Fashion Marketing

The study of Fashion Marketing is a whole new sphere and an exciting field that is often teamed up with merchandising. The six-month to three-year-long course comes under the commercial aspect of the fashion industry that majorly focuses on modern techniques of fashion marketing and management, developing effective communication skills and building amalgamation of fashion, business, and design.

Fashion Marketing in India can be pursued at the undergraduate/postgraduate/diploma level. From transforming the value of raw materials in retailing and basic marketing principles to understanding the crux of the fashion design process, communication channels, their applications, Fashion Marketing opens one’s doors to a great number of opportunities in public relations and advertising, fashion management, marketing and sales and so on.

Fashion Marketing Highlights

Some of the major highlights of Fashion Marketing are as follows:

The eligibility criteria for a Fashion Marketing program have been mentioned in detail below: 

• 10th/12th/graduation from any recognised board/university.

• Students appearing or waiting for their final exam/semester result may also apply.

• Minimum age of the candidate should be 16 years.

• Must have good English communication skills.

Note: The eligibility criteria may vary from institution to institution.

Admission Process for Fashion Marketing

Aspirants may go through the admission process carried out by major design institutes in India for Fashion Marketing:

• Fashion Marketing aspirants in India are required to go through a portfolio review and interview round.

• Many institutes also shortlist/select candidates on the basis of their merit in the qualifying exam.

• For an undergraduate course in the specialization, institutes may conduct an entrance exam or accept the score of a national level design entrance exam.

Given below are the topics you may come across while pursuing a course in Fashion Marketing:

Note: This is only for reference and the same shall vary from institute to institute.

Fashion Marketing comes with a variety of potential for growth and opportunities in various areas such as marketing, merchandising and retailing, garment export, lifestyle and retail. Consumerism and the youth population are driving the retail and fashion industries and are expected to keep doing so in the future. Apart from joining a fashion brand and starting the journey as an Executive Buyer, one may also explore the scope of starting their own business. The starting salary of a Fashion Marketing professional maybe around ?3 LPA. After a few years of experience in the field, one may easily expect ?9-10 LPA.

Here are the employment areas that one may explore after completing a course in Fashion Marketing

• Retail Stores/Retail Chain Outlets

• Fashion Brands

• PR Agencies

• Social Media Marketing

• Services Marketing

• E-Commerce

The job titles/profiles associated with the specialisation are as follows:

• Public Relations Manager for Fashion Brands

• Fashion Events Manager

• Fashion Brand Manager

• Fashion Editor

• Fashion/Retail Buyer

• Fashion Journalist

• Fashion Photographer

• Fashion Stylist 

• Fashion Curator

• Marketing Specialist

• Store Manager

• Visual merchandiser

• Merchandise Consultant