MBA Media Management - Course Overview

About MBA Media Management

MBA in Media Management is a two-year long postgraduate program which is offered by various top colleges and institutes across the country. The course is divided into six semesters and each semester is six months long. The course is designed to provide aspirants with knowledge and skills about how to handle different modes of media.

With media and entertainment industry being one of the fastest growing industries in the country, there is a great demand of media professionals who have the knowledge about media segments such as film, television, print media, music, video making, advertising, newspapers etc.

MBA in Media Management covers diverse ranges of subjects like Animation, Visual Effects, Gaming, New & Interactive Media, Broadcast Entertainment, Film Entertainment and Event Management. It is a right choice for candidates who want to understand the dynamics of the media industry and who possess a creative flair for writing. The ability to work around the clock and meet deadlines is a necessary skill for this job.

The course helps candidates to develop their skills to maximize return on their investment, to create new content and technology in the media field.

MBA - Media Management Syllabus

First Year:

Management Perspectives and Process	Management Accounting	Business Management
Organizational Behavior	Quantitative Techniques	Marketing Management
Managerial Economics	Total Quality Management	Financial Management
Business Ethics	Production & Operation Management	Research Methodology

 

Second Year:

Principles of Mass Communication	News Reporting & Editing	Professional Journalism
Media Ethics & Laws	Corporate Governance	Strategic Management
Print Media Management	Supply Chain Management	Management Control Systems
Public Relation Management	Management Information Systems	Project Management

Popular Specializations of MBA - Media Management

• Technology Management
• Natural Resource Management
• Communication Management
• Environmental Management
• Mass Media Management
• Systems
• Rural Development
• Healthcare & Hospital Management
• Retail Management
• Shipping & Logistic management
• Sports Management
• Sales and Marketing
• Materials Management
• Operations Management
• Project Management
• Risk Management
• Sustainable Management
• Industrial Management
• Power Management
• Business Management
• Consultancy
• Design management
• Hospitality Management
• Agribusiness / Rural
• Finance
• Fashion Management
• Insurance & Actuarial Science
• Event Management
• Human Resources Management
• Investment Management

Career Options and Job Prospects

After completing the MBA Media Management course, candidates have lucrative career opportunities both in public and private sector. Interested students can even go for further studies such as Ph.D. and research programmes in the further specialised field of their choice.

MBA graduates can work in media industry like radio, journalism, public relations, publishing houses, advertising agencies, print journalism etc. The average annual salary of a media management professional is Rs. 3 lakh to Rs. 4 lakh. The figure may vary as per industry trends and as per one’s professional experience. The popular job roles that are offered to a media professional are as follows:

• Media Strategist
• Media Analyst
• Management Trainee
• Online Media Analyst
• Digital Media Analyst
• Marketing Executive
• Marketing Communication Executive
• Assistant Manager
• Social Media Manager
• Digital Media Manager
• Account Manager