MBA in Brand Management (MBA Brand)

Updated By Yash Dhamija on 25 Nov, 2020

Average Duration
2 years
Average Fee
20 K-3.3 L INR annual
Exams Accepted
CAT, XAT, GMAT ...

About MBA in Brand Management

MBA in Brand Management is a two-year master program available for the candidates who have completed their bachelor education. The program train students about building a brand and managing their activities. Companies hire candidates from brand management to promote their brand and add new achievements to it. Candidates who have good marketing skills and are interested in managing brand-related activities are perfect for this course. Some of the major skills required for this program are negotiation skills, manipulative skills, critical thinking and communication skills.

MBA in Brand Management is divided into two years consisting of topics related to managing brands. Some of the major topics which will be taught in this course are market research, brand promotion, consumer brand, promotion of the brand, marketing and advertising and consumer demand. The course also includes some additional topics related to various marketing strategies used for developing a brand. The final semester of the course will include a training/ internship period which will be compulsory for all the students. Besides this, there are many MBA in Brand Management offering colleges that provide some value-added certifications in collaboration with companies. 

MBA in Brand Management Highlights

Check out all important details about MBA in Brand Management from the table given below.

Level

PostGraduate

Duration

2 Years

Exam Type

Semester

Minimum Qualification Requirement

Bachelor Degree 

Average Initial Salary

INR 2 to 7 lacs per annum

Selection Process

Entrance Exam

Minimum Aggregate Score Requirement

47%-55%

Major Recruiters

Hindustan Unilever, Samsung Electronics, Cadbury, Vodafone, Coca-cola India, Bharti, Airtel, Tata Motors, Sony India, Hero MotoCorp, PepsiCo, Godrej India, Nokia and ITC

MBA in Brand Management Eligibility Criteria

Candidates who are seeking admission in the MBA in Brand Management must satisfy the eligibility criteria decided by the college. He or she must have cleared B.tech, BBA or any other bachelor degree from a recognized institute. The minimum aggregate required for admission may vary from 45% - 50%. Candidates may check the information brochure and official website of any MBA in Brand Management offering colleges to know the eligibility criteria in detail. 

MBA in Brand Management Admission Process

Admission to the MBA in Brand Management program will be done on the basis of candidates performance in the qualifying degree. Colleges will release the admission notification and application form on the official website. Once the admission notification is released, candidates may proceed to apply for admission. Colleges will offer admission to only those candidates who have satisfied all the rounds successfully. The admission process will be different for all the colleges. Candidates may check the instructions mentioned in the application form to know more about the admission process. 

MBA in Brand Management Entrance Exam

Colleges will prepare the selection list with the help of scores in the qualifying degree and entrance examination. There are many entrance exam conducted at national as well as state-level for admission in the MBA in Brand Management. Some of the well-known entrance exam available for admission in the MBA program are provided below. 

CAT

IIMs and Most of the top league b schools

XAT

Xavier School of Management and other associated B schools

CMAT

B schools/ Institutes approved by AICTE

NMAT

All campuses of NMIMS

SNAP

Symbiosis International University & its colleges

MAT

Institutes/ Colleges under AIMA

All applicants are advised to score good marks in the entrance examination in order to be admitted to the college of choice. 

MBA in Brand Management Syllabus

Syllabus of MBA in Brand Management contains all the topics which will be covered in two years. 

Brand & related concepts

Brand equity

Brand life cycle

Brand extension

Designing and implementing branding strategies

Brand audit

Brand positioning & repositioning

Organizational behaviour

Market research

Branding decisions

Branding in specific sectors like Industrial, retail, service, e-branding

Multiple branding

Introduction to brand management

Branding

Need for branding

Want to know more about

MBA in Brand Management?

MBA in Brand Management Career Options and Job Prospects

There are many employment opportunities available in the marketing field. Candidates may apply for any type of industry after completing their MBA in Brand Management. A fresher in this field may earn from 15000 to 2000 per month while any experienced candidate will surely be able to earn 50000-60,000 per month. Candidates may also apply for international companies. Some of the industries that have been hiring graduates from brand management are:

  • Mobile companies
  • Pharmaceutical industry
  • Insurance companies
  • Leading manufacturers

Candidates may apply for any of the following profile

  • Brand Manager
  • Marketing Analyst
  • Sales Representative
  • Assistant Brand Manager
  • Marketing Manager
  • Marketing Director

FAQ’S

Q: I am currently working and don’t want to leave my job. Can I apply for this program?

Ans: Yes, you can apply for a distance program. There are many colleges that offer admission in the distance MBA in Brand Management program.

Q: How can I check the entrance exams required for admission at any college?

Ans: You can check the official website of the college to know all the entrance examinations that are accepted for admission. 

Questions Related to MBA Brand Course

MBA admission : In which month , the admissions for MBA will start?

-AdminUpdated on November 06, 2020 07:16 PM
  • 14 Answers
Shreya Sareen, CollegeDekho Expert

Dear Student,

The registration for MBA at LPU begins in September and January. However, due to COVID-19, the last date ...

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Along with my graduation, I want to do preparation for MBA in design management. How can I prepare for this and with which subjects should I initiate?

-VaishnaviUpdated on November 03, 2020 01:23 PM
  • 1 Answer
Samiksha Rautela, Student / Alumni

Dear Student,

To prepare for MBA in Design Management you can prepare for exams such as CAT, GMAT and MAT ...

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What are the colleges which offer distance MBA in brand management in India?

-AnonymousUpdated on September 01, 2020 12:46 PM
  • 1 Answer
Abhinav Chamoli, CollegeDekho Expert

Dear Student,

MBA in Brand Management is a good choice of course if you want to apply for leadership roles ...

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FAQs about MBA in Brand Management

I want admission in MBA in Brand Management. Do I have to clear any exams for that ?

Maharshi Dayanand University Common Entrance Exam , Guru Nanak Dev University Management Entrance Test , Institute of Engineering & Management Joint Entrance Examination , NIPER Joint Entrance Exam , Delhi University Science are some of the exams that you can appear for to get admission in MBA in Brand Management courses.

What are the top colleges offering MBA in Brand Management courses ?

Following are some of the top colleges offering Management courses : Shailesh J Mehta School of Management (Mumbai) , Institute of Management-Christ University (Bangalore) , Xavier Labour Relations Institute (Jamshedpur) , Vinod Gupta School of Management - IIT KGP (Kharagpur) , Indian Institute of Management (Kolkata). You can explore these colleges on our website to check if they offer MBA in Brand Management or not.

What is the average fee for the course MBA in Brand Management ?

The average fee for MBA in Brand Management is INR 2,50,000 per year.

What are the popular specializations related to MBA in Brand Management ?

Some of the popular specializations for M.B.A. (Master of Business Administration) are : Finance , Innovation Management , Fashion Technology , Communication , Information Management.

What is the duration of the course MBA in Brand Management ?

MBA in Brand Management is a 2 year course.

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