Average Duration | 1 years-2 years | ||
Average Fee | 1 L-3 L INR annual | ||
Exams Accepted | CUCET, JUET, BVP CET ... | ||
Study Mode | Regular |
Event Management refers to an act of planning, coordinating, running and organizing an event for people, teams, communities etc. The main aim of the program is to train students in analyzing, marketing, planning and in successfully running a business. Though there’s no special or certified qualification required to excel in event management, there are various institutes that offer short-term diploma courses in event management.
An event manager should have good communication and proficiency skills with the right amount of confidence and courage to carry out events in an efficient manner along with organizational skills. Event management requires good creative skills as event managers are in charge of creating various models for events such as wedding set-ups, conferences, college fests, concerts etc.
Event management course sets you up with various transferable skills like handling budgets, running market campaigns, and managing people and logistics. While these skills are extremely crucial for a successful event planning, the course helps the students to develop their social skills as well. The entire course and its specialization aims at developing the students knowledge about events and their planning - what goes on behind the scenes of an event, from vendors, caterers, performers, decoration, event management courses help develop these skills for smooth planning of events.
COURSE HIGHLIGHTS | |
Level Of Program | UG, PG, PGDM, Diploma |
Duration of Program | 1-3 years |
Eligibility | 50% in 12th boards, 60% in UG |
Course Fee | 2-3 Lakhs; 23 Lakhs for advanced studies |
Entrance | MAT, CAT, NMAT for advanced studies |
Job Profile | Event Planner Event Manager PR Business Development Executive |
Starting Salary | 2-4 Lakhs per annum |
Event Management courses offer a variety of eligibility. There is a diploma certificate course for Event Management for which the candidates will need to pass their 12th from a recognized board. The colleges will give admission based on the merit of their 12th scores followed by an interview.
Candidates can opt for a graduate degree course in Event Management after their completion of 12th. Although there are no specific entrance requirements, some colleges or universities may conduct exams for admission depending on the number of applicants.
Students can also opt for a postgraduate degree or postgraduate diploma depending on their choices post the completion of their graduate degree.
Event Management is a very on the foot, practical field with little to no room for error. Events, as we know, and see it, require a lot of backend planning and organization. Event Management as a course rigorously prepares students to be able to handle these situations. People who like the workings of events, the planning, the rush and the paced environment can opt for Event Management as their area of expertise.
Event Management courses train you to amass knowledge about various events- corporate gatherings, weddings, informal gatherings no name a few. The course instills in you an array of skills to handle the planning and execution of these events. But apart from its specifications to events, the course also sets you up with transferable skills like budget handling, management, hustle culture and many more which are crucial to a lot of other career paths and profitable in your daily lives as well. Event Management has the scope to set up the candidates with good annual packages and opens up an array of posiyions in various fields.
There are different types of Event Management courses depending on the level of education received prior to the event management course, duration or specialization. There are graduate and postgraduate degree courses, diploma and postgraduate diploma courses and advanced studies as well. Depending on the level of the event management course, there are scopes of higher education in the course as well. The details of the same are tabulated below.
Name of the Course | Type of Course | Duration |
PGP in Event Management and Public Relations | PG Diploma Course | 1 year |
PGDM in Event Management | PG Diploma Course | 2 years |
Postgraduate Degree Course | 2 years | |
MBA in Event Management and Public Relations | Postgraduate Degree Course | 2 years |
MA in PR and Event Management | Postgraduate Degree Course | 2 years |
BBA In Event Management & PR | Graduate Degree Course | 3 years |
BBA in Event Management | Graduate Degree Course | 3 years |
BA in Events Management | Graduate Degree Course | 3 years |
Diploma in Event Management | Diploma Course | 1 year |
PG Diploma Course | 1 year | |
PG Diploma in Media, Marketing and Event Management | PG Diploma Course | 1 year |
Certificate in Event Management | Certificate Course | 3 months |
You can opt for an Event Management course after completion of your 12th standard for an undergraduate degree.
There are several Certificate, Diploma and PG Diploma courses in event management. The eligibility to pursue any of them is listed below.
The postgraduate courses in event management are more like specialization courses and require a higher merit than the rest of the courses offered for event management.
Although the curriculum for Event Management and its specialization comes up to a bulk and covers a wide range of subjects, a few among them are popular choices for the higher demand and coverage. These subjects are preferred over a large array of subjects for the variety they cover and the skills they help develop.
POPULAR SUBJECTS FOR EVENT MANAGEMENT | ||
Principles of Event Management | Event Risk Management | Business Communication |
Financial Accounting | Event Accounting | Negotiation Skills |
Consumer Behaviour and Brand Management | Event Advertising | Marketing Management |
Cross-Cultural Management | Event Production & Catering | IT for Event Management |
Special Event Topics | Dissertation | Project Work |
Eligibility for Event Management courses depends on the course of choice.
There are an array of events in the world and to match up to it there are various event management courses to specialize in. Listed are some of the event specializations.
Most events requested on behalf of a company fall under the category of “Corporate Events.” These events may be specifically for a company’s employees or its customers or, they can be larger-scale affairs in which multiple companies and their employees are in attendance. Business events can be both formal and informal, depending on the nature and overall goal of the event. Some types of corporate events include:
These types of events are large-scale showcases of products, services or art in a professional, visually appealing setting. Trade shows and expositions can run for single or multiple days and often attract a wide array of people. Most of these events have multiple company booths, interactive activities and product demonstration areas. These events aim to allow businesses or individuals to publicly promote their products, ideas and work to a large number of people in a concentrated amount of time.
All personal, social events fall under this category. Most event managers who work on these types of projects are hired on by a specific individual who’s hosting the said event. Examples include:
Award ceremonies are not just the glamorous Hollywood affairs we all know. There are many local and national award ceremonies throughout New Zealand that require extensive event management. Examples include:
Time management is a huge part of managing these events, as well as security and guest discretion if celebrities are in attendance.
Festivals are large scale events that draw people nation and (sometimes) world-wide for their exciting, creative atmospheres. Festivals can be single-day or multi-day extravaganzas, are often outdoor events, and require extensive management. Festivals can be for:
Festivals are generally run by an event management firm with multiple leading event managers, due to their size.
Wedding-planning is a career in itself as this type of event is in demand all year round and requires extensive client communication and collaboration. Event managers who focus on wedding-planning can work for wedding-planning firms or as sole traders. They help guide their clients every step of the way when it comes to designing, planning, and executing their dream wedding.
Large scale, social events that aim to raise money for whatever reason fall under this category. Events such as charity events and silent auctions fall in this category. These events see to it that all profits from ticket-sales or sold auction items are donated to an organization of choice. Sometimes event managers help organizers write the guest list for higher-profile events. Fundraising events for organizations, schools or individuals can also fall under this category; however, these tend to be more informal in comparison to galas.
Admission in Event Management is done by the respective colleges offering the courses. The admission in graduate degree or diploma is capped at 50% aggregate in 12th boards examination. The admission will be done on merit basis. The students will have to fill the separate admission forms for their desired colleges and enter the admission procedure.
For Postgraduate admission in an Event Management course, colleges may seek the scores of entrances like MAT, CAT and NMAT along with a minimum of 60% aggregate in the undergraduate course from any field. The admission process, much like the undergraduate admission, varies from college to college and students are required to fill the admission forms separately for each college. For admission in IIMs, the procedure takes place through MAT.
There are no specific entrance examinations for event management; colleges offering event management courses conduct their admission through merit lists or at some times, basic aptitude tests conducted by the college or university on their own.
However, for postgraduate courses or advanced studies like MBA, colleges and universities conduct their admission based on the scores of exams like CAT, MAT, NMAT among others.
Common Admission Test is an entrance examination conducted online to grant admission into IIMs and other prestigious business schools in the country. It is conducted annually by a combined body of the IIMs.
Management Aptitude Test is a national level entrance examination conducted quarterly by All India Management Association (AIMA) for admission in MBA and Postgraduate Diploma in Management (PGDM) in colleges and universities.
NMAT is a national level entrance examination conducted for admission in MBA courses in NMIMS and other top business schools in the country.
Event Management in India is a fairly new concept and is gradually catching up with the other mainstream courses over a short amount of time. Despite its fairly newer popularity, there are multiple colleges and universities offering the various courses of Event Management- some of which ranks in the top for Event Management in the world.
Some of the well known event management colleges in India are provided below. Candidates who are interested in admission to any of these colleges may fill our Common Application Form.
TOP COLLEGES FOR EVENT MANAGEMENT IN INDIA | |
Garware Institute of Career Education and Development, Mumbai | |
One can also opt to study Event Management courses abroad. They can choose from the array of colleges and universities offering the course or its specialization. The perks of opting to study Event Management abroad comes down to exposure. Compared to the Indian market, Event Management as a course and profession, has been prevalent for a much longer time there which increases the subject matter and field exposure. There are no entrances for admission in these colleges; one can opt to fill the application forms for separate colleges or universities as per university guidelines.
HIGHLIGHTS | |
Course Type | PG, PGDM, MBA |
Course Duration | 2 years |
Average Tuition | 30k- 45k USD |
Starting Salary | 3-4 Lakhs per annum |
There are several colleges offering Event Management courses abroad. The courses offered in the universities range from certificate courses, diploma, graduate and postgraduate courses. Top few amongst the universities abroad offering Event Management courses are tabulated below:
TOP UNIVERSITIES FOR EVENT MANAGEMENT ABROAD | |
University Of Lincoln | University of Hertfordshire de Havilland Campus |
University of Bristol | University of Salford |
University of Greenwich | Oxford Brookes University |
There is no specification for admission for Event Management courses. The admissions take place for colleges and universities according to their rules and regulations for the admission process. The rules and regulations change from college to college instead of state wise. Candidates will be required to select their desired college and check the eligibility criteria for admission into their desired course.
The fee structure for Event Management Courses in India varies in the colleges and universities offering the course. On an average, the course fees come up to 1-2 Lakhs for the two year duration of the course. The advanced studies like MBA are costlier and the fees goes up to 23 Lakhs for the two year duration of the course from top universities. These fee structures are prone to abrupt and frequent changes as and when deemed necessary by the universities and colleges.
Event Management is a skill driven career and is based on the practicality of the field and not much in the theoretical aspect. A successful event manager will have an array of skills that will help in carrying out the day to day work required in event management. With social skills, an event manager will also need good communication skills, leadership and decision making, organizational and time management skills, and have a keen eye for effectiveness and details.
The curriculum for event management is not regularized. It is a dynamic set of subjects focusing on the practical skill set required for field work. At the heart of the curriculum are the tabulated fields that this course covers.
Language | Accounts | Business Modules |
Communication | Knowledge of Different Types of Event | Sponsorship and Media Handling |
Management | Public Relations | Designing |
The syllabus for the Event Management course is dynamic and varies from college to universities and across different formats of the course. Although the subjects and structure of the course is different in various colleges and universities as decided by them, there are certain subjects that remain at the core of the course. Even though the subjects change with the level of the program and its various specializations, these few among them are at the heart of the course. These subjects help an event management student harbor the core skills required to excel in the field along with the intricacies of the field in theory.
SYLLABUS FOR EVENT MANAGEMENT COURSES | |
English | Management Process |
Accounting | Business Communication |
Organizational Behavior | Marketing Management |
Introduction to Event Management and PR | Event Management Planning |
Event Production Process | Communication Skills |
Event Cost Accounting and Finance Management | Event Marketing and Sponsorship |
Special Events | Brand Management |
Event team and Crew Management | Event Resource Management |
Event Hospitality, Law and Management | Public Relations |
Communication and Personality Development | Concept and Designing of Events |
Event Risk Management | Budgeting and Costing of Events |
The scope for Event Manager in India has grown significantly over the years. It started out being perceived as a part of Public Relations but is now accepted as a stand alone domain. Although the growth of the field is remarkable over the years, the scope of Event Management is still significantly lower in India.
On an average, a fresher in this field earns upto 2 Lakhs per annum and an experienced professional can be numerated upto 4 Lakhs per annum. Event Managers in India are hired as wedding planners, event planners, PR experts, Human Resource executives and other such professionals. The average salary for these professions range from 3 Lakhs per annum to 6 Lakhs per annum. With that being said, Event Management as a stand alone profession has a great potential in the upcoming years in India, and as a course, it is highly profitable for the transferable skills one learns in the duration of the course.
The starting salary for freshers after completion of Event Management courses is capped at 2-3 lakhs per annum. Although that salary goes up with the years of experience and promotion, the annual salary post Event Management is capped at 4-5 lakhs per annum.
The prospect of salary is higher with the completion of advanced studies like MBA where the starting salary is capped at 5-6 lakhs per annum. The salary offered also relies on the company- starting your career with a well established company will give you a higher starting salary package with higher increments over the years.
Event Managers are required to possess a plethora of skills on the social as well as business and management scale. An amalgamation of all these skills will aid them in carrying out their work effectively.
Event management is one of the newest fields of management and is gaining popularity. Although the field is often considered a branch of the PR industry, it has been gaining the market and creating a lot of job opportunities for aspirants. Candidates can also foray into events management after pursuing Advertising, PR and Corporate Communication Courses.
There are various companies that hire professionals experienced in event management in order to create large scale as well as small-scale events. Be it the entertainment, marketing or advertising industry, there are various jobs that candidates can apply for. Following are some of the most popular companies that hire event managers.
The career prospects after event management are very limited due to the nature of the course. The average starting salary of a fresher is between Rs. 2 to Rs. 3 lakh. Some aspirants after gaining sufficient experience in the respective field can even start their own event management company that can get you better returns. Listed below are popular job roles for candidates with event management profile:
An Event Manager has various crucial roles to play as he/she is not only responsible for managing the staff but is also in charge of event coordination activities for events such as birthday parties, trade shows, weddings, sales meetings, business conferences and virtual events. Students can also go for higher studies in the same field like postgraduate diploma in event management.
Some of the topics covered in the Event Management courses are Financial Accounting, Marketing Management, Business Communication, Event Planning, Language, Types of Events, PR and Communication.
Some of the Event Management courses are MBA in Event Management, BA in Events Management, BBA in Event Management, PR and Mass Communication and Diploma in Event Management
A successful event planner possesses excellent people skills and is well versed in communication, time management, organizational skills, people management and decision making.
Institute of Hotel Management and Culinary Studies, Jaipur and Sage University, Indore, Mahatma Jyoti Rao Phoole University, Jaipur are some of the best options for Event Management courses in India.
Various job profiles are available after completing Event Management courses. Some of them are:
For Undergraduate and certificate courses, a minimum of 50% aggregate in 12th boards is the minimum eligibility for admission in Event Management. For Postgraduate and PG Diploma courses, a minimum of 60% aggregate in the Undergraduation is required for admission in events management. There is no specification for passing fields.
The fee of bachelor’s degree in Event Management will vary from college to college. A bachelor's degree in Event Management can cost anywhere from 2 Lakhs to 4 Lakhs for the entire duration of the course depending on the college.
There are various certificate courses available in event management. Various colleges offer different certificate courses in event management that can be pursued anytime after the completion of 12th standards. The certificate courses, unlike the regular courses, focus on one specialization as opted by the student.
There are no specific exams for event management course admission. The admissions are conducted independently by various universities and colleges. Some colleges or universities may choose to conduct a basic aptitude test. For admission in advanced studies like MBA, scores from CAT, MAT, NMAT are required. Scores from these entrances may also prove to be valuable for admission in some postgraduate courses.
An event management course can last anywhere from a few months certificate course to a 1 year diploma course of 2 years of PG or PG diploma to 3 years of UG or specialization.
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