in Digital Marketing:

• The BBA in Digital Marketing syllabus is of three years duration and spread over six semesters.
• The course also has a project to enable students to learn practical marketing skills.
• The curriculum consists of several topics related to social media marketing.
• Students get to learn about advertising campaigns, Google AdWords, Google Analytics, Search Engine Optimisation and Webmaster Tools. They also learn about other strategies to successfully expand business through digital marketing.
• The course focuses on writing, presentation, communication, and critical learning skills to expand their horizons.
• There are practical school sessions that train students in real-life management projects and work under the supervision of business leaders. 
• There is a summer internship project in the second and fourth semesters. 

A wide variety of career options available after digital marketing is one of the main reasons many students opt for this degree program. There is a huge competition among companies and organizations for BBA in Digital Marketing graduates. Companies have started looking for skilled digital marketers to rank higher and grow their businesses. Candidates can easily bag career opportunities in India as well as outside the country. Besides this, candidates may also opt for MBA in digital marketing or any other master's degree in digital marketing. They may look at some of the career options available in digital marketing as listed below:

Some of the major sectors where the candidates may apply for a job are

• Digital Marketing Agencies
• Startups
• Digital Marketing Department of MNCs and Companies
• Data Analytics Agencies
• Social Media Marketing Agencies
• Internet Technology Businesses
• Online News Portals, Magazines, and Similar Publications

The career prospects after BBA in Digital Marketing are plenty with an excellent salary structure. The course provides good returns to the students. The average placement package after BBA in Digital Marketing is between INR 5 lakhs to 10 lakhs. Several companies hire BBA graduates and this adds positively to their work profile. In their job roles, students develop decision-making abilities through analytical steps. They also get opportunities to nurture critical, flexible and creative thinking methods that are helpful for businesses. Here are the top job roles after BBA in Digital Marketing: 

The modern technology-driven industry demands marketers and entrepreneurs to know about Digital Marketing. The BBA in Digital Marketing combines traditional marketing, web design, social media marketing, SEO, content writing and much more. In planning digital marketing campaigns and ensuring that everything goes smoothly, both leadership skills and people skills are required.  Apart from these, to juggle so many tasks together graduates must have the following skills to excel in their workplace:

• Strategic Thinking: To understand the audience and to reach them through different strategies to increase sales, one needs strategic thinking abilities. It is one of the top skills required by Digital Marketing experts.
• Data Analysis: Professionals need to evaluate the results of their ongoing and finished campaigns using relevant software. They must know to optimise their strategies to improve results in the future. They need to use the right tools, interpret data, and draw the right conclusions from it. 
• Social Media Marketing: As a digital marketer it is necessary to know using social media channels to boost the audience base. It will be necessary to set up or oversee continuously engaging content to reach the target audience and know how to schedule posts to increase engagement. 
• Basic Designing Skills: Visual content is more intriguing than written content. It is best if digital marketing graduates have basic knowledge of software such as Adobe Creative Suite, Canva and Inkscape that would enable them to create visual content. 
• Sales and Persuasion Skills: As digital marketers, professionals have to influence the minds of the audience. It is necessary to create a strong brand image over time and bring new and innovative ideas from time to time.