MBA in Marketing Syllabus & Subjects 2024

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Feb 29, 2024 11:41AM IST

What is MBA in Marketing Syllabus?

MBA in Marketing syllabus includes Marketing Management, Consumer Behavior, Marketing Research, Marketing Analytics, Brand Management, Integrated Marketing Communications, Product Management, Sales Management, Services Marketing, Retail Marketing, Digital Marketing, International Marketing, etc. MBA in Marketing is a two-year postgraduate programme that focuses on sales, marketing, consumer trends, strategies, and research in various sectors, enabling them to work as the leaders of firms. The MBA in Marketing subjects in the first year will primarily focus on management foundations with a few core subjects based on the area of specialization.

The MBA in Marketing course is designed for individuals with a strong passion for creativity and exceptional communication abilities. Once students have acquired vital skills, they can dedicate the necessary time and attention to studying statistics to determine the effectiveness of advertising and marketing strategies. By doing so, they will be equipped with the knowledge and expertise required to excel in their careers. Candidates may be eligible for managerial and executive positions in their current organization and may receive a job promotion by pursuing an MBA in Marketing. If you are interested in the course, find complete details about the MBA in Marketing syllabus and subjects provided on this page.

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What is MBA in Marketing Syllabus?
MBA in Marketing Subjects
Semester Wise MBA in Marketing Syllabus
Core Subjects in MBA in Marketing
Elective Subjects in MBA in Marketing
MBA in Marketing Syllabus for Distance Programs
MBA in Marketing Syllabus for Entrance Exams
Important Books for MBA in Marketing
MBA in Marketing Course Structure
MBA in Marketing Project Ideas
FAQs about MBA in Marketing Syllabus

MBA in Marketing Subjects

Check out the important MBA in Marketing subjects included in the curriculum of top MBA colleges.

MBA in Marketing Subject	Topics Covered
International Business	Accounting for Managers International Trade and Policy Framework Economics for Managers Operation Research for Business Decision Entrepreneurship and New Venture Planning Corporate Finance International Financial System International Supply Chain Management & Logistics International Human Resource Management Corporate Governance and Social Responsibility of Business
Managerial Economics	Demand Analysis and Forecasting Profit Management Capital Management Demand for Managerial Economics Define the Problem Determine the Objective Discover the Alternatives
Financial and Cost Accounting	Tools for Financial Analysis & Planning Working Capital Management and Leverage Analysis Cost of Capital Capital Budgeting Working Capital Cycle Working Capital Financing Inventory Management Management of Receivable Determinants of Credit Policy Cash Management
Marketing Management	Managerial economics Economic environment of business Accounting for managers Corporate finance Management accounting Human resource management Production and operations management Business communication Information technology management Management of information systems
Financial Management	Corporate Social Responsibility Supply Chain Management Principles of Accounting Business Intelligence Principles of Marketing Management Strategic Management Managerial Economics Business Law Organization Behaviour Corporate Management
Strategic Management	Corporate Planning Concept of Planning Planning Process Types of Planning Strategic Planning Strategic Decision Making External Analysis Remote Environment Analysis Competitive Analysis Global Environmental Analysis
Accounting for Managerial Decisions	Financial Statement Analysis Marginal costing and Break-even analysis Cost Accounting Financial Statements Analysis and Comparison of Financial Statements Ratio Analysis Funds and Cash Flow Statement and Marginal Costing Funds Flow Statement Cash Flow Statement Marginal Costing Differential Cost-analysis and Decision Making
Consumer Behaviour	Consumer Learning Consumer Perception Consumer Attitude Consumer Decision Making Process Levels of Consumer Decision Making Models of Consumers Making Consumer Communication Consumer Behaviour and Product Strategy Consumer Behaviour and Pricing Strategy Consumer Behaviour and Distribution Strategy
Entrepreneurship Development	Entrepreneurship Development Skills Organising the company Functional organization and division of labour Matrix organizations Concept of “Lean” Working in teams Organizational maturity
Product and Brand Management	The concept of Brand Equity Creating brands in a competitive market Brand Positioning and Brand Associations Using Brand Elements to create brand equity Leveraging Secondary Brand Associations Growing and Sustaining Brand Equity Designing and Implementing Branding Strategies Launching Brand Extensions Products Managing brands over time Developing a Brand Equity Management System Measuring Sources of Brand Equity

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Semester Wise MBA in Marketing Syllabus

Under the MBA in Marketing programme, which lasts two years and is divided into four semesters, various topics are covered. Every semester has a new set of core MBA in Marketing subjects. All students must take the core subjects because they enable you to have a thorough understanding of the fundamentals of marketing and how to apply them. Over two years, theory and practicals prepare you for a variety of challenges that arise at the workplace. Here are the semester wise MBA in Marketing syllabus and subjects.

MBA in Marketing Subjects in 1st Year

Semester	Syllabus
Semester I	Distinction between Accounting and Finance Objectives of Financial Management- Profitability vs wealth Maximization Organization for Finance Function- Time value of money valuation concept, compound value concept, Present value concept, Financial Planning and Financial Forecasting Capital Structure Planning- Patterns of financial requirement Management of Fixed Capital - Concept, relevance and computation of cost of capital nature and scope of Capital Budgeting Management of Working Capital
Semester II	Accounting for Management - Nature and scope, Role of Management Accountant, Differences in the financial accounting, Strategic Management Activity based Costing- Kaplan & Cooper's approach to ABC- How to develop ABC system, How ABC system supports corporate strategy Marginal Costing and its practical applications in Managerial decisions Budgeting and Budgeting Control Marketing and Distribution Cost Analysis - Techniques of Management Accounting in Marketing and Physical Distribution Market Segmentation Advertising, its role in the marketing process; Legal, Ethical and Social aspects of advertising Marketing Research: Introduction, Management uses of marketing research, Problem Formulation & steps in Decision Making Process

Semester

Syllabus

Semester I

Distinction between Accounting and Finance
Objectives of Financial Management- Profitability vs wealth Maximization
Organization for Finance Function- Time value of money valuation concept, compound value concept, Present value concept, Financial Planning and Financial Forecasting
Capital Structure Planning- Patterns of financial requirement
Management of Fixed Capital - Concept, relevance and computation of cost of capital nature and scope of Capital Budgeting
Management of Working Capital

Semester II

Accounting for Management - Nature and scope, Role of Management Accountant, Differences in the financial accounting, Strategic Management
Activity based Costing- Kaplan & Cooper's approach to ABC- How to develop ABC system, How ABC system supports corporate strategy
Marginal Costing and its practical applications in Managerial decisions
Budgeting and Budgeting Control
Marketing and Distribution Cost Analysis - Techniques of
Management Accounting in Marketing and Physical Distribution Market Segmentation
Advertising, its role in the marketing process; Legal, Ethical and Social aspects of advertising
Marketing Research: Introduction, Management uses of marketing research, Problem Formulation & steps in Decision Making Process

MBA in Marketing Subjects in 2nd Year

Semester	Syllabus
Semester III	Corporate Planning; Concept of long-term planning, Strategic Planning (Planning Strategically) Strategy Formulation: Concept, Process & Affecting Factors. Strategy Evaluation: Process, Criteria, Environmental Analysis, Resource Analysis Introduction to Product & Brand Management, Product Levels, Product Hierarchy, Classification of Product. Entrepreneurial Environment – Meaning, Private Enterprise and Development, Significance of Entrepreneurial Development Programmes Concepts of Projects and Classification, Project Identification, Project formulation, Project Design and Network Analysis Concept of CRM, Relationship management in practice, Segmenting, Targeting & Positioning various services Strategy of International Business – Strategy, planning, organizational structure and process of control
Semester IV	Characteristics of Business Policy and Corporate Strategy, Norms of Strategy Making, Organizational Mission, Corporate Objectives and goods, Analysis of Internal Resources Logistics and Supply Chain Management Management Information System Marketing Strategies and Policies marketing Decision, Variable and Policy issues, product line and product mix policy, PLC, Product Positioning Strategy and Market recommendation Financial Strategies- Financial Policy Issues, Sources of finance control of capital issues, Types of securities, Financial leverage, Investment and capital allocation policy, capital budgeting Market Segmentation for Non-profit organization, Target Marketing Balance of Trade, Balance of Payments and Instruments of Trade Policy, Devaluation, Revaluation, Appreciation & Depreciation Concept of Free Trade and Regional Economic Groupings, Selection of Global Markets, Segmentation and Positioning, Product Planning

Semester

Syllabus

Semester III

Corporate Planning; Concept of long-term planning, Strategic Planning (Planning Strategically)
Strategy Formulation: Concept, Process & Affecting Factors.
Strategy Evaluation: Process, Criteria, Environmental Analysis, Resource Analysis
Introduction to Product & Brand Management, Product Levels, Product Hierarchy, Classification of Product.
Entrepreneurial Environment – Meaning, Private Enterprise and Development, Significance of Entrepreneurial Development Programmes
Concepts of Projects and Classification, Project Identification, Project formulation, Project Design and Network Analysis
Concept of CRM, Relationship management in practice, Segmenting, Targeting & Positioning various services
Strategy of International Business – Strategy, planning, organizational structure and process of control

Semester IV

Characteristics of Business Policy and Corporate Strategy, Norms of Strategy Making, Organizational Mission, Corporate Objectives and goods, Analysis of Internal Resources
Logistics and Supply Chain Management
Management Information System
Marketing Strategies and Policies marketing Decision, Variable and Policy issues, product line and product mix policy, PLC, Product Positioning Strategy and Market recommendation
Financial Strategies- Financial Policy Issues, Sources of finance control of capital issues, Types of securities, Financial leverage, Investment and capital allocation policy, capital budgeting
Market Segmentation for Non-profit organization, Target Marketing
Balance of Trade, Balance of Payments and Instruments of Trade Policy, Devaluation, Revaluation, Appreciation & Depreciation
Concept of Free Trade and Regional Economic Groupings, Selection of Global Markets, Segmentation and Positioning, Product Planning

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Core Subjects in MBA in Marketing

An MBA in Marketing syllabus is designed for individuals who have a keen interest in understanding consumer behaviour, market trends, and strategic approaches to promoting products or services. Check out the core MBA in Marketing subjects taught during the course.

Business Environment	Management Concepts	Strategic Management
Marketing Management	Human Resource Management	Accounting and Managerial Decisions
Management Information Systems	Statistical Analysis & Operations Research	Financial and Cost Accounting
Managerial Economics	Financial Management	Marketing Research
Accounting for Managerial Decisions	Consumer Behaviour	Advertising Management
Sales Management	Corporate Strategy	Service Marketing and CRM
Entrepreneurship Development	Product and Brand Management	Logistics and Supply Chain Management

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Elective Subjects in MBA in Marketing

The elective MBA in Marketing subjects are chosen by the students to help them develop more specialized knowledge within the realm of business administration. To assist you in selecting the appropriate subjects depending on your interests, the electives in MBA in Marketing syllabus are listed below.

Corporate Communication	Digital Marketing	Principles of Public Relations
Customer Relationship	Management Marketing Laws	Supply Chain Management
Strategic Product Management	Marketing Strategies	Rural Marketing
Retail Buying Techniques	Emerging Marketing Concepts	Direct and Event Marketing
Marketing for Non-Profit Organizations	Marketing Audit	Contemporary Marketing Management
Marketing Decision Models	Pricing Management	Consumer Behaviour

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MBA in Marketing Syllabus for Distance Programs

A distance MBA in Marketing programme has been developed for students who are unable to participate in a full-time MBA programme due to financial constraints, work commitments, etc. Check the MBA in Marketing syllabus for distance courses provided below:

Semester I	Semester II
Management Theory and Practice Organizational Behavior Marketing Management Business Economics Business Environment Financial Accounting and Analysis Information Systems for Managers Statistical Analysis and & Operations Research	Business Communication Essentials of HRM Business Law Consumer Behaviour Strategic Management Operations Management Decision Science Accounting And Managerial Decisions
Semester III	Semester IV
Product and Brand Management E-Commerce Consumer Behavior Marketing Strategy Sales Management International Marketing Entrepreneurship Development Customer Relationship Management	Marketing Research Digital Marketing Business: Ethics, Risk and Governance Research Methodology Strategic Management Total Quality Management Logistics and Supply Chain Management Project

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MBA in Marketing Syllabus for Entrance Exams

The first step in an MBA student's journey is passing the entrance exam. Candidates must pass any of the entrance exams among the CAT, XAT, GMAT, SNAP, NMAT, or CMAT, in order to seek admission into the MBA in Marketing programme. The candidates should familiarize themselves with the entire MBA in Marketing syllabus, which is presented below, in order to prepare for these entrance exams:

Verbal Ability (VA)	Data Interpretation (DI)
Vocabulary Based (Synonyms Antonyms) English Usage or Grammar Sentence Correction Fill in the blanks Cloze Passage Analogies or Reverse Analogies Jumbled Paragraph Meaning-Usage Match Summary Questions Verbal Reasoning Facts / Inferences / Judgements Reading Comprehension	Data Tables Data charts Pie charts Caselet based Data Venn Diagrams Graphs – Line X-Y Graphs Data analysis and Data comparison Bar diagrams & Charts including Simple, Stacked, Composite Bar charts
Logical Reasoning (LR)	Quantitative Ability (QA)
Clocks Calendars Binary logic Seating Arrangement Blood Relations (Family Tree) Input-Output Series Syllogism Quantitative Reasoning Puzzles Critical Reasoning Linear and matrix arrangement Logical Reasoning based on Rankings Direction sense and Decision Making Set Theory, Venn Diagrams, Network Diagrams	LCM and HCF Percentages Profit and Loss Interest (Simple and Compound) Number System Algebra Geometry/ Mensuration Linear Equations Quadratic Equations Surds and Indices Permutation and Combination Mixtures and Alligations Trigonometry Speed, Time and Distance Time and Work Averages Ratio and Proportion, and others
General and Business GK	Reading Comprehension (RC)
Current Affairs India: Constitution, Government, Laws, Famous People, Achievements, Organizations, History, Geography, Economy, Politics, States. World: Countries, Organizations, Leaders, World Economy, Summits. Science, Industry, Trade etc	Current affairs making impact on Social Life, International Affairs, Govt policies and Schemes for example Triple Talaq, Clean India Mission, Migration of people from one country to other, Growing intolerance across the Globe Business & Economic RC Passages for example Global economic changes, economic development at the cost of environment, Impact of Demonetization in India, Wasteful expenditure by Governments

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Important Books for MBA in Marketing

There are numerous reference books available for MBA in Marketing syllabus to help students score maximum marks in the degree programme and have a brighter future. Here are a few books on MBA in Marketing subjects that students might want to consider buying:

Name of the Book	Author(s)
The Internet Marketing Bible	Zeke Camusio
Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization	Olivier Blanchard
Marketing Management	Philip Kotler
Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business	Jay Conrad Levinson
Converge: Transforming Business at the Intersection of Marketing and Technology	Bob Lord and Ray Velez
Managerial Communication Strategies and Applications	Hynes, Geraldine E.
Managing for the Future: Organizational Behavior and Processes	Ancona, Kochan, Scully, Van Maanen and Westney
Business Policy, Strategy, Planning, and Management	P.K.Ghosh
Research for Marketing Decisions	Paul E. Green, Donald S. Tull
Managerial Accounting: An Introduction to Concepts, Methods, and Uses	Maher, Stickney, and Weil

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MBA in Marketing Course Structure

Core and elective subjects make up the typical course structure for an MBA in Marketing. The first several semesters of the MBA in Marketing programme are devoted to core subjects. The MBA in Marketing course content is shown in the following table according to the basis of core, electives, projects and skills:

Type	Objectives	MBA in Marketing Course Curriculum
Core Subjects	You may be able to advance in your current position and become eligible for managerial and executive positions with the aid of an MBA in Marketing. The core subjects focus on improving leadership and communication abilities.	Marketing management Operations management Consumer and brand insight strategy Digital marketing and social media management Forecasting, modelling, and marketing strategy New product strategy, branding, and marketing International and multinational marketing
Elective Subjects	There are more opportunities for students to enhance their abilities and participate in case studies, projects, homework, and career training, including entrepreneurship. It boosts employment opportunities for candidates. Prospective employers will find it simpler to assess student performance on a scientific scale.	Advertising Management Marketing Research Salesforce Management Integrated Marketing Communications New Product Development and Marketing Business Marketing Operations International Marketing
Skills	You will be able to improve your practical managerial abilities that will prepare you for a lucrative career in any sector of business.	Data analytics Strategic thinking Time Management Leadership Teamwork Analysis Strong communication skills
Project Submission	Branding, Market Analysis, Advertising, and many other aspects of MBA marketing give students a wide range of topics to look into for their projects. The project will encourage the students to learn more and gain the abilities needed for marketing in the modern world. The project will be in their desired field of interest and marketing.	Marketing Project on Salesforce Management Marketing Research Process and Consumer Behaviour Marketing Information System and Market Feedback Survey Organized Retailing in India Study of Brand Promotion Strategy of the Company
Case Study	This offers managerial training and development outside of the workplace, including a thorough written account of a simulated or actual decision-making scenario.	Students must identify the issue or circumstance, give background information, and, of course, make recommendations for how to resolve it within the context of the subject when doing case studies.
Group-Based Projects and Activities	It assists you in understanding various viewpoints, learning from the expertise of your peers, and creating a team environment.	Since work is frequently done in teams in the business world and the success of an organization depends on the cooperation & participation of team members, students are divided into learning teams of 6–8 people who advance through the course and complete activities such as assignments etc. together.

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MBA in Marketing Project Ideas

During the final year of MBA in Marketing, students are typically required to projects. Through these projects, students get the opportunity to apply the knowledge and skills they have acquired throughout their coursework to real-world situations. In some cases, students may even have the chance to work with local businesses or organizations to develop marketing strategies and solutions tailored to their specific needs. Check out the top MBA in Marketing projects topics provided below.

Building Brand Awareness among target segment via Innovative & Creative Use of Social Media Strategies for a new age youthful travel brand
Marketing & Content Strategy, Brand Positioning & promotions that made Vodafone ZooZoo extremely popular and a Key Contributor to Vodafone’s Growth
Study the effects of Branding on consumers in the Real Estate Sector
Analyze consumer behaviour & Design Strategies to Increase Consumer Retention and User Engagement for a video streaming platform for documentaries
Study on the Brand Positioning of one of the world’s most iconic brands – Coca Cola from its inception till date
Research on effect of BTL marketing on consumer purchase decisions in the FMGC sector
Branding & Positioning strategies for a new age D2C( Direct to customer) milk startup( with a tier 1 presence) in tier 2, tier 3 cities
Study on marketing mix & competitive analysis of Surf Excel brand
Analysis on the shaping up of the automobile industry in India – Various Brands, Consumer behaviour patterns, Market Share, Top Marketing Strategies & Campaigns
Study on brand recall & awareness of ICICI Lombard General Insurance in the sector of Home Insurance

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FAQs about MBA in Marketing Syllabus

What does MBA in Marketing syllabus include?

MBA in Marketing syllabus includes Marketing Management, Consumer Behavior, Marketing Research, Marketing Analytics, Brand Management, Integrated Marketing Communications, Product Management, Sales Management, Services Marketing, Retail Marketing, Digital Marketing, International Marketing, etc.

What are core MBA in Marketing subjects?

The core MBA in Marketing subjects include Business Environment, Management Concepts, Strategic Management, Marketing Management, Human Resource Management, Accounting and Managerial Decisions, Management Information Systems, etc.

What is the 1st year MBA in Marketing syllabus?

The 1st year MBA in Marketing syllabus includes Distinction between Accounting and Finance, Objectives of Financial Management- Profitability vs wealth Maximization, Management of Working Capital, Budgeting and Budgeting Control, Marketing and Distribution Cost Analysis, Management Accounting in Marketing and Physical Distribution Market Segmentation, etc.

What subjects are included in 2nd year MBA in Marketing syllabus?

The subjects included in 2nd year MBA in Marketing syllabus Corporate Planning, Concept of long-term planning, Strategic Planning, Strategy Evaluation, Logistics and Supply Chain Management, Management Information System, Market Segmentation for Non-profit Organization, etc.

What are the elective MBA in Marketing subjects?

The elective MBA in Marketing subjects are Corporate Communication, Digital Marketing, Principles of Public Relations, Customer Relationship, Management Marketing Laws, Supply Chain Management, Strategic Product Management, Marketing Strategies, Rural Marketing, etc.

Is MBA in Marketing syllabus different from regular MBA?

The MBA in Marketing syllabus is different from regular MBA as it involves subjects that provide an in-depth understanding of marketing concepts. However, the introductory subjects are somewhat similar in both courses, but at the end of the Marketing specialization, the subjects are focused on this area only.

Are MBA in Marketing subjects difficult to understand?

MBA in Marketing subjects are easy to understand if you are from a management background or working in a related field. However, the syllabus may seem difficult if you are new to the concepts. But if you are interested in Marketing and are passionate about making a career in it, then you’ll easily be able to grasp the concepts.

What are the best Marketing books for MBA students?

The best Marketing books for MBA students are The Internet Marketing Bible, Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization, Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business, Converge: Transforming Business at the Intersection of Marketing and Technology, Managerial Communication Strategies and Applications, Managing for the Future: Organizational Behavior and Processes, Research for Marketing Decisions, etc.

What is the syllabus for MBA in Marketing online courses?

The syllabus for MBA in Marketing online courses includes Management Process and Organizational Behavior, Business Communication, Statistics for Management, Production and Operations Management, Financial Management, Marketing Management, Management Information System, Research Methodology, Legal Aspects of Business, Sales Distribution and Supply Chain Management, E-Marketing, International Marketing, etc.

What are the MBA in Marketing subjects in 1st semester?

The MBA in Marketing subjects in 1st semester are Managerial Economics, Marketing Management, Strategic management, Accounting, Business communication, Financial Management, Management Accounting, Research Methodology, Business environment, Consumer Behaviour, Human Resource Management, Management Concepts, Marketing Research, Operations Management, Organizational Behaviour, Business Law, Business Statistics, Change Management, etc.

What is MBA in Marketing subjects in 1st semester?

The MBA in Marketing subjects in 1st semester are the Distinction between Accounting and Finance, Objectives of Financial Management- Profitability vs wealth Maximization, Organization for Finance Function, Capital Structure Planning- Patterns of financial requirement, Management of Fixed Capital, Management of Working Capital, etc.

What is MBA in Marketing syllabus for 2nd semester?

The MBA in Marketing syllabus for 2nd semester includes topics like Accounting for Management, Activity-based Costing- Kaplan & Cooper's approach to ABC, Marginal Costing and its practical applications in Managerial decisions, Budgeting and Budgeting Control, Marketing and Distribution Cost Analysis, Marketing Research, Advertising, etc.

What is MBA in Marketing subjects in 3rd year?

The MBA in Marketing subjects in 3rd year are Corporate Planning, Strategy Formulation, Strategy Evaluation, Introduction to Product & Brand Management, Entrepreneurial Environment, Concepts of Projects and Classification, Concept of CRM, Relationship management in practice, Segmenting, Targeting & Positioning various services, Strategy of International Business, etc.

What is MBA in Marketing syllabus for 4th semester?

MBA in Marketing syllabus for 4th semester covers topics like Characteristics of Business Policy and Corporate Strategy, Norms of Strategy Making, Organizational Mission, Corporate Objectives and goods, Analysis of Internal Resources, Logistics and Supply Chain Management, Management Information Systems, Marketing Strategies and Policies Marketing Decision, etc.

What is MBA Marketing syllabus for IIM Ahmedabad?

The MBA Marketing syllabus for IIM Ahmedabad covers subjects like Advertising and Sales Promotion Management, Business to Business Marketing, Consumer Behaviour and Technology, Customer-Based Business Strategies, Customer Relationship Management, International Business and Foreign Market Entry in BRIC Countries, Managing Customer Value Delivery, Managing Luxury Business, Market Research and Information Systems, etc.