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BBA in Digital Marketing (BBA Digital Marketing)

Updated By Yash Dhamija on 25 Nov, 2020
Average Duration
3 years
Average Fee
60 K-2.7 L INR annual
Exams Accepted
NEST, CUCET, KCET ...

About BBA in Digital Marketing

BBA in digital marketing is a three-year bachelor program available after 12th. Digital marketing is the new and trending branch of marketing. Digital Advertising is a thriving industry not just in India, but worldwide. With almost all company converting their business online, the demand for digital marketers is growing at a rapid pace and is opening doors to many job-seekers. BBA in digital marketing update students with some of the major skills like concepts of sales conversions, analyzing marketing campaigns and finding strategies. Candidates who are posses with creative and innovative thinking, critical thinkings skills and good interpersonal and communications skills may apply for this program. 

BBA in digital marketing is spread into three years divided into six semesters. All the semester containing different subjects related to marketing and analysing business. The program also includes a project which enables the students to learn the practical skills of marketing. The curriculum of the program includes many subjects related to digital marketing such as social media marketing. Ad campaign, Google AdWords, youtube marketing, Google Analytics and Webmaster Tool and Search Engine Optimization. It will allow the students to learn all the strategies to rank up their website on top searches of google. 

BBA in Digital Marketing Highlights

Check out the major highlights of the BBA in Digital Marketing program

Full Name

BBA in Digital Marketing

Degree Level

Bachelor

Exam Type

Semester

Average Starting Salary

INR 2.5 to 20 Lacs

Top Recruiters

Google, Oppo, Microsoft, Samsung, LG, Apple, HP, Amazon, Accenture, Genpact, Microland, Info Edge, Ernst & Young, Murugappa and various other startups. 

BBA in Digital Marketing Eligibility Criteria

The minimum qualification for BBA in Digital Marketing would depend entirely on the university or college the candidate is applying for admission. Before going further, the applicant should have to meet all of the admission criteria. You may check the eligibility requirements from the college's official web site or information brochure. Candidates may check some common eligibility criteria for admission in BBA in digital marketing provided below. 

  • Candidates seeking admission to the BBA in digital marketing must have completed the 12th exam with a minimum 50-55 per cent score.
  • The minimum percentage required for admission will be decided by the college and it may vary for all the categories depending on conditions set by the college. 

BBA in Digital Marketing Selection Process

Selection for the BBA digital marketing will be carried out on the basis of the qualifying degree score followed by an individual performance in a personal interview. The college will call selected candidates to complete the admission formalities. Some of the colleges might conduct their own entrance exams for admission. The entrance exam will be conducted to test the skills of the candidates. Candidates will then have to score well in the entrance test to increase their chances of admission. Rest of the colleges will grant admission directly on the basis of 12th percentage. Candidates will be allotted seat to any of the college depending on the seat availability and the number of candidates applied for admissions. Candidates are further advised to go through the selection process of the college before proceeding further. 

BBA in Digital Marketing Syllabus

Every college has its own syllabus for BBA in Digital Marketing. Candidates may check the syllabus from the website to know all the topics which they will learn in three years. 

Semester 1

Semester 2

S.No

Subjects

S.No

Subjects

1

Business Accounting

1

Business Communication II

2

Business Communication I

2

Business Economics II

3

Business Computing

3

Business Statistics

4

Business Economics I

4

Corporate Social Responsibility

5

Business Mathematics

5

Design Thinking

6

Human Values & Ethics

6

Financial Management

7

Introduction to Management & Leadership (Online)

7

Marketing Management

Semester 3

Semester 4

S.No

Subjects

S.No

Subjects

1

Sales & Marketing in the Digital Age

1

Advertising & Sales Promotion

2

Organizational Behavior

2

Executive Communication

3

Logistics and Supply Chain Management

3

Human Resource Management

4

Understanding Digital Marketing

4

Industry Visit

5

Internet and Related Technologies

5

Open Elective 2

6

Open Elective 1

6

Program Elective 1

7

Advanced Skill Development

7

Research Methodology & Report Writing

8

Consumer Behavior & Market Research

8

Social Media Marketing

9

Venture Ide

  

Semester 5

Semester 6

S.No

Subjects

S.No

Subjects

1

Business Policy & Strategy

1

Dissertation II *

2

Customer Relationship Management

2

Environmental Studies

3

Data Mining and Business Intelligence

3

Programme Elective 3 *

4

Digital Media Laws

4

Project Management

5

Dissertation I

  

6

Executive Communication Pro

  

7

Programme Elective 2

  

8

Summer Internship

  

Want to know more about

BBA in Digital Marketing?

BBA in Digital Marketing Career Options and Job Prospects

A wide variety of career options available after digital marketing is one of the main reason many students opt for this degree program. There is a huge competition among the companies in organisations. Companies have started looking for skilled digital marketers to rank higher and grow their business. Candidates may find out career opportunities in India as well as outside the country. Besides this, candidates may also opt for MBA in digital marketing or any other master degree in digital marketing. They may look at some of the career options available in digital marketing as listed below.

  • Marketing Executive
  • Marketing Manager
  • Product Manager
  • Brand manager
  • Advertising Manager
  • Marketing Communications Manager
  • Sales Manager
  • Sales Executive
  • Marketing Research Analyst
  • Digital Marketing Manager
  • Public Relations Manager
  • Business Development Manager

Some of the major sectors where the candidates may apply for a job are

  • Digital Marketing Agencies
  • Startups
  • Digital Marketing Department of MNCs and Companies
  • Data Analytics Agencies
  • Social Media Marketing Agencies
  • Internet Technology Businesses
  • Online News Portals, Magazines and Similar Publications

Questions Related to BBA Digital Marketing Course

Which colleges provide direct admission to bba in digital marketing and have good placements?

-ShenekaUpdated on July 24, 2021 05:44 PM
  • 2 Answers
Yash Dhamija, Student / Alumni

Dear Student

There are many good BBA in Digital Marketing colleges in India that offers direct admission and have a ...

READ MORE...

Which college is good for BBA in Digital Marketing in Delhi and Chandigarh?

-AnonymousUpdated on July 24, 2021 05:37 PM
  • 3 Answers
Abhinav Chamoli, CollegeDekho Expert

Dear Student,

There are a number of colleges offering BBA in Digital Marketing in India. However, the course is still ...

READ MORE...

I'm 12th pass can I get admission for bba

-Mitali RathodUpdated on July 05, 2021 02:26 PM
  • 18 Answers
Shreya Sareen, CollegeDekho Expert

Dear Student,

The general eligibility criteria for admission to the Bachelor of Business Administration (BBA) course is:

  • Class 12th (Standard ...

READ MORE...

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FAQs about BBA in Digital Marketing

I want admission in BBA in Digital Marketing. Do I have to clear any exams for that ?

ITM National Entrance and Scholarship Test , Peoples Education Society Scholastic Aptitude Test , AIMA Under Graduate Aptitude Test , Delhi University Science , Bharati Vidyapeeth Common Entrance Test are some of the exams that you can appear for to get admission in BBA in Digital Marketing courses.

What are the top colleges offering BBA in Digital Marketing courses ?

Following are some of the top colleges offering Management courses : Indian Institute of Technology (Chennai) , Shaheed Sukhdev College of Business Studies (New Delhi) , Vinod Gupta School of Management - IIT KGP (Kharagpur) , Indian Institute of Management (Lucknow) , Department of Management Studies, Indian Institute of Technology (Delhi). You can explore these colleges on our website to check if they offer BBA in Digital Marketing or not.

What is the average fee for the course BBA in Digital Marketing ?

The average fee for BBA in Digital Marketing is INR 1,40,000 per year.

What are the popular specializations related to BBA in Digital Marketing ?

Some of the popular specializations for B.B.A. (Bachelor of Business Administration) are : Travel & Tourism Management , Rural Management , Journalism and Mass Communication , Information Technology , Management Studies.

What is the duration of the course BBA in Digital Marketing ?

BBA in Digital Marketing is a 3 year course.

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