MBA in Digital Marketing Syllabus & Subjects 2024

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Feb 29, 2024 21:05PM IST

What is MBA in Digital Marketing Syllabus?

MBA in Digital Marketing syllabus covers a wide range of topics, including content management systems, email marketing, content creation and promotion, SEO, SEM, SMM, mobile marketing, geo-marketing, YouTube video marketing, website data analytics, affiliate marketing, and blogging. The syllabus is designed to equip students with the knowledge and skills required to succeed in the dynamic and rapidly growing field of digital marketing. The MBA in Digital Marketing subjects provide students with a deep understanding of the latest digital marketing strategies, tools, and techniques.

Candidates will learn how to master the art of applying traditional management techniques to the online environment, which is essential in today's digital age. By mastering these critical topics, students are equipped with the right knowledge and skills required to thrive in the fast-paced and rapidly evolving field of digital marketing. The MBA in Digital Marketing course curriculum provides a solid foundation for students to develop the ability to create and execute effective digital marketing strategies that drive results and achieve business objectives. Find the detailed MBA in Digital Marketing syllabus and subjects provided on this page.

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What is MBA in Digital Marketing Syllabus?
MBA in Digital Marketing Subjects
Core Subjects in MBA in Digital Marketing
Elective MBA in Digital Marketing Subjects
MBA in Digital Marketing Semester-wise Syllabus
Specializations Offered under MBA in Digital Marketing
Syllabus for MBA Digital Marketing Distance Programs
Online MBA in Digital Marketing Syllabus
MBA in Digital Marketing Entrance Exam Syllabus
Important Books for MBA in Digital Marketing Syllabus
MBA in Digital Marketing Course Structure
MBA in Digital Marketing Project Topics
FAQs about MBA in Digital Marketing Syllabus

MBA in Digital Marketing Subjects

Check out some of the most important subjects covered in the MBA in Digital Marketing syllabus in various colleges in India.

Subject	Topics Covered
Digital Business	Financial Management Operations Research Managerial Information System Cost and Management Accounting Micro/Macroeconomics Business Law Web Development Supply Chain Management Mobile Development Data Science for Business Analytics IT Strategy and Governance Digital Business Transformation Entrepreneurship and Innovation Cybersecurity
Decision Science	Bayesian Statistics Multivariate Statistical Methods Time Series Analysis and Forecasting Measurement Scaling Problems Vehicle Routing Actuarial Models and Methods Statistics and OR in Sports Supply Chain Management, Green Supply Chains and Logistics Deterministic and Stochastic Inventory Management Systems Modelling and Decision Support Systems Stochastic Models Big Data and Analytics Derivatives and Risk Management Quantitative Finance Volatility Modelling
Search-Engine Marketing	Introduction to search engine marketing Overview and PPC advertising and essential terms Strategizing and managing PPC campaigns Bid management plan Ad writing techniques Market analysis Designing effective landing pages Performance tracking and monitoring
Managerial Economics	Economics Analysis for Business Decision Quantitative Analysis for Business Banking and Foreign Exchange Management Business Finance and Accounting Industrial Structure, Organization, and Policy Business Policy and Strategy Indian and Global Economic Environment Forecasting and Business Planning
Strategic Management	Dimension and Levels of Strategy Role of Strategists in Business Policy Corporate Planning Strategic Decision Making Industry Analysis Competitive Analysis Global Environmental Analysis Project Implementation Ethics-Building a capable organization- Functional issues Business Level Strategies- Michael Porter’s Generic strategies

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Core Subjects in MBA in Digital Marketing

In an MBA in Digital Marketing syllabus, core subjects typically cover a blend of traditional business management principles and specialized courses focusing on digital marketing strategies and techniques. The core MBA in Digital Marketing subjects are provided in the table below.

Managerial Accounting	Organizational Behaviour	Digital Marketing and Strategy
Economic Analysis for Business Decisions	Search Engine Optimization	Financial Statement Analysis
Business Research Methods	Basics of Marketing	Business Planning
Digital Business	Financial Management	Business-to-business (B2B) e- marketing
Marketing Management	Business Policy and Strategic Management	Project Management
Decision Science	Operations and Supply Chain Management	Business Communication
Enterprise Performance Management	Indian Ethos & Business Ethics	Business Skills Development
Introduction to Marketing Strategies	Brand Planning and Marketing	Demand and Business Forecasting
Social Media Marketing	eCommerce Marketing	Corporate Legal Environment
Digital Advertising	Affiliate Marketing	Communication Skill Development
Web Analytics	Campaign Growth and Evaluation	Brand Management for E-Commerce

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Elective MBA in Digital Marketing Subjects

MBA in Digital Marketing syllabus consists of elective subjects to give insight into various aspects of digital marketing as well as the required job skills. The elective MBA digital marketing subjects focus on preparing students for technological advances, becoming familiar with the working techniques of the industry, assessing the various ongoing trends in the market, developing a strong and popular advertising strategy and analysing sales data. Students have the liberty to choose the optional subjects which will finally enable them to understand digital business models and routes to market success. The list of electives offered as part of the MBA in Digital Marketing syllabus is provided below:

E-Marketing management	Indian Economy	Management Fundamentals
Legal Aspects of Business	Entrepreneurship Development	Demand Analysis & Forecasting
Qualitative Research Methods	Business, Government, and Society	Business Process Re-engineering
International Business Economics	Startup & New Venture Management	Essentials of Psychology for Managers
Geopolitics & World Economic Systems	Contemporary Frameworks in Management	Affiliate Marketing
Buyer Behaviour (from the consumer and corporate standpoints)	Ad effectiveness measurement	Advanced Campaign Measurement and Experimental Evaluation
Management of Financial Institutions	Financial Markets and Services Security Analysis	Portfolio management Derivatives and Risk Management
Advertising Communication	Management Control Systems International Financial Management	Working Capital Management Corporate Taxation and Tax Planning
HR Planning and Development Management of Industries	HR Management Organizational Change and Development	Training and Development of Labour Laws and Guidelines

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MBA in Digital Marketing Semester-wise Syllabus

The four semesters that make up the two-year MBA in Digital Marketing curriculum encompass a wide range of subjects. To provide students the chance to fully comprehend the foundations of digital marketing, new core topic areas are introduced each semester. The MBA in Digital Marketing subjects that are available each semester are listed below:

Semester I	Semester II
Accounting for Managers	Financial Management
Managerial Economics	Business Communication
Marketing Management	Project Management
E-Commerce	Business Planning
Corporate Legal Environment	General Marketing Strategies
Management of Organizations	Product and Brand Management
Business Skills Development	Fundamentals of Digital Marketing
Quantitative Techniques for Managers	Consumer Buying Behavior
Demand and Business Forecasting	Website Planning and Structure
Organizational Behaviour	Integrated Marketing Communications
Economic Analysis for Business Decisions	Human Resource Management
Business Research Methods	Search-Engine Marketing
Basics of Marketing	Business-to-business (B2B) e- marketing
Digital Business	Communication and Leadership Development Workshop
Personal Development, Communication, Teamwork-Workshop	Business Research Methods -Workshop
Business Policy and Strategic Management	Content management system-Lab
Semester III	Semester IV
Social Media Marketing	Digital Marketing and Strategy
Digital Entrepreneurship	Market Research and Seminar
Information Technology	Finance
Email Marketing	E-Marketing
Mobile Marketing	Human Resource Management
Content Marketing	Services Management
Affiliate Marketing	Indian Ethos & Business Ethics
Video Marketing	Personal selling and Sales Management
Financial Statement Analysis	Project Management for Digital Marketing Firms
Operations and Supply Chain Management	Affiliate Marketing and Google AdSense
Strategic Management	Creative, Design Thinking and Skill Development
Decision Science	Analytics- Web and Google
Search Engine Marketing & Search Engine Optimization (SEO)	Cases in Digital Marketing
Lead Generation and Marketing Automation	Enterprise Performance Management
SPSS Lab	Lab: LinkedIn and Twitter Marketing
Project 1	Project 2
Placement Training	Placement Training

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Specializations Offered under MBA in Digital Marketing

Various specializations are offered under an MBA in Digital Marketing course that offers students an opportunity to choose a niche area and build a career in it. Check out the MBA in Digital Marketing syllabus for different specializations.

MBA in Digital Marketing Specialization	Description	Topics Covered
Marketing Management	The strategies, tools, and evaluations required to promote a business accurately are referred to as marketing management. Businesses can find opportunities for expansion and successfully reach out to new target audiences by using marketing management techniques.	Managerial Economics Managerial Communication Statistical Analysis and Operations Research Financial Management Marketing Management Advertising Management Entrepreneurship Development Retail Management Strategic Management Service Marketing and CRM International Business Cost and Management Accounting
Social Media Optimization	It is the utilization of social media networks to regulate and expand an organization's message and online presence. Social media optimization can be used as a digital marketing approach to engage with customers, spread positive content, and raise awareness of brand-new products and services.	Social Media Introduction Key components of E-mail marketing AdTech & MarTech Platforms & Data Ecosystems Mobile App Marketing
Performance Marketing	It deals with advertising campaigns in which affiliates and marketing firms are paid only after a targeted action, such as a closed lead, sale, booking, or download, has been achieved.	SEO SEM GDN Display Advertising Content Marketing
Marketing Analytics- Data Tools and Techniques	It is the analysis of data to determine how well a marketing initiative performed. Businesses are able to better understand what influences consumer behaviour, hone their marketing strategies, and maximize their return on investment by applying technology and analytical procedures to marketing-related data.	Introduction to data collection market research and analysis Regression analysis: modelling cause and effect Conjoint analysis: valuing attributes and measuring preference Social media analytics Viral Marketing Assumptions, Viral Marketing
Digital Journey with Brand Management	It is a comprehensive evaluation of all strategies, plans, and approaches that affect how customers engage with your business on digital platforms like social media, search, websites, apps, and paid advertisements.	Business Planning and Management Brand Communication Brand Strategy Development Brand Innovation Identifying use cases, Segmenting the keywords – for ads, for content etc. Generating Insights about competition, category, brand using Keyword Research Email Marketing Tool Deep-Dive : Google Analytics Plotting the Brand Opportunity Framework Brand Equity Metrics: Metrics, Use cases & Interpretation

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Syllabus for MBA Digital Marketing Distance Programs

MBA in Digital Marketing distance program is a specialised program for ambitious professionals who want to grow their businesses through the proliferation of digital technologies. Distance programs are best for those who are unable to attend regular classes but want to pursue further education and get the opportunity to learn from renowned faculties in the industry. Students benefit greatly from this program and get hands-on experience in digital marketing tools and platforms. The syllabus for MBA digital marketing distance program ensures that students get optimum benefit from concepts, tools and strategies for digital channels trending in the industry. Here is an outline of the MBA digital marketing syllabus.

Semester	Subjects
Semester 1	Accounting for Managers
	Marketing Management
	Managerial Economics
	Statistics for Management
	Professional Communication
Semester 2	Accounting for Managers
	Marketing Management
	Managerial Economics
	Statistics for Management
	Professional Communication
Semester 3	Strategic Management
	Minor Project
	Professional Ethics
	Digital Journey with Brand Management
	Marketing & Marketing Management
	How is Digital Marketing different from Marketing?
	Digital Marketing Channels
	Websites and Apps
	What is an Online Product?
	Social Media Optimization
	Social Media Introduction
	Key components of E-mail Marketing
	AdTech & MarTech
	Platforms & Data Ecosytems
	Mobile App Marketing
	Performance Marketing
	SEO, SEM, GDN
	Display Advertising
	Content Marketing
	Managing the Value of Customer Relationship
	Customer Centricity
	Managing Customers According to Lifetime Value in Contractual and Non-Contractual Setting
	Donor Behaviour
	Acquiring Customers and Creating and Measuring their Value
	Retention, Attrition and Development
Semester 4	Strategic Management
	Minor Project
	Professional Ethics
	Marketing Analytics- Data Tools and Techniques
	Introduction to data collection, market research and analysis
	Regression analysis: modelling cause and effect
	Conjoint analysis: valuing attributes and measuring preference
	Social media analytics
	Viral Marketing Assumptions, Viral Marketing
	Selling Ideas - How to influence others
	Consumer Psychology: Exposure, Perception, Memory
	What Makes Ideas Sticky
	How Social Influence Shapes Behavior
	The Power of Word of Mouth
	Social Networks

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Online MBA in Digital Marketing Syllabus

An online MBA in Digital Marketing syllabus typically covers a range of topics related to business management, marketing principles, and digital marketing strategies. Check out the major MBA in Digital Marketing subjects covered in the online course.

Introduction to Digital Marketing	Search Engine Optimization	Integrated Marketing Communication
Social Media Marketing	Emerging Trends in Information Technology	Web Designing and Content Management
Product and Brand Management	International Marketing	Digital Marketing
Business English	Soft Skill	Business Ethics and Corporate Governance

MBA in Digital Marketing Entrance Exam Syllabus

Before enrolling in an MBA in Digital Marketing course, applicants must successfully qualify for entrance exams like CAT, XAT, SNAP, NMAT, and CMAT. Check out the MBA in DIgital Marketing syllabus for entrance exams provided below.

Section	Important Topics
Verbal Ability (VA)	Fill in the blanks Sentence Correction English Usage or Grammar Vocabulary Based (Synonyms Antonyms) Cloze Passage Analogies or Reverse Analogies Jumbled Paragraph Meaning-Usage Match Verbal Reasoning Different usage of the same word Para Completion and Inference Foreign language words used in English Facts / Inferences / Judgements One word substitution Reading Comprehension
Reading Comprehension (RC)	Current affairs making impact on Social Life, International Affairs, Govt policies and Schemes for example Triple Talaq, Clean India Mission, Migration of people from one country to other, Growing intolerance across the Globe Business & Economic RC Passages for example Global economic changes, economic development at the cost of environment, Impact of Demonetization in India, Wasteful expenditure by Governments
Quantitative Aptitude (QA)	Averages Algebra HCF & LCM Geometric Progression Inequalities Interest (Simple and Compound) Permutation and Combination Mixtures and Alligations Speed, Time and Distance Time and Work Profit and Loss Surds and Indices Ratio and Proportion Quadratic and Linear Equations Logarithm; Progressions
Data Interpretation (DI)	Data Tables Data Charts Pie Charts Caselet based Data Venn Diagrams Graphs – Line X-Y Graphs Data Analysis and Data Comparison Bar Diagrams & Charts including Simple, Stacked, Composite Bar charts
Logical Reasoning (LR)	Clocks Calendars Binary logic Seating Arrangement Blood Relations (Family Tree) Quantitative Reasoning Series Syllogism Linear and matrix arrangement Logical Reasoning based on Rankings Direction sense and Decision Making Set Theory, Venn Diagrams, Network Diagrams
Indian & Global Environment	Awards Business Current Affairs Entertainment Geography History Major events Science Sports Books and Authors Company Punch Lines Top Officials of Big Companies Quotations from Important Personalities

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Important Books for MBA in Digital Marketing Syllabus

Students studying MBA in Digital Marketing course wish to succeed academically and enhance their professions must choose from a large variety of reference books. The following list includes a few books that cover MBA in Digital Marketing subjects.

Name of the Book	Author(s)
The Art of SEO	Eric Enge, Stephan Spencer, Jessie Stricchiola
Hit Makers: The Science of Popularity in an Age of Digital Distraction	Derek Thompson
Research Methodology in Management	Dr VP Michael
Digital Marketing For Dummies	Ryan Deiss & Russ Henneberry
Epic Content Marketing	Joe Pulizzi
Web Analytics 2.0	Avinash Kaushik
Getting Digital Marketing Right	David Bradley
Approaches to Social Research	Royce Singleton, Bruce C. Margaret Miller Straits
Marketing Management - Test and Cases	Tapan K Panda
Electronic Commerce - A Managerial Perspective	Efraim Turban, David King, Dennis Viehland, Jae Lee
E-Business & E-Commerce Management - Strategy, Implementation, & Practice	Dave Chaffey
Management Accounting	Khan and Jain

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MBA in Digital Marketing Course Structure

The MBA in Digital Marketing syllabus is divided into four semesters over two years. Core subjects, elective subjects, and lab subjects are three important divisions. The essential courses that must be completed are the core MBA in Digital Marketing subjects. Students can specialize in the elective MBA in Digital Marketing subjects according to their area of interest. The lab component is for online practicals. To learn about e-business and digital marketing, students can conduct an online survey and analyze the results.

The curriculum for an MBA in Digital Marketing includes the following:

IV Semesters
Core and Elective subjects
Seminar
Survey
Internship
Mini Project
Main Project
Research paper publications

MBA in Digital Marketing Lab Subjects

The lab subjects included under the MBA in Digital Marketing syllabus are as follows:

Web Analytics
Online Advertising
Digital Advertising
Social Media Marketing
Internet Marketing Strategies
Search Behaviour-based Inference
Online Privacy and Policy Implications
Database Management System Analysis
Design Communication Networks for Business E-Commerce

MBA in Digital Marketing Teaching Methodology

Given below are a few teaching methodologies and techniques for an MBA in Digital Marketing:

Practical sessions
Research papers
Group projects
Thesis writing
Online Workshop
SEO analysis
Social media
Poster Preparation
Online survey research

MBA in Digital Marketing Projects

MBA in Digital Marketing project topics include a wide range of areas like e-marketing, branding, promoting, advertising, poster production, and much more. The projects for the MBA in Digital Marketing deal primarily with social media marketing, SEO research, consumer requirements, investments in digital marketing, and much more. Students' skill development and in-depth knowledge of the course are improved through the online survey, research, and projects. MBA in Digital Marketing topics for the project are:

Facebook Analytics for Targeted Marketing
Online Shopping and Social Media Strategies
Customer Satisfaction in Digital Marketing Agency
Case Study Analysis About Google SEO Marketing
Comparison of Traditional Marketing to Online Marketing
Report about Tools used to Analyze E-Marketing Competitors
Digital Marketing Strategies (Return on Investment for Various)
Visual Keyword Analysis Tools for Search Engine Digital Marketing
Customer Satisfaction with Coupon Code-Based Promotional Activities

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MBA in Digital Marketing Project Topics

MBA in Digital Marketing students have to undertake various projects during the course that enable them to apply the theoretical knowledge they have acquired in real-world settings. These projects can range from case studies and market research to developing and implementing digital marketing strategies for actual clients. Through these projects, students gain hands-on experience in the field of digital marketing, hone their problem-solving and critical thinking skills, and develop a portfolio that showcases their abilities to potential employers. Check out some of the popular MBA in Digital Marketing topics.

Mobile Marketing for Retail Industry: A Study on In-App Advertising
Video Marketing for Real Estate: A Study on YouTube Advertising
Social Media Advertising for Non-Profit Organizations: A Study on Facebook Advertising
Content Marketing Strategies for Online Education Providers
Email Marketing Campaigns for Lead Nurturing: A Study on B2C Industry
Influencer Marketing for Fashion Brands: A Study on Instagram Advertising
Digital Marketing Strategies for Startups: A Study on Lead Generation
Social Media Marketing for B2B Companies: A Study on LinkedIn Advertising
Search Engine Optimization (SEO) Techniques for E-commerce Websites
Affiliate Marketing Strategies for Online Marketplaces: A Study on Amazon Affiliate Program
Mobile Marketing for Food Delivery Services: A Study on SMS Marketing
Video Marketing for Healthcare: A Study on YouTube Advertising
Social Media Advertising for Educational Institutions: A Study on LinkedIn Advertising
Pay-Per-Click (PPC) Advertising for E-commerce Websites: A Study on Amazon Ads
Search Engine Marketing (SEM) for Service Providers: A Study on Google AdWords
Content Marketing for Travel Industry: A Study on Blogging and Social Media
Email Marketing Campaigns for Customer Retention: A Study on B2B Industry

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FAQs about MBA in Digital Marketing Syllabus

What is the MBA in Digital Marketing syllabus?

MBA in Digital Marketing syllabus covers important topics like Social Media Marketing, Digital Marketing and Strategy, Digital Entrepreneurship, Market Research and Seminar, Email Marketing, E-Marketing, Mobile Marketing, Human Resource Management, Content Marketing, Services Management, Affiliate Marketing, Indian Ethos & Business Ethics, Video Marketing, Personal Selling and Sales Management, Financial Statement Analysis, Project Management for Digital Marketing Firms, etc.

What are the subjects covered in MBA in Digital Marketing?

The subjects covered in MBA in Digital Marketing are Indian Ethos & Business Ethics, Video Marketing, Personal Selling and Sales Management, Financial Statement Analysis, Project Management for Digital Marketing Firms, Social Media Marketing, Digital Marketing and Strategy, Digital Entrepreneurship, Market Research and Seminar, Email Marketing, E-Marketing, Mobile Marketing, Content Marketing, etc.

What are the MBA in Digital Marketing subjects in first year?

The MBA in Digital Marketing first year subjects are Demand and Business Forecasting, Website Planning and Structure, Organizational Behaviour, Integrated Marketing Communications, Economic Analysis for Business Decisions, Human Resource Management, Business Research Methods, Search-Engine Marketing, Basics of Marketing, Business-to-business (B2B) e- marketing, Digital Business, Communication and Leadership Development Workshop, etc.

What is the MBA in Digital Marketing syllabus for second year?

The MBA in Digital Marketing syllabus for second year includes Social Media Marketing, Digital Entrepreneurship, Information Technology, Email Marketing, Mobile Marketing, Content Marketing, Affiliate Marketing, Video Marketing, Financial Statement Analysis, Operations and Supply Chain Management, Strategic Management, Decision Science, Search Engine Marketing, Search Engine Optimization, Lead Generation and Marketing Automation, etc.

What are the core subjects in MBA in Digital Marketing?

The core subjects in MBA in Digital Marketing are Enterprise Performance Management, Indian Ethos & Business Ethics, Business Skills Development, Introduction to Marketing Strategies, Brand Planning and Marketing, Demand and Business Forecasting, Social Media Marketing, e-commerce Marketing, Corporate Legal Environment, Digital Advertising, Affiliate Marketing, Communication Skill Development, Web Analytics, Campaign Growth and Evaluation, Brand Management for E-Commerce, etc.

What are the elective subjects in MBA in Digital Marketing?

The elective subjects in MBA in Digital Marketing are E-Marketing management, Indian Economy, Management Fundamentals, Legal Aspects of Business, Entrepreneurship Development, Demand Analysis & Forecasting, Qualitative Research Methods, Business Process Re-engineering, International Business Economics, Startup & New Venture Management, Essentials of Psychology for Managers, Geopolitics & World Economic Systems, Contemporary Frameworks in Management, Affiliate Marketing, etc.

Is MBA in Digital Marketing syllabus difficult?

The difficulty of an MBA in Digital Marketing syllabus can vary depending on your prior experience, comfort level with technology and marketing concepts, and the specific curriculum of the program. While an MBA in Digital Marketing may present its challenges, it can also be an exciting and rewarding path for those interested in the intersection of business and technology.

What will I learn during an MBA in Digital Marketing course?

During an MBA in Digital Marketing, students will learn about various topics like Search-Engine Marketing, Basics of Marketing, Business-to-business (B2B) e- marketing, Digital Business, Business Skills Development, Introduction to Marketing Strategies, Brand Planning and Marketing, Demand and Business Forecasting, Social Media Marketing, e-commerce Marketing, etc.

What are the important books that cover MBA in Digital Marketing syllabus?

The important books that cover MBA in Digital Marketing syllabus are The Art of SEO, Hit Makers: The Science of Popularity in an Age of Digital Distraction, Research Methodology in Management, Digital Marketing For Dummies, Epic Content Marketing, Web Analytics 2.0, Getting Digital Marketing Right, Approaches to Social Research, Marketing Management - Test and Cases, etc.

What is the MBA in Digital Marketing syllabus at IGNOU?

The MBA in Digital Marketing syllabus at IGNOU covers topics like Management Functions and Behaviour, Digital Journey with Brand Management, Digital Marketing Channels, Websites and Apps, Social Media Optimization, Search Engine Optimization, AdTech & MarTech, Platforms & Data Ecosystems, Display Advertising, Content Marketing, etc.