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Visual Merchandising: Details, Fees, Eligibility, Admission, Career Scope & Jobs, Syllabus

Updated By Samiksha Rautela on 21 Oct, 2021
Average Duration
3 months-2 years
Average Fee
25 K-3.1 L INR annual
Exams Accepted
Study Mode

About Visual Merchandising

The art of presenting or displaying objects, products or services creatively to the client in order to make them visually desirable and appealing. It helps in enhancing and boosting sales. The objective of visual merchandising is to grab the eyeballs of the client by depicting artistic and creative products. It uses art as it includes lighting, colours, lines, spacing and proportions appropriate to create a balanced and beautiful presentation. Visual merchandising is also a bit of science. It plays with the psychology of the client and uses logics/concepts to influence the mind of the client.

With the growth of the malls, boutiques and retail outlets across the country, visual merchandising is becoming overly popular among the students. It is a lucrative field with numerous career opportunities and a bright future.

Candidates wishing to pursue a career in visual merchandising can go for degree/ diploma/ postgraduation/ certificate programmes. Many top colleges and universities offer Visual Merchandising course to the students. Each college has a different set of conditions that are called as minimum eligibility criteria. Candidates are required to satisfy the parameters of the college in order to get through the admission process. Check out the eligibility criteria, admission process, syllabus and career prospectus of Visual Merchandising ahead.

Visual Merchandising Eligibility Criteria

Presently, with the rise of people opting for a visual merchandising course, candidates are getting inclined towards it. Multiple colleges are offering Visual Merchandising courses to the aspirants. Each college has a different set of eligibility criteria. Enlisted below are the parameters set by the colleges/universities that candidates must follow before applying for admission.

  • For undertaking admission in a diploma or graduation courses, it is essential for the candidate to qualify intermediate or class 12 from a recognised board of education.
  • For postgraduate courses, it is required for the candidates to clear or pass graduation or an equivalent examination from a recognised university.
  • Candidates can be from any discipline in order to pursue a visual merchandising course.
  • Each college has a separate set of eligibility conditions. Applicants need to meet the conditions laid down by the chosen college in order to be applicable for the admission in the college.

Visual Merchandising Admission Process 2020

The admission process of Visual Merchandising varies from college to college or university to university. A candidate needs to surpass the admission and selection process of the college in order to get through. Check out the pointers below explaining in detail the admission process of Visual Merchandising.

  • Colleges generally enrol applicants for admission on the basis of the marks obtained in the common entrance examination.

  • Certain colleges grant admission to the candidates as per their separate entrance examination and processes like group discussion and personal interview.

  • Some colleges often shortlist students as per the merit. They lookout for the performance of the applicant in the qualifying examination and shortlist them for admission.

Visual Merchandising Entrance Exam 2020

Majority of the institutes/universities accept the national level entrance examination including FDDI AIST, NIFT Entrance Exam etc. Some colleges have their separate entrance examination in order enrol students to the Visual Merchandising course. Other colleges offer direct admission to the candidates for Visual Merchandising course.

Visual Merchandising Top Colleges

Vivid top-notch colleges offer a visual merchandising course. Mentioned below are few of them that candidates can consider for admission.

  • NIFT, Delhi

  • NIFT, Mumbai

  • Pearl Academy, Rajouri Garden

  • JD Institute of Fashion Technology, Bangalore

  • NIFT, Gandhinagar

  • FIDA The Design School, Kilpauk

  • MSU - The Maharaja Sayajirao University, Vadodara

Visual Merchandising Syllabus

The syllabus of Visual Merchandising is designed differently in different colleges. Captured below are certain subjects that students might encounter while studying the course of visual merchandising.

Fundamentals of Visual Merchandising

Display Error Management

Colour Phycology

Elements and Principles of design

Trend Analysis and Forecasting

Exterior and Interior Presentation

Importance of the shopping environment

Props, Fixtures and Signage

Consumer Behaviour

Material Exploration

Lighting Design


Visual Principles and Systems

Vendor Management

Draping & Styling Mannequins


Visual Merchandising Career Options and Job Prospects

With the growth in the Visual Merchandising industry, the requirements for suitable professionals are also rapidly increasing. Candidates have a wide range of options to pick out from and they have a humongous scope in visual merchandising. Enlisted below are possibilities that candidates can choose from in order to grow fiercely in the field.

  • Store Manager
  • Visual Merchandiser
  • Brand Manager
  • Merchandising Consultant

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FAQs about Visual Merchandising

I want admission in Visual Merchandising. Do I have to clear any exams for that ?

Lovely Professional University National Eligibility and Scholarship Test , Kalinga Institute of Industrial Technology Engineering Entrance Exam , Pearl Academy Entrance Exam , National Institute of Design - Design Aptitude Test , National Institute Of Fashion Technology Entrance Examination are some of the exams that you can appear for to get admission in Visual Merchandising courses.

What are the top colleges offering Visual Merchandising courses ?

Following are some of the top colleges offering Design courses : National Institute of Fashion Technology (Bhopal) , National Institute of Fashion Technology (Raebareli) , Arch Academy of Design (Jaipur) , National Institute of Fashion Technology (Srinagar) , Industrial Design Centre (Mumbai). You can explore these colleges on our website to check if they offer Visual Merchandising or not.

What are the popular specializations related to Visual Merchandising ?

Some of the popular specializations for Diploma are : Tourism Management , Instrumental Techniques in Analytical Chemistry , Food Production , Critical Care Nursing , Room Division Management.

What is the duration of the course Visual Merchandising ?

Visual Merchandising is a 2 year course.

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