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MBA in Brand Management is a two-year master program available for the candidates who have completed their bachelor education. The program train students about building a brand and managing their activities. Companies hire candidates from brand management to promote their brand and add new achievements to it. Candidates who have good marketing skills and are interested in managing brand-related activities are perfect for this course. Some of the major skills required for this program are negotiation skills, manipulative skills, critical thinking and communication skills.
MBA in Brand Management is divided into two years consisting of topics related to managing brands. Some of the major topics which will be taught in this course are market research, brand promotion, consumer brand, promotion of the brand, marketing and advertising and consumer demand. The course also includes some additional topics related to various marketing strategies used for developing a brand. The final semester of the course will include a training/ internship period which will be compulsory for all the students. Besides this, there are many MBA in Brand Management offering colleges that provide some value-added certifications in collaboration with companies.
Check out all important details about MBA in Brand Management from the table given below.
Minimum Qualification Requirement
Average Initial Salary
INR 2 to 7 lacs per annum
Minimum Aggregate Score Requirement
Hindustan Unilever, Samsung Electronics, Cadbury, Vodafone, Coca-cola India, Bharti, Airtel, Tata Motors, Sony India, Hero MotoCorp, PepsiCo, Godrej India, Nokia and ITC
Candidates who are seeking admission in the MBA in Brand Management must satisfy the eligibility criteria decided by the college. He or she must have cleared B.tech, BBA or any other bachelor degree from a recognized institute. The minimum aggregate required for admission may vary from 45% - 50%. Candidates may check the information brochure and official website of any MBA in Brand Management offering colleges to know the eligibility criteria in detail.
Admission to the MBA in Brand Management program will be done on the basis of candidates performance in the qualifying degree. Colleges will release the admission notification and application form on the official website. Once the admission notification is released, candidates may proceed to apply for admission. Colleges will offer admission to only those candidates who have satisfied all the rounds successfully. The admission process will be different for all the colleges. Candidates may check the instructions mentioned in the application form to know more about the admission process.
Colleges will prepare the selection list with the help of scores in the qualifying degree and entrance examination. There are many entrance exam conducted at national as well as state-level for admission in the MBA in Brand Management. Some of the well-known entrance exam available for admission in the MBA program are provided below.
IIMs and Most of the top league b schools
Xavier School of Management and other associated B schools
B schools/ Institutes approved by AICTE
All campuses of NMIMS
Symbiosis International University & its colleges
Institutes/ Colleges under AIMA
All applicants are advised to score good marks in the entrance examination in order to be admitted to the college of choice.
Syllabus of MBA in Brand Management contains all the topics which will be covered in two years.
Brand & related concepts
Brand life cycle
Designing and implementing branding strategies
Brand positioning & repositioning
Branding in specific sectors like Industrial, retail, service, e-branding
Introduction to brand management
Need for branding
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There are many employment opportunities available in the marketing field. Candidates may apply for any type of industry after completing their MBA in Brand Management. A fresher in this field may earn from 15000 to 2000 per month while any experienced candidate will surely be able to earn 50000-60,000 per month. Candidates may also apply for international companies. Some of the industries that have been hiring graduates from brand management are:
Candidates may apply for any of the following profile
Q: I am currently working and don’t want to leave my job. Can I apply for this program?
Ans: Yes, you can apply for a distance program. There are many colleges that offer admission in the distance MBA in Brand Management program.
Q: How can I check the entrance exams required for admission at any college?
Ans: You can check the official website of the college to know all the entrance examinations that are accepted for admission.
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Maharshi Dayanand University Common Entrance Exam , Guru Nanak Dev University Management Entrance Test , Institute of Engineering & Management Joint Entrance Examination , NIPER Joint Entrance Exam , Delhi University Science are some of the exams that you can appear for to get admission in MBA in Brand Management courses.
Following are some of the top colleges offering Management courses : Shailesh J Mehta School of Management (Mumbai) , Institute of Management-Christ University (Bangalore) , Xavier Labour Relations Institute (Jamshedpur) , Vinod Gupta School of Management - IIT KGP (Kharagpur) , Indian Institute of Management (Kolkata). You can explore these colleges on our website to check if they offer MBA in Brand Management or not.
The average fee for MBA in Brand Management is INR 2,50,000 per year.
Some of the popular specializations for M.B.A. (Master of Business Administration) are : Finance , Innovation Management , Fashion Technology , Communication , Information Management.
MBA in Brand Management is a 2 year course.
Get details of best colleges for MBA in Brand Management.