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MBA in Marketing has always been one of the top choices of MBA specializations for students and it opens many areas and job avenues for them. Students can explore the fields of media, entertainment, advertisement, promotions, sales, etc. With the growth and outreach of the internet, a major part of the overall focus of companies has been shifted to digital and online marketing in the past few years. This has added another aspect to the wide world of marketing. While there are several specific areas of marketing, an MBA specialising in marketing does not restrict the degree holder and limit him/ her to pursuing marketing careers alone.
The skillset acquired in the tenure of the course can be put towards dozens of other career options, ranging from consulting to entrepreneurial management. MBA in Marketing has a duration of two years which is usually completed in four semesters or six trimesters in colleges. MBA in marketing is the ideal course for candidates who aspire for a job that takes on a diversified role in an ever-changing landscape.
Check all the important details about the MBA in Marketing from the table given below.
MBA in Marketing
Master of Business Administration in Marketing
Minimum Qualification Requirement
50% marks in Bachelor’s Degree
Entrance Exam + Scores in Bachelors’ degree
Average Initial Salary
INR 7 to 20 lacs per annum
IT Company, Financial Firms, Consultancies, Marketing Companies, E-Commerce, Hospitality Industry
Candidates must have completed a bachelor’s degree from any recognized university or college
They must have scored at least 50% marks in bachelor’s degree
Some of the colleges provide relaxation of 5% to the reserved categories
Candidates who have applied for admission in the MBA in Marketing program will be selected on the basis of their scores in the bachelor’s degree.
Selected candidates will be called for group discussion and personal interview round
Some of the colleges also offer a direct admission on the basis of scores in the qualifying examination
Candidates may check the official website of the college to know the detailed eligibility criteria and admission process
If you have any doubt regarding the admission process of MBA in Marketing, you can clear them on Collegedekho QnA zone.
The table provided below contains some well-known MBA in Marketing colleges in India. You can apply to any of these colleges by filling our Common Application Form
Check the syllabus of MBA in Marketing provided in the table below. The syllabus of MBA will help you know the subjects and topics that will be covered in the program.
Fundamentals of Management
Principles of Fashion Designing Management
Accounting for Fashion Designing Managers
Statistic Methods for Business Decisions
Information Technology for Managers
Retail Fashion Designing
Human Resource Management
Fashion Designing Research
Indian Ethos and Values or Environmental Science
Advertising and Sales Promotion
Sales and Distribution Management
Entrepreneurship or Managerial Economics
Summer Internship Project
Strategic Brand Management
Advance IT Tools or Information Systems and Applications
Major Research Project or Case-Based Industrial Analysis Project
Comprehensive Viva Voce
List of Electives:
Supply Chain Management
Customer Relationship Management
Principles of Public Relations
Strategic Product Management
Direct and Event Marketing
Retail Buying Techniques
Marketing for Non-Profit Organisations
Emerging Marketing Concepts
Contemporary Marketing Management
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The programme of MBA in Marketing opens several avenues for the candidates in terms of jobs and career prospects. Many lucrative job roles await these degree holders of MBA in marketing. Candidates can find jobs in the fields of tourism, retailing, hospitality, media, advertising, educational sector, baking sector, consultancy, IT, research, etc. Some of the most popular jobs sought after MBA in marketing are given below.
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Xavier Aptitude Test , Peoples Education Society Scholastic Aptitude Test , West Bengal Joint Entrance Management Aptitude Test , Common Admission Test , Delhi University Arts are some of the exams that you can appear for to get admission in MBA in Marketing courses.
Following are some of the top colleges offering Management courses : Faculty of Management Studies (Delhi) , Shaheed Sukhdev College of Business Studies (New Delhi) , Indian Institute of Management Ahmedabad (Ahmedabad) , Indian Institute of Management (Bangalore) , Indian Institute of Foreign Trade (New Delhi). You can explore these colleges on our website to check if they offer MBA in Marketing or not.
The average fee for MBA in Marketing is INR 10,00,000 per year.
Some of the popular specializations for M.B.A. (Master of Business Administration) are : Media , General Management , Agribusiness / Rural , Construction Management , Tourism and Hotel Management.
MBA in Marketing is a 2 year course.
Get details of best colleges for MBA in Marketing.