MBA in Advertising Management (MBA Advertising)

Updated By Yash Dhamija on 25 Nov, 2020

Average Duration
2 years
Average Fee
40 K-2 L INR annual

About MBA in Advertising Management

MBA in Advertising Management is a two-year postgraduate program in which trains the students are trained to understand the advertisement industry and how to apply techniques in the market to benefit the company or the industry. The program is open for candidates who have completed their bachelor degree in relevant stream. Since the market is becoming very competitive, the demand for advertising manager has increased. Every company is employees to boost up their skills with advertising management. Besides this, there are some sectors which run only on the basis of advertising always aims for some good marketing strategies to rank ahead of other companies. Candidates who are creative and are good in creating advertisements may apply for this program.

The two year MBA In Advertising Management will not only provide knowledge about the theoretical concepts of the advertising but it also includes a six-month practical training in which students have to work on a live project. The training is compulsory for all the students as some percentage of the final result will depend on the candidate’s performance in the training period. It must be noted that candidates who are aiming for this program must possess good communication skills along with presentation skills. 

MBA in Advertising Management Highlights

Check out all important details about MBA in Advertising Management from the table given below.

Level

PostGraduate

Duration

2 Years

Exam Type

Semester

Minimum Qualification Requirement

Bachelor Degree 

Average Initial Salary

INR 2 to 9 lacs per annum

Selection Process

Entrance Exam

Minimum Aggregate Score Requirement

47%-55%

Major Recruiters

Unilever, Nestle, MAERSK, McCann Erickson, Leo Burnett, R K Swamy- BBDO, FedEx Express, Ernst and Young, Snapdeal, Times of India, Shoppers Shop, etc.

MBA in Advertising Management Eligibility Criteria

Candidates who want to get admission in the MBA in advertising management must have cleared BBA or any relevant bachelor degree with a minimum percentage of 45%. He or she must have cleared 12th with a minimum percentage of 45-50%. It must be noted that candidates from any background may apply for this master degree program but she or she must have scored the minimum percentage required by the college. The percentage criteria for admission in the MBA in advertising management will vary for all the colleges. No candidate will be allowed to get admission at any MBA advertising management college in India if he or she failed to satisfy the eligibility criteria. 

MBA in Advertising Management Admission Process

Admission to the MBA in advertising management will be done on the basis of common admission process decided by the college. Every college has its own criteria for selecting students. Students will have to visit the official website of the college in order to fill the application form. Colleges will then sort out the candidates according to the percentage scored in the qualifying degree. Candidates with low percentage will not be permitted for the next round. Besides this, colleges will also consider scores in the entrance examination for admission. As we all know that advertising manager with some work experience is always preferable so the candidates who hold some work experience will get some additional points. Finally, the selected students will be called for document verification and seat confirmation round. All the candidates are advised to visit the college on the date given to them. 

MBA in Advertising Management Entrance Exam

Colleges will include scores in the entrance exam while selecting candidates for admission. There are many entrance exam available for admission in the MBA in Advertising management.  Candidates should check the eligibility criteria of the college to know the required entrance exam. The table provided below contain the management entrance exams along with the type of colleges that accepts that exam. 

CAT

IIMs and Most of the top league b schools

CMAT

B schools/ Institutes approved by AICTE

MAT

Institutes/ Colleges under AIMA

NMAT

All campuses of NMIMS 

SNAP

Symbiosis International University & its colleges

XAT

Xavier School of Management and other associated B schools

All candidates are advised to score good marks in the entrance examination to get admission in the desired college. 

MBA in Advertising Management Syllabus

Semester wise break up of MBA in Advertising Management Syllabus is provided below.

Semester 1

Sr. No.

Subjects of Study

1

Business Communication and Personality Development

2

Computer Applications

3

Principles and Practices of Management

4

Principles of Advertising Management

5

Principles of Marketing

6

Quantitative Techniques and Business Statistics

Semester 2

Sr. No.

Subjects of Study

1

Consumer Behavior

2

Creative Writing

3

Management of Advertising Agency

4

Marketing and Advertising Research

5

Media Planning

6

Principles of Mass Communication

Semester 3

Sr. No.

Subjects of Study

1

Commercial Designing and printing Technology

2

Financial and Cost Accounting

3

Human Resource Management

4

Organizational Behavior

5

Production Technology – Audio/ Video and Film

6

Strategic Marketing and Brand Management

Semester 4

Sr. No.

Subjects of Study

1

Campaign Planning

2

Client Servicing and Account Planning

3

Computer Animation

4

Computer Graphics

5

Corporate Communications

6

Creative Writing and Internet Marketing

Want to know more about

MBA in Advertising Management?

MBA (AM) Career Options and Job Prospects

With the increase in the competition among the companies, the demand for marketing managers has also increased. Every company requires managers who can create good advertising strategies for them and help the company rank ahead of other competitors. Candidates who are applying for this profile must possess good presentation skills, creative skills, photoshop and editing skills. All the candidates must note that they should own some extra skills in order to get a job as the competition for this position is very high. 

Some of the areas where the candidates may apply for a job are listed below

  • Brand & Marketing
  • Public Works
  • Educational Institutes
  • Industrial Houses
  • Multinational Companies
  • Tourism Industry
  • Business Consultancies
  • Personal Business

Candidates may apply for any job profile listed below

  • Corporate Manager
  • Account Manager
  • Systems Manager
  • Business Development Manager
  • Advertising Manager
  • Marketing Executive

FAQ’S

Q: I have completed bachelors in engineering. Can I apply for MBA In Advertising Management?

Ans: Yes. you can apply for admission. However, you must check the minimum percentage required for admission.

Q: Can I pursue MBA in Advertising Managwmtn with my job?

Ans: Yes, you can apply for distance learning in MBA in Advertising Management. There are many colleges in India which offer distance learning. 

Questions Related to MBA Advertising Course

MBA admission : In which month , the admissions for MBA will start?

-AdminUpdated on November 06, 2020 07:16 PM
  • 14 Answers
Shreya Sareen, CollegeDekho Expert

Dear Student,

The registration for MBA at LPU begins in September and January. However, due to COVID-19, the last date ...

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Along with my graduation, I want to do preparation for MBA in design management. How can I prepare for this and with which subjects should I initiate?

-VaishnaviUpdated on November 03, 2020 01:23 PM
  • 1 Answer
Samiksha Rautela, Student / Alumni

Dear Student,

To prepare for MBA in Design Management you can prepare for exams such as CAT, GMAT and MAT ...

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How to apply For MBA program with only UG marks in hand against vacant seat in the institutions?As per the AICTE notice dated 25 August 2020 which allows to fill up the vacant seats by considering only UG marks.

-HarshitUpdated on September 13, 2020 11:48 AM
  • 1 Answer
Shreya Sareen, CollegeDekho Expert

Dear Student,

You are advised to confirm whether your selected college is accepting admission on the basis of UG Marks ...

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FAQs about MBA in Advertising Management

I want admission in MBA in Advertising Management. Do I have to clear any exams for that ?

Indira Gandhi National Open University Open Management Aptitude Test , University of Petroleum and Energy Studies Entrance Test , ITM National Entrance and Scholarship Test , Management Aptitude Test , Karnataka Management Aptitude Test are some of the exams that you can appear for to get admission in MBA in Advertising Management courses.

What are the top colleges offering MBA in Advertising Management courses ?

Following are some of the top colleges offering Management courses : Indian Institute of Management (Kozhikode) , Indian Institute of Technology (Chennai) , Indian Institute of Foreign Trade (New Delhi) , National Institute of Industrial Engineering (Mumbai) , Narsee Monjee Institute of Management Studies (Mumbai). You can explore these colleges on our website to check if they offer MBA in Advertising Management or not.

What is the average fee for the course MBA in Advertising Management ?

The average fee for MBA in Advertising Management is INR 2,50,000 per year.

What are the popular specializations related to MBA in Advertising Management ?

Some of the popular specializations for M.B.A. (Master of Business Administration) are : ENTREPRENEURSHIP DEVELOPMENT CLUB , Entrepreneurship , Computer Application , Hotel Management , Computer Aided Management.

What is the duration of the course MBA in Advertising Management ?

MBA in Advertising Management is a 2 year course.

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