MBA Communication Management - Course Overview

About MBA Communication Management

With communication becoming an indispensable part of any organization, it is necessary for an organization to have trained professionals who are fully equipped with the various means of communication. As no task can be carried out without a proper communication process, MBA in communication management refers to the process of planning, monitoring and revising all the platforms of communication within an organization and between different organizations.

Since communication management is a creative process, it requires candidates to have strong analytic skills along with a creative sight. The course involves intense and thorough knowledge of communication skills and techniques. It also involves subjects on social-psychological concepts of management and communication. Candidates who plan to pursue a career in communication management must be spontaneous thinkers and should be able to manage the department's budgets. They should also have strong interpersonal skills along with problem-solving abilities. 

MBA - Communication Management Syllabus

First Year:

Managing Communication	Communication Strategies	Marketing Communication
Corporate Communication	Marketing Strategies	Global Marketing Communication 1
Strategic Communication	Global Communication	Project 1

 

Second Year:

Strategic Corporate Communication	Dissertation 2	Integrated Marketing Strategies
Project Work 2	Global Marketing Communication	Uses of Communication Research
Dissertation 1	Communication Strategy & Change	Communication, Attitudes, Values & Behavior

Popular Specializations of MBA - Communication Management

• Technology Management
• Natural Resource Management
• Communication Management
• Environmental Management
• Mass Media Management
• Systems
• Rural Development
• Healthcare & Hospital Management
• Retail Management
• Shipping & Logistic management
• Sports Management
• Sales and Marketing
• Materials Management
• Operations Management
• Project Management
• Risk Management
• Sustainable Management
• Industrial Management
• Power Management
• Business Management
• Consultancy
• Design management
• Hospitality Management
• Agribusiness / Rural
• Finance
• Fashion Management
• Insurance & Actuarial Science
• Event Management
• Human Resources Management
• Investment Management
• Biotechnology
• Pharmaceutical Management
• Construction Management
• Tourism Management
• Foreign Trade
• Airline and Airport Management
• Education Management
• E-Commerce
• Marketing
• Aviation Management
• Business Analytics
• Information Technology
• Entrepreneurship
• Computer Science

Career Options and Job Prospects

After pursuing MBA in Communication Management, aspirants can apply for jobs in all the functional areas of communication and be responsible for the projects that come under the communication framework. Interested students can go for higher/research studies such as M.Phil and PhD. The course is designed in such a manner that makes candidates industry-ready and suitable for employment offers related to everyday businesses and communication departments.

The job roles suitable for a postgraduate in MBA in communication management are as follows:

• Assistant Manager
• Communication Manager
• Marketing Manager
• Teacher
• Communication Executive
• Corporate Communication Executive
• Lecturer
• Assistant Professor
• Marketing Communication Manager
• Member Communication Consultant

The communication managers correspond with all the employers and stakeholders and make sure that all the departments work effectively with one another and promote productivity. The average annual salary of a communication manager is between Rs. 5 lakh to Rs. 10 lakh depending upon one’s professional experience and knowledge about the field.