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Average Duration | 1 years-2 years | ||
Average Fee | 30 K-1.5 L INR annual | ||
Exams Accepted | GMAT, CAT, XAT ... | ||
Study Mode | Regular |
MBA in Customer Relationship Management (CRM) is a two-year post-graduate program that offers knowledge about various different techniques and skills regarding customer’s relationships and how to maintain those relationships for a long run for companies benefit by using new marketing tools and technologies.
CRM involves various steps for planning, organising, and synchronizing new sales activities and improving customer support. The ultimate goal of customer relationship management in the company is to market their products well and to keep the clients happy. With changing times and every company/organization vying for customers attention, it is necessary for managers to be well equipped with customer relationship dynamics and how to enhance relationships that a company has with different clients.
A postgraduate degree in CRM will help managers to critically analyse and to implement different policies to increase the sales of the products. The key study areas during the program are customer relations, financial management, marketing management, customer research, marketing communication, integrated communication and brand management. Students during their last semester also undertake fieldwork and dissertation.
First Year:
Principles of Management | Corporate Communication | Quantitative Techniques for Management |
Organizational Behaviour | Research Methods | Managerial Economics |
Accounting for Managers | Finance for Managers | Marketing Management |
Second Year:
Relationship Management | Sales & Distribution of Management | Financial & Accounting Mangement |
Virtual Marketing | Customer Relationship Management | Field Work/ Thesis/ Dissertation |
Marketing of Services | Strategic Customer Relations Management | Business Ethics |
MBA in CRM is a right career choice for the aspirants who have always been fascinated by the dynamics of customer relationship and marketing of products. MBA in CRM equips candidates with the right skill sets and business training. Interested students can also go for higher studies such as M.Phil, Ph.D. for jobs opportunities like professor and lecturer in the universities. The popular employment areas for MBA in CRM graduates are:
The entry-level salary of a customer relationship manager is Rs. 3 lakh to Rs. 4 lakh.Customer relationship managers are responsible for multiple tasks in the organization. The course helps the managers to create a unique experience for the customers and clients of the company by using latest tools and technology. Listed below are popular job roles for CRM management graduates:
Following are some of the top colleges offering Management courses : Department of Management Studies, Indian Institute of Technology (Delhi) , Indian Institute of Management (Kozhikode) , Faculty of Management Studies (Delhi) , Indian Institute of Technology (Chennai) , Sydenham Institute of Management Studies Research and Entrepreneurship Education (Mumbai). You can explore these colleges on our website to check if they offer MBA - Customer Relationship Management or not.
The average fee for MBA - Customer Relationship Management is INR 4,50,000 per year.
MBA - Customer Relationship Management is a 2 year course.
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