|8 months-4 years|
|18 K-2.5 L INR annual|
Retail design, a field in design and marketing, is a creative aspect of architecture and interior design interweaved with the elements of graphic design and industrial design. What makes Retail design one of the most sought after programmes in India today, is the heavy demand for retail space. Retail design constitutes lighting, flooring, music, window displays, furnishings and store layout in order to fit and showcase a brand in the best way possible.
Retail design is offered at certification, diploma, undergraduate and postgraduate levels. A course in the discipline takes you from the overview of design to design management which gives a thorough understanding of the Indian consumer behaviour and psyche.
Retail designing has emerged as a specialisation with great growth potential and those pursuing the same are eyed by the industry. With the increase in awareness of retail design, the seemingly niche career attracts a lot of design enthusiasts across the country.
Given below are the highlights of Retail design that aspirants can take note of before pursuing the programme:
Certificate, Diploma, Undergraduate and Postgraduate
Depends on the degree
Depends on the degree
Merit-based, through entrance exam or GD/PI
Top Recruiting Companies
CallisonRTKL, Gensler, Henderson Engineers, FRCH Nelson.
GreenbergFarrow, WD Partners, Architects Orange, Stantec Architecture, etc.
In India, there are limited institutes that offer certificate, diploma, undergraduate or postgraduate courses in Retail Design. Some of the best institutes among them include The University of Petroleum and Energy Studies (UPES), Dehradun, National Institute of Design (NID), Bengaluru and MIT Institute of Design, Pune. In order to get admission in any of the institutes that offer a Retail Design programme, one has to meet the following eligibility criteria:
For a diploma or certificate course in Retail Design, one should have qualified 10th standard.
For an undergraduate programme in Retail Detail, aspirants should have qualified 10+2 in any stream from a recognised Board of education.
For a postgraduate programme in Retail Design, one must have completed graduation of minimum 3 or 4-year duration in any stream. Candidates who have qualified a full-time diploma of minimum 4-year duration in Architecture/Applied Arts/Fine Arts/Design may also apply for the course.
There may an upper age limit at certain institutions offering the course.
Note: The eligibility criteria may vary from college to college.
Selection to Retail Design programmes shall be carried out on the basis of any of the following parameters:
Marks obtained by the candidate in the qualifying examination.
The score obtained in an entrance examination conducted or accepted by the institute.
Few institutes may also select candidates through an interview or group discussion round.
Note: The selection may vary from college to college.
In the table below, one may find the subjects or topics that they may come across or encounter while pursuing the course:
Design Drawing 1
Fundamentals of Design 1 (Colour)
Fundamentals of Design 2 (Geometry)
Fundamentals of Design 3 (Materials)
Digital Methods 1
Inter Design Studies 1 (Environ Exposure)
Fundamentals of Design 4 (Form Space and Structure)
Design Drawing 2: Freehand, Analytical & Perspective
Fundamentals of Design 5: Colour II
Fundamentals of Design 6: Solid Geometry
Fundamentals of Design 7: Three Dimensionalaties of Form, Space & Structure
Fundamentals of Design 8: Materials
Digital Methods 2: Advanced Image Processing and Vector Graphics Applications
Design Process: Problem Solving
Interdesign Studies 2: Urban Environment Exposure
Space, Form Studies and Space Composition
Design Drawing & Orthography
Fundamentals of Design: Basic Photography
Visualization & Rendering
Ergonomics & Introduction to Retail Design
Technology 1: Materials & Processes
Design Project 1: Simple Retail Design
Interdesign Studies: Study of a Retail Space ( Self Study In Vacation)
Digital Methods 1: Autocad
Design Project: 2 Space Analysis
History Of Art & Design
Digital Methods 2 - 3Dsmax
Form Studies: Nature & Form (2D & 3D)
Technology 2: Structures, Joinery & Basic Mechanisms
Content Development, Basic Typography & Information/Panel Graphics
Form Studies: Tensile Forms
Form Studies: Space Transformation
Interdesign Studies: Introduction To Theatre
Project 3: Design Of Retail Spaces & Visual Merchandising
Technology 3: Materials & Processes- Lighting & Acoustics
Project 4: Exhibition Design
Project 5: Technically Complex Project
Design For Film & Television Design ( Prod Design)
Project 6: Museum Design
Space & Form Studies: Environmental Graphics
Communication Theory & Media Studies
Project 8: Events Design
Project 7: Systems Design
Inter Design Studies: Set Design
Note: The syllabus of Retail Design may vary from institute to institute and course to course. The same is mentioned only to give an idea to candidates.
A retail design professional plays an important role in portraying the values and images of retail spaces such as a salesroom, flagship store chains. showrooms, flagship stores and more. With the increasing need to offer the best possible retail experience to consumers, retailers have started focusing more on getting professional help to design stores. Freshers in this field may begin their career with a CTC of INR 4 Lakh. One may also explore entrepreneurship opportunities and set up design firms.
Following are the job roles or positions that an individual may expect after completing a course in retail design:
Retail Store Designer
Retail Visibility Designers
Interior Designer - Retail Showroom
To pursue a Diploma in Retail Design, an aspirant must have completed class 12th in any stream from a recognised board of education with an aggregate score decided by an institute or university.
The syllabus of Retail Design consists of Fundamentals of Design, Urban Environment Exposure, Space, Form Studies and Space Composition, Visualization & Rendering, Design Of Retail Spaces & Visual Merchandising, Design Management, Three Dimensionalaties of Form, Space & Structure, Advanced Image Processing and Vector Graphics Applications etc. It deals with topics related to retail spaces.
Top private colleges for Retail Design courses are Maeer's MIT Institute of Design, Pune, GD Goenka University (GDGU), Gurgaon and World Institute of Design, Sonepat.
After a Retail Design course, companies that constantly offer opportunities to deserving candidates are Flipkart, Amazon, Sudoku Communications, Aspire and Succeed Human Resources Private Limited, SILVERLEAF etc.
Yes, an individual can pursue PG level courses in Retail Design. M.Des in Commercial and Retail Design is one of the top courses offered in India.
Not only does a Retail Design course provide plenty of employment opportunities but it also offers a handsome amount of money to individuals. Over the years, the field has seen a rapid increase in popularity and has still got an immense potential to grow profoundly, making it worthwhile to pursue a course in Retail Design.
After pursuing a Retail Design course, an aspirant can become a Design Executive, Retail Designer, Graphic Designer, Retail Visibility Designers, Retail Architect, Retail Store Designer etc.
The average salary that a person can extract after completing masters in Retail Design may range from INR 7,32,000 to INR 9,49,000.
Retail Design is offered in diploma, certificate, UG and PG levels. Some of the popular Retail Design courses are B.Des in Retail Design, M.Des in Commercial and Retail Design, Certificate in Retail Design and Higher Diploma in Retail Design to name a few.
A Retail Design course is designed to offer an insight into the consumer behaviour and psyche. Through the course, creative and commercial aspects of retail space are explored.
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