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Fashion PR (Fashion PR)

Updated By Sukriti Vajpayee on 25 Nov, 2020
Average Duration
1 years-3 years
Average Fee
20 K-2.1 L INR annual

About Fashion PR

The field of fashion and its study is so vast that the number of courses of fashion increases rapidly with the growth in its demand. Fashion PR is one such programme that is innovative and interesting and provides a whole new aspect of the study of fashion and its career options. Public Relations in Fashions is the most ideal choice of course for students who wish to quickly gain insight into the new wave of fashion marketing and fashion PR techniques. It provides complete knowledge of how fashion brands are evolving into lifestyle communities and are using their identity to build loyal customers in order to ensure profitable sales in a digital age. The course of Fashion PR comprising the teaching of practical skills and techniques from the industry point of view.

In the Fashion PR course, candidates get to learn new marketing skills along with how to manage the public relations of the company they work for. The course covers a full range topics related to fashion marketing and PR skills, including analysing and researching the customer, planning marketing and PR campaigns, mastering digital tools and language, identifying and satisfying consumer requirements, creating meaningful content that resonates, and creating and using media packs that are used with journalists, celebrities and influencers.

Fashion PR is the perfect course for candidates who are looking forward to taking on new marketing and PR responsibilities in their existing role. It not only assists a project or passion that a candidate wants to develop as a business opportunity but also benefits the business on the whole. The course of Fashion PR helps students in developing a deeper understanding of the PR and fashion industry while also teaching about the processes and techniques that can be applied for enhancing the business.

Fashion PR Eligibility Criteria

The eligibility criteria for Fashion PR has been explained in the points mentioned below. All candidates who are interested in pursuing the course of Fashion PR must ensure that they check the eligibility conditions before applying for the programme.

  • Depending upon the level of the programme, the candidate is required to complete his/ her education to a certain level.
  • For admission to the undergraduate or diploma level, the applicant must have cleared class 12th from a recognised board of education.
  • Candidates applying to a postgraduate programme will have to obtain a bachelor's degree in design prior to the commencement of the master's level course.
  • Certificate courses in Fashion PR are open for students who have completed class 10th from any central or state board of education.
  • The candidate must have received passing marks in all the exams of the qualifying degree.
  • The aggregate score of the student obtained in the qualifying degree must be at least 45 to 50 per cent.
  • Some institutes have a separate set of prerequisites that applicants must go through before applying for admission.

Fashion PR Admission Process

The admission process for Fashion PR is dependent majorly upon the college which the student shortlists for taking admission. However, usually institutes follow a basic selection procedure which is common for a lot of colleges. The general admission process of Fashion PR has been gathered in the points mentioned below.

  • Some colleges admit students on the basis of their merit in the qualifying examination. If the candidate qualifies the cut off set by the admission authorities for the selection process, he/ she is given admission to the course depending upon the availability of seats.
  • The method of first come first serve is followed by some institutions in which seats are filled with every application received.
  • There are some colleges that conduct their individual entrance exams for assessing the knowledge of students before giving them final admission.
  • Some national or state level entrance exams are also accepted by some institutes for shortlisting candidates.
  • Further rounds of written test, group discussion, or personal interview might be conducted by some colleges for carrying out an elaborate selection process. The performance of the candidate in all the rounds is considered before he/ she is given final admission to the course.

Fashion PR Syllabus

The syllabus of Fashion PR depends majorly on the institute and the level at which the student pursues the course. Some basic topics that are covered in the Fashion PR course have been listed below. Candidates must note that the course curriculum is liable to change depending upon the authorities and levels.

A Guide to the Working of PR with Marketing and Advertising

Introduction to Public Relations

Basic Features of PR in the Business Sector

Analysis and Research of the Fashion Market

Public Relations in the Fashion Industry

Exploring the Digital Landscape and Media Choices

Understanding Consumer Desire

How to Create a Brand Identity and Personality

Identifying Fashion Markets and Core Consumers

How to Develop and Utilise a Brand Media Pack

The Power of Fashion Image

Traditional Marketing Vs Digital Marketing

How to Maximise Sales by Building a Community

Understanding the Changes in Influencer Marketing

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Fashion PR?

Fashion PR Career Options and Job Prospects

Candidates who complete a course in Fashion PR can avail many career prospects and opportunities. Depending upon the sector and brand they wish to work for, Fashion PR equips students with the appropriate skill set that can be used in professional ventures. There are many career opportunities available for them once they complete Fashion Public Relations. Some popular job roles for which industry hires graduates with a degree in Fashion PR are listed below.

  • Public Relations Expert
  • PR in Fashion
  • Head of Fashion Advertising
  • Associate in Brand Marketing
  • PR Head
  • Social Media Expert in Fashion
  • Customer Service Expert

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FAQs about Fashion PR

What is the fee of Fashion PR?

The course fee of Fashion PR depends upon the course and college in which you enrol. The average fee of Fashion PR is around Rs. 5,000 to Rs. 2,00,000 per annum.

What are the job positions I can take after a course of Fashion PR?

After completing a Fashion PR course, you can be hired for the job roles of PR in Fashion, Public Relations Expert, Head of Fashion Advertising, PR Head, Social Media Manager, etc.

Which are the top colleges for Fashion PR course?

Many top colleges offer the course of Fashion PR. Some of them are Pearl Academy, NIFT (all campuses), INIFD, Symbiosis Institute of Design, UPES Dehradun, Amity University, etc.

What are the documents required for admission to a Fashion Marketing course?

The documents required for taking admission to a Fashion PR course include mark sheets of class 10, 12, and graduation (for PG degrees), ID proof, caste certificate (if applicable), income certificate (if applicable), migration certificate, etc.

How can I apply for a Fashion PR course?

Once you have shortlisted the colleges in which you wish to seek admission, you can log on to their official websites and find the detailed application process for the degree of Fashion PR which you desire. You can also fill our Common Application Form (CAF) which will enable you to apply to several colleges under the guidance of admissions experts.

What is the eligibility criteria for Fashion PR?

The detailed eligibility criteria of Fashion PR courses have been explained on the page above. For a certificate/ diploma course, you will have to score at least 45% marks in class 12th. To get admission in a bachelor level degree, you should have completed class 12th with an aggregate of 50% marks. Admission to master level courses is allowed only to those who have completed a graduate degree with at least 50% marks.

What is the duration of a Fashion PR course?

As Fashion PR is a specialisation, its duration will depend upon the degree in which the candidate has taken admission. A certificate programme of Fashion PR can be completed within 6 months and a bachelor level degree takes 3 to 4 years to complete.

Can I do a Fashion PR course through the distance learning mode?

Yes, some degrees of Fashion PR can be completed in the distance education mode. There are some leading design institutes in India that offer Fashion PR courses through distance or correspondence education.

What is taught in a Fashion PR course?

In brief, the course of Fashion PR covers a wide range of topics related to fashion marketing and PR skills, including planning marketing and PR campaigns, analysing and researching the customer, mastering digital tools and language, creating meaningful content, identifying and satisfying consumer requirements, and creating and using media packs that are used with journalists, celebrities and influencers.

What is a Fashion PR course?

In the Fashion PR course, students get to learn new marketing skills along with how to manage the public relations sector of the company they work for. It comprises the teaching of practical skills and techniques from the industry point of view.

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