MBA Media Management

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Mar 13, 2023 19:31PM IST

MBA Media Management Course Overview

A graduate must make a decision based on his or her preferences, and MBA Media Management is one of the best courses that a student can pursue, particularly if he or she wishes to work in India's Media and Entertainment Industry. MBA Media Management allows you to hone your skills and build competence in a variety of media formats. This MBA specialisation seeks to develop your skills in understanding all forms of media and deploying them properly to generate economic benefits for your firm.

In other words, an MBA Media Management is a two-year postgraduate degree for anyone interested in positions of management and administration in the media industry. Students will study media management subjects in addition to basic MBA subjects, opening up a variety of work prospects following graduation.

Students should be aware that admission to MBA Media Management programmes in India is dependent on merit and the results of entrance exams. Aspirants must have a bachelor's degree in a relevant field of study with at least 50%-60% aggregate marks, as well as admission exam scores from one of the exams (accepted by their preferred university) such as CAT/GMAT/XAT/MAT/SNAP/and others, as well as other key eligibility conditions as specified by the university.

MBA Media Management degree programmes are available at HITS Chennai - Hindustan Institute of Technology and Science, Punjabi University, Uttaranchal Institute of Management, Educational Multimedia Research Centre, Mahatma Jyoti Rao Phoole University, Amity University, and other top business schools in India.

Furthermore, the scope and career opportunities for MBA Media Management graduates are constantly expanding, giving aspirants the option of pursuing higher education in the same field or choosing a career from a pool of different job prospects such as Social Media Manager, Media Executive, Associate Content Manager, PR Manager, Digital Advertising Analyst, Corporate Communications Specialist, Digital Marketing Coordinator, Media Strategist/Planner, Marketing Analyst, and Marketing Analyst.

Graduates with this degree may expect to earn anywhere between INR 4 lakhs and INR 10 lakhs per year on average, with the potential to earn more. Let us find out more about MBA Media Management course here..

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MBA Media Management Highlights

Here is a summary of some of the most relevant aspects and facts concerning MBA Media Management programmes:

Course MBA Media Management
Full Form Master of Business Administration in Media Management
Degree LevelPostgraduate/Master’s
Duration 
  • Full Time: 2 years 
  • Part Time: 2-3 years 
  • Distance Learning: 2 years 
  • Online: 2 years 
Exam Type Semester-based 
Minimum Qualification RequirementCandidates must hold a bachelor's degree in a related area from a recognised university with a grade point average of 50% or above. All the candidates need to clear an entrance exam (like CAT) with an excellent score to get admission.
Average Starting Salary INR 5-10 lakhs per annum 
Average Fees Incurred INR 3-12 lakhs per annum 
Selection Process Entrance test + Merit-based 
Popular Entrance Exams 
  • CAT
  • MAT
  • XAT
  • GMAT
  • SNAP
  • CMAT
  • Other Entrance Exams
Minimum Aggregate Percentage Required for Admission 50%-60% in bachelor’s degree
Top Recruiters 
  • ABP Group
  • India Today Group?
  • Ogilvy & Mather Ltd
  • Mudra Communications Ltd
  • Economist Group
  • The Hindu Group
  • Jagran Prakashan Group
  • HT Media
  • Zee Entertainment Enterprises
  • Prasar Bharti
  • Press Trust of India
  • Pearson Publications
  • NDTV
Career Prospects 
  • Social Media Manager
  • Media Executive
  • Associate Content Manager
  • PR Manager
  • Digital Advertising Analyst
  • Corporate Communications Specialist
  • Digital Marketing Coordinator
  • Copywriter 
  • Media Strategist/Planner
  • Marketing Analyst
  • Digital Media Analyst
  • Brand Management Professionals
  • Channel Head
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Why Choose MBA Media Management Course?

India boasts one of the world's largest and most vibrant media and entertainment economies. With a population of over 1.2 billion people, every major player in the media industry has invested in India. This field will keep graduates on their toes because it is one of the most engaging and involves constant contact with the audience/viewers/listeners.

Furthermore, the Indian media and entertainment industry is divided into many verticals, each of which is experiencing enormous growth in terms of increased viewership and subscription. According to Internetworldstats.com, India is the world's second-largest Internet user, trailing only China. In India, internet penetration is 30%, with 3.75 million individuals having some type of online connectivity.

At Indian universities and institutes, the MBA Media Management programme focuses on the practical application of management tools and business skills for the media industry. Students learn how to manage and construct media campaigns, as well as how to negotiate the industry's continual evolution. They receive vital experience and are prepared to tackle the challenges of running a media company. This degree has several employment options, and the curriculum equips graduates to be successful in the media sector.

Benefits of an MBA Media Management Course

An MBA Media Management degree will give you the knowledge you need to understand the media sector and maximise its benefits for your company. The Indian media sector is one of the world's largest, with every major company investing in India. As a result, course graduates are in high demand practically everywhere. As a result, a Media Management MBA is a wise investment. 

Many of the strands of an MBA degree can be applied to the media sector with an MBA Media Management. You might anticipate studying subjects such as business models, tools, and intellectual concepts from different industries, depending on your focus. Media finance, content production management, network economics, audience measurement, pricing of information goods, and intellectual asset management are all possible subjects. Furthermore, the course approach incorporates lectures and case studies, as well as invited speakers and guest lecturers.

People from different walks of life work in the media sector. You can become a leader in your area and enter it at a higher level with an MBA than with a bachelor's degree alone. 

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Types of MBA Media Management Courses

MBA degrees are available in a range of formats, including full-time and online degrees that can be completed from the convenience of one's own home. Each MBA degree type or form offers the potential to get a full understanding of the media management profession, but which should a person pursue? Here is an overview of the many MBA Media Management programmes that are offered to aspirants:

  • Two-Year Full-time MBA: Full-time MBA Media Management programmes normally last two years; however, certain expedited MBA programmes can be completed in 12-18 months. You will begin your study in this type of MBA degree with a class in business/management foundations, then go on to classes with a specialised concentration based on your learning interests. Aside from a rewarding academic experience, several MBA programmes include additional services to assist you in launching your career after graduation, such as networking events, social or professional clubs, or career advice.
  • Part-Time MBA: Part-time MBA programmes are not available at all business institutions in India; nevertheless, for individuals who prefer more flexibility, a part-time MBA Media Management programme may be the ideal option for combining other responsibilities such as working full-time or having a family. These programmes typically take two to five years, depending on how quickly a student completes their study. Students choose how many classes they take each semester, and programmes often assist students in choosing which classes to take to finish the degree within a specified time frame.
  • Online MBA: As with part-time MBA programmes, not all institutes in India offer an online MBA programme; nonetheless, for students interested in this alternative, there are numerous online programmes available. A flexible learning environment is provided by an online MBA Media Management programme, which includes recorded lectures or live classrooms. Depending on how many classes a student takes each semester, the degree can take two years or more. Most online MBA programmes are identical to the full-time version, and students have the option of digesting the learning material at their own pace, on demand. They are great for those who would rather learn from home or another remote location.
  • Executive MBA: Executive MBA (or EMBA) programmes are likewise one to two years in length and are designed for seasoned individuals with substantial management experience. Most EMBA students work full-time, therefore courses are often offered on Fridays or weekends to accommodate their hectic schedules. Many EMBA programmes will demand a letter of support from an employer if time away from work is required to complete the degree. Companies are often ready to cover all or part of the costs of an EMBA programme for a highly valued employee. This degree is excellent for individuals with significant managerial experience who want to become core managers in their organisation.
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MBA Media Management Eligibility Criteria

Media Management is one of the most sought-after specializations of MBA. Its eligibility criteria have been derived in accordance with other MBA specializations. The requirements are not at all extensive, however, students need to meet them to get admitted to business schools offering the course.

The eligibility criteria to apply for MBA Media Management in India are as follows:

  • Students must have completed an undergraduate degree from a recognized and accredited university or institution.
  • They must have an aggregate of at least 50% in their undergraduate degree.
  • They must attempt the entrance exam as required by the business school chosen by them.
  • They must have scored well in the attempted entrance examination to clear the cut-off score of their chosen business school.
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MBA Media Management Entrance Exams

As previously stated, applicants' undergraduate degrees and the results of the entrance exams determine admission to MBA Media Management programmes in India. Some of the most prevalent admission tests for candidates wishing to pursue an MBA in Media Management in India are as follows:

Note: Admission will be based on the entrance exam result or rank, as well as a personal interview and group discussion.

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How to Get Admission to MBA Media Management Course in India?

MBA Media Management admissions in India can be broken down into four steps for aspirants' convenience. These four MBA admissions steps apply to all MBA programmes, including the MBA Media Management programme. Students should be aware that top-tier business schools in India employ a stringent screening process to choose the best candidates.

Step 1: Register and Apply for an MBA Entrance Exam

Admission to top MBA colleges in India for MBA Media Management often begins in the first week of August/September and finishes in the last week of November. During the registration window, candidates seeking admission to top MBA programmes should register and apply for the relevant MBA entrance exam, such as CAT/XAT/MAT/SNAP. The registration period for most national-level MBA entrance exams, such as the CAT and XAT, closes in September and November, respectively.

Step 2: Take the MBA Entrance Exams

Those who wish to follow a management course PGDM/MBA programme specialising in Media Management from top MBA colleges must take the CAT, XAT, SNAP, or any similar entrance test accepted by universities and business schools in India.

Step 3: Know About the Selection Methodology

Following the announcement of MBA exam results, most major business schools will shortlist suitable candidates for the final admission process based on exam scores, academics, diversity, work experience, and other characteristics as established by the respective B-school admission policy and weightages. The process is completed independently by each business school or institution.

Step 4: Appear for the Final Admissions Rounds (GD-PI-WAT)

All candidates who have been shortlisted will be asked to take part in a Group Discussion (GD), Written Ability Test (WAT), and Personal Interview (PI). Some B-schools also conduct GD and Extempore before the PI round, whereas others do GD-PI. Psychometric tests are also given to students at several colleges. The final merit list will be created, and admission offers for the MBA Media Management programme will be issued based on their performance in the final selection round, the weightage given to entrance scores, academic profile and diversity, work experience, and gender diversity.

Related Reads:

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Popular MBA Media Management Colleges in India

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Popular MBA Media Management Colleges Abroad

Some of the world-class institutions where students and aspirants can pursue MBA Media Management or any other similar or related courses abroad are given below:

Name of the University/CollegeLocation 
School of Media Studies, New York CityUnited States 
Maryville University United States 
Kent State University United States 
Lynn University United States 
Johns Hopkins University United States 
Metropolitan College of New YorkUnited States 
University of StirlingUnited Kingdom 
Sheffield Hallam UniversityUnited Kingdom 
Bangor Business School at Bangor UniversityUnited Kingdom 
Fanshawe CollegeCanada 
Centennial CollegeCanada 
Humber CollegeCanada 
Centennial CollegeCanada 
Massey University New Zealand 
The German University In CairoEgypt 
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What is the MBA Media Management Course Fee?

MBA Media Management course fees in India vary depending on a variety of factors, including the type of university (whether public or private), the duration of the programme, location, course content, rating, reputation/goodwill, and more. The following chart represents the estimated yearly average fees for MBA Media Management programmes at some of India's most renowned MBA institutes:

Name of the College/Institute Average Course Fees in INR 
Indian Institute of Management (IIM)INR 16-20 lakhs 
Indian Institute of Management (IIM)INR 16-30 lakhs 
Jamia Millia Islamia UniversityINR 1.28-1.6 lakhs 
Amity UniversityINR 6.97-8 lakhs 
University of Petroleum and Energy Studies (UPES)INR 4.3-5.5 lakhs 
Prin. L. N. Welingkar Institute of Management Development & ResearchINR 94,000 - INR 13 lakhs 
SCMS Cochin School of BusinessINR 3,55,000 per year 
International School of Business and MediaINR 12,80,000
Hindustan Institute of Technology and ScienceINR 3,60,000
Chitkara Business SchoolINR 6-10 lakhs 
The Makhanlal Chaturvedi National University of Journalism and CommunicationINR 62,000 - INR 1 lakh 
The Heritage AcademyINR 3.2 lakhs 
Uttaranchal Institute of ManagementINR 4.89 lakhs 
Sri Padmavati Mahila VisvavidyalayamINR 90,000
Educational Multimedia Research Centre, DAVVINR 33,300 per semester
Mahatma Jyoti Rao Phoole UniversityINR 90,000 - INR 1 lakh
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MBA Media Management Syllabus

MBA Media Management syllabus is shared by all business schools in the country. While particular disciplines may have distinct names and study materials, the course material, principles, theories, and other methodologies remain consistent among business schools. The following are the core and elective subjects that comprise the MBA Media Management syllabus in India:

First Year 

Semester 1Semester 2
Fundamentals of ManagementAdvertising Management
Fundamentals of Communication & MediaMedia Law & Ethics
Electronic Media & Society Broadcast Technology Management
Writing for Electronic Media Media Organization & Behavior
Audio Production ManagementVideo Editing & Compositing
Graphics and AnimationVideography & Studio Practices
Human Values & Ethics (Value Added)-

Second Year 

Semester 3Semester 4
Media ResearchHuman Resource Management
Media Marketing ManagementBusiness Strategy & Finance
Media Planning & Event Management PR & Corporate Communication
Digital Marketing & New Media ProductionEntrepreneurship Development
Discipline Specific Elective*Discipline Specific Elective*
Discipline Specific Elective*Discipline Specific Elective*
-GD-PI (Value Added)

Discipline Specific Elective for 3rd Semester 

  • Broadcast Journalism 
  • Direction & Production for TV 
  • Media Finance & Accounting

Discipline Specific Elective for 4th Semester 

  • Media Research Dissertation 
  • Internship 
  • Media Economics
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MBA Media Management Scope in India – Higher Studies, Career and Job Prospects

As the media sector expands globally, the Future Scope of MBA Media Management is expanding rapidly. Media managers must be adaptable and creative, with a thorough KSA. The MBA programme tries to instil a polished set of abilities. This course provides a wide overview of the various components of media management to assist students to prepare for such a job. There are various advantages to pursuing an MBA Media Management.

With the media sector continuously expanding, it will require eager young people to help it thrive. Because most homes have media, there is a huge demand for students who can increase the quality of content. Furthermore, this market demands graduates who can interpret and strive toward the necessary improvements. This education is highly respected in the media industry, helping students to obtain high-level work. It can serve as an excellent foundation for additional education, therefore prospective students should think about it carefully.

An MBA in Media Management will cover essentials in economics, accounting, taxation, and commercial law. Students will also learn about design, marketing, and media monetization. As a result, MBA graduates with this degree are qualified for a wide range of roles and positions. All in all, the future of MBA Media Management is promising

Scope for Higher Studies 

Graduates of the MBA Media Management programmes can always continue their education in the same field. Students who complete this course may pursue the following doctorate courses:

  • PhD in Management
  • PhD in Media Management
  • MPhil in Management
  • MPhil in Media Management

Job Prospects 

The following table lists some of the best professional MBA Media Management positions available to graduates once they complete their studies:

Job ProfileJob Description
Media StrategistA media strategist assists in the creation of marketing campaigns that are intended to catch the attention of potential clients while maintaining the loyalty of existing customers. A media strategist conducts in-depth analyses of data gleaned from surveys, television ratings, and website traffic.
Media ManagerThey provide media content research, writing, proofreading, and editing, as well as implementing and managing media campaigns and delivering public relations and communications plans.
EditorEditors are present in both printed and digital media types. An editor's job is to proofread and improve the information before it is distributed to the audience.
Corporate Communication HeadThe Corporate Communication Head must manage the conversations between teams as well as between teams and the client, and make suggestions for improvements to improve corporate communications.
Digital Media AnalystsThey analyse data obtained through internet channels such as advertising, print media, and so on.
Channel HeadA Channel Manager or Head is in charge of increasing customer consumption by planning and implementing customer presentations, supervising account profiles, monitoring competitor activity, assisting with all reseller communications, developing plans for increasing market share, and communicating channel activities.
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What is MBA Media Management Salary?

Graduates with an MBA Media Management degree can expect to earn a starting salary of INR 4 lakhs to INR 10 lakhs per year. In general, different job descriptions will pay varying amounts. Aspirants should keep in mind that the salary is not fixed and may vary depending on a variety of factors. The salary of a graduate is impacted by factors such as designation, education level, experience, and location.

The table given below highlights the starting average salary for MBA Media Management course graduates in India:

Job ProfileApprox. Annual Salary (in INR)
Media Strategist11,00,000
Media Analyst7,00,000
Management Trainee5,00,000
Account Manager12,00,000
Digital Media Manager7,90,000
Social Media Manager4,00,000
Marketing Executive5,50,000
Marketing Communication Executive8,50,000
Assistant Manager10,00,000
Online Media Analyst4,50,000
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FAQs about MBA Media

What is the course duration of MBA Media Management?

The course duration of MBA Media Management is two years. It is a media-based course in MBA and deals with the study of the application of media and its various forms in the expansion and growth of business models. Apart from application controlling, monitoring and budgeting are also included in the course.

What is the average course fee for the MBA Media Management?

The average course fee for an MBA in Media Management is INR 8,00,000 per year. The overall cost of the management course is dependent on the institution. That said, you will find that the annual course fees for MBA Media Management will range between INR 1,50,000 and INR 10,00,000.

Which are the top colleges offering MBA Media Management courses in India?

The top colleges offering Management courses are the Institute of Management-Christ University, Department of Management Studies - IIT Roorkee, Indian Institute of Management Indore, Banaras Hindu University, Jamia Milia Islamia University, Narsee Monjee Institute of Management Studies, Indian School of Business, and Indian Institute of Technology (Delhi). You can explore more about these colleges on our website.

Which business schools abroad are the best for MBA Media Management courses?

The business schools abroad that are the best for MBA Media Management courses are Metropolitan College of New York (USA), German University in Cairo (Egypt), Auckland University of Technology (New Zealand), University of Portsmouth (UK), Alma College (USA), Arizona State University (USA), Centennial College (Canada), Corvinus University of Budapest (Hungary), and Dublin City University (Ireland).

Is MBA Media Management a difficult course?

MBA Media Management is not necessarily a difficult course. It depends on your personal interest and understanding of the course. In case you have lesser passion for the course, you might find it difficult to cope with it. The scope of the course is wide in MBA Media Management due to the submergence of different media applicability. Hence, a basic understanding of what is ‘media’ is required.

Which government department can be applied to for jobs after MBA in Media Management?

You can apply for the Ministry of Broadcasting and Communications, or Cyber Protection Cells of the Police Department if you wish to work in direct application jobs after your MBA in Media Management. Alternatively, you can apply for almost any government department as the media has become an important tool for all of them to reach out to the public.

Why should I opt for MBA in Media Management?

You should opt for MBA in Media Management for its reachability and scope of opportunities. Media in today’s world has evolved into a wider range than the traditional sources of TV and radio. Yet, the global character of all types of media has saved them from becoming archaic. As the digital and media planes merge to serve corporate and sustainable goals, there are an array of opportunities waiting to get discovered.

What can an MBA Media Management graduate do?

An MBA Media Management graduate can apply the knowledge gathered during their course to help their employer or personal venture grow and connect with the target audience and consumers through media. They can act as PR heads or Advertising Managers to help their products get noticed and hence consumed by the market.

What are the skills required for graduates of MBA Media Management?

The skills required for graduates of MBA Media Management are diverse. They not only consist of professional skills like strategy planning, budget control, etc. but also soft skills, like leadership, managerial, organisational, interpersonal, communication, etc. Graduates need to go through a holistic development phase to make the most of their programme.

Is project work a part of MBA Media Management?

Yes, project work is an important part of MBA Media Management. As a postgraduate course, practical training is an important part of the course. However, since most part of the course is a theory-based, in order to give appropriate time and experience to the students, simulated practical training has been designed. Students need to research, develop, and execute the learnings of their course in the hypothetical organizational environment.

Is an MBA in Media Management better than an MBA in Human Resources?

It cannot be surely said that an MBA in Media Management is better than an MBA in Human Resources. Both specialisations are popular but it is mostly the preference of students and their professional goals that determine which is best for them. In case you prefer returns as a decision driver, then HR specialisation is better.

Do IIMs offer MBA in Media Management?

Yes, IIMs do offer MBA Media Management and other Mass Communication specialisations. Though you can find these courses at IIMs, not all branches offer them. The best IIM to opt for Media Management specialisation is IIM Indore, which has a full-time specialisation degree in Media Management under MBA.

Which entrance exams are the most appropriate to apply for MBA Media Management?

The entrance exams which are the most appropriate to apply for MBA Media Management are CAT and MAT. The two exams are national-level aptitude tests for admission to reputed Indian business schools like IIMs. They are also readily accepted at almost all the universities and colleges offering MBA courses and other management courses.

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Related Questions

p

priyal Babbar, Student / Alumni

-Answered on Feb-05-2024
Hi there, LPU offers several MBA programs with various specializations such as HR, Finance, Hospitality, Healthcare and many more. The admission for the next academic session has begun. You can register and book your LPUNEST slot. If you are awaiting your result then you can take provisional admission as well. Good Luck
S

Subhashri Roy, Student / Alumni

-Answered on Jan-05-2024

Dear student,

Around 126 colleges are accepting XAT score 2024. Some of the top MBA colleges accepting XAT score 2024 include the following:

You can also check out the XAT score vs percentile 2024 to predict your chances of getting into the XAT participating colleges. 

For admission-related assistance, please fill out our Common Application Form or call on our toll-free number 1800-572-9877. 

Thank you.

P

P sidhu, Student / Alumni

-Answered on Dec-20-2023
LPU NEST 2024 Application Form has been released via online mode. Exam Dates have been announced. It stands for Lovely Professional University National Eligibility and Scholarship Test. LPU NEST exam is conducted in different slots from January and April onwards. It is a university level entrance exam which is conducted for various courses including B.Tech, MBA etc. Candidates who want to get admission in Undergraduate and Postgraduate programmes can enrol in the exam. No. of LPU graduates are working at various MNC’s at high paying packages across the globe. Mittal School of Business, which attracts students from various parts of the world, is one of India’s foremost ‘Business Schools’ recognized for its industry-oriented and technology focussed curriculum, interactive and hands-on pedagogy, accompanied by intensive industry interface which also involves training of national and international industry professionals. A multidisciplinary campus and multicultural environment suffused with student activity ensures all round development of its graduates, grooming them for successful entrepreneurship and global careers. LPUs Mittal School of Business exhibits a rich diversity among students and faculty who flock to this centre of excellence from all parts of the country and across the globe. We believe that innovation and excellence flourishes in an environment that embraces diverse perspectives and nurtures free expression which ultimately helps them to adjust to any work environment while celebrating divergence.

Skills Required for MBA Media Management Course

A SWOT analysis of your personality is one of the most essential considerations that is often overlooked but is necessary to conduct before choosing any speciality. Other skills and qualities to consider before getting into this electrifying sector include:

  • Team management and team working skills
  • Visual thinking 
  • Statistical analysis 
  • Exceptional communication skills
  • Time management skills
  • Problem-solving attitude
  • Goal oriented 
  • Trend analysis skills
  • Flexible enough to respect the opinion of others
  • Creative skills 
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