Advertising

Advertising courses in India are emerging as a widely popular career choice among students. With the internet and electronic media becoming an inoperable part of everyday life, the demand for professionals in the advertising field is growing day by day. Advertising is a medium by which companies use different techniques and means to persuade the common man to purchase their goods.

Advertising courses are offered at Graduate level, Postgraduate level, and Doctorate level. Candidates can also enroll in Diploma & certificate courses offered by various institutes. There are various well-known institutes in the country that offer different both graduate and undergraduate Advertising courses. Those interested in pursuing courses in Advertising must be highly target oriented and willing to work long working hours.

Since this industry is very competitive, you must be willing to give your best at all times to make a successful career in the same. After the successful completion of Advertising courses, candidates can get various career opportunities including Advertising Manager, Advertising Specialist, Advertising Sales Representative, Digital Media Planner, Creative Director, Media Planner, etc. Get complete information about Advertising courses on this page.

Check the table below for major highlights of Advertising courses.

The eligibility criteria for advertising courses at different levels vary.

• Minimum Qualification Required for Graduate Diploma and Certificate Courses: 10+2 and 50% aggregate in class 12th
• Minimum Qualification Required for Post Graduate Diploma and MBA: 50% to 60%, it varies from college to college.

Note: It is mandatory to submit original documents, certificates, and mark sheets at the time of admission.

Major topics involved in Advertising courses at different levels are mentioned below.

Admission to the Advertising courses is either done on the basis of merit or on the basis of entrance exams.

Merit-Based Admission

• The direct admission process is followed by a majority of colleges in India for admission to advertising courses.
• Through this pathway, candidates are selected on the basis of their marks scored in the Intermediate examination.
• For this, candidates simply have to apply to the college or university.
• Those who scored more than or equal to the cut-off scores of the intended college will be eligible for admission to the respective advertising course.
• If candidates fail to score as per the cut-off list, they will either have to wait for the second cut-off list or can apply to some other college with lower cut-off scores.

Entrance-Based Admission

• The entrance exam is usually conducted for admission to an MBA course in Advertising or PG courses in the same.
• Selection is done on the basis of their marks scored in the entrance examinations of an institute.
• For this, candidates first have to apply to the university/ college.
• The institute will provide candidates with an exam schedule.
• When the results of the exam are out, those candidates who qualify for the exams will be eligible for admission.

Here are some of the popular Advertising courses available.

• MBA in Advertising Management
• B.Com in Advertising and Brand Management
• BA Advertising and PR
• Diploma in Public Relations and Advertising
• Bachelors in Media Management
• Diploma in Advertising and Marketing Communication
• Diploma in Advertising (Public Relations and Business Studies) 

The career opportunities depend on one's skills and the level of education they have pursued.  After pursuing a degree/ diploma in advertising one can work as a copywriter, event planner, graphic designer, marketing coordinator, product manager, media buyer, and others. 

Some of the top employment areas and job profiles that candidates can explore after completing an Advertising courses are mentioned below. 

To be able to complete Advertising courses successfully and get a good career opportunity, candidates need to have the following skills.

• Ability to meet stringent deadlines
• Creativity
• Ability to work under a high-pressure environment
• Innovation
• Teamwork
• Confidence
• Ability to multitask
• Communication Skills
• People Skills
• Decision-making skills
• Target Oriented
• Persuasion skills
• Optimistic
• Competitive skills
• Problem-solving skills