MBA in Marketing - Course Overview

Duration: 2 yrs |Avg. Fees: 10,00,000 / Year

About MBA in Marketing

 MBA in Marketing has always been one of the top choices of MBA specializations for students and it opens many areas and job avenues for them. Students can explore the fields of media, entertainment, advertisement, promotions, sales, etc. With the growth and outreach of the internet, a major part of the overall focus of companies has been shifted to digital and online marketing in the past few years. This has added another aspect to the wide world of marketing. While there are several specific areas of marketing, an MBA specialising in marketing does not restrict the degree holder and limit him/ her to pursuing marketing careers alone.

The skillset acquired in the tenure of the course can be put towards dozens of other career options, ranging from consulting to entrepreneurial management. MBA in Marketing has a duration of two years which is usually completed in four semesters or six trimesters in colleges. MBA in marketing is the ideal course for candidates who aspire for a job that takes on a diversified role in an ever-changing landscape.

MBA in Marketing Highlights

Check all the important details about the MBA in Marketing from the table given below.

Short Name

MBA in Marketing

Full Name

Master of Business Administration in Marketing

Level

Post Graduate

Field

Management

Specialisation

Marketing

Duration

2 Years

Exam Type

Semester

Minimum Qualification Requirement

50% marks in Bachelor’s Degree 

Selection Process

Entrance Exam + Scores in Bachelors’ degree

Average Initial Salary

INR 7 to 20 lacs per annum

Employment Opportunities

IT Company, Financial Firms, Consultancies, Marketing Companies, E-Commerce, Hospitality Industry

MBA in Marketing Eligibility Criteria

  • Candidates must have completed a bachelor’s degree from any recognized university or college

  • They must have scored at least 50% marks in bachelor’s degree

  • Some of the colleges provide relaxation of 5% to the reserved categories

MBA in Marketing Admission Process

  • Candidates who have applied for admission in the MBA in Marketing program will be selected on the basis of their scores in the bachelor’s degree. 

  • They must have appeared for CAT, MAT, XAT or any other management entrance exam

  • Selected candidates will be called for group discussion and personal interview round

  • Some of the colleges also offer a direct admission on the basis of scores in the qualifying examination

  • Candidates may check the official website of the college to know the detailed eligibility criteria and admission process

If you have any doubt regarding the admission process of MBA in Marketing, you can clear them on Collegedekho QnA zone.

Top MBA in Marketing Colleges in India

The table provided below contains some well-known MBA in Marketing colleges in India. You can apply to any of these colleges by filling our Common Application Form 

College

Fee

Mansarovar Global University, Sehore

INR 1,00,000

Sanskriti University, Mathura

INR 1,15,600

The ICFAI University, Raipur

INR 83,000

Jain University, Bangalore

INR 9,00,000

Garden City University, Bangalore

INR 2,00,000

MBA in Marketing Syllabus

First Year:

Fundamentals of Management

Organisational Behaviour

Principles of Fashion Designing Management

Accounting for Fashion Designing Managers

Statistic Methods for Business Decisions

Information Technology for Managers

Retail Fashion Designing

Business Communication

Human Resource Management

Financial Management

E-Business Fundamentals

Quantitative Techniques

Fashion Designing Research

Indian Ethos and Values or Environmental Science

Personality Development

Consumer Behaviour

Second Year:

Advertising and Sales Promotion

Sales and Distribution Management

Entrepreneurship or Managerial Economics

International Marketing

Summer Internship Project

Service Marketing

Strategic Brand Management

Business Marketing

Advance IT Tools or Information Systems and Applications

Major Research Project or Case-Based Industrial Analysis Project

Comprehensive Viva Voce

Electives 

List of Electives:

Supply Chain Management

Marketing Laws

Marketing Strategies

Customer Relationship Management

Principles of Public Relations

Digital Marketing

Strategic Product Management

Corporate Communication

Direct and Event Marketing

Retail Buying Techniques

Marketing for Non-Profit Organisations

Rural Marketing

Emerging Marketing Concepts

Marketing Decisions

Marketing Audit

Contemporary Marketing Management

Want to know more about MBA in Marketing ?

Career Options and Job Prospects

The programme of MBA in Marketing opens several avenues for the candidates in terms of jobs and career prospects. Many lucrative job roles await these degree holders of MBA in marketing. Candidates can find jobs in the fields of tourism, retailing, hospitality, media, advertising, educational sector, baking sector, consultancy, IT, research, etc. Some of the most popular jobs sought after MBA in marketing are given below.

Related Questions

How to apply For MBA program with only UG marks in hand against vacant seat in the institutions?As per the AICTE notice dated 25 August 2020 which allows to fill up the vacant seats by considering only UG marks.

-HarshitUpdated on September 13, 2020 11:48 AM
  • 1 Answer
Shreya Sareen, CollegeDekho Expert

Dear Student,

You are advised to confirm whether your selected college is accepting admission on the basis of UG Marks and if there are some vacant seats or not. Once you have confirmed that, you can fill the application form of the college. Details regarding the eligibility criteria and admission process can be checked from the official website of the college. You can also contact the college to know more about the admission process. It should be noted that the guidelines decided by the AICTE will only be valid for the 2020-2021 admissions session. If you are looking for admission ...

READ MORE...

MBA admission : In which month , the admissions for MBA will start?

-AdminUpdated on September 10, 2020 04:52 PM
  • 13 Answers
Shreya Sareen, CollegeDekho Expert

Dear Student,

The registration for MBA at LPU begins in September and January. However, due to COVID-19, the last date of application has now been extended until May 31, 2020. To get admission into MBA at LPU, you can appear for LPUNEST or CAT. On the basis of your score in the entrance exam, you will be shortlisted and then called for further rounds of interview.

 

READ MORE...

Should be six months course of MBA within 25k limit fee structure.

-ThiyagarajanUpdated on August 26, 2020 05:13 PM
  • 1 Answer
Abhinav Chamoli, CollegeDekho Expert

Dear Student,

The duration of a Master of Business Administration (MBA) course should be minimum 2 years as per the guidelines issued by AICTE. Any MBA course of 6 months duration would never receive approval by AICTE and it would be invalid. If you find any college claiming to offer a 6-month MBA course, please be advised that it would be a fake course.

You can check the articles on  AICTE eligibility criteria for management courses and MBA admission process for more details about the course.

You can also check this list of colleges offering MBA in India. If you ...

READ MORE...

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FAQs about MBA in Marketing

I want admission in MBA in Marketing. Do I have to clear any exams for that ?

Xavier Aptitude Test , Peoples Education Society Scholastic Aptitude Test , West Bengal Joint Entrance Management Aptitude Test , Common Admission Test , Delhi University Arts are some of the exams that you can appear for to get admission in MBA in Marketing courses.

What are the top colleges offering MBA in Marketing courses ?

Following are some of the top colleges offering Management courses : Faculty of Management Studies (Delhi) , Shaheed Sukhdev College of Business Studies (New Delhi) , Indian Institute of Management Ahmedabad (Ahmedabad) , Indian Institute of Management (Bangalore) , Indian Institute of Foreign Trade (New Delhi). You can explore these colleges on our website to check if they offer MBA in Marketing or not.

What is the average fee for the course MBA in Marketing ?

The average fee for MBA in Marketing is INR 10,00,000 per year.

What are the popular specializations related to MBA in Marketing ?

Some of the popular specializations for M.B.A. (Master of Business Administration) are : Media , General Management , Agribusiness / Rural , Construction Management , Tourism and Hotel Management.

What is the duration of the course MBA in Marketing ?

MBA in Marketing is a 2 year course.

Management Related News

Get details of best colleges for MBA in Marketing.