MBA Customer Relationship Management - Course Overview

Duration: 2.0 yrs | Mode: Regular| Avg. Fees: 4,50,000 / Year

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About MBA Customer Relationship Management

MBA in Customer Relationship Management (CRM) is a two-year post-graduate program that offers knowledge about various different techniques and skills regarding customer’s relationships and how to maintain those relationships for a long run for companies benefit by using new marketing tools and technologies.

CRM involves various steps for planning, organising, and synchronizing new sales activities and improving customer support. The ultimate goal of customer relationship management in the company is to market their products well and to keep the clients happy. With changing times and every company/organization vying for customers attention, it is necessary for managers to be well equipped with customer relationship dynamics and how to enhance relationships that a company has with different clients.

A postgraduate degree in CRM will help managers to critically analyse and to implement different policies to increase the sales of the products. The key study areas during the program are customer relations, financial management, marketing management, customer research, marketing communication, integrated communication and brand management. Students during their last semester also undertake fieldwork and dissertation.

MBA - Customer Relationship Management Syllabus

First Year:

Principles of Management

Corporate Communication

Quantitative Techniques for Management

Organizational Behaviour

Research Methods

Managerial Economics

Accounting for Managers

Finance for Managers

Marketing Management

 

Second Year:

Relationship Management

Sales & Distribution of Management

Financial & Accounting Mangement

Virtual Marketing

Customer Relationship Management 

Field Work/ Thesis/ Dissertation

Marketing of Services

Strategic Customer Relations Management

Business Ethics

Popular Specializations of MBA - Customer Relationship Management

Career Options and Job Prospects

MBA in CRM is a right career choice for the aspirants who have always been fascinated by the dynamics of customer relationship and marketing of products. MBA in CRM equips candidates with the right skill sets and business training. Interested students can also go for higher studies such as M.Phil, Ph.D. for jobs opportunities like professor and lecturer in the universities. The popular employment areas for MBA in CRM graduates are:

  • Colleges/ Universities
  • Research Department
  • Banking & Finance Sector
  • Legal Services
  • Customer Support Services
  • Insurance Companies
  • E-Commerce Sector

The entry-level salary of a customer relationship manager is Rs. 3 lakh to Rs. 4 lakh.Customer relationship managers are responsible for multiple tasks in the organization. The course helps the managers to create a unique experience for the customers and clients of the company by using latest tools and technology. Listed below are popular job roles for CRM management graduates:

  • Customer Relationship Managers
  • Customer Service Executive
  • Budget Manager
  • Guests Relations Executive
  • Team Leader
  • Financial Planner
  • Security Analyst