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    Fashion Marketing

    About Fashion Marketing

    The study of Fashion Marketing is a whole new sphere and an exciting field that is often teamed up with merchandising. The six-month to three-year-long course comes under the commercial aspect of the fashion industry that majorly focuses on modern techniques of fashion marketing and management, developing effective communication skills and building amalgamation of fashion, business, and design.

    Fashion Marketing in India can be pursued at the undergraduate/postgraduate/diploma level. From transforming the value of raw materials in retailing and basic marketing principles to understanding the crux of the fashion design process, communication channels, their applications, Fashion Marketing opens one’s doors to a great number of opportunities in public relations and advertising, fashion management, marketing and sales and so on.

    Fashion Marketing Highlights

    Some of the major highlights of Fashion Marketing are as follows:

    Specialisation Name

    Fashion Marketing

    Course Level

    Diploma, Undergraduate and Postgraduate

    Course Duration

    6 months-3 Years



    Course Mode

    Full time/Part-time

    Minimum Qualification Required

    Depends on the degree


    Depends on the degree

    Selection Process

    Merit-based/direct/entrance exam

    Course Fee

    ?8,000 to ?2 Lakh (Annually)

    Job Type

    Public Relations Manager for Fashion, Fashion Events Manager, Fashion Brand Manager, Fashion Editor, Fashion Journalist, Fashion Photographer, Fashion Stylist, Fashion Curator, etc.

    Average Salary

    ?25,000 - ?85,000 Per Month

    Fashion Marketing Eligibility Criteria

    The eligibility criteria for a Fashion Marketing program have been mentioned in detail below: 

    • 10th/12th/graduation from any recognised board/university.

    • Students appearing or waiting for their final exam/semester result may also apply.

    • Minimum age of the candidate should be 16 years.

    • Must have good English communication skills.

    Note: The eligibility criteria may vary from institution to institution.

    Admission Process for Fashion Marketing

    Aspirants may go through the admission process carried out by major design institutes in India for Fashion Marketing:

    • Fashion Marketing aspirants in India are required to go through a portfolio review and interview round.

    • Many institutes also shortlist/select candidates on the basis of their merit in the qualifying exam.

    • For an undergraduate course in the specialization, institutes may conduct an entrance exam or accept the score of a national level design entrance exam.

    Fashion Marketing Syllabus

    Given below are the topics you may come across while pursuing a course in Fashion Marketing:

    Introduction to the Fashion Business 

    Communicating Across Cultures

    Business Spreadsheets

    Critical Thinking: Reading, Writing and Research


    Digital Culture in Business and Life

    Business Law




    Internet Marketing

    The Power of the Brand

    Consumer Behavior 

    Integrated Marketing Communications

    Applied Marketing Research

    Global Markets

    Marketing Senior Capstone (6CR) 

    Digital Design


    Fashion Marketing Management

    Strategic Consumer Insights in Fashion 

    Strategic Consumer Insights in Fashion

    Services Marketing in the Fashion Industry

    Cause Marketing in the Fashion Industry

    Global Marketing in the Fashion Industry

    Luxury Brand Management in the Fashion Industry

    New Media Marketing in the Fashion Industry

    Foundations of Fashion PR Strategies and Tactics 

    Internship in Fashion MarketingDeveloping and Exercising Influence in Organizations

    Developing and Exercising Influence in Organizations

    Capstone in Fashion Marketing

    Trade- National and International

    Note: This is only for reference and the same shall vary from institute to institute.

    Fashion Marketing Career Options and Job Prospects

    Fashion Marketing comes with a variety of potential for growth and opportunities in various areas such as marketing, merchandising and retailing, garment export, lifestyle and retail. Consumerism and the youth population are driving the retail and fashion industries and are expected to keep doing so in the future. Apart from joining a fashion brand and starting the journey as an Executive Buyer, one may also explore the scope of starting their own business. The starting salary of a Fashion Marketing professional maybe around ?3 LPA. After a few years of experience in the field, one may easily expect ?9-10 LPA.

    Here are the employment areas that one may explore after completing a course in Fashion Marketing

    • Retail Stores/Retail Chain Outlets

    • Fashion Brands

    • PR Agencies

    • Social Media Marketing

    • Services Marketing

    • E-Commerce

    The job titles/profiles associated with the specialisation are as follows:

    • Public Relations Manager for Fashion Brands

    • Fashion Events Manager

    • Fashion Brand Manager

    • Fashion Editor

    • Fashion/Retail Buyer

    • Fashion Journalist

    • Fashion Photographer

    • Fashion Stylist 

    • Fashion Curator

    • Marketing Specialist

    • Store Manager

    • Visual merchandiser

    • Merchandise Consultant

    FAQs about Fashion Marketing

    How much salary can I earn after a degree in Fashion Marketing?

    On the basis of your job role, the company you work for, and the work experience you have, your salary after completing a degree in Fashion Marketing will be around Rs. 25,000 to Rs. 85,000 per month.

    What is the average fees of a Fashion Marketing course?

    The fee of any Fashion Marketing course will be based on factors like the level of degree, the college (whether it is government or private) etc. On an average, the course fee ranges from Rs. 8,000 to Rs. 2 lakhs per annum.

    What kind of job roles can I get after a Fashion Marketing course?

    The job roles offered to you after completing a Fashion Marketing course depend upon the type of course you have done and the total work experience that you have. You can get hired for the positions of a PR Manager, Social Media Manager, Fashion Events Manager, Fashion Editor, Fashion Photographer, Fashion Journalist, Fashion Stylist, Marketing Specialist, Consultant, Visual Merchandiser, etc.

    In which areas can I get employed after completing a course in Fashion Marketing?

    Through a programme of Fashion Marketing, you will be given the opportunity to work in the areas of E-commerce, social media marketing, retail stores, PR agencies, fashion brands, fashion magazines etc.

    What is the selection process for the course of Fashion Marketing?

    Depending upon the degree in which you seek admission, you will be shortlisted on the basis of merit, through an entrance exam, or via an interview. You can also get admission to certain certificate courses on the basis of first come first serve. The detailed selection process of Fashion Marketing has been provided on the page above.
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    Related Questions


    Samiksha Rautela, Student / Alumni

    After completing a Diploma, an aspirant will get a bundle of placement opportunities at NLSIU Bangalore. Top recruiters such as L&L Partners, AZB & Partners and KPMG will hire the deserving candidates. Go through the Placements at NLSIU Bangalore to find out more about it.

    In case of admission related enquiry, do not hesitate to reach out to our admission experts by simply dialling the toll-free number 1800-572-9877 (toll-free) or filling-up the Common Application Form. For more questions, write back to us in the QnA zone.

    Thank You


    Navneet, Student / Alumni

    As an alumnus of LPU, I had many friends who did fashion designing and are own working with top brands. LPU has faculty from premier design institutes to sharpen design visualization and execution. Labs and equipment to simulate the industry environment with practical exposure to the fashion industry right from design to merchandising. Option of specialization in Design or Technology. Quality learning has created skilled professionals that are recruit-able much before they graduate.There are 15+ global brands for placement and training,16+ labs to stimulate industry environment and 20+ lifestyle products created every year. School of design alumni are working in best design houses like Anshul Rajwansh (Delhi), Archana Kochhar (Mumbai), Sabeena Bani Ahuja (singapore), Aslam Khan (Delhi), Pam Mehta (Delhi). Companies like H&M, Raymond’s, Tommy Hilfiger, Gini & Jony, Shahi export, Orient Craft selected LPU students. LPU is also a hot ground for fashion start ups Some names include Nidhi & Ankita brand name “Akhyan”, Sumandeep handa brand name “SumanHanda Design ”, Abhishek Harshbardhan brand name “Harshbardhan”, Aditi Brand name “Pankh”, Tanvi Bansal “Modian Designer House” In Academics students do experimental design and production. Students are exposed to fashion shows, craft fairs, industry internships and craft documentation. Intensive exposure to practical work in Pattern making, Draping, Weaving, Printing, Dyeing, Garment Construction labs. Students are given various Live-projects during the course of the program to create commercially viable designs.

    Shreya Sareen, CollegeDekho Expert

    Dear Student

    Bilaspur College of Polytechnic, Bilaspur does not offer admission to Diploma in Hotel Management. The college only offers Diploma in Engineering program in Mining, Civil, Electrical and Computer Science. If you are interested in admission in any of these polytechnical programs then you can fill our Common Application Form or call our toll-free number 18005729877. The minimum eligibility criteria for admission to these programs is 10th pass from any recognised board. However, if you are looking for hotel management colleges near Bilaspur then you may check some well-known colleges provided below.

    You can also refer to some of the articles provided below for hotel management admission

    Hotel Management Vs Tourism and Travel Management: Courses, Eligibility, Colleges, Fees, Scope, Salary

    List of Best Hotel Management Courses, Specializations for UG, PG & Diploma

    Thank You

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