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BBA In Marketing: Course Details, Admission, Fees, Eligibility, Syllabus, Jobs & Salary

Updated By Yash Dhamija on 21 Oct, 2021
Average Duration
3 years
Average Fee
81 K-6 L INR annual
Exams Accepted

About BBA in Marketing

BBA in Marketing is a three-year undergraduate program available for the candidates who have cleared 12th. Marketing is one of the most important factors for every in the market. Every company focus on marketing their products to stand in the market so they are always in search of skilled persons who can boost up their sales through marketing. Candidates who possess good marketing skills are perfect for this undergraduate program. BBA in marketing involves training students with important skills and strategies so that they can provide new heights to the organisations or company at which they are working. 

BBA in Marketing program is divided into three years of two semesters each.  This course encompasses both traditional and new marketing approaches and enables students to address real-life issues in the industry. Candidates will learn new topics related to marketing after every 6 months for 3 years. Some of the major topics which will be covered in the training for BBA in marketing are Market analysis, Product management, Creating marketing strategies, Consumer behaviour, Promotion, Market research, Branding, Collecting customer feedback. Besides this, the program also includes many practical classes also. The practical approach of the program allows the students to understand the importance of marketing. 

BBA in Marketing Course Highlights

Check out the major highlights of the BBA In Marketing program

Full Name

BBA In Marketing

Degree Level


Exam Type


Average Starting Salary

INR 3.5 to 10 Lacs

Top Recruiters

Google, Amazon, HCL, Wipro, IBM, Infosys, Mindtree, Byjus, Reliance, TATA, Lenovo, Flipkart, Zomato, Swiggy, Oneplus, Apple, Dell and all other companies. 

BBA in Marketing Specialisations

There are many specializations available in BBA in Marketing as mentioned below. All these specializations have a different goal.

  • Advertising Management
  • Interactive Marketing
  • International Marketing
  • Sales and Merchandising Studies
  • Accounting and Bookkeeping
  • Marketing Research
  • Business Management and Operations
  • Entrepreneurship and Small Business Development
  • Business Economics Programs
  • Marketing for Travel and Tourism Operations
  • Special Product Marketing
  • Business Marketing Operations
  • Marketing for Apparel and Accessories
  • Integrated Online Strategies
  • Bachelor Certificate in Internet Marketing
  • Search Engine Marketing & Usability
  • Advanced Interactive Marketing & Measurement
  • Advanced Search Engine Marketing
  • Advanced Mobile Marketing
  • Advanced Email Marketing
  • Advanced Social Media Marketing

BBA in Marketing Eligibility Criteria

The minimum eligibility criteria for admission in the three-year undergraduate program in marketing will depend upon the institution or college at which the candidate is applying for admission. There are many colleges available in the country that offers admission in the BBA in the marketing program and each of the colleges has its own set of rules which must be fulfilled by the candidates in order to get admission. In general, candidates will have to clear the 12th examination from any stream if he wants to get admission in any BBA in marketing college available in the country. Besides this, candidates will have to satisfy the percentage criteria which will also be varied from college to college. All the details regarding the eligibility criteria along with the minimum percentage required can be verified from the official website of the college. 

BBA in Marketing Selection Process

Selection for the three-year program in marketing will be done on the basis of scores in 12th examination followed by the individual performance in other admission rounds. Every BBA in marketing college has its own admission process which will start from filling the application form to allocating seats to the candidates. Candidates will have to follow the guidelines mentioned in the admission process of the college. Selection to each of the colleges will be granted once the admission process is completed. It must be noted that no candidate will be allowed for admission if he failed to submit the proof of details filled in the application form such as the 12th/ 10th mark sheet. The college might ask to submit other documents also. There are some colleges which conduct additional rounds such as personal interview and group discussion, candidates should visit the official website of the college to verify about that. 

BBA in Marketing Syllabus

The syllabus for BBA in Marketing program will vary from college to college. Candidates should check the official website in order to know the complete syllabus. Some of the major subjects which will be covered in the program are provided below.




Business Communication


Business Finance


Direct Marketing


Distribution Management & Logistics


Entrepreneurship Development & Project Management


Fundamentals of Information Technology


Industrial Marketing


International Business


Management Information System


Managerial Economics


Market Research


Research Methodology


Retail Marketing


Rural & Agricultural Marketing


Rural and Agricultural Marketing


Services Marketing


Strategic Marketing

BBA in Marketing Career Options and Job Prospects

As we all know that marketing is an important department in every company and organization. There is always an opening for good and skilled marketing managers and executives at all the companies. Candidates who are looking for a career in marketing may apply to any organization after checking for the vacancy. There is a large scope for the candidates who have completed their BBA in marketing degree. Some of the major areas at which the candidates may apply for a job are listed below.

  • NCs
  • Media houses
  • Retailers
  • Brand Management firms
  • Event Management firms
  • Advertising Agencies
  • Market research firms
  • Travel, tourism and hospitality firms
  • Industries/Manufacturers
  • IT firms

They can also check out the profile suitable for them before applying. Some of the profiles available for these candidates are

  • Marketing Executive
  • New Product Manager
  • Market Research Analyst
  • Brand Manager
  • Marketing Manager
  • Marketing Communications Manager
  • Advertising Manager
  • Sales Manager

Although every company requires a good marketing manager. Here are some highly valued companies where the candidates may apply.

  • SBI
  • Nestle
  • TCS
  • Mudra
  • Amazon
  • Deloitte
  • Capgemini
  • Deutsche Bank
  • Wipro Limited


Q: I don't want to apply for a job, what else can I do after completing my degree?

Ans: You may pursue further education in marketing. Some of the major degree programs available after BBA in Marketing are MBA in Marketing, PGDM in Marketing, 

Q: Can I apply in the aviation and hotel management industry as well?

Ans: Yes, you can check out the profiles at any company and then can proceed to apply.  

FAQs about BBA in Marketing

What is the fee structure of BBA - Integrated Marketing Communication?

It will be rare to find such a course in India at the UG level. In that case, you can complete your BBA and take up an MBA course in Integrated Marketing Communication. The fee will depend on the type of colleges where you wish to apply. On the other hand, you can find BBA in Integrated Marketing Communication course in universities abroad.

I want admission in BBA in Marketing. Do I have to clear any exams for that ?

Jammu University Entrance Test , AIMA Under Graduate Aptitude Test , ITM National Entrance and Scholarship Test , Kalinga Institute of Industrial Technology Engineering Entrance Exam , Delhi University-Joint Admission Test are some of the exams that you can appear for to get admission in BBA in Marketing courses.

What are the top colleges offering BBA in Marketing courses ?

Following are some of the top colleges offering Management courses : Xavier Labour Relations Institute (Jamshedpur) , Institute of Management-Christ University (Bangalore) , Faculty of Management Studies (Delhi) , Indian Institute of Management (Bangalore) , Indian School of Business (Hyderabad). You can explore these colleges on our website to check if they offer BBA in Marketing or not.

What is the average fee for the course BBA in Marketing ?

The average fee for BBA in Marketing is INR 1,30,000 per year.

What are the popular specializations related to BBA in Marketing ?

Some of the popular specializations for B.B.A. (Bachelor of Business Administration) are : Archaeology , Catering Science & Hotel Management , Spa Management , Sales Management , Sales Management.

What is the duration of the course BBA in Marketing ?

BBA in Marketing is a 3 year course.

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Questions Related to BBA Marketing Course

I am weak in maths but want to do Bba and. Then MBA ...will it be difficult for me

-PallaviUpdated on August 02, 2022 12:46 AM
  • 3 Answers
Yash Dhamija, Student / Alumni

Dear Student

No, you can do a BBA/ MBA even if you are average in mathematics. The program only …


Hi, I Have Passed 12th From Humanities Background I Want To Pursue Bba In Marketing And Sales But Confused Between Bba In Marketing And Bba In Real Estate Or General Bba Which Option Would Be Best For Me?

-PIUESH SHARMA Updated on September 04, 2020 08:40 AM
  • 1 Answer
Abhinav Chamoli, CollegeDekho Expert

Dear Student,

The best BBA specialisation for you will depend on your goals and interest area. Both BBA in Marketing …


I want to take admission in BBA Marketing. Is it available in the IEC University, Solan? What is the selection process of the course?

-RaviUpdated on August 31, 2020 05:15 PM
  • 1 Answer
Samiksha Rautela, Student / Alumni

Dear Student,

The course of BBA Marketing is available in the IEC University, Solan. To pursue the course you …


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