MBA Customer Relationship Management

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Mar 13, 2023 19:31PM IST

About MBA - Customer Relationship Management

MBA in Customer Relationship Management (CRM) is a two-year post-graduate program that offers knowledge about various different techniques and skills regarding customer’s relationships and how to maintain those relationships for a long run for companies benefit by using new marketing tools and technologies.

CRM involves various steps for planning, organising, and synchronizing new sales activities and improving customer support. The ultimate goal of customer relationship management in the company is to market their products well and to keep the clients happy. With changing times and every company/organization vying for customers attention, it is necessary for managers to be well equipped with customer relationship dynamics and how to enhance relationships that a company has with different clients.

A postgraduate degree in CRM will help managers to critically analyse and to implement different policies to increase the sales of the products. The key study areas during the program are customer relations, financial management, marketing management, customer research, marketing communication, integrated communication and brand management. Students during their last semester also undertake fieldwork and dissertation.

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MBA - Customer Relationship Management Syllabus

First Year:

Principles of Management

Corporate Communication

Quantitative Techniques for Management

Organizational Behaviour

Research Methods

Managerial Economics

Accounting for Managers

Finance for Managers

Marketing Management

Second Year:

Relationship Management

Sales & Distribution of Management

Financial & Accounting Mangement

Virtual Marketing

Customer Relationship Management 

Field Work/ Thesis/ Dissertation

Marketing of Services

Strategic Customer Relations Management

Business Ethics

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MBA - Customer Relationship Management Career Options and Job Prospects

MBA in CRM is a right career choice for the aspirants who have always been fascinated by the dynamics of customer relationship and marketing of products. MBA in CRM equips candidates with the right skill sets and business training. Interested students can also go for higher studies such as M.Phil, Ph.D. for jobs opportunities like professor and lecturer in the universities. The popular employment areas for MBA in CRM graduates are:

  • Colleges/ Universities
  • Research Department
  • Banking & Finance Sector
  • Legal Services
  • Customer Support Services
  • Insurance Companies
  • E-Commerce Sector

The entry-level salary of a customer relationship manager is Rs. 3 lakh to Rs. 4 lakh.Customer relationship managers are responsible for multiple tasks in the organization. The course helps the managers to create a unique experience for the customers and clients of the company by using latest tools and technology. Listed below are popular job roles for CRM management graduates:

  • Customer Relationship Managers
  • Customer Service Executive
  • Budget Manager
  • Guests Relations Executive
  • Team Leader
  • Financial Planner
  • Security Analyst
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FAQs about MBA CRM

What is the duration of the course MBA - Customer Relationship Management ?

MBA - Customer Relationship Management is a 2 year course.

What is the average fee for the course MBA - Customer Relationship Management ?

The average fee for MBA - Customer Relationship Management is INR 4,50,000 per year.

What are the top colleges offering MBA - Customer Relationship Management courses ?

Following are some of the top colleges offering Management courses : Department of Management Studies, Indian Institute of Technology (Delhi) , Indian Institute of Management (Kozhikode) , Faculty of Management Studies (Delhi) , Indian Institute of Technology (Chennai) , Sydenham Institute of Management Studies Research and Entrepreneurship Education (Mumbai). You can explore these colleges on our website to check if they offer MBA - Customer Relationship Management or not.
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Related Questions

S

Sukriti Vajpayee, CollegeDekho Expert

-Answered on Nov-07-2023

Dear student,

The course of Post Graduate Diploma in Law (PGD in Law) is not offered at Apex University, Jaipur. The university provides law programmes of the undergraduate and postgraduate levels only. If you meet the eligibility criteria for the programmes of LL.B or LL.M at Apex University then you can apply for admission to these programmes instead.

If you seek a good law college in Rajasthan that offers PGD in Law, you can check out Raffles University which is located in Neemrana. There are other law institutes in Rajasthan that prove diploma in law and are quite recognised and popular.

In order to find the best college for yourself, fill the Common Application Form (CAF) and get a chance to apply at multiple colleges with just one form. Upon the successful submission of the form, you will also be assigned an admissions expert who will contact you and understand all of your requirements. Based on your preferences, he/ she will give you the options of some of the best law college for you to take admission in.

For any admission related queries, please call on the toll-free student helpline number of CollegeDekho - 1800-572-9877. Do write back to us if you have more questions to ask.

Thank you.

N

Nidhi Bahl, CollegeDekho Expert

-Answered on Dec-03-2019

Dear Student,

Only students with a graduation degree can appear for IIMC entrance exam as the institute offers post graduate programmes only.

Check out the IIMC Entrance Exam Eligibility Criteria

Please feel free to write back to us in case of further queries.

A

Abhinav Chamoli, CollegeDekho Expert

-Answered on Nov-04-2019

Dear Student,

Post Graduate Diploma (PGD) in Clinical Research is a paramedical programme involving the study of techniques, ethics, management practices involved with  Clinical Research and Trials. Being a specialization programme, it is open for candidates belonging to a limited set of undergraduate study programmes. Some of the best institutes in India offering this programme via the distance education mode are:

  • Institute of Clinical Research - 6-month programme
  • Institute of Good Manufacturing Practices in India (IGMPI) - 1-year programme

The programme requirements specified by the individual colleges must be consulted for more details on eligibility, admission process etc.

If you need help related to admissions, you may also fill our Common Application Form or reach out to us at 1800-572-9877.

Thank you.

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