Fashion Marketing

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Mar 13, 2023 19:31PM IST

About Fashion Marketing

The study of Fashion Marketing is a whole new sphere and an exciting field that is often teamed up with merchandising. The six-month to three-year-long course comes under the commercial aspect of the fashion industry that majorly focuses on modern techniques of fashion marketing and management, developing effective communication skills and building amalgamation of fashion, business, and design.

Fashion Marketing in India can be pursued at the undergraduate/postgraduate/diploma level. From transforming the value of raw materials in retailing and basic marketing principles to understanding the crux of the fashion design process, communication channels, their applications, Fashion Marketing opens one’s doors to a great number of opportunities in public relations and advertising, fashion management, marketing and sales and so on.

Fashion Marketing Highlights

Some of the major highlights of Fashion Marketing are as follows:

Specialisation Name

Fashion Marketing

Course Level

Diploma, Undergraduate and Postgraduate

Course Duration

6 months-3 Years

Internship

Available

Course Mode

Full time/Part-time

Minimum Qualification Required

Depends on the degree

Age

Depends on the degree

Selection Process

Merit-based/direct/entrance exam

Course Fee

?8,000 to ?2 Lakh (Annually)

Job Type

Public Relations Manager for Fashion, Fashion Events Manager, Fashion Brand Manager, Fashion Editor, Fashion Journalist, Fashion Photographer, Fashion Stylist, Fashion Curator, etc.

Average Salary

?25,000 - ?85,000 Per Month

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Fashion Marketing Eligibility Criteria

The eligibility criteria for a Fashion Marketing program have been mentioned in detail below: 

  • 10th/12th/graduation from any recognised board/university.

  • Students appearing or waiting for their final exam/semester result may also apply.

  • Minimum age of the candidate should be 16 years.

  • Must have good English communication skills.

Note: The eligibility criteria may vary from institution to institution.

Admission Process for Fashion Marketing

Aspirants may go through the admission process carried out by major design institutes in India for Fashion Marketing:

  • Fashion Marketing aspirants in India are required to go through a portfolio review and interview round.

  • Many institutes also shortlist/select candidates on the basis of their merit in the qualifying exam.

  • For an undergraduate course in the specialization, institutes may conduct an entrance exam or accept the score of a national level design entrance exam.

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Fashion Marketing Syllabus

Given below are the topics you may come across while pursuing a course in Fashion Marketing:

Introduction to the Fashion Business 

Communicating Across Cultures

Business Spreadsheets

Critical Thinking: Reading, Writing and Research

Marketing 

Digital Culture in Business and Life

Business Law

Economics

Finance

Management 

Internet Marketing

The Power of the Brand

Consumer Behavior 

Integrated Marketing Communications

Applied Marketing Research

Global Markets

Marketing Senior Capstone (6CR) 

Digital Design

Micro-Internship 

Fashion Marketing Management

Strategic Consumer Insights in Fashion 

Strategic Consumer Insights in Fashion

Services Marketing in the Fashion Industry

Cause Marketing in the Fashion Industry

Global Marketing in the Fashion Industry

Luxury Brand Management in the Fashion Industry

New Media Marketing in the Fashion Industry

Foundations of Fashion PR Strategies and Tactics 

Internship in Fashion MarketingDeveloping and Exercising Influence in Organizations

Developing and Exercising Influence in Organizations

Capstone in Fashion Marketing

Trade- National and International

Note: This is only for reference and the same shall vary from institute to institute.

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Fashion Marketing Career Options and Job Prospects

Fashion Marketing comes with a variety of potential for growth and opportunities in various areas such as marketing, merchandising and retailing, garment export, lifestyle and retail. Consumerism and the youth population are driving the retail and fashion industries and are expected to keep doing so in the future. Apart from joining a fashion brand and starting the journey as an Executive Buyer, one may also explore the scope of starting their own business. The starting salary of a Fashion Marketing professional maybe around ?3 LPA. After a few years of experience in the field, one may easily expect ?9-10 LPA.

Here are the employment areas that one may explore after completing a course in Fashion Marketing

  • Retail Stores/Retail Chain Outlets

  • Fashion Brands

  • PR Agencies

  • Social Media Marketing

  • Services Marketing

  • E-Commerce

The job titles/profiles associated with the specialisation are as follows:

  • Public Relations Manager for Fashion Brands

  • Fashion Events Manager

  • Fashion Brand Manager

  • Fashion Editor

  • Fashion/Retail Buyer

  • Fashion Journalist

  • Fashion Photographer

  • Fashion Stylist 

  • Fashion Curator

  • Marketing Specialist

  • Store Manager

  • Visual merchandiser

  • Merchandise Consultant

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FAQs about Fashion Marketing

What is the duration of a course in Fashion Marketing?

Fashion Marketing is a specialisation and can be done under several degrees. Hence, the duration of the course depends upon the degree in which you have enrolled. A certificate course in Fashion Marketing is 6 months long while the duration of a UG degree is 3 years

What is the eligibility criteria for Fashion Marketing?

The eligibility criteria of Fashion Marketing depends upon the degree which you wish to pursue. For a diploma or a certificate course, you have to clear class 12th from a recognised board of education with at least 45-50% aggregate marks. For a bachelor's degree, you have to clear class 12th with no less than 45-50% marks and might also be required to appear for an entrance exam. To get admission in a Fashion Marketing masters degree, it is compulsory for you to complete a UG degree with 50% marks and you will have to appear for an entrance to get admission in some colleges.

Can the course of Fashion Marketing be done through the mode of distance learning?

Yes, you can complete a course of Fashion Marketing through distance or correspondence education. Many top design institutes offer the course in the distance learning mode.

What documents do I need to submit for admission to a Fashion Marketing course?

You will be required to submit your mark sheets of class 10, 12, and graduation (for PG degrees). The other documents include your ID proof, caste certificate (if applicable), migration certificate, income certificate (if applicable) etc. The college in which you seek admission will provide you with a list of all of the documents you will have to submit

Which are the top colleges for Fashion Marketing course?

The top colleges for Fashion Marketing include all the National Institutes of Fashion Technology (NIFT), Symbiosis Institute of Design, Industrial Design Centre- IIT Bombay, LPU, INIFD, Pearl Academy, etc.

What is the selection process for the course of Fashion Marketing?

Depending upon the degree in which you seek admission, you will be shortlisted on the basis of merit, through an entrance exam, or via an interview. You can also get admission to certain certificate courses on the basis of first come first serve. The detailed selection process of Fashion Marketing has been provided on the page above.

In which areas can I get employed after completing a course in Fashion Marketing?

Through a programme of Fashion Marketing, you will be given the opportunity to work in the areas of E-commerce, social media marketing, retail stores, PR agencies, fashion brands, fashion magazines etc.

What kind of job roles can I get after a Fashion Marketing course?

The job roles offered to you after completing a Fashion Marketing course depend upon the type of course you have done and the total work experience that you have. You can get hired for the positions of a PR Manager, Social Media Manager, Fashion Events Manager, Fashion Editor, Fashion Photographer, Fashion Journalist, Fashion Stylist, Marketing Specialist, Consultant, Visual Merchandiser, etc.

What is the average fees of a Fashion Marketing course?

The fee of any Fashion Marketing course will be based on factors like the level of degree, the college (whether it is government or private) etc. On an average, the course fee ranges from Rs. 8,000 to Rs. 2 lakhs per annum.

How much salary can I earn after a degree in Fashion Marketing?

On the basis of your job role, the company you work for, and the work experience you have, your salary after completing a degree in Fashion Marketing will be around Rs. 25,000 to Rs. 85,000 per month.
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Related Questions

A

Anil kumar, Student / Alumni

-Answered on Dec-28-2023
1 year ka h sir
s

shailesh kumar, Student / Alumni

-Answered on Dec-21-2023
12th pass with pcm (2010)
S

Samiksha Rautela, Student / Alumni

-Answered on Aug-01-2023

Dear Student, 

Arena Animation, Bangalore does not provide a B.Des course in Graphic Design, however, it does provide various short-term certificate courses like Visual Content Development for Print and Social Media, Graphics, Web Design & Development, Animation Film Design etc.

Some of the top colleges in Bangalore that offers B.Des Graphic Design course are LISAA School of Design and CREO Valley. To apply for admission in any of the aforementioned colleges or to explore more such suitable institutes, feel free to either fill-up the Common Application Form or dial the student helpline number 1800-572-9877 (toll-free).

Thank You

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