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    MBA in Digital Marketing Syllabus & Subjects 2023

    MBA in Digital Marketing Syllabus & Subjects Overview

    The two-year postgraduate MBA in Digital Marketing program aids MBA students in gaining all the skills and information required to be successful in the fast-paced field of digital marketing. Candidates who study the MBA digital marketing course can master the art of applying traditional management techniques to the online environment. Digital Marketing can be regarded as an extremely popular strategy using which both new and established businesses use online channels to promote and advertise their goods and services.

    Accounting, Corporate Management, Economics, Business Management, Business Communication, Human Resource Management, and much more are covered in the MBA in Digital Marketing curriculum. Financial Management, Digital Marketing, Sales and Marketing, Affiliate Marketing, Portfolio Management, Risk Management, and many other topics are significant electives. The MBA in Digital Marketing course curriculum includes topics that introduce students to the ideas behind website design using the WordPress content management system, email marketing, content creation and promotion, SEO, SEM, SMM, mobile marketing, geo-marketing, YouTube video marketing, website data analytics, affiliate marketing, and blogging.

    MBA in Digital Marketing Year-wise Syllabus

    The MBA in Digital curriculum is divided into four semesters which are conducted over a span of two years. The following is a list of the MBA in Digital Marketing courses that are offered in the first and second year of the curriculum:

    Subjects under MBA in Digital Marketing First YearSubjects under MBA in Digital Marketing Second Year
    Marketing Management - market analysis, consumer behaviour, brand management, digital marketing, strategic marketing, marketing ethicsFundamentals of Digital Marketing - the concept of digital marketing, its history, its significance, its application, and its prospects, implementing and tracking campaigns with tools like Google Adwords and Adsense, and evaluating campaign performance with examples and case studies utilizing analytical tools.
    Managerial Economics - the meaning and nature of managerial economics, the principles of managerial economics, concepts of managerial economics, scopeFinancial Management - risk management, portfolio analysis, international finance & economy
    Quantitative Techniques for Managers - regression, data mining, data analyticsProduct and Brand Management - company branding, the brand's function within the business, market positioning, brand strategy
    Accounting for Managers - FIFO, LIFO, absorption vs variable costing, understanding cost behaviour and cost-volume-profit analysis, operational budgeting Integrated Marketing Communications - meaning and importance of IMC, understanding a brand, effectively planning a good brand strategy, communicating effectively with the audience to win them over
    Foundations of Management and Organization Behaviour - meaning of OB, the need for OB, motivation, perception, and understanding the different human behaviour models and tests that have been conductedConsumer Buying Behaviour - classification of consumers, types of consumer behaviour and factors that affect a consumer behaviour in making decisions
    E-Commerce - concept of e-marketing, inventory management, how to make websites more user-friendly Website Planning and Structure - the fundamentals of comprehending websites, what website building entails and why it's crucial, how to plan and design a decent website, the significance of having a good website and how it contributes to creation of perception
    Lab for Microsoft Office - applications of Microsoft Office like Word, Excel, PowerpointBusiness Research Methods -Workshop

    MBA in Digital Marketing Semester-wise Syllabus

    The four semesters that make up the two-year MBA in Digital Marketing curriculum encompass a wide range of subjects. To provide applicants the chance to fully comprehend the foundations of digital marketing, new core topic areas are introduced each semester. The MBA in Digital Marketing courses that are available each semester are listed below:

    MBA in Digital Marketing Semester I MBA in Digital Marketing Semester II
    Accounting for ManagersFinancial Management
    Managerial EconomicsBusiness Communication
    Marketing ManagementProject Management
    E-CommerceBusiness Planning
    Corporate Legal EnvironmentGeneral Marketing Strategies
    Management of OrganizationsProduct and Brand Management
    Business Skills DevelopmentFundamentals of Digital Marketing
    Quantitative Techniques for ManagersConsumer Buying Behavior
    Demand and Business ForecastingWebsite Planning and Structure
    Organizational BehaviourIntegrated Marketing Communications
    Economic Analysis for Business DecisionsHuman Resource Management
    Business Research MethodsSearch-Engine Marketing
    Basics of MarketingBusiness-to-business (B2B) e- marketing
    Digital BusinessCommunication and Leadership Development Workshop
    Personal Development, Communication, Teamwork-WorkshopBusiness Research Methods -Workshop
    Business Policy and Strategic ManagementContent management system-Lab
    MBA in Digital Marketing Semester IIIMBA in Digital Marketing Semester IV
    Social Media MarketingDigital Marketing and Strategy
    Digital EntrepreneurshipMarket Research and Seminar
    FinanceInformation Technology
    Information TechnologyFinance
    Email Marketing  E-Marketing
    Mobile MarketingHuman Resource Management
    Content MarketingServices Management
    Affiliate MarketingIndian Ethos & Business Ethics
    Video MarketingPersonal selling and Sales Management
    Financial Statement AnalysisProject Management for Digital Marketing Firms
    Operations and Supply Chain ManagementAffiliate Marketing and Google AdSense
    Strategic ManagementCreative, Design Thinking and Skill Development
    Decision ScienceAnalytics- Web and Google
    Search Engine Marketing & Search Engine Optimization (SEO)Cases in Digital Marketing
    Lead Generation and Marketing AutomationEnterprise Performance Management
    SPSS LabLab: LinkedIn and Twitter Marketing
    Project 1Project 2
    Placement TrainingPlacement Training

    Specializations Offered under MBA in Digital Marketing

    The specializations offered under an MBA in Digital Marketing include:

    MBA in Digital Marketing SpecializationDescriptionManagement Topics Covered
    Marketing ManagementThe strategies, tools, and evaluations required to promote a business accurately are referred to as marketing management. Businesses can find opportunities for expansion and successfully reach out to new target audiences by using marketing management techniques.
    • Managerial Economics
    • Managerial Communication
    • Statistical Analysis and Operations Research
    • Financial Management
    • Marketing Management
    • Advertising Management
    • Entrepreneurship Development
    • Retail Management
    • Strategic Management
    • Service Marketing and CRM 
    • International Business
    • Cost and Management Accounting
    Social Media OptimizationIt is the utilization of social media networks to regulate and expand an organization's message and online presence. Social media optimization can be used as a digital marketing approach to engage with customers, spread positive content, and raise awareness of brand-new products and services.
    • Social Media Introduction
    • Key components of E-mail marketing AdTech & MarTech
    • Platforms & Data Ecosystems
    • Mobile App Marketing

    Performance Marketing

    It deals with advertising campaigns in which affiliates and marketing firms are paid only after a targeted action, such as a closed lead, sale, booking, or download, has been achieved.
    • SEO
    • SEM
    • GDN
    • Display Advertising
    • Content Marketing
    Marketing Analytics- Data Tools and TechniquesIt is the analysis of data to determine how well a marketing initiative performed. Businesses are able to better understand what influences consumer behaviour, hone their marketing strategies, and maximize their return on investment by applying technology and analytical procedures to marketing-related data.
    • Introduction to data collection
    • market research and analysis
    • Regression analysis: modelling
    • cause and effect
    • Conjoint analysis: valuing attributes and measuring preference
    • Social media analytics
    • Viral Marketing Assumptions, Viral Marketing
    Digital Journey with Brand ManagementIt is a comprehensive evaluation of all strategies, plans, and approaches that affect how customers engage with your business on digital platforms like social media, search, websites, apps, and paid advertisements.
    • Business Planning and Management
    • Brand Communication
    • Brand Strategy Development
    • Brand Innovation
    • Identifying use cases, Segmenting the keywords – for ads, for content etc.
    • Generating Insights about competition, category, brand using Keyword Research
    • Email Marketing
    • Tool Deep-Dive : Google Analytics
    • Plotting the Brand Opportunity Framework
    • Brand Equity Metrics: Metrics, Use cases & Interpretation

    MBA in Digital Marketing Subjects

    The most important MBA course subjects and topics covered in all four semesters of the MBA in Digital Marketing course syllabus at the top B-Schools of India are as follows: 

    MBA in Digital Marketing SubjectDescriptionManagement Topics Covered
    Digital BusinessIt helps to revolutionize how a business functions and create new value for customers and business models.
    • Financial Management 
    • Operations Research
    • Managerial Information System
    • Cost and Management Accounting
    • Micro/Macroeconomics
    • Business Law
    • Web Development
    • Supply Chain Management
    • Mobile Development
    • Data Science for Business Analytics
    • IT Strategy and Governance
    • Digital Business Transformation
    • Entrepreneurship and Innovation
    • Cybersecurity
    Decision ScienceQuantitative methods and information technology are used to resolve business issues in this field. New methodologies for solving certain challenges are also being developed through research.
    • Bayesian Statistics
    • Multivariate Statistical Methods
    • Time Series Analysis and Forecasting
    • Measurement Scaling Problems
    • Vehicle Routing
    • Actuarial Models and Methods
    • Statistics and OR in Sports
    • Supply Chain Management, Green Supply Chains and Logistics
    • Deterministic and Stochastic Inventory Management
    • Systems Modelling and Decision Support Systems
    • Stochastic Models
    • Big Data and Analytics
    • Derivatives and Risk Management
    • Quantitative Finance
    • Volatility Modelling
    Search-Engine MarketingIt makes websites more visible in search engine results (SERPs).
    • Introduction to search engine marketing
    • Overview and PPC advertising and essential terms
    • Strategizing and managing PPC campaigns
    • Bid management plan
    • Ad writing techniques
    • Market analysis
    • Designing effective landing pages
    • Performance tracking and monitoring
    Managerial EconomicsIt helps business managers find rational solutions to the issues they encounter while carrying out their duties. It employs economic theory and principles and supports the development of sound managerial decisions.
    • Economics Analysis for Business Decision
    • Quantitative Analysis for Business
    • Banking and Foreign Exchange Management
    • Business Finance and Accounting
    • Industrial Structure, Organization, and Policy
    • Business Policy and Strategy
    • Indian and Global Economic Environment
    • Forecasting and Business Planning
    Strategic ManagementIt refers to the constant planning, oversight, analysis, and evaluation of all the elements a company needs to achieve its goals. With the use of the strategic management process, businesses can analyze their current condition, develop and implement management strategies, and measure the effectiveness of those plans.
    • Dimension and Levels of Strategy
    • Role of Strategists in Business Policy
    • Corporate Planning
    • Strategic Decision Making
    • Industry Analysis
    • Competitive Analysis
    • Global Environmental Analysis
    • Project Implementation
    • Ethics-Building a capable organization- Functional issues
    • Business Level Strategies- Michael Porter’s Generic strategies

    MBA in Digital Marketing Common Subjects for All Semesters

    The MBA in Digital Marketing course subjects that are embedded in all four semesters of the MBA program are as follows:

    Managerial AccountingOrganizational Behaviour
    Economic Analysis for Business DecisionsHuman Resource Management
    Business Research MethodsBasics of Marketing
    Digital BusinessFinancial Management
    Marketing Management Business Policy and Strategic Management
    Decision ScienceOperations and Supply Chain Management
    Enterprise Performance ManagementIndian Ethos & Business Ethics
    Introduction to Marketing StrategiesBrand Planning and Marketing
    Social Media MarketingeCommerce Marketing
    Digital AdvertisingAffiliate Marketing
    Web AnalyticsCampaign Growth and Evaluation
    SEO, SEMBrand Management for E-Commerce
    Communication Skill DevelopmentCorporate Legal Environment
    Demand and Business ForecastingBusiness Skills Development
    Business CommunicationProject Management
    Business-to-business (B2B) e- marketingBusiness Planning
    Financial Statement AnalysisDigital Marketing and Strategy

    MBA in Digital Marketing Elective Subjects

    MBA in digital marketing consists of core and elective subjects to give insight into various aspects of digital marketing as well as the required job skills. MBA digital marketing optional subjects focus on preparing students for technological advances, becoming familiar with the working techniques of the industry, assessing the various ongoing trends in the market, developing a strong and popular advertising strategy and analysing sales data. Students have the liberty to choose the optional subjects which will finally enable them to understand digital business models and routes to market success.The list of electives offered as part of the MBA in Digital Marketing curriculum is provided below:

    E-Marketing managementIndian EconomyManagement Fundamentals
    Legal Aspects of BusinessEntrepreneurship DevelopmentDemand Analysis & Forecasting
    Qualitative Research MethodsBusiness, Government, and SocietyBusiness Process Re-engineering
    International Business EconomicsStartup & New Venture ManagementEssentials of Psychology for Managers
    Geopolitics & World Economic SystemsContemporary Frameworks in ManagementAffiliate Marketing
    Buyer Behaviour (from the consumer and corporate standpoints)Ad effectiveness measurementAdvanced Campaign Measurement and Experimental Evaluation
    Management of Financial InstitutionsFinancial Markets and Services Security AnalysisPortfolio management Derivatives and Risk Management
    Advertising CommunicationManagement Control Systems International Financial ManagementWorking Capital Management Corporate Taxation and Tax Planning
    HR Planning and Development Management of IndustriesHR Management Organizational Change and DevelopmentTraining and Development of Labour Laws and Guidelines

    Syllabus for MBA Digital Marketing Distance Programs

    MBA digital marketing distance program is a super specialised program for ambitious professionals who want to grow their businesses through the proliferation of digital technologies. Distance program is best for those who are unable to attend regular classes but want to pursue further education and get the opportunity to learn from renowned faculties in the industry. Students benefit greatly from this program and get hands-on experience in digital marketing tools and platforms. The syllabus for MBA digital marketing distance program ensures that students get optimum benefit from concepts, tools and strategies for digital channels trending in the industry. Here is an outline of the MBA digital marketing syllabus.

    SemestersCurriculum 
    Semester 1Accounting for Managers
    Marketing Management 
    Managerial Economics 
    Statistics for Management
    Professional Communication 
    Semester 2 Accounting for Managers
    Marketing Management 
    Managerial Economics 
    Statistics for Management
    Professional Communication 
    Semester 3Strategic Management
    Minor Project
    Professional Ethics
    Digital Journey with Brand Management
    Marketing & Marketing Management

    How is Digital Marketing 

    different from Marketing?

    Digital Marketing Channels
    Websites and Apps
    What is an Online Product?
    Social Media Optimization
    Social Media Introduction
    Key components of E-mail Marketing
    AdTech & MarTech
    Platforms & Data Ecosytems
    Mobile App Marketing
    Performance Marketing
    SEO, SEM, GDN
    Display Advertising 
    Content Marketing
    Managing the Value of Customer Relationship
    Customer Centricity

    Managing Customers According 

    to Lifetime Value in Contractual

    and Non-Contractual Setting

    Donor Behaviour
    Acquiring Customers and Creating and Measuring their Value
    Retention, Attrition and Development
    Semester 4Strategic Management
    Minor Project
    Professional Ethics
    Marketing Analytics- Data Tools and Techniques

    Introduction to data collection, 

    market research and analysis

    Regression analysis: modelling 

    cause and effect

    Conjoint analysis: valuing attributes 

    and measuring preference

    Social media analytics

    Viral Marketing Assumptions, 

    Viral Marketing

    Selling Ideas - How to influence others
    Consumer Psychology: Exposure, Perception, Memory
    What Makes Ideas Sticky
    How Social Influence Shapes Behavior
    The Power of Word of Mouth
    Social Networks

    MBA in Digital Marketing Entrance Exam Syllabus

    Prior to enrolling in an MBA program in Digital Marketing, applicants must successfully qualify for entrance exams conducted at the national and state levels. The CAT, XAT, GMAT, SNAP, NMAT, or CMAT are a few of the entrance exams conducted for admission to the MBA in Digital Marketing program. To effectively prepare for these entrance exams, candidates must fully understand the MBA admission test syllabus, which is provided below.

    MBA in Digital Marketing Entrance Exam TopicMBA in Digital Marketing Entrance Exam Syllabus
    Verbal Ability (VA)
    • Fill in the blanks 
    • Sentence Correction 
    • English Usage or Grammar
    • Vocabulary Based (Synonyms Antonyms)
    • Cloze Passage
    • Analogies or Reverse Analogies
    • Jumbled Paragraph
    • Meaning-Usage Match
    • Verbal Reasoning
    • Different usage of the same word
    • Para Completion and Inference
    • Foreign language words used in English
    • Facts / Inferences / Judgements
    • One word substitution
    • Reading Comprehension
    Reading Comprehension (RC)
    • Current affairs making impact on Social Life, International Affairs, Govt policies and Schemes for example Triple Talaq, Clean India Mission, Migration of people from one country to other, Growing intolerance across the Globe
    • Business & Economic RC Passages for example Global economic changes, economic development at the cost of environment, Impact of Demonetization in India, Wasteful expenditure by Governments
    Quantitative Aptitude (QA)
    • Averages
    • Algebra 
    • HCF & LCM 
    • Geometric Progression
    • Inequalities
    • Interest (Simple and Compound)
    • Permutation and Combination
    • Mixtures and Alligations
    • Speed, Time and Distance
    • Time and Work
    • Profit and Loss
    • Surds and Indices
    • Ratio and Proportion
    • Quadratic and Linear Equations
    • Logarithm; Progressions
    Data Interpretation (DI)
    • Data Tables
    • Data Charts
    • Pie Charts
    • Caselet based Data
    • Venn Diagrams
    • Graphs – Line X-Y Graphs
    • Data Analysis and Data Comparison
    • Bar Diagrams & Charts including Simple, Stacked, Composite Bar charts
    Logical Reasoning (LR)
    • Clocks
    • Calendars
    • Binary logic
    • Seating Arrangement
    • Blood Relations (Family Tree)
    • Quantitative Reasoning
    • Series
    • Syllogism
    • Linear and matrix arrangement
    • Logical Reasoning based on Rankings
    • Direction sense and Decision Making
    • Set Theory, Venn Diagrams, Network Diagrams
    Indian & Global Environment
    • Awards
    • Business
    • Current Affairs
    • Entertainment
    • Geography
    • History
    • Major events
    • Science
    • Sports
    • Books and Authors
    • Company Punch Lines
    • Top Officials of Big Companies
    • Quotations from Important Personalities

    MBA in Digital Marketing Important Books

    If the applicants to the MBA in Digital Marketing program wish to succeed academically and enhance their professions, they can choose from a large variety of reference books. The following list includes a few books about MBA in Digital Marketing that students might want to think about purchasing:

    Name of the BookAuthor
    The Art of SEOEric Enge, Stephan Spencer, Jessie Stricchiola
    Hit Makers: The Science of Popularity in an Age of Digital DistractionDerek Thompson
    Research Methodology in ManagementDr VP Michael
    Digital Marketing For DummiesRyan Deiss & Russ Henneberry
    Epic Content MarketingJoe Pulizzi
    Web Analytics 2.0Avinash Kaushik
    Getting Digital Marketing RightDavid Bradley
    Approaches to Social ResearchRoyce Singleton, Bruce C. Margaret Miller Straits
    Marketing Management - Test and CasesTapan K Panda
    Electronic Commerce - A Managerial PerspectiveEfraim Turban, David King, Dennis Viehland, Jae Lee
    E-Business & E-Commerce Management - Strategy, Implementation, & PracticeDave Chaffey
    Management AccountingKhan and Jain

    MBA in Digital Marketing Course Structure

    The MBA in Digital Marketing curriculum is divided into four semesters over the course of two years. Core subjects, elective subjects, and lab subjects are three important divisions. The essential courses that must be completed are the core subjects. Students can specialize in the elective subject according to their area of interest. The lab component is for online practicals. In order to learn about e-business and digital marketing, students can conduct an online survey and analyze the results. 

    The curriculum for an MBA in Digital Marketing includes the following:

    • IV Semesters
    • Core and Elective subjects
    • Seminar
    • Survey
    • Internship
    • Mini Project
    • Main Project
    • Research paper publications

    MBA in Digital Marketing Lab Subjects

    The lab subjects included under the MBA in Digital Marketing course are as follows:

    • Web Analytics
    • Online Advertising
    • Digital Advertising
    • Social Media Marketing
    • Internet Marketing Strategies
    • Search Behaviour-based Inference
    • Online Privacy and Policy Implications
    • Database Management System Analysis
    • Design Communication Networks for Business E-Commerce

    MBA in Digital Marketing Teaching Methodology

    Given below are a few teaching methodologies and techniques for an MBA in Digital Marketing:

    • Practical sessions
    • Research papers
    • Group projects
    • Thesis writing 
    • Online Workshop
    • SEO analysis
    • Social media
    • Poster Preparation
    • Online survey research

    MBA in Digital Marketing Projects

    Digital marketing MBA project topics include a wide range of areas like e-marketing, branding, promoting, advertising, poster production, and much more. The projects for the MBA in Digital Marketing deal primarily with social media marketing, SEO research, consumer requirements, investments in digital marketing, and much more. Students' skill development and in-depth knowledge of the course are improved through the online survey, research, and projects. 

    MBA in Digital Marketing project topics include the following:

    • Facebook Analytics for Targeted Marketing
    • Online Shopping and Social Media Strategies
    • Customer Satisfaction in Digital Marketing Agency
    • Case Study Analysis About Google SEO Marketing
    • Comparison of Traditional Marketing to Online Marketing
    • Report about Tools used to Analyze E-Marketing Competitors
    • Digital Marketing Strategies (Return on Investment for Various)
    • Visual Keyword Analysis Tools for Search Engine Digital Marketing
    • Customer Satisfaction with Coupon Code-Based Promotional Activities

    Related Questions

    P

    Priya, Student / Alumni

    Getting admission in MBA at Mittal School Of Business, LPU is not an easy achievement for any candidate because of their quality admission intake. If, I am not wrong, LPU has maintain such standards of quality admission intake and has very stringent eligibility criteria also. But if you get admission in MSB, LPU after satisfying their eligibility criteria, you will fly high, sky will be the limit because from day 1 LPU acts like their Tag Line “Think Big” and Slogan “Transforming Education, Transforming India”. Now lets see how good LPU is for an MBA from various parameters which are as follows: Curriculum : The curriculum of MBA at LPU is very Industry oriented. There is a term CDR (Curriculum Development Research) held after each and every 6 months in which many senior industry people suggest that what are need of present day industry. Faculty knows all the strengths and weaknesses of students are noted and course correction is devised after the considerable suggestions of Industry tycoons. Thus LPU cares what to teach according to the demand of industry, so that all the students can be able to cop up the outer word after qualifying from LPU. Industrial Trainings : The students get many trainings like SAP, MOOCs, Advance Excel and many more. These endeavors of LPU makes their students ahead of others. PEP: The Center for professional enhancement Program, starts working on the student from day one. A set of mentors nourish their personality, public speaking, soft skills etc. Exposure : Many Experts visit LPU for the guest lectures. Project called CAPSTONE is their in LPU to enhance their organizing and teamwork ability. Student Organizations: In LPU Student Organizations does’nt mean Elections or Zindabad or Murdabad. In LPU students learns to serve the society by making and working in a Student Organizations. For example: their is one Students Organization who have opted near by villages of the University they are teaching the senior citizens and other appropriate persons who needs an education in the evening or on Sunday’s. Diversified Culture: The diversity of students from all states of India and more than 70 countries make the students to have a different experience and learning. Which helps them to become a good citizen also. Entrepreneurship: Entrepreneurship does mot means opens a shop and making money from money. In LPU, students come up with the unique idea of business and infact LPU provides them seed money also for their start-up. Since the inception of Entrepreneureship ventures, LPU has witnessed more than 300 start-ups.
    R

    Ramandeep Kaur, Student / Alumni

    Hi, The registrations for session 2023 at LPU has already started and you can register for the same at admission.lpu.in The eligibility for MBA is Pass with 55% aggregate marks in Bachelor’s degree (any discipline) or equivalent, subject to qualifying LPUNEST or CAT or MAT or XAT or NMAT or CMAT^ and Interview Mittal School of Business is among the first 10 institutions in India to get ACBSP (USA) accreditation, Mittal school of Business ranked among the top 34 Management institution in India, as per NIRF ranking 2022. It is ranked 2nd best in the Business and economics subjects in India as per the Times Higher education world university ranking 2022. Following aspects could be consider for MBA Admission in LPU Versatility of course: School provide option to student to opt MBA as per his or her liking from regular MBA, MBA hons and Specialized MBA with Tie-up. For example: MBA (Business Analytics) in tie up with KPMG, MBA (Financial Markets) in tie up with NSE Academy, MBA (Supply Chain & Logistics) in tie up with Safeducate and many more Industrial certifications: MBA classes are conducted in the blended mode which provides opportunities to students to learn through industrial experts. Along with specialization of 4 - 6 courses with Professional Industry certifications. Illustrative Specialization Areas: Financial Consulting & FinTech with KPMG, AI, ML & Analytics with 3AI, Digital Marketing with Digital Marketing Institute, Ireland Boost to entrepreneurship: LPU provide special seed money option to promote young entrepreneur. A student can get 2 lakh to 5 lakh per project for start-ups or entrepreneurship ventures. International exposure: Student can opt for a unique model of Indian and International education, you start your degree at LPU in India and finish the degree abroad at a Top Foreign Partner University. Or they are given option to go for international workshops or seminar for 4 weeks study tour to USA/ European countries or any other country as decided by the University subject to conditions. Industry orientation: Participation In projects, Research work, Industrial visit, on the job training and internships are the integral part of the curriculum to make the student ready for the real life corporate environment. The students have done an internship in Companies like IDBI, FUTURE GENERAL INSURANCE Company, COHO, Times of India, Hindustan Times, Karvy stockbroking, Decathlon Sports Ltd; etc.
    p

    priyal gogna, Student / Alumni

    Mittal School of Business is a favorite among MBA aspirants from across the country and the globe for its industry-oriented curriculum, interactive hands-on pedagogy, and intense industry interface. A multidisciplinary campus and multicultural environment suffused with student activity ensure the all-round development of its graduates, grooming them for successful entrepreneurship and global careers. LPU is a brand and Mittal School of Business has been ranked 37 in the country. At LPU they say, if not the real world, the classes of MBA are simulated as a real-world, making the learning close to reality. A wide range of emerging specialization areas are on offer: MBA (Tourism and Hospitality) MBA (Financial Markets) MBA (Corporate Audit and Tax Management) MBA (International Business) MBA (Supply Chain and Logistics) MBA (Cost Management and Financial Analysis) MBA (Hospital and Health care Management)MBA (Business Analytics)MBA (Corporate Affairs and Governance) and MBA (Hons) The university has tie-up with the companies like NSE, Safeducate, ICICI Direct, IDFC, etc. This course allows students to pursue live projects and/or professional certifications like NCCMP, NCFM, etc. The curriculum is equipped with 21st-century digital technologies required for managing their specialized area. The entrepreneurship projects are an integral part of the curriculum. The university has added to the core curricula, modules like communication, analytical and soft skills to enhance personality and employability. The Industry desired workshops on Digital Marketing, Business Analytics, Stock Market Operations, Life Skills, Creativity and Innovation, and Leadership are held on the campus to make students industry-ready. The students get an opportunity to work on business projects to enhance managerial skills. Last but not least the course incorporates real-life case studies to provide interactive teaching and learning methodology. 21 LPA was the highest salary package offered, 5.5 is the average salary package. The university has a tie-up with over 700 companies that come for campus placements. Students are placed in the best brands like Amazon, Federal bank, Delivery, Asian Paints, Berger Paint, Bajaj Electrical, Colgate Palmolive, HUL, ITC, Loreal, Marico, MRF, Vodafone

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