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Event Management Course Syllabus & Subjects 2024
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Event Management Syllabus and Subject Overview
The Event Management syllabus incorporates a wide range of subjects that deal with planning, management and execution of events. The events on the other hand could be of small scale to large scale and can be fests, seminars, parties, corporate events and social and cultural gatherings. The Event Management subjects include topics such as Event Planning, Event Team and Crew Management, Event Risk Management, Event Resource Management and Concepts of Designing Events.
The Diploma in Event Management syllabus gives a wide overview of the course while a bachelor's degree in Event Management courses focuses on advanced management skills such as planning, strategising and executing events. Further, the MBA Event Management syllabus gives knowledge of Event Marketing and Sponsorship, Event Project Management, Event Operations and Logistics, and Event Coordination. The best books for this course are the Non-Obvious Guide to Event Planning, the Non-Obvious Guide to Event Planning (for Kick-Ass Gatherings That Inspire People), the Event Manager's Bible, and more. Continue reading to learn more about the semester-wise Event Management syllabus and subjects, course structure, important books, core/elective subjects, and more.
Table of Contents
- Event Management Syllabus and Subject Overview
- Event Management Year-Wise Syllabus
- Event Management Subjects
- Event Management Common Subjects for All Semesters
- Event Management Optional Subjects
- Specialisations Offered in Event Management
- Syllabus for Event Management Distance Programs
- Event Management Entrance Exam Syllabus
- Event Management Important Books
- Event Management Course Structure
- Event Management Course-Wise Syllabus
- FAQs about Event Management Syllabus
Event Management Year-Wise Syllabus
The event management syllabus is comprehensive and includes all the topics needed to meet the demands of the cutthroat market. However, the syllabus differs according to the course's level. For instance, candidates can manage a few minor events by using the event management curriculum and foundational disciplines offered in diploma-level courses. Conversely, the MBA curriculum encompasses comprehensive topics that nearly all students must know to effectively oversee a major event. The following is a discussion about the event management syllabus.
Event Management Syllabus for UG Courses
Many significant subjects, including event management, event planning, event concepts, media planning, media management, communication skills, etc., are covered in the event management syllabus for undergraduate courses like the BBA and public relations in the same field.
BBA in Event Management Syllabus
A broad variety of topics are covered in the BBA Event Management syllabus, including marketing management, ethics and governance, an introduction to event management, and other topics. The prospective student may review this course offered by all event management universities and institutions.
| Marketing Management | Event Hospitality and Sponsorship |
|---|---|
| Introduction to Event Management | Event Resource Management |
| Event Planning and Venue Management | Ethics and Governance |
| Consumer Behaviour | Advertising |
| Business Communication | Business Environment |
| Legal Aspects of Event Management | Event Cost Accounting and Finance Management |
| Principles of Event Management | Basics of Practical Event Management |
| Media Management | IT in Business Management |
| HR Management | Event Management Production Process |
| Special Event Management Planning | PR Activities |
| Event Safety and Risk Management | Personality Development |
| Communication Skill | Professional Skills |
| Organizational Behavior | Skills Based Knowledge |
Bachelors in Journalism and Mass Communication
One of the most well-liked programmes that include event management as a required component is the Bachelor in Journalism and Mass Communication. Print journalism, television journalism, writing for various media, photography, new media, radio journalism, development communication, etc. are among the topics covered in the journalism curriculum in addition to event management syllabus and subjects.
| Introduction to Communication | Basics of Design and Graphics |
|---|---|
| Writing for Media | Socio-Economic and Political Scenario |
| History of Print and Broadcasting in India | Print Journalism |
| Media Laws and Ethics | Still Photography |
| Development and Communication | Radio Journalism and Production |
| Camera, Light and Sound | Television Journalism |
| New Media | Basics of Camera |
| Advertising Practices | Event Management-Principles and Methods |
| Media Research | Media Organisation and Management |
Event Management Syllabus for PG Courses
A wide range of courses, including event production, event logistics, human resource management, legal aspects of event management, communication skills, etc., are included in the event management syllabus for post-graduate programmes. This may include courses such as the MBA in Event Management, PG Diploma in Event Management, Masters in Public Relations and Event Management, and MBA in Event Management and Public Relations.
MA PR and Event Management Syllabus
A vast range of event management subjects are also taught to MAPR students. Public relations, event management, personality development, marketing, and brand management are a few of the prominent disciplines taught to MAPR candidates. All event management colleges and institutes provide the MAPR event management syllabus, which students can check out for reference.
| Introduction to Media | Advertising |
|---|---|
| Communication Skill | Personality Development |
| Public Relation | Event Management |
| Principles of integrated Marketing communication | Marketing and Brand Management |
Masters in Event Management Syllabus
Candidates who are interested in pursuing a career in event management also favour completing a master's degree in the subject at universities that offer these kinds of professional programmes. Those pursuing master's degrees in journalism and mass communication are also exposed to various topics, including special events, event logistics, corporate events, advanced event management, and advanced event budgeting. Prospective students can check out the Master in Event Management syllabus for reference which is provided by all colleges and institutes offering this course.
| Corporate Communication | Marketing Management-Events |
|---|---|
| Managerial Skills | Behavioral Aspects of Individuals at the Workplace |
| Advance Event Budgeting | Computer Application in the Event Industry |
| Concept and Designing of Events | Product Management-Events |
| Event Logistics | Handling of Media and Celebrities |
| Special Events | Corporate Events |
MBA in Event Management Syllabus
MBA students studying this course also study marketing management, financial accounting, organisational behaviour, and other topics in addition to the event management subjects. Due to the growing demand for event management courses, numerous colleges and universities have begun to offer an MBA programme that includes the foundational courses of the MBA's first year. Candidates can review the brief MBA event management syllabus offered by most universities and institutions as listed below.
| Qualitative Technique | Business Communication and Negotiation Skills |
|---|---|
| Economics and Management Decision | Marketing Management |
| Organizational Behavior | Financial Accounting |
| Principles of Event Management | Research Methodology |
| Applied Statistics | Human Resource Management |
| Event Marketing Campaign | Financial Management |
| IT for Event Management | Event Production and Logistics |
| Cross Culture Entrepreneurship | Event Risk Management |
| Culture and Entertainment | Cross Culture Management |
| Event Planning | Entrepreneurship |
Event Management Subjects
Each institution or university has a different changeable event management syllabus. Throughout the course, candidates are taught fundamental concepts and working knowledge of this field. These event management subjects assist an individual in developing both the theoretical and fundamental abilities needed to succeed in the industry.
| Subject Name | Details |
|---|---|
| Event Production and Catering | It covers all aspects of producing and offering food services, including handling logistics, liaising with various suppliers, and guaranteeing the smooth running of small to large-scale events. |
| Event Financing and Taxation | This subject provides an awareness of the financial implications of event management. They will gain knowledge of creating budgets, looking for funds, and handling money. |
| Principles of Event Management | It discusses the significance of establishing goals for an event, as well as ideas and themes, target audience identification, and preparation and execution skills. |
| Event Advertising | Various advertising and promotional techniques are used in event advertising to draw in and keep audiences interested. They pick up how to use both online and conventional marketing resources. |
| Legal Aspects of Event Management | It encompasses legal procedures such as obtaining contracts, licences, and permits for events. They pick up sensible strategies for handling complex legal issues. |
Event Management Common Subjects for All Semesters
Event Management course subjects and structure of the course are different in various colleges and universities as decided by them, but certain subjects remain at the core of the course. Even though the subjects change with the level of the program and its various specializations, these few among them are at the heart of the course. The candidates can check the list of common event management subjects.
| English | Management Process |
|---|---|
| Accounting | Business Communication |
| Organisational Behavior | Marketing Management |
| Introduction to Event Management and PR | Event Management Planning |
| Event Production Process | Communication Skills |
| Event Cost Accounting and Finance Management | Event Marketing and Sponsorship |
| Special Events | Brand Management |
| Event team and Crew Management | Event Resource Management |
| Event Hospitality, Law and Management | Public Relations |
| Communication and Personality Development | Concept and Designing of Events |
| Event Risk Management | Budgeting and Costing of Events |
Event Management Optional Subjects
A more in-depth comprehension of particular course subjects is offered by the optional Event Management courses. Prospective candidates can select from the following several event management subjects:
| Subject Name | Details |
|---|---|
| Event Logistics | The organising and scheduling of an event's logistical components, such as choosing a location, setting up decorations, and hiring helpers to make everything go smoothly. |
| Sports Events | Sports events cater to the organisation of sporting activities, including races, tournaments, and contests. These events require choosing venues, ensuring safety, and interacting with spectators. |
| Corporate Event Management | It entails analysing the needs of the client, formulating designs and concepts, and successfully implementing them to arrange corporate events including conferences, seminars, product launches, and retreats. |
| Project Management | Individuals who study project management gain the skills and knowledge necessary to organise, carry out, and oversee event projects successfully. |
| Entrepreneurship in the Event Industry | It inspires graduates to create and expand event enterprises, generate original ideas, and analyse market trends. |
Specialisations Offered in Event Management
Specialisations for event management courses are offered in disciplines such as Marketing Management, Advertising Campaign, and Occasion Management. The following table highlights a list of specialisations as well as their subjects offered in the event management courses:
| Specialisation Name | Subjects Covered | Description |
|---|---|---|
| Advertising Campaign |
| Anyone interested in learning about consumer behaviour or creating ads would find this course to be very beneficial. To reach the target population, they also study how to design campaigns and marketing plans and how to leverage digital media. |
| Marketing Management |
| The basics of marketing are covered in great detail in this course. The tactical aspects of marketing, including management, procedures, and tactics, are also covered. Its objective is to look at trends in customer behaviour and study them to improve marketing strategies or product offerings. |
| Occasion Management |
| The programme aims to improve the applicant's managerial skills. It improves the student's understanding of planning a variety of events, including office parties, nuptials, and other festivities. |
Syllabus for Event Management Distance Programs
A distance Event Management course is suitable for busy professionals or students who have other commitments. The course is flexible and is delivered in online mode. The syllabus may depend on the level of the course the student is opting for. Here is the Event Management syllabus for distance programs:
| Principles & Practices of Event Management | Events Production & Operations Management |
|---|---|
| Corporate Communications | Human Resource Management |
| Computers Application for the Event Industry | Financial Management |
| Corporate Legal Environment and Licences | Event Safety and Security |
| Handling Of Media & PR & Brand management | Organization Of Events, Values & Ethics Of Event Industry |
| Management Information Systems | Event Concept & Designing |
Event Management Entrance Exam Syllabus
There are several Event Management entrance exams for bachelors such as CUCET, BUMAT and DSAT. Furthermore, MBA in Event Management entrance exams include CAT, MAT NMAT, etc. The entrance exam syllabus remains more or less the same for all with the difference in difficulty levels. Here is the an overview of the syllabus for students to prepare:
- Quantitative Aptitude
- Verbal Ability and Reading Comprehension
- Data Analysis and Interpretation
- Logical Reasoning
- English
- General Awareness
Event Management Important Books
The books play an important role in getting detailed knowledge about the subject. Even though event management is a practical-oriented course, it is important to understand the theoretical aspects of event management to implement in real-life situations. The students can find the list of important books along with their authors as mentioned below.
| Books | Authors |
|---|---|
| Event Management and Marketing-Theory, Practical Approaches and Planning | Dr Anukrati Sharma Dr Shruti Arora |
| Event Studies | Donald Getz |
| Event Management Principles and Methods | Kaushalendra Saran Singh |
| Event Management: An Introduction | James Kennell |
| Event Management- An International Approach | Lynn Van der Wagen |
| Creating Special Events | Lee J DeLisle |
Event Management Course Structure
The curriculum for event management is not regularized. It is a dynamic set of subjects focusing on the practical skill set required for fieldwork. At the heart of the curriculum are the tabulated fields that this course covers.
- Language
- Accounts
- Business Modules
- Communication
- Knowledge of different types of Event
- Media handling
- Sponsorship
- Management
- Public Relation
- Designing
- Internship
- Project Work
- Examination
Event Management Course-Wise Syllabus
The syllabus of Event Management differs from the course. There are numerous courses where students can study event management such as BBA, BAJMC, MAJMC, etc. The syllabus will vary as per the courses selected by the students. The students can check the course syllabus as mentioned below in this article.
Event Management Syllabus for Certificate Courses
Certificate courses are short-term courses that are offered to students to study event management for a lesser duration. These courses are offered by institutes or organizations in both online and offline modes to train students in the basics of event management. They are taught from scratch in event management like principles of event management, workshops in event management, press coverages, etc to train the students practically to be suitable for a job.
The syllabus of the certificate course includes in-house training for events, mock events, event logistics, public relations and similar other courses to expose students to the field of event management. The students can check the list of subjects for doing a certificate course in event management.
| Event Training In-House | Event Accounting |
|---|---|
| Event Marketing and Advertising | Event Series Creation Learning |
| Event Logistics | Event Workshops |
| Live Event Project | Public Relation |
| Event Media Coverage | Monetizing the Events |
| Learn to attract Attendees | Event Handling Skills |
Event Management Syllabus for Diploma Course
A diploma in event management is usually a one-year course and is popular among students as it helps in getting a job after doing a course of a shorter duration. The diploma in event management includes courses like the PG Diploma in event management, PG Diploma in media marketing and event management, PG Diploma in event management and public relations, etc and include common and important subjects related to event management such as event marketing, event budgeting, event management, event logistics, communication skills, public relations, marketing management, etc.
Diploma in Event Management Syllabus
The diploma in event management incorporates all the important subjects needed to excel in this field. The students can see a detailed tabular representation of the diploma in the event management syllabus as mentioned below.
| Special Event Topics | Event Marketing |
|---|---|
| Event Planning | Event Accounting |
| Communication Skills | IT Event Management |
| Event Advertising | Event Production |
| Event Handling | Public Relation |
| Account Handling | Cross-culture Management |
| Event Risk management | Dissertation 1 and 2 |
Postgraduate Diploma in Event Management Syllabus
Most of the courses at the diploma level in event management are offered at postgraduate levels. Most of the mass communication institutes offer postgraduate diploma courses in event management looking at the demand and popularity of such courses. The students can check the detailed subjects as mentioned below.
| Creatives and Collaterals | Introduction to Event Management |
|---|---|
| Event Planning, Ideation and Costing | Celebrity, Artist and Talent Management |
| Insurance | Sponsorships |
| Finance and Taxation | BTL and Experiential Marketing |
| Creativity and Concepts | Set Designs |
| Business Development | Client handling and Client service |
| Legal Contracts | Event Technicalities |
| Logistics and Operations | Production of Events |
| Project Management | Integrated Media and Amplification |
| Advertising | Brand Management and Marketing |
| Entrepreneurship | Licenses and permission |
| Communication and Presentation Skills | Industrial Projects |
FAQs about Event Management Syllabus
Which subject should I choose for event management?
While English is required for instruction, candidates from any academic background and any discipline can opt to specialise in event management. Those who want to pursue this course following their 12th-grade schooling must have earned at least 50-60% aggregate marks from an accredited educational board.
Are event management subjects difficult to understand for an average student?
No, event management subjects are not difficult to understand for an average student. These subjects aim to provide them with all the information they need, from foundational to cutting-edge. Candidates can therefore easily pass the semester-based exams if they study with concentration, tenacity, and desire.
What colleges provide the best distance-learning course curriculum for event management?
Colleges that provide the best distance-learning course curriculum for event management are Indira Gandhi National Open University, Symbiosis Centre for Distance Learning, Pearl Academy, and more. Although there may be differences in subjects between colleges, the course structure for regular and distance programmes is the same.
What are the event management subjects for the fourth semester?
The event management subjects for the fourth semester are Event Logistics, Weddings & Special Events, Business Research Methods, and Evaluation of Cultural Events. These subjects train students to perform specialised events, learn business research techniques and more.
What are the event management subjects for the third semester?
The event management subjects for the third semester are Research Methodology, Introduction to Event Management, Special Event Management, and Event Management Planning. These subjects provide students with the technical knowledge required as per the market need.
What is the Event Management syllabus?
The Event Management syllabus depends on the institution providing the course and the level of study that is diploma, bachelors or masters. Some common topics covered in an Event Management course are Planning and Coordination, Marketing and Promotion, Design and Decor, Selection and Management and others.
What are the best reference books for studying event management courses?
The best reference books for studying event management courses are How Brands Become Icons by Douglas B Holt, Human Resource Management - Text and Cases by Sadhna Dash and K Aswathappa, The Essentials of Risk Management by Michel Crouhy, Marketing Management by Philip Kotler, and more.
Is Maths an important part of the event management syllabus?
No, Maths is not an important part of the event management syllabus. Although knowledge of basic arithmetic is required for budgeting and financial management, higher-level mathematical knowledge is not mandatory for students.
Is the Event Management syllabus easy?
Yes, the event management syllabus is easy for students who are passionate about planning events and gatherings. While the syllabus's degree of difficulty varies from one university to the next, in general, candidates who put in the necessary effort and commitment may easily complete the course.
What kind of subjects do you study in event management?
The kind of subjects students study in event management courses includes various aspects of organising events such as planning, coordinating and executing events. It includes knowledge about design, event marketing, moving logistics, budgeting for the events, risk management techniques, and evaluation of the event.
Which subject is best for event management after 10th grade?
Choosing any particular subject is best for event management after 10th grade. Candidates can choose any topic as long as they meet the qualifying requirements for event management, however, they should prefer the commerce field. Proficiency in interpersonal skills, event planning expertise, and a readiness to work extended and unscheduled shifts are essential for success in post-tenth-grade event management courses.
Is the Event Management syllabus vast?
The vastness of the Event Management syllabus depends on the type of course, students are pursuing. While certificate and diploma courses cover the basics of the course, bachelor's and master's degrees focus on a wide range of topics to give a holistic understanding.
What are the Diploma in Event Management syllabus and subjects?
The Diploma in Event Management syllabus and subjects are Business Communication, Business Communication, Consumer Behaviour and Brand Management, Cross-Cultural Management, Event Accounting, Event Advertising, Event Marketing, Event Production and Catering, Event Risk Management, Information Technology, Public Relations, and more.
What are the event management specialisation subjects?
The event management specialisation subjects are Nature and scope of marketing, Marketing segmentation, Marketing mix, Meaning & Importance of Advertisement, Modes of Advertising, Advertisement vs Public Relations, Types of occasion, Budget and planning, Arrangement of venue, catering, etc.
Is the first-year Event Management syllabus tough?
No, the first-year Event Management syllabus is not as tough as students fear. If they can cope with the syllabus, attend classes regularly, participate in activities and study properly, they can easily study the Event Management syllabus.
What private colleges in India provide the best event management course curriculum?
Private colleges in India that provide the best event management course curriculum are SAGE University Indore, PES University, NIEM- The Institute of Event Management Delhi, MIT-WPU, MIT Arts, Commerce & Science College, Guru Nanak University Hyderabad, GEMS B School Bangalore, Garden City University, Chandigarh University (CU), etc.
What government colleges in India provide the best event management course curriculum?
Government colleges in India that provide the best event management course curriculum are YWCA Vocational Training Institute, Yashwantrao Chavan Maharashtra Open University Nashik, Uttarakhand Residential University, University of Rajasthan, Swarnim Gujarat Sports University, Shivaji University Kolhapur, Kushabhau Thakre Patrakarita Avam Jansanchar Vishwavidyalaya, Kaushalya The Skills University, Government Polytechnic College Puwayan, Delhi Institute of Hotel Management and Catering Technology, and more.
What is the purpose of the event management syllabus and subjects?
The purpose of the event management syllabus and subjects is to offer students the necessary skills, know-how, and methods required to successfully plan, coordinate, and carry out a variety of events. Candidates who study these course materials gain the required skills to organise, market, plan, and oversee events of all sizes and agendas.
What is the event management course curriculum?
The event management course curriculum aims to instruct aspirants in the organisation, planning, and execution of events. Along with these topics, the programme covers logistics, site selection, event marketing, risk management, budgeting and financial management, and sponsorships. Students who complete this extensive programme will have the understanding and expertise necessary to plan, arrange, and carry out a range of events.
What are the event management subjects for the first semester?
The event management subjects for the first semester are Management Process, Management Accounting I (Financial Accounting), Organisational Behavior, and Event Planning and Control. These subjects introduce students to the basic topics that will be gradually covered during their course duration.
What are the event management subjects for the second semester?
The event management subjects for the second semester are Media Management and Public Relations, Event Marketing, Leisure and Tourism Events, and IT in Event Management. These subjects are designed to acquaint students with the basic knowledge and skills required to excel in this profession.
What are some common event management subjects?
Some common event management subjects are Business Communication, Event Accounting, Event Management and Planning, Event Marketing, Event Production, Organisational Behaviour, Public Relations, and more. These subjects are mostly the same at all colleges, however, they may change based on a respective institution’s course curriculum.
What are the elective event management subjects?
The elective event management subjects are Fundamentals of Professional Photography, Conference Management, Wedding and Special Events, Leisure and Tourism Events, etc. These subjects can be chosen based on a student’s interests as these are not mandatory.
Is there an opportunity to do a summer internship for an Event Management program?
The students who do a regular undergraduate or postgraduate course in event management get a chance to do an internship as part of their syllabus. The diploma and certificate courses include workshops and inhouse training.
What specialisations are offered in the event management course?
The specialisations offered in the event management course are mainly Advertising Campaigns, Marketing Management, and Occasion Management. These include subjects such as Advertisement vs Public Relations, Arrangement of venue, Marketing mix, Marketing segmentation, Modes of Advertising, Nature and scope of marketing, Types of occasion, etc.
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