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Average Duration | 6 months-4 years | ||
Average Fee | 5 K-4.8 L INR annual | ||
Exams Accepted | TISSNET, CUCET, KSET (Karnataka) ... |
The study of Fashion Marketing is a whole new sphere and an exciting field that is often teamed up with merchandising. The six-month to three-year-long course comes under the commercial aspect of the fashion industry that majorly focuses on modern techniques of fashion marketing and management, developing effective communication skills and building amalgamation of fashion, business, and design.
Fashion Marketing in India can be pursued at the undergraduate/postgraduate/diploma level. From transforming the value of raw materials in retailing and basic marketing principles to understanding the crux of the fashion design process, communication channels, their applications, Fashion Marketing opens one’s doors to a great number of opportunities in public relations and advertising, fashion management, marketing and sales and so on.
Some of the major highlights of Fashion Marketing are as follows:
Specialisation Name | Fashion Marketing |
Course Level | Diploma, Undergraduate and Postgraduate |
Course Duration | 6 months-3 Years |
Internship | Available |
Course Mode | Full time/Part-time |
Minimum Qualification Required | Depends on the degree |
Age | Depends on the degree |
Selection Process | Merit-based/direct/entrance exam |
Course Fee | ?8,000 to ?2 Lakh (Annually) |
Job Type | Public Relations Manager for Fashion, Fashion Events Manager, Fashion Brand Manager, Fashion Editor, Fashion Journalist, Fashion Photographer, Fashion Stylist, Fashion Curator, etc. |
Average Salary | ?25,000 - ?85,000 Per Month |
The eligibility criteria for a Fashion Marketing program have been mentioned in detail below:
10th/12th/graduation from any recognised board/university.
Students appearing or waiting for their final exam/semester result may also apply.
Minimum age of the candidate should be 16 years.
Must have good English communication skills.
Note: The eligibility criteria may vary from institution to institution.
Aspirants may go through the admission process carried out by major design institutes in India for Fashion Marketing:
Fashion Marketing aspirants in India are required to go through a portfolio review and interview round.
Many institutes also shortlist/select candidates on the basis of their merit in the qualifying exam.
For an undergraduate course in the specialization, institutes may conduct an entrance exam or accept the score of a national level design entrance exam.
Given below are the topics you may come across while pursuing a course in Fashion Marketing:
Introduction to the Fashion Business | Communicating Across Cultures |
Business Spreadsheets | Critical Thinking: Reading, Writing and Research |
Marketing | Digital Culture in Business and Life |
Business Law | Economics |
Finance | Management |
Internet Marketing | The Power of the Brand |
Consumer Behavior | Integrated Marketing Communications |
Applied Marketing Research | Global Markets |
Marketing Senior Capstone (6CR) | Digital Design |
Micro-Internship | Fashion Marketing Management |
Strategic Consumer Insights in Fashion | Strategic Consumer Insights in Fashion |
Services Marketing in the Fashion Industry | Cause Marketing in the Fashion Industry |
Global Marketing in the Fashion Industry | Luxury Brand Management in the Fashion Industry |
New Media Marketing in the Fashion Industry | Foundations of Fashion PR Strategies and Tactics |
Internship in Fashion MarketingDeveloping and Exercising Influence in Organizations | Developing and Exercising Influence in Organizations |
Capstone in Fashion Marketing | Trade- National and International |
Note: This is only for reference and the same shall vary from institute to institute.
Fashion Marketing comes with a variety of potential for growth and opportunities in various areas such as marketing, merchandising and retailing, garment export, lifestyle and retail. Consumerism and the youth population are driving the retail and fashion industries and are expected to keep doing so in the future. Apart from joining a fashion brand and starting the journey as an Executive Buyer, one may also explore the scope of starting their own business. The starting salary of a Fashion Marketing professional maybe around ?3 LPA. After a few years of experience in the field, one may easily expect ?9-10 LPA.
Here are the employment areas that one may explore after completing a course in Fashion Marketing
Retail Stores/Retail Chain Outlets
Fashion Brands
PR Agencies
Social Media Marketing
Services Marketing
E-Commerce
The job titles/profiles associated with the specialisation are as follows:
Public Relations Manager for Fashion Brands
Fashion Events Manager
Fashion Brand Manager
Fashion Editor
Fashion/Retail Buyer
Fashion Journalist
Fashion Photographer
Fashion Stylist
Fashion Curator
Marketing Specialist
Store Manager
Visual merchandiser
Merchandise Consultant
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On the basis of your job role, the company you work for, and the work experience you have, your salary after completing a degree in Fashion Marketing will be around Rs. 25,000 to Rs. 85,000 per month.
The fee of any Fashion Marketing course will be based on factors like the level of degree, the college (whether it is government or private) etc. On an average, the course fee ranges from Rs. 8,000 to Rs. 2 lakhs per annum.
The job roles offered to you after completing a Fashion Marketing course depend upon the type of course you have done and the total work experience that you have. You can get hired for the positions of a PR Manager, Social Media Manager, Fashion Events Manager, Fashion Editor, Fashion Photographer, Fashion Journalist, Fashion Stylist, Marketing Specialist, Consultant, Visual Merchandiser, etc.
Through a programme of Fashion Marketing, you will be given the opportunity to work in the areas of E-commerce, social media marketing, retail stores, PR agencies, fashion brands, fashion magazines etc.
Depending upon the degree in which you seek admission, you will be shortlisted on the basis of merit, through an entrance exam, or via an interview. You can also get admission to certain certificate courses on the basis of first come first serve. The detailed selection process of Fashion Marketing has been provided on the page above.
The top colleges for Fashion Marketing include all the National Institutes of Fashion Technology (NIFT), Symbiosis Institute of Design, Industrial Design Centre- IIT Bombay, LPU, INIFD, Pearl Academy, etc.
You will be required to submit your mark sheets of class 10, 12, and graduation (for PG degrees). The other documents include your ID proof, caste certificate (if applicable), migration certificate, income certificate (if applicable) etc. The college in which you seek admission will provide you with a list of all of the documents you will have to submit
Yes, you can complete a course of Fashion Marketing through distance or correspondence education. Many top design institutes offer the course in the distance learning mode.
The eligibility criteria of Fashion Marketing depends upon the degree which you wish to pursue. For a diploma or a certificate course, you have to clear class 12th from a recognised board of education with at least 45-50% aggregate marks. For a bachelor's degree, you have to clear class 12th with no less than 45-50% marks and might also be required to appear for an entrance exam. To get admission in a Fashion Marketing masters degree, it is compulsory for you to complete a UG degree with 50% marks and you will have to appear for an entrance to get admission in some colleges.
Fashion Marketing is a specialisation and can be done under several degrees. Hence, the duration of the course depends upon the degree in which you have enrolled. A certificate course in Fashion Marketing is 6 months long while the duration of a UG degree is 3 years
