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MBA in Digital Marketing Syllabus & Subjects Overview
The two-year postgraduate MBA in Digital Marketing program aids MBA students in gaining all the skills and information required to be successful in the fast-paced field of digital marketing. Candidates who study the MBA digital marketing course can master the art of applying traditional management techniques to the online environment. Digital Marketing can be regarded as an extremely popular strategy using which both new and established businesses use online channels to promote and advertise their goods and services.
Accounting, Corporate Management, Economics, Business Management, Business Communication, Human Resource Management, and much more are covered in the MBA in Digital Marketing curriculum. Financial Management, Digital Marketing, Sales and Marketing, Affiliate Marketing, Portfolio Management, Risk Management, and many other topics are significant electives. The MBA in Digital Marketing course curriculum includes topics that introduce students to the ideas behind website design using the WordPress content management system, email marketing, content creation and promotion, SEO, SEM, SMM, mobile marketing, geo-marketing, YouTube video marketing, website data analytics, affiliate marketing, and blogging.
Table of Contents
- MBA in Digital Marketing Syllabus & Subjects Overview
- MBA in Digital Marketing Year-wise Syllabus
- MBA in Digital Marketing Semester-wise Syllabus
- Specializations Offered under MBA in Digital Marketing
- MBA in Digital Marketing Subjects
- MBA in Digital Marketing Common Subjects for All Semesters
- MBA in Digital Marketing Elective Subjects
- Syllabus for MBA Digital Marketing Distance Programs
- MBA in Digital Marketing Entrance Exam Syllabus
- MBA in Digital Marketing Important Books
- MBA in Digital Marketing Course Structure
MBA in Digital Marketing Year-wise Syllabus
The MBA in Digital curriculum is divided into four semesters which are conducted over a span of two years. The following is a list of the MBA in Digital Marketing courses that are offered in the first and second year of the curriculum:
| Subjects under MBA in Digital Marketing First Year | Subjects under MBA in Digital Marketing Second Year |
| Marketing Management - market analysis, consumer behaviour, brand management, digital marketing, strategic marketing, marketing ethics | Fundamentals of Digital Marketing - the concept of digital marketing, its history, its significance, its application, and its prospects, implementing and tracking campaigns with tools like Google Adwords and Adsense, and evaluating campaign performance with examples and case studies utilizing analytical tools. |
| Managerial Economics - the meaning and nature of managerial economics, the principles of managerial economics, concepts of managerial economics, scope | Financial Management - risk management, portfolio analysis, international finance & economy |
| Quantitative Techniques for Managers - regression, data mining, data analytics | Product and Brand Management - company branding, the brand's function within the business, market positioning, brand strategy |
| Accounting for Managers - FIFO, LIFO, absorption vs variable costing, understanding cost behaviour and cost-volume-profit analysis, operational budgeting | Integrated Marketing Communications - meaning and importance of IMC, understanding a brand, effectively planning a good brand strategy, communicating effectively with the audience to win them over |
| Foundations of Management and Organization Behaviour - meaning of OB, the need for OB, motivation, perception, and understanding the different human behaviour models and tests that have been conducted | Consumer Buying Behaviour - classification of consumers, types of consumer behaviour and factors that affect a consumer behaviour in making decisions |
| E-Commerce - concept of e-marketing, inventory management, how to make websites more user-friendly | Website Planning and Structure - the fundamentals of comprehending websites, what website building entails and why it's crucial, how to plan and design a decent website, the significance of having a good website and how it contributes to creation of perception |
| Lab for Microsoft Office - applications of Microsoft Office like Word, Excel, Powerpoint | Business Research Methods -Workshop |
MBA in Digital Marketing Semester-wise Syllabus
The four semesters that make up the two-year MBA in Digital Marketing curriculum encompass a wide range of subjects. To provide applicants the chance to fully comprehend the foundations of digital marketing, new core topic areas are introduced each semester. The MBA in Digital Marketing courses that are available each semester are listed below:
| MBA in Digital Marketing Semester I | MBA in Digital Marketing Semester II |
| Accounting for Managers | Financial Management |
| Managerial Economics | Business Communication |
| Marketing Management | Project Management |
| E-Commerce | Business Planning |
| Corporate Legal Environment | General Marketing Strategies |
| Management of Organizations | Product and Brand Management |
| Business Skills Development | Fundamentals of Digital Marketing |
| Quantitative Techniques for Managers | Consumer Buying Behavior |
| Demand and Business Forecasting | Website Planning and Structure |
| Organizational Behaviour | Integrated Marketing Communications |
| Economic Analysis for Business Decisions | Human Resource Management |
| Business Research Methods | Search-Engine Marketing |
| Basics of Marketing | Business-to-business (B2B) e- marketing |
| Digital Business | Communication and Leadership Development Workshop |
| Personal Development, Communication, Teamwork-Workshop | Business Research Methods -Workshop |
| Business Policy and Strategic Management | Content management system-Lab |
| MBA in Digital Marketing Semester III | MBA in Digital Marketing Semester IV |
| Social Media Marketing | Digital Marketing and Strategy |
| Digital Entrepreneurship | Market Research and Seminar |
| Finance | Information Technology |
| Information Technology | Finance |
| Email Marketing | E-Marketing |
| Mobile Marketing | Human Resource Management |
| Content Marketing | Services Management |
| Affiliate Marketing | Indian Ethos & Business Ethics |
| Video Marketing | Personal selling and Sales Management |
| Financial Statement Analysis | Project Management for Digital Marketing Firms |
| Operations and Supply Chain Management | Affiliate Marketing and Google AdSense |
| Strategic Management | Creative, Design Thinking and Skill Development |
| Decision Science | Analytics- Web and Google |
| Search Engine Marketing & Search Engine Optimization (SEO) | Cases in Digital Marketing |
| Lead Generation and Marketing Automation | Enterprise Performance Management |
| SPSS Lab | Lab: LinkedIn and Twitter Marketing |
| Project 1 | Project 2 |
| Placement Training | Placement Training |
Specializations Offered under MBA in Digital Marketing
The specializations offered under an MBA in Digital Marketing include:
| MBA in Digital Marketing Specialization | Description | Management Topics Covered |
| Marketing Management | The strategies, tools, and evaluations required to promote a business accurately are referred to as marketing management. Businesses can find opportunities for expansion and successfully reach out to new target audiences by using marketing management techniques. |
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| Social Media Optimization | It is the utilization of social media networks to regulate and expand an organization's message and online presence. Social media optimization can be used as a digital marketing approach to engage with customers, spread positive content, and raise awareness of brand-new products and services. |
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Performance Marketing | It deals with advertising campaigns in which affiliates and marketing firms are paid only after a targeted action, such as a closed lead, sale, booking, or download, has been achieved. |
|
| Marketing Analytics- Data Tools and Techniques | It is the analysis of data to determine how well a marketing initiative performed. Businesses are able to better understand what influences consumer behaviour, hone their marketing strategies, and maximize their return on investment by applying technology and analytical procedures to marketing-related data. |
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| Digital Journey with Brand Management | It is a comprehensive evaluation of all strategies, plans, and approaches that affect how customers engage with your business on digital platforms like social media, search, websites, apps, and paid advertisements. |
|
MBA in Digital Marketing Subjects
The most important MBA course subjects and topics covered in all four semesters of the MBA in Digital Marketing course syllabus at the top B-Schools of India are as follows:
| MBA in Digital Marketing Subject | Description | Management Topics Covered |
| Digital Business | It helps to revolutionize how a business functions and create new value for customers and business models. |
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| Decision Science | Quantitative methods and information technology are used to resolve business issues in this field. New methodologies for solving certain challenges are also being developed through research. |
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| Search-Engine Marketing | It makes websites more visible in search engine results (SERPs). |
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| Managerial Economics | It helps business managers find rational solutions to the issues they encounter while carrying out their duties. It employs economic theory and principles and supports the development of sound managerial decisions. |
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| Strategic Management | It refers to the constant planning, oversight, analysis, and evaluation of all the elements a company needs to achieve its goals. With the use of the strategic management process, businesses can analyze their current condition, develop and implement management strategies, and measure the effectiveness of those plans. |
|
MBA in Digital Marketing Common Subjects for All Semesters
The MBA in Digital Marketing course subjects that are embedded in all four semesters of the MBA program are as follows:
| Managerial Accounting | Organizational Behaviour |
| Economic Analysis for Business Decisions | Human Resource Management |
| Business Research Methods | Basics of Marketing |
| Digital Business | Financial Management |
| Marketing Management | Business Policy and Strategic Management |
| Decision Science | Operations and Supply Chain Management |
| Enterprise Performance Management | Indian Ethos & Business Ethics |
| Introduction to Marketing Strategies | Brand Planning and Marketing |
| Social Media Marketing | eCommerce Marketing |
| Digital Advertising | Affiliate Marketing |
| Web Analytics | Campaign Growth and Evaluation |
| SEO, SEM | Brand Management for E-Commerce |
| Communication Skill Development | Corporate Legal Environment |
| Demand and Business Forecasting | Business Skills Development |
| Business Communication | Project Management |
| Business-to-business (B2B) e- marketing | Business Planning |
| Financial Statement Analysis | Digital Marketing and Strategy |
MBA in Digital Marketing Elective Subjects
MBA in digital marketing consists of core and elective subjects to give insight into various aspects of digital marketing as well as the required job skills. MBA digital marketing optional subjects focus on preparing students for technological advances, becoming familiar with the working techniques of the industry, assessing the various ongoing trends in the market, developing a strong and popular advertising strategy and analysing sales data. Students have the liberty to choose the optional subjects which will finally enable them to understand digital business models and routes to market success.The list of electives offered as part of the MBA in Digital Marketing curriculum is provided below:
| E-Marketing management | Indian Economy | Management Fundamentals |
| Legal Aspects of Business | Entrepreneurship Development | Demand Analysis & Forecasting |
| Qualitative Research Methods | Business, Government, and Society | Business Process Re-engineering |
| International Business Economics | Startup & New Venture Management | Essentials of Psychology for Managers |
| Geopolitics & World Economic Systems | Contemporary Frameworks in Management | Affiliate Marketing |
| Buyer Behaviour (from the consumer and corporate standpoints) | Ad effectiveness measurement | Advanced Campaign Measurement and Experimental Evaluation |
| Management of Financial Institutions | Financial Markets and Services Security Analysis | Portfolio management Derivatives and Risk Management |
| Advertising Communication | Management Control Systems International Financial Management | Working Capital Management Corporate Taxation and Tax Planning |
| HR Planning and Development Management of Industries | HR Management Organizational Change and Development | Training and Development of Labour Laws and Guidelines |
Syllabus for MBA Digital Marketing Distance Programs
MBA digital marketing distance program is a super specialised program for ambitious professionals who want to grow their businesses through the proliferation of digital technologies. Distance program is best for those who are unable to attend regular classes but want to pursue further education and get the opportunity to learn from renowned faculties in the industry. Students benefit greatly from this program and get hands-on experience in digital marketing tools and platforms. The syllabus for MBA digital marketing distance program ensures that students get optimum benefit from concepts, tools and strategies for digital channels trending in the industry. Here is an outline of the MBA digital marketing syllabus.
| Semesters | Curriculum |
| Semester 1 | Accounting for Managers |
| Marketing Management | |
| Managerial Economics | |
| Statistics for Management | |
| Professional Communication | |
| Semester 2 | Accounting for Managers |
| Marketing Management | |
| Managerial Economics | |
| Statistics for Management | |
| Professional Communication | |
| Semester 3 | Strategic Management |
| Minor Project | |
| Professional Ethics | |
| Digital Journey with Brand Management | |
| Marketing & Marketing Management | |
How is Digital Marketing different from Marketing? | |
| Digital Marketing Channels | |
| Websites and Apps | |
| What is an Online Product? | |
| Social Media Optimization | |
| Social Media Introduction | |
| Key components of E-mail Marketing | |
| AdTech & MarTech | |
| Platforms & Data Ecosytems | |
| Mobile App Marketing | |
| Performance Marketing | |
| SEO, SEM, GDN | |
| Display Advertising | |
| Content Marketing | |
| Managing the Value of Customer Relationship | |
| Customer Centricity | |
Managing Customers According to Lifetime Value in Contractual and Non-Contractual Setting | |
| Donor Behaviour | |
| Acquiring Customers and Creating and Measuring their Value | |
| Retention, Attrition and Development | |
| Semester 4 | Strategic Management |
| Minor Project | |
| Professional Ethics | |
| Marketing Analytics- Data Tools and Techniques | |
Introduction to data collection, market research and analysis | |
Regression analysis: modelling cause and effect | |
Conjoint analysis: valuing attributes and measuring preference | |
| Social media analytics | |
Viral Marketing Assumptions, Viral Marketing | |
| Selling Ideas - How to influence others | |
| Consumer Psychology: Exposure, Perception, Memory | |
| What Makes Ideas Sticky | |
| How Social Influence Shapes Behavior | |
| The Power of Word of Mouth | |
| Social Networks |
MBA in Digital Marketing Entrance Exam Syllabus
Prior to enrolling in an MBA program in Digital Marketing, applicants must successfully qualify for entrance exams conducted at the national and state levels. The CAT, XAT, GMAT, SNAP, NMAT, or CMAT are a few of the entrance exams conducted for admission to the MBA in Digital Marketing program. To effectively prepare for these entrance exams, candidates must fully understand the MBA admission test syllabus, which is provided below.
| MBA in Digital Marketing Entrance Exam Topic | MBA in Digital Marketing Entrance Exam Syllabus |
| Verbal Ability (VA) |
|
| Reading Comprehension (RC) |
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| Quantitative Aptitude (QA) |
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| Data Interpretation (DI) |
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| Logical Reasoning (LR) |
|
| Indian & Global Environment |
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MBA in Digital Marketing Important Books
If the applicants to the MBA in Digital Marketing program wish to succeed academically and enhance their professions, they can choose from a large variety of reference books. The following list includes a few books about MBA in Digital Marketing that students might want to think about purchasing:
| Name of the Book | Author |
| The Art of SEO | Eric Enge, Stephan Spencer, Jessie Stricchiola |
| Hit Makers: The Science of Popularity in an Age of Digital Distraction | Derek Thompson |
| Research Methodology in Management | Dr VP Michael |
| Digital Marketing For Dummies | Ryan Deiss & Russ Henneberry |
| Epic Content Marketing | Joe Pulizzi |
| Web Analytics 2.0 | Avinash Kaushik |
| Getting Digital Marketing Right | David Bradley |
| Approaches to Social Research | Royce Singleton, Bruce C. Margaret Miller Straits |
| Marketing Management - Test and Cases | Tapan K Panda |
| Electronic Commerce - A Managerial Perspective | Efraim Turban, David King, Dennis Viehland, Jae Lee |
| E-Business & E-Commerce Management - Strategy, Implementation, & Practice | Dave Chaffey |
| Management Accounting | Khan and Jain |
MBA in Digital Marketing Course Structure
The MBA in Digital Marketing curriculum is divided into four semesters over the course of two years. Core subjects, elective subjects, and lab subjects are three important divisions. The essential courses that must be completed are the core subjects. Students can specialize in the elective subject according to their area of interest. The lab component is for online practicals. In order to learn about e-business and digital marketing, students can conduct an online survey and analyze the results.
The curriculum for an MBA in Digital Marketing includes the following:
- IV Semesters
- Core and Elective subjects
- Seminar
- Survey
- Internship
- Mini Project
- Main Project
- Research paper publications
MBA in Digital Marketing Lab Subjects
The lab subjects included under the MBA in Digital Marketing course are as follows:
- Web Analytics
- Online Advertising
- Digital Advertising
- Social Media Marketing
- Internet Marketing Strategies
- Search Behaviour-based Inference
- Online Privacy and Policy Implications
- Database Management System Analysis
- Design Communication Networks for Business E-Commerce
MBA in Digital Marketing Teaching Methodology
Given below are a few teaching methodologies and techniques for an MBA in Digital Marketing:
- Practical sessions
- Research papers
- Group projects
- Thesis writing
- Online Workshop
- SEO analysis
- Social media
- Poster Preparation
- Online survey research
MBA in Digital Marketing Projects
Digital marketing MBA project topics include a wide range of areas like e-marketing, branding, promoting, advertising, poster production, and much more. The projects for the MBA in Digital Marketing deal primarily with social media marketing, SEO research, consumer requirements, investments in digital marketing, and much more. Students' skill development and in-depth knowledge of the course are improved through the online survey, research, and projects.
MBA in Digital Marketing project topics include the following:
- Facebook Analytics for Targeted Marketing
- Online Shopping and Social Media Strategies
- Customer Satisfaction in Digital Marketing Agency
- Case Study Analysis About Google SEO Marketing
- Comparison of Traditional Marketing to Online Marketing
- Report about Tools used to Analyze E-Marketing Competitors
- Digital Marketing Strategies (Return on Investment for Various)
- Visual Keyword Analysis Tools for Search Engine Digital Marketing
- Customer Satisfaction with Coupon Code-Based Promotional Activities
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