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MBA in Digital Marketing (MBA Digital Marketing)

Updated By Abhinav Chamoli on 25 Nov, 2020

Average Duration
2 years
Average Fee
44 K-5.5 L INR annual
Exams Accepted

About MBA in Digital Marketing

MBA in Digital Marketing is a 2-year postgraduate course that deals with the promotion and branding of the products, services or a brand through the digital or electronic medium. It is a new-age course that builds on the principles of traditional marketing in order to import and apply them to the digital domain. Digital marketing has become an essential requirement of today's world as using digital platforms as the preferred medium of advertisement is being chosen not only by new companies but well-established organizations as well.

In such an age, an MBA in Digital Marketing course equips a student with the skills and knowledge necessary to form successful digital marketing strategies. The course is especially interesting because it not only grooms the creative skills of a student but also provides them with the technical know-how of digital platforms to effectively target customers and market the products and services of a business.

Students who have completed an MBA in digital marketing course are coveted by many major organizations across the globe. Graduates of this course can help businesses in formulating digital marketing strategies and enable them to effectively reach out to their target group of customers.

Highlights of MBA in Digital Marketing

Full NameMaster of Business Administration in Digital Marketing
Duration2 years
Exam TypeSemester-Wise
EligibilityGraduation in any stream
Admission ProcessEntrance Exam + GD + PI
Average Course FeeRs. 4 - 6 lakhs
Average Starting SalaryRs. 5 - 6 LPA
Top Recruiting AreasPrivate Organizations, Service Aggregators, E-Commerce Companies, Online Service Providers, Educational Institutions, Online Course Providers etc.

MBA in Digital Marketing Eligibility Criteria

Candidates seeking admission to MBA in Digital Marketing must first ensure that they satisfy all of the eligibility criteria. The exact eligibility criteria for admission is specified by colleges but generally, the criteria are as provided below.

  • The candidate must have completed their graduation (bachelor's degree course) from a recognized university/institute.

  • The candidate must have received at least 45% aggregate marks in the qualifying course.

  • Candidates from any stream of undergraduate education are eligible to apply for this course.

  • Some colleges may also require candidates to have studied English as a subject in school or graduation.

MBA in Digital Marketing Admission Process

Candidates interested in taking admission to the course can get an idea of the admission process by referring to the information given below.

  • Admission to the MBA in digital marketing course is mostly based on entrance exams.
  • Candidates must sit for the entrance exams and achieve qualifying marks in the entrance exam.

  • Those who have received the qualifying marks are then shortlisted for admission by various colleges that they have applied for. The shortlisting is based on the cut-off marks specified by the college.

  • Shortlisted candidates then have to go through the selection process of the college. This may include a written test, GD and PI.

  • Final selection is done on the basis of the overall performance and portfolio of the candidate.

  • There are some colleges that offer direct admission on private seats on the basis of merit in class 12th.

MBA in Digital Marketing Syllabus

First Year

Business Research ManagementMS Excel
Marketing BasicsMarketing Management
Decisions ScienceAccounting for Business Decisions
Organizational BehaviourEnterprise Analysis
Operations ManagementHuman Resource Management

Second Year

Digital MarketingMobile Marketing
Digital BrandingE-Mail Marketing
Strategic ManagementE-Commerce
Social Media MarketingWeb Analytics
Content MarketingSear Engine Markering

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MBA in Digital Marketing?

MBA in Digital Marketing Career Options and Job Prospects

MBA in digital marketing is a relatively newer discipline of the MBA course. There is an existing healthy market for postgraduates in digital marketing and there is a good scope for development and growth as well. The digital platform is already a preferred platform that is being used for branding and selling of products and services by many brands. However, the fierce competition in this sector requires companies to hire professionals that can navigate through the digital maze and bridge the gap between their products and their target consumers.

Thus, MBA in digital marketing is a good degree that will not only open up opportunities in the current market but professionals in this field can stay hopeful for an increase in career opportunities. Plus, this is a field in which professionals can add new skills to their domain in order to accelerate their growth and salary increase. The field of digital marketing is evolving at a rapid pace and presents new and interesting career opportunities to budding candidates. Some of the top areas of recruitment after an MBA in digital marketing are given below.

  • E-Commerce Companies
  • Financial Service Providers

  • Service Aggregators

  • Online Delivery Companies

  • Educational Institutions / Course-Providers

  • Digital Marketing Consulting Firms etc.

Some of the top job positions after MBA in digital marketing include the following.

  • Digital Marketing Manager

  • Advertising Manager

  • Brand Manager

  • Market Research Analyst

  • Content Marketer etc.

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Questions Related to MBA Digital Marketing Course

Benefit of course : Bba + MBA B. Com + MBA Which one is better

-Karandeep SinghUpdated on June 15, 2021 09:31 AM
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Shreya Sareen, CollegeDekho Expert

Dear Student,

Please click on the links below for details

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Dear Student,

The registration for MBA at LPU begins in September and January. However, due to COVID-19, the last date ...


Is there any good college offering mba in digital marketing in India?

-Mayank BansalUpdated on December 31, 2020 05:44 PM
  • 5 Answers
Yash Dhamija, Student / Alumni

Dear Student

There are many good MBA in Digital Marketing Colleges in India. Some of them are Rai University, Ahmedabad ...


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FAQs about MBA in Digital Marketing

Is it better to go for an MBA or Certificate course in Digital Marketing?

It depends on your requirements, while an MBA degree will offer you the benefits of better career and salary prospects, plus in-depth knowledge of the field, a Certificate course will take much less time and money to complete while still allowing you to start a career in the field.

Does MBA in Digital Marketing offer good ROI?

Yes, the ROI for an MBA in Digital Marketing course is good for most of the colleges. However, the exact ROI will depend on several factors including the reputation of the college as well as your performance in the course.

Which are the popular colleges offering direct admission to MBA in Digital Marketing courses?

Some of the popular institutions where direct admission to MBA in Digital Marketing course is possible are: Apex University Jaipur, TMU Moradabad, AAM Chennai, Rai University Ahmedabad, NIIT University Neemrana etc.

On what basis is a candidate selected for MBA in Digital Marketing?

MBA in Digital Marketing admissions are based on several factors including the entrance exam scores, academic history, performance in group discussion and personal interview, Class 10th and 12th marks and work experience. Some colleges also consider diversity factors when granting admission.

Which entrance exams are conducted for admission to MBA in Digital Marketing?

Most of the popular MBA entrance exams such as CAT, CMAT, MAT, ATMA, MAH MBA CET etc. are accepted for admission in MBA in Digital Marketing courses. The accepted entrance exams will depend on the college offering the course.

Which are the top colleges offering an MBA in Digital Marketing degree?

Some of the top colleges for pursuing an MBA in Digital Marketing course include Amity University, KL University, NIIT University, Shoolini University, Versatile Business School etc.

What is the eligibility criteria for MBA in Digital Marketing?

The eligibility criteria for MBA in Digital Marketing is graduation in any stream from a recognized institute with a minimum of 50% marks. The criteria may vary in different colleges.

Is internship a mandatory part of the MBA in Digital Marketing course?

Yes, since it is a professional course, MBA in Digital Marketing requires a student to complete mandatory internship or industry training in a related field.

What is MBA in Digital Marketing?

MBA in Marketing is a course that provides a candidate with practical and theoretical studies in the digital marketing sector. The course is related to traditional marketing but equips a candidate with a different set of skills. The course grooms and creative as well as managerial skills of a candidate.

Is MBA in Digital Marketing a good course?

MBA in Digital Marketing is a comparatively newer discipline that has started to establish its roots in the industry. The course offers good job opportunities in the present world and has immense scope in the future as digital platforms are adopted by more companies for their marketing strategies.

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