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Jun 26, 2023 17:24PM IST

Advertising Courses Overview

Advertising courses in India are emerging as a widely popular career choice among students. With the internet and electronic media becoming an inoperable part of everyday life, the demand for professionals in the advertising field is growing day by day. Advertising is a medium by which companies use different techniques and means to persuade the common man to purchase their goods.

Advertising courses are offered at Graduate level, Postgraduate level, and Doctorate level. Candidates can also enroll in Diploma & certificate courses offered by various institutes. There are various well-known institutes in the country that offer different both graduate and undergraduate Advertising courses. Those interested in pursuing courses in Advertising must be highly target oriented and willing to work long working hours.

Since this industry is very competitive, you must be willing to give your best at all times to make a successful career in the same. After the successful completion of Advertising courses, candidates can get various career opportunities including Advertising Manager, Advertising Specialist, Advertising Sales Representative, Digital Media Planner, Creative Director, Media Planner, etc. Get complete information about Advertising courses on this page.

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Advertising Courses Highlights

Check the table below for major highlights of Advertising courses.

Advertising Courses Highlights
Types of Advertising Courses
  • Undergraduate Advertising Courses
  • Postgraduate Advertising Courses
  • Doctorate Advertising Courses
  • Diploma Advertising Courses
  • Certificate Advertising Courses
Advertising Courses Duration
  • Undergraduate Advertising Courses: 3 Years
  • Postgraduate Advertising Courses: 2 Years
  • Doctorate Advertising Courses: 2-3 Years
  • Diploma Advertising Courses: 1-2 Years
  • Certificate Advertising Courses: 3-6 Months
Advertising Courses Eligibility Criteria
  • UG: Passed 10+2 from a recognized board.
  • PG: Passed UG from a recognized University.
  • Doctorate: Passed PG program in the respected field to be eligible.
  • Diploma: Passed Class XII from a recognized board.
  • PG Diploma: Graduation from a recognized university/ institute.
  • Certificate: Passed Class X or XII from a recognized institute/university.
Top Colleges Offering Advertising Courses
  • MICA, Ahmedabad
  • IMM, New Delhi
  • Pearl Academy, New Delhi
  • GACC, St. Xavier's College
  • Nirma University, Ahmedabad
  • Amity University, Noida
Advertising Courses Fees
  • UG: INR 20,000-200,000
  • PG: INR 50,000-11,00,000
  • Doctorate: INR 10,000-8,00,000
  • Diploma: INR 5,000-5,00,000
  • Certificate: INR 10,000-50,000
Top Advertising Job Profiles
  • Advertising Director
  • Advertising Manager
  • Advertising Specialist
  • Digital Media Planner
  • Advertising Sales Representative
  • Creative Director
  • Media Planner
Average Salary for Advertising Jobs
  • Advertising Media Director: INR 3,00,000 to 4,90,000 
  • Advertising Manager: INR 1,50,000 to 7,00,000
  • Advertising Account Specialist: INR 1,60,000 to 4,00,000
  • Creative Director: INR 3,52,000 to 5,00,000
  • Media Planner: INR 2,00,000 to 8,00,000
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Advertising Eligibility Criteria

The eligibility criteria for advertising courses at different levels vary.

  • Minimum Qualification Required for Graduate Diploma and Certificate Courses: 10+2 and 50% aggregate in class 12th
  • Minimum Qualification Required for Post Graduate Diploma and MBA: 50% to 60%, it varies from college to college.

Note: It is mandatory to submit original documents, certificates, and mark sheets at the time of admission.

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Advertising Syllabus

Major topics involved in Advertising courses at different levels are mentioned below.

Introduction to Communication

Ad Campaign & Media Planning

Communication Theory and Research Marketing Introduction to Advertising
Advertising & PR Principles of Public Relations
Media Planning Oral and Visual Communication
Creativity and Campaign Planning Digital Public Relations and Corporate Communication
Advertising: Principles, Concepts and Management Communication Research
Creating Advertisements Introduction to Consumer Behavior
Introduction to Advertising Research Advertising, PR and Marketing Research
Ad Copy Writing Media Laws & Ethics
Production techniques and Methods Advertising Concepts & Visualization
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Advertising Courses Admission Process

Admission to the Advertising courses is either done on the basis of merit or on the basis of entrance exams.

Merit-Based Admission

  • The direct admission process is followed by a majority of colleges in India for admission to advertising courses.
  • Through this pathway, candidates are selected on the basis of their marks scored in the Intermediate examination.
  • For this, candidates simply have to apply to the college or university.
  • Those who scored more than or equal to the cut-off scores of the intended college will be eligible for admission to the respective advertising course.
  • If candidates fail to score as per the cut-off list, they will either have to wait for the second cut-off list or can apply to some other college with lower cut-off scores.

Entrance-Based Admission

  • The entrance exam is usually conducted for admission to an MBA course in Advertising or PG courses in the same.
  • Selection is done on the basis of their marks scored in the entrance examinations of an institute.
  • For this, candidates first have to apply to the university/ college.
  • The institute will provide candidates with an exam schedule.
  • When the results of the exam are out, those candidates who qualify for the exams will be eligible for admission.
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Top Advertising Courses in India

Here are some of the popular Advertising courses available.

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Advertising Career Options and Job Prospects

The career opportunities depend on one's skills and the level of education they have pursued.  After pursuing a degree/ diploma in advertising one can work as a copywriter, event planner, graphic designer, marketing coordinator, product manager, media buyer, and others. 

Some of the top employment areas and job profiles that candidates can explore after completing an Advertising courses are mentioned below. 

Employment Roles
  • Media Houses
  • Advertising Agencies
  • Publishing Houses
  • News Agencies
  • E-Commerce
Job Roles
  • Copywriter
  • Media Buying Director
  • Client Services Manager/ Account Manager
  • Creative Director
  • Art Director
  • Media Planner
  • Market Research Executive
  • Account Executive
  • Media Director
  • Illustrator
Top Recruiters
  • GroupM
  • JWT-India
  • McCann Erickson India Ltd
  • Hindustan Thompson Associates (HTA)
  • R K Swamy/ BBDO Advertising Ltd
  • FCB-Ulka Advertising Ltd
  • Ogilvy & Mather Ltd
  • Dentsu Aegis
  • Contract Advertising India Ltd
  • Chaitra Leo Burnett Pvt Ltd
  • Grey India
Salary Offered
  • The starting salary of a fresher in the advertising field is Rs. 2 LPA.
  • The salary of a professional lies somewhere between Rs. 8 lakh to Rs. 12 lakh (annually) depending on one's qualifications and work experience.
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Key Skills Required for Advertising Courses

To be able to complete Advertising courses successfully and get a good career opportunity, candidates need to have the following skills.

  • Ability to meet stringent deadlines
  • Creativity
  • Ability to work under a high-pressure environment
  • Innovation
  • Teamwork
  • Confidence
  • Ability to multitask
  • Communication Skills
  • People Skills
  • Decision-making skills
  • Target Oriented
  • Persuasion skills
  • Optimistic
  • Competitive skills
  • Problem-solving skills
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FAQs about Advertising

What are the top colleges offering Advertising courses ?

Following are some of the top colleges offering Media and Mass Communication courses : College of Social Work (Mumbai) , Sri Guru Gobind Singh College of Commerce (Delhi) , Ramnarain Ruia College (Mumbai) , St. Xaviers College (Mumbai) , Madras Christian College (Chennai). You can explore these colleges on our website to check if they offer Advertising or not.

What is the duration of the course Advertising ?

Advertising is a 1 year course.

What is the average fee for the course Advertising ?

The average fee for Advertising is INR 20,000 per year.
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Related Questions


Samiksha Rautela, Student / Alumni

-Answered on Aug-09-2023

Dear Student,

The fee for 1 year-long Certificate Course in Fashion Design varies from institute to institute. The fee range is anywhere between the range of ₹50,000 to ₹1,50,000 per annum depending on the college you have chosen.

Some of the top colleges that provide the course include the International Institute of Fashion Design, Navi Mumbai (₹1,28,000 per annum), NSAM Academy of Fashion & Interior Design, Navi Mumbai (₹50,000 per annum) and ARCH College of Design & Business, Jaipur (₹75,000 per annum).

To explore more about the course you can check out the List of Certificate Courses in Fashion Design in India and List of Certificate Courses in Design. If you are stuck or are confused about the college admissions, just dial the helpline number 1800-572-9877 (toll-free) or fill the Common Application Form.

For more queries, write back to us on the QnA zone.

Thank You


Samiksha Rautela, Student / Alumni

-Answered on July-31-2023

The application form of Shri K.J. Polytechnic, Bharuch are expected to release soon. No specific date or month has been notified by the institute yet. Stay tuned to CollegeDekho to stay updated with the developments. Meanwhile, you can check out, the links provided here.

Diploma Courses in Fashion Designing

Diploma Courses in Interior Design in India

List of Diploma Courses in Footwear Design in India

List of Diploma Courses in Design

To explore college options related to design diploma courses, feel free to take the assistance of our experts by just dialling the helpline number 1800-572-9877 (toll-free) or filling-up the Common Application Form. In case of any questions, write back in the QnA zone.

Thank You


Shwetha, Student / Alumni

-Answered on Oct-24-2021
Hi, Completed BA in correspondence now i am interested to Diploma in Advertising in correspondence is it possible ? kindly advice

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