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Updated By Yash Dhamija on 25 Nov, 2020
Average Duration | 3 years | ||
Average Fee | 81 K-6 L INR annual | ||
Exams Accepted | IIT JAM, CUCET, MDU CEE ... |
BBA in Marketing is a three-year undergraduate program available for the candidates who have cleared 12th. Marketing is one of the most important factors for every in the market. Every company focus on marketing their products to stand in the market so they are always in search of skilled persons who can boost up their sales through marketing. Candidates who possess good marketing skills are perfect for this undergraduate program. BBA in marketing involves training students with important skills and strategies so that they can provide new heights to the organisations or company at which they are working.
BBA in Marketing program is divided into three years of two semesters each. This course encompasses both traditional and new marketing approaches and enables students to address real-life issues in the industry. Candidates will learn new topics related to marketing after every 6 months for 3 years. Some of the major topics which will be covered in the training for BBA in marketing are Market analysis, Product management, Creating marketing strategies, Consumer behaviour, Promotion, Market research, Branding, Collecting customer feedback. Besides this, the program also includes many practical classes also. The practical approach of the program allows the students to understand the importance of marketing.
Check out the major highlights of the BBA In Marketing program
Full Name | BBA In Marketing |
Degree Level | Bachelor |
Exam Type | Semester |
Average Starting Salary | INR 3.5 to 10 Lacs |
Top Recruiters | Google, Amazon, HCL, Wipro, IBM, Infosys, Mindtree, Byjus, Reliance, TATA, Lenovo, Flipkart, Zomato, Swiggy, Oneplus, Apple, Dell and all other companies. |
There are many specializations available in BBA in Marketing as mentioned below. All these specializations have a different goal.
The minimum eligibility criteria for admission in the three-year undergraduate program in marketing will depend upon the institution or college at which the candidate is applying for admission. There are many colleges available in the country that offers admission in the BBA in the marketing program and each of the colleges has its own set of rules which must be fulfilled by the candidates in order to get admission. In general, candidates will have to clear the 12th examination from any stream if he wants to get admission in any BBA in marketing college available in the country. Besides this, candidates will have to satisfy the percentage criteria which will also be varied from college to college. All the details regarding the eligibility criteria along with the minimum percentage required can be verified from the official website of the college.
Selection for the three-year program in marketing will be done on the basis of scores in 12th examination followed by the individual performance in other admission rounds. Every BBA in marketing college has its own admission process which will start from filling the application form to allocating seats to the candidates. Candidates will have to follow the guidelines mentioned in the admission process of the college. Selection to each of the colleges will be granted once the admission process is completed. It must be noted that no candidate will be allowed for admission if he failed to submit the proof of details filled in the application form such as the 12th/ 10th mark sheet. The college might ask to submit other documents also. There are some colleges which conduct additional rounds such as personal interview and group discussion, candidates should visit the official website of the college to verify about that.
The syllabus for BBA in Marketing program will vary from college to college. Candidates should check the official website in order to know the complete syllabus. Some of the major subjects which will be covered in the program are provided below.
S.No | Subjects |
1 | Business Communication |
2 | Business Finance |
3 | Direct Marketing |
4 | Distribution Management & Logistics |
5 | Entrepreneurship Development & Project Management |
6 | Fundamentals of Information Technology |
7 | Industrial Marketing |
8 | International Business |
9 | Management Information System |
10 | Managerial Economics |
11 | Market Research |
12 | Research Methodology |
13 | Retail Marketing |
14 | Rural & Agricultural Marketing |
15 | Rural and Agricultural Marketing |
16 | Services Marketing |
17 | Strategic Marketing |
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As we all know that marketing is an important department in every company and organization. There is always an opening for good and skilled marketing managers and executives at all the companies. Candidates who are looking for a career in marketing may apply to any organization after checking for the vacancy. There is a large scope for the candidates who have completed their BBA in marketing degree. Some of the major areas at which the candidates may apply for a job are listed below.
They can also check out the profile suitable for them before applying. Some of the profiles available for these candidates are
Although every company requires a good marketing manager. Here are some highly valued companies where the candidates may apply.
FAQ’S
Q: I don't want to apply for a job, what else can I do after completing my degree?
Ans: You may pursue further education in marketing. Some of the major degree programs available after BBA in Marketing are MBA in Marketing, PGDM in Marketing,
Q: Can I apply in the aviation and hotel management industry as well?
Ans: Yes, you can check out the profiles at any company and then can proceed to apply.
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It will be rare to find such a course in India at the UG level. In that case, you can complete your BBA and take up an MBA course in Integrated Marketing Communication. The fee will depend on the type of colleges where you wish to apply. On the other hand, you can find BBA in Integrated Marketing Communication course in universities abroad.
Jammu University Entrance Test , AIMA Under Graduate Aptitude Test , ITM National Entrance and Scholarship Test , Kalinga Institute of Industrial Technology Engineering Entrance Exam , Delhi University-Joint Admission Test are some of the exams that you can appear for to get admission in BBA in Marketing courses.
Following are some of the top colleges offering Management courses : Xavier Labour Relations Institute (Jamshedpur) , Institute of Management-Christ University (Bangalore) , Faculty of Management Studies (Delhi) , Indian Institute of Management (Bangalore) , Indian School of Business (Hyderabad). You can explore these colleges on our website to check if they offer BBA in Marketing or not.
The average fee for BBA in Marketing is INR 1,30,000 per year.
Some of the popular specializations for B.B.A. (Bachelor of Business Administration) are : Archaeology , Catering Science & Hotel Management , Spa Management , Sales Management , Sales Management.
BBA in Marketing is a 3 year course.
Get details of best colleges for BBA in Marketing.
