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MBA in Business Analytics is a two-year postgraduate programme in business management that includes the technical and managerial coursework needed to address upcoming challenges in a world that are increasingly driven by technology and data. All three components of analytics — descriptive, prescriptive, and predictive — have been developed among various courses and blended with appropriate tools and data management techniques, such as optimization computer simulation decision analysis statistics predictive modelling data mining, applications in finance marketing supply chain information systems, and economics visualization applied probabilistic modelling artificial intelligence.
The course is intended for students who have a high aptitude for logical and analytical reasoning and a strong foundation in mathematics, statistics or operations research. MBA in Business Analytics is ideal for students who are interested in a career in integrated statistical analysis, data mining, predictive modelling, business intelligence, and optimization approaches and who have excellent decision-making skills. The same can improve one's analytical abilities and knowledge of both theoretical statistics and practical analytics. Let’s take a closer look at MBA in Business Analytics syllabus and subjects.
MBA in Business Analytics course syllabus is segregated into four semesters to provide an understanding of business environment for organizational sustainability, and impart knowledge, skills and experiential learning in functional areas of management. The syllabus equips the candidates with the necessary skills to develop creative, innovative and entrepreneurial mindset to take managerial decisions. Given below is a list that provides MBA in Business Analytics syllabus covered under the two-year curriculum:
Semester | Course Description | Syllabus |
Semester I | It deals with the foundational courses in management. These cover topics including managerial economics, financial accounting, and courses in statistical analysis and computational methods. |
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Semester II | You will gain insight into topics like business intelligence, optimisation, and research methodologies, including a few fundamental topics like business communications, human resource management, operations, and finance management. |
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Semester | Course Description | Syllabus |
Semester III | You will get knowledge about how to develop analytics systems and market analyses. Risk management, predictive analysis, and data mining are further topics covered. |
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Semester IV | In the last semester of the course you will study business strategies, business regulations, and business analytics. Throughout this phase, you will also work on real-time projects and gain exposure to the industry. |
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Following are the MBA in Business Analytics course subjects and topics covered in the syllabus at the top B-Schools of India:
MBA in Business Analytics Subjects | Management Topics Covered |
Financial Accounting |
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Big Data Analytics |
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Supply Chain Analytics |
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Risk Management |
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Management Information Systems |
developing business models
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Human Resource Management |
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Accounting for Managers |
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Strategic Management |
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Given below are the MBA in Business Analytics subjects that are common for all the semesters:
Data Modelling | Computational Methods |
Operations Management | Risk Management |
Research Methods | Data Mining |
Ethical and Legal Aspects of Analytics | Digital Marketing |
Business Analytics and Intelligence | Social Entrepreneurship |
Supply Chain Analytics | Social Media Analytics |
Model Business Decision | Corporate Valuation |
Brand Management | Research for Marketing Decisions |
The elective courses for the MBA in Business Analytics are chosen by the students to help them develop more specialized knowledge in the fields of Business Administration and Business Analytics. If you're interested in an MBA in Business Analytics, you can choose from the list of elective courses below:
Business Forecasting | Business Analytics and Intelligence |
Business Optimization | Artificial Intelligence & Deep Learning |
Marketing Analytics | Social Media Analytics |
Social Entrepreneurship | Sports Analytics |
Model-Business Decision | Infrastructure Development |
Indian and International Perspectives | PPPs and Regulation |
Corporate Valuation | Brand Management |
Entrepreneurship in Action | Personal Values, Goals and Career Options |
Creating High Performance Organizations | Green Business Management (ESG) |
Technology and Operations Strategy | Global Securities Markets |
Strategic Thinking and Decision Making | Indian Economy and Policy Matters for Business |
For students who are unable to enroll in a full-time MBA programme owing to financial restrictions, work commitments, etc., a distance learning MBA in business analytics programme has been devised. Below is the entire MBA course syllabus for the distance MBA in Business Analytics programme:
Semester I | Semester II |
Economics & Management Decisions | Research Methodology |
Financial Management | Human Resource Management |
Marketing Management | Customer Relationship Management |
Operations & Material Management | Project Management & Contract Administration |
Quantitative Techniques for Management Applications | Strategic Management of Technology & Innovation |
Semester III | Semester IV |
Business Optimization | NLP |
Applications of Business Analytics | Data Visualization |
Business Analytics for Managers | Big Data Analytics |
Data Environment & Management | Business Policy & Strategy |
Programming for Business Analytics (Python) | Dissertation |
Candidates must pass a number of entrance exams, including the CAT, MAT, XAT, SNAP, and NMAT, in order to be granted admission to MBA in Business Analytics programme. The following is a detailed syllabus for the MBA in Business Analytics entrance exams:
Topic | Syllabus |
Verbal Ability (VA) |
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Reading Comprehension (RC) |
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Data Interpretation (DI) |
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Logical Reasoning (LR) |
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Quantitative Ability (QA) |
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The greatest business analytics books cover a wide range of topics that may go well beyond the field itself, providing high-level information that will advance your knowledge and boost your confidence in the sector.
Important Books | Authors |
Data Strategy | Bernard Marr |
Python for Data Analysis | William McKinney |
Business Intelligence for Dummies | Swain Scheps |
Business Intelligence Guidebook | Rick Sherman |
Successful Business Intelligence | Cindi Howson |
Data Strategy: How To Profit From A World Of Big Data, Analytics, And The Internet Of Things" | Bernard Marr |
Business Intelligence Roadmap | Larissa T. Moss & Shaku Atre |
Practical Statistics for Data Scientists | Peter Bruce & Andrew Bruce |
Performance Dashboards – Measuring, Monitoring, And Managing Your Business | Wayne Eckerson |
Business Intelligence Guidebook: From Data Integration To Analytics | Rick Sherman |
Every industry, including e-commerce, retail, and banking and financial services, uses the MBA in Business Analytics course. The business analytics course offers in-depth explanations of the analytical processes involved in locating business data and leads produced by computing, mobile technology, and other services.
Students who pursue an MBA in Business Analytics learn about and encounter business issues, as well as how to come up with practical and innovative solutions. The following are a few technology and instructional strategies that could be very successful in business analytics education:
Type | Description | MBA in Business Analytics Course Curriculum |
Core | Business analytics employs statistics and data modelling to create fresh business insights in a data-driven manner. Any student interested in programming or dealing with big data will find this combination of technology and business to be the best option for their course of study. |
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Elective Subjects | The opportunities for the students to develop their skills and engage in case studies, projects, assignments, and vocational training, including entrepreneurship, are greater. It increases students' employment opportunities. It will make it easier for prospective employers to evaluate student achievement on a scientific scale. |
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Skills | You can develop your practical managerial skills to prepare you for a successful career in any aspect of business. |
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Project Submission | You can choose from a wide range of topics for your MBA in Business Analytics projects, including supply chain analytics, business forecasting, marketing analytics, and more. The planning, development, evaluation, and implementation of business analytics in a company—primarily the tools and technology that will assist managers in resolving operational issues and identifying practical solutions—is referred to as an MBA in Business Analytics project. Business goals are served by business analytics projects, which call for collaboration between the processes of multiple firms, technology goals, and data. |
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With a population of 1.35 billion, India has a large market potential for businesses, making it a perfect location for an MBA in Business Analytics. The goal of an MBA in Business Analytics is to prepare you as a business administration specialist with comprehensive knowledge of data analysis tools and the ability to translate data-driven insights into wise judgments. Specialization in the MBA increases one's competitive advantage over rivals. It shows the employers that the applicants have a specialized set of skills and talents and can use those methods in their work.
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