Digital Marketing Course

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Mar 17, 2024 11:47AM IST

What is a Digital Marketing Course?

A Digital Marketing course teaches about the promotion of products, commodities, or services using electronic media and various digital technologies like desktop computers, mobile phones, and other online platforms. It opens a broad scope of learning relating to all the possible modes of marketing and generating money online by applying acquired knowledge from the course. Digital Marketing subjects include Search Engine Optimization (SEO), Content Marketing, Search Engine Marketing, Data-driven Marketing, E-mail Marketing, Inbound Marketing, Web Analytics, Social Media Marketing, Social Media Optimization, etc. The courses are available at various study levels in India, ranging from undergraduate to doctoral.

The top colleges in India include IIDE Mumbai, IIKM Chennai, MICA Ahmedabad, XIMR Mumbai, KPB Hinduja College Mumbai, IIM Bangalore, IIM Calcutta, GITAM School of Business Visakhapatnam, and more. After completing the course, one can find Digital Marketing jobs like Digital Marketer, Content Manager, Social Media Marketing, SEO Specialist, Paid Media Specialist, etc. The average Digital Marketing salary can range between INR 5 Lakhs to 6 Lakhs per annum and may increase as per the skills and experience. If you want to enter the Digital Marketing worldis field as a student or are willing to start a career as a Digital Marketer, then you must know about the Digital Marketing admission process, eligibility criteria, top colleges, and more provided on this page.

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Digital Marketing Course Latest Updates

  • With the right skills and knowledge, a career in Digital Marketing can be rewarding, exciting, and full of opportunities to learn and grow. If you are planning to be a Digital Marketer, here's all you should know about a Digital Marketing career!
  • MBA admission 2024 is currently ongoing and the applications are being accepted. If you are interested in pursuing a career in Digital Marketing, then this is the perfect opportunity for you to apply for an MBA in Digital Marketing.
  • Are you interested in pursuing a career in digital marketing? If so, there are many paths you can take to become a successful digital marketer. Check out how to become a Digital Marketer!
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Digital Marketing Course Highlights

Candidates interested in pursuing a Digital marketing course can check out the major highlights provided below.

ParticularsDetails
Course NameDigital Marketing
Course LevelUndergraduate, Postgraduate, Certification, Diploma 
Course Duration
  • Undergraduate: 3 Years
  • Postgraduate: 2 Years
  • Certification: 3-6 Months
  • Diploma: 1-2 Years
Top Entrance ExamsCAT, MAT, XAT, NMAT by GMAC, CMAT, CUET, SET
Top Colleges in IndiaIIDE Mumbai, IIKM Chennai, MICA Ahmedabad, XIMR Mumbai, KPB Hinduja College Mumbai, IIM Bangalore, IIM Calcutta, GITAM School of Business Visakhapatnam
Average Course feesINR 50,000 to INR 8 lakhs per year
Average SalaryINR 5-12 LPA
Top Job ProfilesSocial Media Manager, Market Research Analyst, Content Marketer, Conversion Rate Optimizer, SEO Manager/ Executive, PPC Search Manager, Email Marketer
Top RecruitersBBC Webwise, Pinstrom, Facebook, Google, iStrat,, iProspect India, Quasar Media, Mirum India

Digital Marketing Course Highlights

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Why Choose Digital Marketing Course?

If you are wondering why you should opt for a Digital Marketing course, then take a read through the following pointers.

  • Bright Future Scope: With the increasing number of businesses venturing into the digital realm, the demand for digital marketers has surged significantly in recent years. This ensures a bright future for prospective students.
  • Increasing Marketing: Start-ups are relying heavily on the digital world for their future growth and survival, making digital marketing crucial. This means that companies need professionals who can efficiently handle marketing tasks.
  • Advancement of Online Platforms: Online learning and marketing are rapidly moving towards digitalization. The scope of online marketing is continuously expanding, making a Digital Marketing Course a wise investment for gaining insights.
  • Growing Need for Marketers: In today's world, businesses need a strong online presence to market their products or services. Digital Marketers help companies achieve this and reach potential customers by building a solid online presence.
  • Lucrative Salary: Digital marketing offers numerous career opportunities with attractive salary packages and benefits. Those who have gained the required skills through a reputed course can earn a handsome salary.
  • Job Flexibility: Digital Marketing's job flexibility makes it highly sought-after among those interested in this field. Working from home is possible since products and services are marketed through online mediums.
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What is an Online Digital Marketing Course?

In today's digital age, the field of Digital Marketing has become increasingly popular and in demand. Aspiring professionals who wish to make a career in this field have access to a vast array of online courses that cater to their needs. The online Digital Marketing courses are readily available on several leading platforms and offer a comprehensive range of topics, including social media marketing, search engine optimization, email marketing, content marketing, and more. Nowadays, various free online Digital Marketing courses with certificates by Google are also available.

A Digital Marketing course online is designed to equip individuals with the knowledge and skills necessary to succeed in the industry. They are taught by seasoned professionals who have a wealth of experience in the field and provide learners with a deep understanding of the latest trends and best practices. Online courses offer a fantastic opportunity for individuals to gain the expertise they need to thrive in this exciting and dynamic industry.

Top Digital Marketing Courses Online

Name of the CourseOffered By
The Complete Digital Marketing Course – 12 Courses in 1Udemy
Digital Marketing Specialization by the University of IllinoisCoursera
Digital Marketing Masterclass – 23 Courses in 1Udemy
Become a Digital Marketer Nanodegree ProgramUdacity
Digital Marketing Specialist ProgramSimpliLearn 
Social Media Marketing Specialization by NorthWesternCoursera
Digital Marketing StrategiesKellogg School of Management
Free Digital Marketing CoursesLinkedIn Learning – Lynda
Digital Marketing Masterclass: Get Your First 1,000 CustomersUdemy
Google Digital Marketing CoursesDigital Garage
Free Digital Marketing ClassesSkillshare
Social Media Marketing MASTERY | Learn Ads on 10+ PlatformsUdemy
Professional Certificate in Digital MarketingWharton (edX)
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Types of Digital Marketing Courses

If you are keen on pursuing a career in Digital Marketing, there are different types of courses you can take at various study levels. These courses can be taken online or in person, providing flexibility for those who want to learn at their own pace. Check out the various Digital Marketing course types available in India.

Type of CourseDetailsDurationPopular Degree
UndergraduateUG courses are a great option for individuals who want to start their career in the field.3 YearsBBA in Digital Marketing
PostgraduateA PG course expands your knowledge base and chops, making you a veritably precious asset to any company. 2 YearsMBA in Digital Marketing
DiplomaIf you’re seeking the flexibility of learning from the comfort of your home, then a diploma is right for you!6 Months to 1 YearDiploma in Digital Marketing
CertificationCertificate courses are perfect for anybody who wants to join the field in a short time with veritably little investment of time.3-6 MonthsCertificate in Digital Marketing
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Digital Marketing Course Eligibility Criteria

The Digital Marketing course eligibility criteria vary as per the type of course you are seeking. The basic requirements for different courses include the following:

Type of CourseEligibility Criteria
Postgraduate CoursePassed a bachelor's degree with a minimum of 50% marks in any stream from any recognized educational institution by UGC/ AICTE/ DEC/ AIU/ State Government.
Undergraduate CourseCandidates must have passed Class 12th exams with a minimum of 60% marks. The aggregate score required may vary from college to college.
Certification Course50% qualifying marks in Class 10th/ 12th exams in any stream (Science/Commerce/Arts).
Diploma Course50% marks in Class 10th from any stream.
PG Diploma CourseGraduation from a relevant discipline with 50% marks.

Skills Required for Digital Marketing Course

  • Technical Skills: Digital Marketing applicants should have a basic understanding of digital/social media least to start learning how to work with various other platforms, tools, media, etc.
  • Communication Skills: Both verbal and oral communication skills as well as a good grammatical understanding are essential for flourishing in Digital Marketing.
  • Content Creation: Content writing is the heart of digital marketing as the generated content will grab a company’s target followership to the brand.
  • Social Media Handling: Digital Marketers can use social media to their advantage to communicate about the brands, products, and services to the target customers.
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Digital Marketing Entrance Exams in India

For admission to UG and PG Digital Marketing courses in various colleges, students have to appear for the entrance exams. However, to pursue online and certificate Digital Marketing courses, candidates don't need entrance exam scores.

Entrance Exams for UG Digital Marketing Courses

Name of the ExamApplication OpensApplication ClosesExam Date
CUET UG 2024February 27, 2024March 26, 2024May 15 to 31, 2024
SET BBA 2024December 13, 2023April 12, 2024Test 1: April 25, 2024
Test 2: April 30, 2024
AIMA UGAT 2024January 4, 2024April 30, 2024May 4, 2024
NMIMS NPAT 2024December 6, 2023May 20, 2024January 1 to May 25, 2024

Entrance Exams for PG Digital Marketing Courses

Entrance ExamApplication DatesExam Date
CAT 2024August to September 2024November 24, 2024 (Expected)
CMAT 2024March 2024April/ May 2024
XAT 2024July 15 to December 10, 2023January 7, 2024
SNAP 2023August 23 to November 23, 2023
  • SNAP-1: December 10, 2023
  • SNAP-2: December 17, 2023
  • SNAP-3: December 22, 2023
NMAT by GMAC 2023August 1 to October 12, 2023October 10 to December 19, 2023
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List of Popular Digital Marketing Specializations

Specializing in Digital Marketing enables you to reach a wider audience and develop expertise in a particular area. It can also help in the job search process for higher-level roles that require this expertise. Listed below are the most popular Digital Marketing specializations in India.

Web AnalyticsData AnalysisContent MarketingMarketing Automation
Data AnalysisGraphic DesignPublic RelationsSearch Engine Optimization
Social Media MarketingTargeted AdvertisingUser Experience DesignPPC Advertising
Social SellingEmail MarketingLead GenerationConversion Rate Optimization
Mobile MarketingAffiliate MarketingInfluencer MarketingProgrammatic Advertising
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Digital Marketing Admission Process in India

The top Digital Marketing colleges in India offer admission based on entrance exam scores and merit. From appearing for the entrance exams to participating in the counselling rounds, candidates have to go through various stages to get admission, Check out the detailed Digital Marketing course admission process in India mentioned below.

  • Appear for the Entrance Exam: The first thing you need to do is appear for the required entrance exams. Before registering for a particular exam, make sure your desired colleges accept it. Prepare well so that you qualify for it and meet the minimum required cutoff.
  • Fill Out the Application Form: Now, proceed to fill out the application form for your desired colleges. If you wish to pursue online or certificate Digital Marketing courses, you just need to fill out their application forms and pay the fees to begin the course.
  • Participate in Counselling Rounds: The colleges will shortlist candidates for PI, GD, or WAT based on their entrance exam scores. Make sure to perform well in these rounds as it will decide your further selection.
  • Secure a Spot in the Final Merit List: Based on the candidate's performance in the selection rounds and academic profile, he will secure a spot in the final merit list and be considered for final admission.
  • Report to the Designated Colleges: After you are allotted a seat in an institute, report to it within the given timeline and complete all the admission formalities. The classes will commence soon after this.
Digital Marketing Admission Process in India
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Direct Digital Marketing Admission Process Without Entrance Exam

Various colleges in India that offer full-time courses such as a BBA or MBA with a specialization in Digital Marketing provide direct admission to candidates based on their past academic record. To apply for such a course, candidates need to meet the eligibility criteria and complete the admission process as per the guidelines provided by the college or university.

Individuals interested in pursuing certification courses can choose to enrol in online courses that offer direct admission. To register for such courses, candidates can visit the website of the institute or platform they have chosen and complete the registration process by filling in all the necessary details and paying the relevant fee as per the course requirements. Online platforms that provide Digital Marketing course free with certificate require students to register and begin the course.

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Digital Marketing Course Fees

The Digital Marketing course fees can vary widely depending on factors such as the institution or training provider, the level of the course (beginner, intermediate, advanced), the duration, the mode of delivery (online or offline), and the location. Students also have various free Digital Marketing course options available nowadays. Check out the average Digital Marketing course fees below.

Type of the CourseTotal Course Fees (Approx.)
Certificate CoursesINR 500 – INR 3,50,000
Diploma CoursesINR 1,50,000 – INR 4,50,000
Undergraduate CoursesINR 1,00,000 – INR 4,00,000
Postgraduate CoursesINR 2,00,000 – INR 5,00,000
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Digital Marketing Course Syllabus

The Digital Marketing syllabus provides a comprehensive outline of the key topics that are typically covered in the course. It provides an in-depth understanding of the various digital marketing techniques, tools, and strategies that are used in the industry. Check out the Digital Marketing course syllabus for UG and PG courses provided below.

BBA in Digital Marketing Course Syllabus

Semester 1Semester 2Semester 3Semester 4Semester 5Semester 6
  • SEO Overview
  • Introduction to Digital Marketing
  • Accounting for Managers
  • Business Categories
  • Principles of Macroeconomics
  • Statistics for Business
  • Graphics Lab
  • Principles of Marketing
  • Content Planning and Management
  • Designing WordPress Website
  • Web Design
  • Google Analytics Tracking Code
  •  Research Methodology
  • SEO and SMM
  • Data Visualisation
  • Gamification in Marketing
  • Digital Marketing SAAS Tools
  • e-commerce Management
  • MM Lab
  • Video Editing
  • Negotiation Skills
  • e-mail marketing
  • Page Promotion
  • Understanding Traffic

MBA in Digital Marketing Course Syllabus

Semester 1Semester 2Semester 3Semester 4
  • Marketing Basics
  • Foundations of Management & Organization Behaviour
  • MS Excel
  • Lab for Microsoft Office
  • Quantitative Techniques for Managers
  • Managerial Economics
  • Operations Management
  • Personal Development, Communication
  • Fundamentals of Digital Marketing
  • Decisions Science
  • Marketing Management
  • Accounting for Business Decisions
  • Enterprise Analysis
  • Financial Management
  • Website Planning and Structure
  • Product and Brand Management
  • Search Engine Marketing
  • Social Media Marketing
  • Content Marketing
  • Digital Entrepreneurship
  • Search Engine Optimization
  • Email Marketing
  • Mobile Marketing
  • Video Marketing
  • Services Management
  • Strategic Management
  • Personal Selling and Sales Management
  • Affiliate Marketing and Google Adsense
  • Analytics- Web and Google
  • Lab: LinkedIn and Twitter Marketing
  • Creative, Design Thinking, and Skill Development
  • Placement Training
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Top Private Digital Marketing Colleges in India

Here's a list of top private colleges in India offering Digital Marketing courses along with their courses, NIRF Ranking 2023 and fees.

Name of the CollegeCourse OfferedCourse FeesNIRF Ranking 2023
Symbiosis Institute of Business ManagementMBA in Digital and Telecom ManagementINR 14,90,00017
Amity UniversityMBA in Digital MarketingINR 1,79,00028
MICA AhmedabadAdvanced Certificate Programme in Digital Marketing & Communication with SpecialisationsINR 80,00037
Indian Institute of Digital Education, Mumbai
  • PG in Digital Marketing
  • Advanced Certification in Digital Marketing
  • Professional Certification in Digital Marketing & Strategy
  • INR 6,00,000
  • INR 1,60,00
  • INR 1,60,000
NA
Thakur College of Science & CommerceB.Com in Digital BusinessINR 1,44,000NA
Bhavan’s College AndheriBBA in Digital BusinessINR 48,000NA
Parul UniversityMBA in Digital Marketing and Sales ManagementINR 1,62,000NA
Lovely Professional UniversityMBA in Digital MarketingINR 4,00,000NA
Annamalai UniversityMBA in Digital MarketingINR 1,16,520NA
Sikkim Manipal UniversityMBA in Digital MarketingINR 80,000NA
KL UniversityMBA in Digital MarketingINR 60,000NA
Adamas UniversityMBA in Digital MarketingINR 6,30,000NA
RVS Institute of Management Studies and ResearchMBA in Digital MarketingINR 1,30,000NA
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Top Government Digital Marketing Colleges in India

Here's a list of top government colleges in India providing Digital Marketing courses along with their courses, NIRF Ranking 2023 and fees.

Name of the CollegeCourse OfferedCourse FeesNIRF Ranking 2023
IIM BangaloreDigital Marketing for Business GrowthINR 1,35,0002
IIM KozhikodeProfessional Certificate Programme in Digital Marketing and AnalyticsINR 1,65,0003
IIM CalcuttaExecutive Programme in Digital and Social Media Marketing StrategyINR 3,60,0004
IIT DelhiCertificate Programme in Digital MarketingINR 69,0005
IIM IndoreCertificate Programme in Digital Marketing and StrategyINR 2,87,4008
IIT MadrasAdvanced Certification in Digital Marketing and AnalyticsINR 75,01215
IIT RoorkeeAdvanced Certification in Digital Marketing and MarTechINR 1,25,00018
Indira Gandhi National Open UniversityMBA in Digital MarketingINR 62,000NA
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Top Digital Marketing Course Learning Platforms in India

Online Digital Marketing courses provided by various platforms have become a popular choice among individuals who want to gain knowledge of Digital Marketing within a short period. Check out the top 10 learning platforms in India offering Digital Marketing course online.

Digital Marketing Learning PlatformCourses OfferedDuration
Henry HarvinCADM Digital Marketing Certification Course32 hours + 1 Year of Free Bootcamp Sessions
IIDEOnline Digital Marketing Course4 Months
Post Graduate Programme in Digital Marketing11 Months
UpGradDigital Marketing Job Linked Bootcamp6 Months
Advanced Certificate in Digital Marketing and Communication32-50 Weeks
Advanced Certificate in Brand Communication Management5 Months
NIITOnline Digital Marketing Course20 Weeks
Digital VidhyaCertified Digital Marketing Master (CDMM)4-7 Months
Digital Marketing Bootcamp (DMB)3-4.5 Months
Digital School of Marketing (DSM)Basic Digital Marketing Course2 Months
Intermediate Digital Marketing Course3-4 Months
Advanced Digital Marketing Course6-8 Months
Digital ScholarOnline Digital Marketing Course4 Months
Offline Digital Marketing Course6 Months
UdemyThe Complete Digital Marketing Course - 12 Courses in 122.5 Hours
Digital Academy 360Skill Diploma Program in Digital Marketing & Growth Hacking5 Months
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Career Options After Digital Marketing Course

The scope of Digital Marketing is increasing every day, owing to technological advancements, the growth of internet usage, and the regular introduction of startups in India. This makes Digital Marketing one of the most demanding skills for the forthcoming world. Each business firm and start-up is looking for digital marketers to grow their business by marketing their products or services on an online platform. Opportunities will always be coming in this area and every digital advertising and marketing expert will have to keep up with all the cutting-edge trends.

Top Digital Marketing Jobs

After completing a Digital Marketing course, candidates can get various job opportunities as mentioned in the table below.

Job ProfileDescription
Digital Marketing ManagerOversees all digital marketing efforts, develops strategies, manages budgets, and coordinates with other teams to achieve marketing goals.
SEO SpecialistOptimizes website content and structure to improve search engine rankings, conducts keyword research, and implements on-page and off-page SEO techniques.
Social Media ManagerManages all aspects of a company's social media presence, including content creation, community engagement, and advertising campaigns across various social platforms.
Content Marketing ManagerDevelops and executes content strategies to attract and engage the target audience, including blog posts, videos, infographics, and other types of content.
Digital Analytics ManagerAnalyzes data from various digital marketing channels to track performance, identify trends, and make data-driven decisions to optimize marketing strategies.
Conversion Rate Optimization (CRO) SpecialistIdentifies areas of improvement on websites and landing pages to increase conversion rates, using A/B testing and other optimization techniques.
PPC (Pay-Per-Click) SpecialistManages pay-per-click advertising campaigns on platforms like Google Ads and Bing Ads, including keyword research, ad copywriting, and bid management.

Digital Marketing Salary in India

Check out the Digital Marketing salary for top job profiles mentioned in the table below.

Jobs Roles Average Salary
Digital MarketerINR 7.2 LPA
Content Manager/ MarketerINR 5.2 LPA
Social Media ManagerINR 3.4 LPA
SEO Specialist INR 5.46 LPA
Paid Media Specialist INR 5.1 LPA
Market Research AnalystINR 3.07 LPA
Email MarketerINR 4.23 LPA
PPC Search ManagerINR 5.40 LPA
Conversion Rate OptimiserINR 5.48 LPA

Top Digital Marketing Recruiters

Every small to big organization uses Digital Marketing tools to make their customers aware of their products or services. Thus, finding a job in this sector is not difficult these days. Mentioned below are the top companies recruiting qualified Digital Marketing graduates.

GoogleFacebookSocial Panga
iProspect IndiaWATConsultXebec Digital
iStratBBC WebwiseMirum India
LangoorAdGlobal360Webchutney
Quasar MediaPinstormFoxy Moron
Reprise Media IndiaInteractive AvenuesTo The New Digital
ResultrixOgilvy Public Relations WorldwideSapient Razorfish

Scope of Digital Marketing in India

The scope of Digital Marketing is increasing every day, owing to technological advancements, the growth of internet usage, and the regular introduction of startups in India. This makes Digital Marketing one of the most demanding skills for the forthcoming world. Each business firm and start-up is looking for digital marketers to grow their business by marketing their products or services on an online platform. Opportunities will always be coming in this area and every digital advertising and marketing expert will have to keep up with all the cutting-edge trends. 

Since the Covid-19 pandemic, many businesses have started operating online which has led to a huge rise in online jobs in the Digital Marketing sector. Individuals now have various opportunities to work from home and earn a handsome salary. From Marketing to Advertising, almost every aspect of business can now be operated online which which is quite an advantage for individuals who pursue a Digital marketing course. One can surely expect exponential growth in the Digital Marketing sector in the coming years and will never feel a shortage of jobs.

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Courses After Digital Marketing Degree

Having a solid grasp of Digital Marketing strategies is undoubtedly essential in today's business world. However, if you want to stand out from the crowd and become a highly coveted professional in the field, it's important to specialize in a specific area. There are various areas of Digital Marketing that you may consider specializing in, depending on your interests, skills, and career goals. Some of which have been mentioned below.

  • UX/UI Design: UX/UI Designers create digital products such as websites and mobile apps. Good UX/UI design is crucial for e-commerce, as it focuses on the needs of users and their experience. Digital Marketers interested in UX might consider careers such as UX Researcher or UX Writer.
  • Web Development: Web Developers write code to create and maintain websites. Web Designers focus on creating visually appealing and user-friendly websites. They use various programming languages to meet project specifications. Digital Marketers may find interest in website optimization.
  • Graphic Design: Consider taking graphic design classes to enhance your digital marketing skills and pursue a career as an Illustrator, Art Director, or Logo and Brand Designer. Look into Adobe’s Creative Cloud products like Photoshop, Illustrator, and InDesign.
  • Coding: Coding is a gateway to a career in tech. It demands attention to detail and persistence. Becoming a successful coder boosts your confidence and job prospects.
  • Working with Data: Digital marketing requires data analysis. If you enjoy working with numbers and discovering trends, you can consider becoming a Data Scientist or Data Analyst beyond Google Analytics.
  • Motion Sells: Video is hot in digital marketing. Learning to produce/edit videos and create animated infographics can boost your work.
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FAQs about Digital Marketing

Which Digital Marketing course is the best?

Some of the best Digital Marketing degrees include BBA in Digital Marketing and MBA in Digital Marketing. The best online courses include The Complete Digital Marketing Course – 12 Courses in 1 by Udemy, Digital Marketing Specialization by University of Illinois by Coursera, Digital Marketing Masterclass – 23 Courses in 1 by Udemy, Become a Digital Marketer Nanodegree Program by Udacity, and Digital Marketing Specialist Program by SimpliLearn.

Is there any entrance exam for Digital Marketing courses?

Yes, there are entrance exams for undergraduate and postgraduate Digital Marketing courses. The popular entrance exams for UG courses include CUET UG, SET BBA, AIMA UGAT, and NMIMS NPAT. To get admission to MBA in Digital Marketing courses, students have to appear for entrance exams like CAT, CMAT, SNAP, XAT, NMAT by GMAC, etc.

Where can I work after completing a Digital Marketing course?

After completing a Digital Marketing course, candidates can work in marketing departments or agencies to develop and execute digital marketing campaigns, manage social media accounts, develop and execute content marketing strategies, or work independently or as a consultant for businesses to provide digital marketing expertise.

What are the best certificate Digital marketing courses?

Some of the best certificate Digital Marketing courses are Professional Certificate Programme in Digital Marketing and Analytics by IIM Kozhikode, Certificate Programme in Digital Marketing and Strategy by IIM Indore, free online Digital Marketing courses with certificates by Google, and HubSpot's Inbound Marketing Certification.

Do IIMs offer Digital Marketing courses?

Yes, IIMs offer Digital Marketing courses. IIM Bangalore offers Digital Marketing for Business Growth, IIM Kozhikode has a Professional Certificate Programme in Digital Marketing and Analytics, IIM Calcutta offers Executive Programme in Digital and Social Media Marketing Strategy, and IIM Indore offers Certificate Programme in Digital Marketing and Strategy.

What are the best colleges to pursue a Digital Marketing course?

The best colleges to pursue a Digital Marketing course are IIM Bangalore, IIM Kozhikode, IIM Calcutta, IIT Delhi, Indira Gandhi National Open University, Symbiosis Institute of Business Management, Amity University, MICA Ahmedabad, Indian Institute of Digital Education, Parul University, and Lovely Professional University.

Are there any free Digital marketing courses?

Yes, there are several free Digital Marketing courses available online. Some reputable platforms offering free digital marketing courses are Google Digital Garage, HubSpot Academy, Facebook Blueprint, Moz Academy, SEMrush Academy, and LinkedIn Learning. These platforms offer a wide range of free courses on Digital Marketing.

What is Digital Marketing course fees?

The Digital Marketing course fees for different types of courses are:

  • Certificate Courses - INR 500 to INR 3,50,000
  • Diploma Courses - INR 1,50,000 to INR 4,50,000
  • Undergraduate Courses - INR 1,00,000 to INR 4,00,000
  • Postgraduate Courses - INR 2,00,000 to INR 5,00,000

What are the top Digital Marketing job profiles?

The top Digital Marketing job profiles include Digital Marketing Intern, Digital Marketing Executive, SEO Executive, Link Building Specialist, Social Media Specialist, Google Ads Specialist, Email Marketing Specialist, Web Analyst, Online Reputation Executive, Content Marketing Executive, Digital Marketing Strategist, Digital Marketing Manager, Social Media Manager, Digital Marketing Head, Paid Advertising Manager, Digital Branding Head, etc.

What is Digital Marketing course?

A Digital Marketing course teaches students about the promotional communication of products and services with the use of Internet Platforms. During the course, students learn about Search Engine Optimization (SEO), Content Marketing, Search Engine Marketing, Data-driven Marketing, E-mail Marketing, Inbound Marketing, Web Analytics, Social Media Marketing, Social Media Optimization, etc.

Is Digital Marketing an easy course to pursue?

Yes, Digital Marketing can be a simple course to pursue if you have a basic understanding of various concepts involved in it and if go to the correct digital marketing school or use an online platform like Coursera, Udemy, Google, or IIDE.

What is the highest paying Digital Marketing job?

The highest paying Digital Marketing job profile is a senior digital marketer who earns INR 6-12 lakhs per year. With the right skills, knowledge, and experience, a senior digital marketer can expect a salary of up to INR 20 LPA.

What can I do after the Digital Marketing course?

After completing the Digital Marketing course, a candidate can work as a Digital Marketer, Content Manager/ Marketer, Social Media Manager, SEO Specialist, Paid Media Specialist, Market Research Analyst, Email Marketer, PPC Search Manager, Conversion Rate Optimiser, and more.

What is the duration of the Digital Marketing course?

The duration of the Digital Marketing course varies as per the type of the course. A BBA in Digital Marketing has a duration of 3 years while a MBA in Digital Marketing lasts for 2 years. The online and certification courses generally have a duration of 3 months to a year.

In which modes Digital Marketing courses are available?

Digital Marketing courses are available in both online live classes [Interactive] and offline classes. For full-time degree courses, candidates need to attend offline classes at the institutes. For online live classes, you can take classes anywhere in the world from an online education institution like Udemy, Coursera, etc.

Can I do a Digital Marketing course after the 12th?

Yes, candidates can do a Digital Marketing course online after the 12th. BBA in Digital Marketing is a popular degree course that can be opted after completing class 12th. Students can also opt for various online certification courses offered by different platforms.

What qualifications are required for Digital Marketing course?

The qualifications required for Digital Marketing courses at the undergraduate, diploma, and certificate levels include a 10+2. To pursue postgraduate Digital Marketing courses, it is important to have a bachelor's degree in any stream from a recognized university with at least 50% marks.

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