|1 years-3 years|
|20 K-2.1 L INR annual|
The field of fashion and its study is so vast that the number of courses of fashion increases rapidly with the growth in its demand. Fashion PR is one such programme that is innovative and interesting and provides a whole new aspect of the study of fashion and its career options. Public Relations in Fashions is the most ideal choice of course for students who wish to quickly gain insight into the new wave of fashion marketing and fashion PR techniques. It provides complete knowledge of how fashion brands are evolving into lifestyle communities and are using their identity to build loyal customers in order to ensure profitable sales in a digital age. The course of Fashion PR comprising the teaching of practical skills and techniques from the industry point of view.
In the Fashion PR course, candidates get to learn new marketing skills along with how to manage the public relations of the company they work for. The course covers a full range topics related to fashion marketing and PR skills, including analysing and researching the customer, planning marketing and PR campaigns, mastering digital tools and language, identifying and satisfying consumer requirements, creating meaningful content that resonates, and creating and using media packs that are used with journalists, celebrities and influencers.
Fashion PR is the perfect course for candidates who are looking forward to taking on new marketing and PR responsibilities in their existing role. It not only assists a project or passion that a candidate wants to develop as a business opportunity but also benefits the business on the whole. The course of Fashion PR helps students in developing a deeper understanding of the PR and fashion industry while also teaching about the processes and techniques that can be applied for enhancing the business.
The eligibility criteria for Fashion PR has been explained in the points mentioned below. All candidates who are interested in pursuing the course of Fashion PR must ensure that they check the eligibility conditions before applying for the programme.
The admission process for Fashion PR is dependent majorly upon the college which the student shortlists for taking admission. However, usually institutes follow a basic selection procedure which is common for a lot of colleges. The general admission process of Fashion PR has been gathered in the points mentioned below.
The syllabus of Fashion PR depends majorly on the institute and the level at which the student pursues the course. Some basic topics that are covered in the Fashion PR course have been listed below. Candidates must note that the course curriculum is liable to change depending upon the authorities and levels.
A Guide to the Working of PR with Marketing and Advertising
|Introduction to Public Relations|
Basic Features of PR in the Business Sector
|Analysis and Research of the Fashion Market|
Public Relations in the Fashion Industry
|Exploring the Digital Landscape and Media Choices|
Understanding Consumer Desire
|How to Create a Brand Identity and Personality|
Identifying Fashion Markets and Core Consumers
|How to Develop and Utilise a Brand Media Pack|
The Power of Fashion Image
|Traditional Marketing Vs Digital Marketing|
How to Maximise Sales by Building a Community
|Understanding the Changes in Influencer Marketing|
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Candidates who complete a course in Fashion PR can avail many career prospects and opportunities. Depending upon the sector and brand they wish to work for, Fashion PR equips students with the appropriate skill set that can be used in professional ventures. There are many career opportunities available for them once they complete Fashion Public Relations. Some popular job roles for which industry hires graduates with a degree in Fashion PR are listed below.
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The course fee of Fashion PR depends upon the course and college in which you enrol. The average fee of Fashion PR is around Rs. 5,000 to Rs. 2,00,000 per annum.
After completing a Fashion PR course, you can be hired for the job roles of PR in Fashion, Public Relations Expert, Head of Fashion Advertising, PR Head, Social Media Manager, etc.
Many top colleges offer the course of Fashion PR. Some of them are Pearl Academy, NIFT (all campuses), INIFD, Symbiosis Institute of Design, UPES Dehradun, Amity University, etc.
The documents required for taking admission to a Fashion PR course include mark sheets of class 10, 12, and graduation (for PG degrees), ID proof, caste certificate (if applicable), income certificate (if applicable), migration certificate, etc.
Once you have shortlisted the colleges in which you wish to seek admission, you can log on to their official websites and find the detailed application process for the degree of Fashion PR which you desire. You can also fill our Common Application Form (CAF) which will enable you to apply to several colleges under the guidance of admissions experts.
The detailed eligibility criteria of Fashion PR courses have been explained on the page above. For a certificate/ diploma course, you will have to score at least 45% marks in class 12th. To get admission in a bachelor level degree, you should have completed class 12th with an aggregate of 50% marks. Admission to master level courses is allowed only to those who have completed a graduate degree with at least 50% marks.
As Fashion PR is a specialisation, its duration will depend upon the degree in which the candidate has taken admission. A certificate programme of Fashion PR can be completed within 6 months and a bachelor level degree takes 3 to 4 years to complete.
Yes, some degrees of Fashion PR can be completed in the distance education mode. There are some leading design institutes in India that offer Fashion PR courses through distance or correspondence education.
In brief, the course of Fashion PR covers a wide range of topics related to fashion marketing and PR skills, including planning marketing and PR campaigns, analysing and researching the customer, mastering digital tools and language, creating meaningful content, identifying and satisfying consumer requirements, and creating and using media packs that are used with journalists, celebrities and influencers.
In the Fashion PR course, students get to learn new marketing skills along with how to manage the public relations sector of the company they work for. It comprises the teaching of practical skills and techniques from the industry point of view.