Event Management - Course Overview

About Event Management

Event Management refers to an act of planning, coordinating, running and organizing an event for people, teams, communities etc. The main aim of the program is to train students in analyzing, marketing, planning and in successfully running a business. Though there’s no special or certified qualification required to excel in the event management, there are various institutes that offer short-term diploma courses in event management.

An event manager should have good communication and proficiency skills with the right amount of confidence and courage to carry out events in an efficient manner along with organizational skills. Event management requires good creative skills as event managers are in charge of creating various models for events such as wedding set-ups, conferences, college fests, concerts etc. 

Skills Required for Event Management:

• Event management requires one to have a constant interaction with stakeholders and clients, therefore, good communication skills come in handy.
• Moreover, leadership and decision-making skills are also essential in this field as managers will be required to guide their teams in order to fulfill their responsibilities carefully.
• One should also possess organisational and time management skills that are helpful in order to manage people, vendors, itinerary, etc.
• Another skill that comes in handy is enthusiasm for effectiveness. This plays a very important role in keeping the team motivated in order to produce the best results.

Types of Event Management Courses:

 

Name of the Course	Type of Course	Duration
PGP in Event Management and Public Relations	PG Diploma Course	1 year
PGDM in Event Management	PG Diploma Course	2 years
MBA in Event Management	Postgraduate Degree Course	2 years
MBA in Event Management and Public Relations	Postgraduate Degree Course	2 years
MA in PR and Event Management	Postgraduate Degree Course	2 years
BBA In Event Management & PR	Graduate Degree Course	3 years
BBA in Event Management	Graduate Degree Course	3 years
BA in Events Management	Graduate Degree Course	3 years
Diploma in Event Management	Diploma Course	1 year
PG Diploma in Event Management	PG Diploma Course	1 year
PG Diploma in Media, Marketing and Event Management	PG Diploma Course	1 year
Certificate in Event Management	Certificate Course	3 months

Event Management Eligiblity Criteria

Graduate Degree Courses:

• You can apply for BBA and BA courses in event management once you have completed class 12 with at least 50% marks.
• Admissions are done through the merit list prepared on the basis of class 12 board exam results. However, some universities may take a basic aptitude test as part of selection process.

Certificate, Diploma and PG Diploma Courses:

• Although the eligibility for diploma in event management courses is 45% to 50% marks in class 12, these courses will add value to your CV if you pursue them after completing graduation.
• You can apply for PG Diploma courses after pursuing graduation (any field) with a minimum of 50% marks.
• Admission to PGDM and PGPM programmes is done on the basis of exams like CAT, MAT, CMAT, etc.

Postgraduate Degree Course:

• In order to apply for these courses, you must have scored at least 60% aggregate marks in graduation.
• There is no specific specialisation required at graduate level in order to apply for these courses. However, an experience in the industry can help you get better colleges as well as jobs.
• Admission is done on the basis of management entrance exams accepted by the institute in question i.e. CAT, MAH-CET, CMAT, SNAP, MAT, etc.

Event Management Syllabus

Popular Subjects:

 

Principles of Event Management	Event Risk Management	Business Communication
Financial Accounting	Event Accounting	Negotiation Skills
Consumer Behaviour and Brand Management	Event Advertising	Marketing Management
Cross-Cultural Management	Event Production & Catering	IT for Event Management
Special Event Topics	Dissertation	Project Work

Career Options and Job Prospects

Event management is one of the newest fields of management and is gaining popularity. Although the field is often considered a branch of the PR industry, it has been gaining the market and creating a lot of jobs opportunities for aspirants. Candidates can also foray into events management after pursuing Advertising, PR and Corporate Communication Courses.

There are various companies that hire professionals experienced in event management in order to create largescale as well as small-scale events. Be it entertainment, marketing or advertising industry, there are various jobs that candidates can apply for. Following are some of the most popular companies that hire event managers.

• Wizcraft
• Percept
• Tafcon
• Cineyug
• Pegasus
• 70 EMG
• Encompass Events
• Procam Running
• Showtime Group
• Cox and Kings

The career prospects after even management are very limited due to the nature of the course. The average starting salary of a fresher is between Rs. 2 to Rs. 3 lakh. Some aspirants after gaining sufficient experience in the respective field can even start their own event management company that can get you better returns. Listed below are popular job roles for candidates with event management profile:

• Event Manager
• Marketing Manager
• Business Development Executive
• Event Accounts Manager
• Event Coordinator
• Wedding Planner

An Event Manager has various crucial roles to play as he/she is not only responsible for managing the staff but is also in charge of event coordination activities for events such as birthday parties, trade shows, weddings, sales meetings, business conferences and virtual events. Students can also go for higher studies in the same field like postgraduate diploma in event management.