MBA Design Management - Course Overview

About MBA Design Management

MBA in Design Management is a two-year post-graduate program divided into four semesters offering knowledge about various concepts of design and its importance and applications in different fields such as architecture, industries, advertising, art, medicine, science and information technology.

The main aim of the design management is to teach students how to promote different brands and products to increase the productivity and efficiency of the business. Design is a crucial part of any company, hence an MBA degree in the same can provide candidates with many fruitful career opportunities. Students enrolled in the program get to experience and learn the creative and innovative approaches in the business and its processes.

MBA - Design Management Eligibility Criteria

• Minimum Qualification Required: Graduation in any relevant field or stream
• Minimum Marks Required: 50% to 60%, varies from institute to institute

MBA Design Management Admission Process:

• Admission to MBA in Design Management is on the basis of national level management entrance exams.
• Few private institutes and universities have direct admission as their selection criteria on the basis of the last exam.
• Government and state colleges conduct their own entrance and aptitude tests.

Listed below are popular entrance exams for MBA in Design Management

• CAT
• MAT
• GMAT

MBA - Design Management Syllabus

Career Options and Job Prospects

MBA in Design Management is still a growing field in India but since past few years, there is a great demand for design managers in the companies as the design of the product is one of the vital work of the company. Design managers through their creative sight and innovation develop new business models and strategies for the product. The popular employment areas for design management graduates are:

• Advertising
• Brand Strategy
• Marketing
• Graphic Design
• Product Design
• Motion Pictures Unit

Most of the fresh graduates are hired in the capacity of production assistants, product developers, brand strategists, advertising executives etc. However, with relevant professional and educational experience they work as :

• Business Directors
• Project Managers
• Product Managers
• Technical Designer

They assist in all the design work carried out in the company. Further, they also review sketches, designs and the entire making of the product. A professional design manager after relevant work experience can get a package of Rs. 8 lakh to Rs. 15 lakh. The top recruiting companies in the field of design management are Apple, Motorola, Amazon, Microsoft, Steelcase among others.

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