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MBA in Marketing: Course Details, Admission, Fees, Eligibility, Syllabus, Jobs & Salary

Updated By Tiyasa Khanra on 27 Apr, 2022
Average Duration
2 years
Average Fee
2 L-10 L INR annual
Exams Accepted
CAT, XAT, GMAT ...

MBA in Marketing Overview

MBA in Marketing is one of the most primitive disciplines of management study. By pursuing an MBA in Marketing, an individual can learn consumer behavior and create a product that the target audience wants to buy. Students will learn topics like sales & services, economics, marketing research, digital marketing, advertising, promotions, marketing analytics, branding, consumer behaviour study, leadership management skills, and strategies in a wide range of fields. MBA in Marketing offers a myriad of opportunities in today’s market trend. 

The study subjects in this field include Customer Relationship Management, Digital Marketing, Retail Management, Marketing Analytics, Market-Oriented Strategy Planning, and Pricing.

 Admission to MBA in Marketing depends on a candidate’s score in nationalised entrance exams like  CAT, CMAT, IIFT, XAT, etc. Students who possess analytical and leadership skills, strong skills in both mathematics, and softer skills, such as communications perform significantly well in the MBA in Marketing program. 
MBA in Marketing has a duration of 2 years which is usually completed in four semesters or six trimesters in college. 

MBA in Marketing Course Highlights

The table below demonstrates the most significant highlights of the MBA in Marketing programme:

Particulars

Details

MBA in Marketing Course-level

Post-graduate

Duration

2 years

Eligibility

Bachelor’s degree with minimum aggregate score of 50%

Admission Process

Entrance Exam 

Entrance Exams

CAT exam, CMAT exam, XAT exam, IIFT exam, IBSAT exam

Type

Full Time, Part Time, Distance, Online

Syllabus

Marketing Management

Operations Management

Consumer and Brand Insight Strategy

Digital Marketing and Social Media Management

Subjects

Consumer Behaviour

B2B Marketing

Sales and Distribution Management

Managing Products, Services and Brands

Integrated Marketing Communications & Digital and Social Media Marketing

Fees

INR 3 Lakhs to INR 30 Lakhs

Average Salary

INR 2 Lakhs to INR 15 Lakhs

MBA in Marketing Job Profiles

Sales Manager, Brand Manager, Product Managers, Marketing Executive, Digital Marketing Executive

When to do MBA in Marketing?

Students must pursue an MBA in Marketing in the below-mentioned cases:

  • Individuals may pursue an MBA in Marketing right after graduation. However, in order to seek higher positions in the field of Marketing Management, individuals must possess a minimum of 3-4 years of professional experience.
  • Since MBA in Marketing is an expensive course, it must be pursued only when an individual has a significant amount of funding or financial support. Otherwise, he might have to face a lack of funds while pursuing the course and undergo a semester loss.
  • Studies suggest that the best age for pursuing a normal MBA in Marketing course in India is 25-27, and for an Executive MBA, it is 28-30. 

Who should do MBA in Marketing?

It is imperative for the following students to pursue an MBA in Marketing to give a boost to their careers:

  • Participants looking for cutting-edge knowledge on both strategic and tactical issues in sales and marketing of products and services (including consumer and institutional markets) should study for an MBA in Marketing.
  • Students aspiring to maximize business revenue by maintaining proper marketing strategies must opt for an MBA in Marketing. 
  • Working professionals with a minimum of five years of work experience and who are interested in pursuing a career in the area of sales and marketing must study for an MBA in Marketing. 
  • Individuals interested to pursue a career in sectors like Banking, Tourism Sector, Hospitality Industry, Advertising and Media, Market Research, Consultancy firms, etc. must pursue an MBA in Marketing. 
  • Executives working in sales/marketing/operations/customer relations/marketing analytics will find the MBA in Marketing course useful to increase their productivity and growth.

Why choose MBA in Marketing?

Listed below are the top reasons why an individual must pursue an MBA in Marketing:

  • Marketing techniques boost newer ways of thinking and create newer approaches to differing problems. This training of ‘thinking out of the box' makes all the difference in the business strategies. Brainstorming, analysing, studying new trends, and communicating with other brilliant minds are the key benefits of the MBA in Marketing programme.
  • Graduates of MBA in Marketing can avail of excellent job profiles that include Brand Manager, Market Research Analyst, Marketing Manager, Digital Marketing Specialist, and Sales Manager. Individuals will be spoilt for choice of career because every industry hires marketing teams, be it retail, healthcare, makeup, fashion, telecommunication, publishing, banking, or automobile.
  • Apart from traditional marketing strategies, an MBA in Marketing covers new age concepts such as Digital Marketing, Social Media Marketing, Email Marketing, etc.
  • An MBA in Marketing enables one to become eligible for competitive salary packages. As per Payscale, the average salary of a Marketing manager is INR 9,03,076. This pay scale is higher compared to an HR manager (INR 7,82,489) or an Operations Manager (INR 8,32,787).
  • Marketing will never become redundant. No matter how many tech revolutions alter the world, marketing will continue to be the core of any business. Companies will always need to sell their products or services and attract the attention of their target audience.  

How many courses are there under MBA in Marketing?

Listed below are the most common courses found within MBA in Marketing:

  • Marketing Management
  • Operations Management
  • Salesforce Management
  • Consumer and Brand Insight Strategy
  • International and Multinational Marketing
  • New product strategy, branding, and marketing
  • Forecasting, modelling, and marketing strategy
  • Digital marketing and social media management

List of Popular MBA in Marketing Courses/ Specialisations

The most common courses found within MBA in Marketing include:

  1. Marketing Management: Marketing management is a process of controlling the marketing aspects, setting the goals of a company, organising the plans step by step, taking decisions for the firm, and executing them to get the maximum turn over by meeting the consumers' demands. The average course fee ranges from INR 2-8 lakhs.
  2. Operations Management: Operations management (OM) is the administration of business practices to create the highest level of efficiency possible within an organisation. It is concerned with converting materials and labour into goods and services as efficiently as possible to maximise the profit of an organisation.
  3. Salesforce Management: It is the development of a sales force that includes coordination of sales operations, as well as the training and application of sales methods that result in achieving sales goals and objectives. For your business to make revenue, a sales force management strategy is critical.
  4. Consumer and Brand Insight Strategy: A customer insight strategy is the game plan that you (and your team) develop for gathering and analysing customer data, and then turning that data into valuable insights and key actions that your company will implement.
  5. International and Multinational Marketing: international marketing is a multinational process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create an exchange that satisfies individual and organisational objectives. 

Multinational marketing is the process of advertising and selling products and services to customers around the world.

MBA in Marketing Courses Offered by IIMs and Other Colleges

The courses offered by IIMs and other institutes as a part of the MBA in Marketing curriculum have been tabulated below:

Name of the Institute

Courses Offered 

IIM Calcutta

MBA with Specialisation in Marketing

IIM Ahmedabad

PGP with Specialisation in Marketing

IIFT Delhi

MBA (IB) with specialisation in Marketing

XLRI Jamshedpur

PGDM- Business Management with specialisation in Marketing

SPJIMR Mumbai

PGDM with specialisation in Marketing and Operations

IMT Ghaziabad

PGDM Marketing

TAPMI Manipal

PGDM Marketing Management

ISB Hyderabad

PGPM with specialisation in Marketing

MBA in Marketing Eligibility Criteria

Students must meet the following eligibility requirements in order to pursue MBA in Marketing:

  • Bachelor’s degree of minimum 3 years’ duration in any discipline from a recognized university with minimum aggregate marks of 50%. 
  • IIMs require a minimum aggregate score of 60%.
  • Reserved category candidates (SC/STs) can avail themselves of a relaxation of 5%, which makes the passing percentage 45%. 
  • Candidates should also qualify any nationalised entrance examination such as CAT/MAT/GMAT/XAT/CMAT, etc. 
  • Candidates qualifying for the national-level entrance exams will be called for a written test and personal interview.
  • For Executive MBA Programs work experience is required.
  • For studying an MBA in Marketing abroad, minimum of 3 years of full-time experience is required.
  • Additionally, candidates would also have to furnish IELTS/TOEFL/PTE scores to apply for an MBA abroad.

Types of MBA in Marketing Courses

Different types and modes of MBA in Marketing courses are available that are directed to specific sections of students or working professionals. The various types of MBA in Marketing courses have been tabulated below:

Type of MBA in Marketing

Eligibility

Duration

 Key Highlights

Full-time MBA in Marketing

Bachelor’s degree with 50% marks + valid scores in national-level MBA exams

2 years


 
  • The graduates of Marketing MBA are trained to especially focus on economics, business trends, consumer demands and behaviour, marketing and sales, and brand promotion.
  • The study subjects in this field include Customer Relationship Management, Digital Marketing, Retail Management, Marketing Analytics, Market-Oriented Strategy Planning and Pricing.
  • The job titles of the graduates of Marketing MBA include Brand Manager, Market Research Analyst, Marketing Manager, Digital Marketing Specialist and Sales Manager.
  • The primary target of a manager in this sector is to maximise business revenue by maintaining proper marketing strategies. The issue of customer satisfaction is given primary importance by the marketing teams of every company.

Part-time MBA in Marketing

Graduation with minimum 45-50% + Minimum 2-3 years work experience + performance in written test/interview/GD

2-3 years

  • In a part-time MBA in Marketing program, students take classes at night and on weekends, alongside a full-time job. Most programs offer students one or two classes each semester.
  • A part-time MBA in Marketing is a perfect fit for applicants who:
  1. Want to keep working and earning as they obtain an MBA in Marketing
  2. Are focused on learning how to apply business theories to the real world in real-time
  3. Want to build a network
  • The MBA in Marketing course allows the individuals plenty of time and flexibility. Students can enhance your business skills by learning finances, taxation, accounting, operations, marketing, and other management strategies.

Distance MBA in Marketing

50% marks in graduation + valid CAT/MAT/GATE or University level entrance exam score

2 years

  • Distance MBA in Marketing Management course is approved by the UGC-DEB.
  • There is no need to conduct regular classes while pursuing a Distance MBA in Marketing. 
  • The salary package that the student would get after a Distance MBA in Marketing is approximately 5L to 8L per year. 
  • The syllabus for Distance MBA in Marketing covers Retailing, Strategic Management, Entrepreneurship Development, Marketing of Non-profit Organisation, Service Marketing And CRM, Logistics And Supply Chain Management, E-Commerce, Product And Brand Management, etc.

MBA Marketing Online

50% marks (45% for SC/ST) in graduation in any discipline

2-4 years

  • Online MBA in Marketing is an excellent option for working professionals who are not willing to quit their jobs for pursuing a degree and cannot attend regular classes. 
  • An online MBA in Marketing management is all about understanding the management of the marketing structure of a company. The student will learn the policies and strategies of marketing that will help in running the business steadily.
  • The major subjects of the online MBA in Marketing Management course are Management Concepts, Industrial Marketing, Service Marketing, And CRM, Agricultural And Rural Marketing, Marketing Research, E-Commerce, Total Quality Management, Product And Brand Management, etc. 

Difference between MBA in Marketing and Master of Marketing

The primary differences between MBA in Marketing and MS in Marketing have been tabulated below:

Point of DifferenceMBA in MarketingMS in Marketing
Previous Work ExperienceIndividuals with 4-5 years of full-time experience must pursue an MBA in Marketing.Graduates will less than 2 years of full-time experience must pursue an MS in Marketing.
Marketing Career PathsMBA in Marketing graduates become eligible for marketing management jobs such as brand manager, product manager, and marketing manager. Master of Marketing graduates usually seek employment in entry-level marketing jobs such as marketing analyst, marketing coordinator, and marketing assistant.
Marketing InternshipsCandidates opting for an MBA in Marketing can avail themselves of formal internship programs for 10 to 12 weeks by working full-time at companies. MS in Marketing does not offer formal internship opportunities. Rather, it offers part-time internship programs.

How to get Admission for MBA in Marketing?

Admission to MBA in Marketing can be done in two ways: direct admission and securing valid scores in CAT, XAT, MAT, or other national level MBA exams.

The eligibility criteria for seeking direct admission into MBA in Marketing without taking the entrance exams have been mentioned below:

Direct Admission

  • Students should score at least 50% in their graduation from any discipline.
  • Individuals having some work experience between 1-3 years will be preferred.
  • Students can also take admission from the management quota or Institute level quota seats with a minimum aggregate of 50% marks in their bachelor’s. 

MBA in Marketing Entrance Exams

Cutoff scores for entrance exams such as CAT, XAT, MAT, XAT, GMAT, NMAT, and SNAP govern the admission process to an MBA in Marketing course.

National-Level Entrance Exams for MBA in Marketing

To pursue MBA in Marketing, national-level common entrance tests like those mentioned below are considered:

  • GMAT: GMAT (Graduate Management Admission Test) is conducted by GMAC for admission to more than 5400 programs in various Business Schools around the world. The GMAT lasts nearly 3.5 hours.
  • CAT: CAT (Common Admission Test) is a qualifying exam for admission to MBA, PGDM, and other PG level management courses in India. The eligibility for taking the CAT exam is 50% marks in graduation, for reserved categories the qualifying marks are relaxed up to 5%. The test consists of three sections: Verbal Ability and Reading Comprehension (VARC), Data Interpretation and Logical Reasoning (DILR), and Quantitative Ability (QA). The exam is taken online over a period of three hours, with one hour per section. 
  • XAT: The Xavier Aptitude Test is a national level aptitude test conducted by XLRI Jamshedpur for admission in MBA/PGDM programs in XLRI and other top MBA colleges like XIMB, IMT Ghaziabad, TAPMI Manipal, etc. The exam duration is 3 hours. The syllabus encompasses Verbal and Logical Ability, General Knowledge, Decision Making, and Quantitative Ability & Data Interpretation.
  • SNAP: Symbiosis National Aptitude Test or SNAP Test is a common aptitude test conducted by the Symbiosis International (Deemed) University for admission to the MBA/PGDM programs. The exam is conducted once a year. The duration of the exam is 60 minutes or 1 hour. 
  • IIFT: IIFT is Conducted by the National Testing Agency and offers students admission to MBA courses. The aspirant must possess a Bachelor's degree of a minimum of three years’ duration in any discipline with at least 50 percent aggregate (45% for SC/ST and PwD candidates) from a recognised university.
  • IBSAT: IBSAT is an online aptitude test conducted by The ICFAI Foundation For Higher Education (A Deemed to be University under Section 3 Of UGC Act 1956), for students seeking admission to the MBA/Ph.D. Programs Of IBS Hyderabad and MBA program at IBS Hyderabad (off-campus) at Bangalore.

State-Level Entrance Exams for MBA in Marketing

To pursue MBA in Marketing, state-level common entrance tests like those tabulated below are considered:

Entrance Exam

State

Details

TANCET exam

Tamil  Nadu

It is conducted for admission to courses like M.Tech, M.Arch, M.Plan, ME, MBA, and MCA. Students must have a graduation degree in B.Tech/BE for all the other courses. 

MAHCET MBA exam

Maharashtra

It is conducted by the State Common Entrance Test Cell, Government of Maharashtra every year for admission to undergraduate engineering, pharmacy, and agriculture courses such as B. Tech/ B.E, Pharma D, and B.

Karnataka PGCET exam 

Karnataka

It is conducted by the Karnataka Examinations Authority (KEA) once a year for getting admissions into various PG courses in top private and government colleges in Karnataka. 

KMAT exam

Kerala

It is conducted by Karnataka Post Graduate Private Colleges' Association (KPPGCA) for admissions to MBA, PGDM, and MCA courses.

AP ICET exam

Andhra Pradesh

It is conducted for admission to MBA and MCA courses offered by top government and affiliated colleges of Andhra Pradesh. 

HPCET exam

Himachal Pradesh

The courses in which the candidates may take admission through the exam are BHMCT, BBA, B. Tech.

PU CET exam

Punjab

                               -

TS ICET exam

Telangana

                               -

UPCET exam

Uttar Pradesh

It is conducted for admissions to various UG and PG courses in institutes affiliated to AKTU, Lucknow, MMMUT, and other UPSEE participating institutes /universities. 

Dibrugarh University Entrance Exam

Assam

Courses offered are MBA (PT), PGDTTPM, MCA, BA LLB, LLM, MA, M.Sc., MTTM, MSW. 

MBA in Marketing Top Colleges in India

The most renowned colleges in India offering an MBA in Marketing and the entrance exams accepted by them have been tabulated below:

Study MBA in Marketing Abroad

An international MBA in Marketing degree is a sought after credential by many individuals for the following reasons:

  • The average annual compensation for individuals graduating in MBA in Marketing from distinguished foreign institutions is significantly higher than those graduating from Indian universities. An international MBA in Marketing degree helps them to earn potentially higher.
  • An international degree in MBA in Marketing helps individuals to gain insight into how organisations around the world use different marketing strategies to achieve success in the global marketplace. 
  • An individual pursuing an MBA in Marketing abroad can build an international network of professionals. 
  • An MBA in Marketing abroad bridges communication gaps across cultural and physical boundaries.
  • An international degree in MBA in Marketing helps to impress the recruiters by proving the candidate’s ability to take on challenges and handle change. Hence, it increases one’s employability.

Most programmes provide students with a robust grounding in these key areas:

  • Foundations of marketing
  • Trends in consumer behaviour
  • Strategic marketing
  • Business law and ethics
  • Professional sales approaches
  • Principles of advertising
  • Digital marketing essentials
  • International marketing strategies

MBA in Marketing Abroad Top Colleges

In order to get selected for pursuing an MBA in Marketing abroad, it is mandatory for the candidates to score 50-55% or above in graduation degree, and qualify for GMAT or GRE and some language proficiency tests like IELTS and TOEFL. 

Name of the Institute

Programme Offered 

Exams & Scores Accepted

University of East London, UK

MBA in Digital Marketing

IELTS: 6

Coventry University, UK

International Marketing MBA

IELTS: 6.5

University of Greenwich, London, UK

MBA in Marketing Management 

IELTS: 6

Pace University, New York, USA

MBA in Marketing Management

TOEFL: 90

IELTS: 7

PTE: 61

California State University Los Angeles Campus, USA

MBA (Marketing)

TOEFL: 80

IELTS: 6

PTE: 53

University of South Australia, Adelaide, Australia

International Master of Business Administration (Advertising and Brand Management)

IELTS: 6.5

Nottingham Trent University, UK

MBA Digital Marketing

IELTS: 6.5

PTE: 62

New York Institute of Technology, USA

MBA in Marketing

TOEFL: 79

IELTS: 6

PTE: 53

IU International University of Applied Sciences, Germany

MBA International Marketing

TOEFL: 80

IELTS: 6

University of Pittsburgh USA

MBA / MS in Marketing Science

IELTS: 7

Oregon State University, USA

MBA in Marketing

TOEFL: 91

IELTS: 7

Webster University, USA

MBA (Digital Marketing Management)

TOEFL: 80

IELTS: 6.5

PTE: 53

The University of Newcastle, Australia

Master of Business Administration / Master of Marketing

TOEFL: 79

IELTS: 6.5

SRH Hochschule Berlin, Berlin, Germany

MBA Marketing Intelligence

TOEFL: 87

IELTS: 6.5

PTE: 59

State-wise MBA in Marketing Admissions

Different states have set different eligibility standards for admission to MBA in Marketing that have been mentioned below:

MBA in Marketing Admission in Maharashtra

The most eminent institutes for MBA in Marketing admissions in Mumbai are SPJIMR, IIT Bombay, KJ SIMSR Mumbai, NMIMS Mumbai, etc. For seeking admission to the finest MBA colleges in Mumbai, graduates from any stream (minimum 3-year degree) can apply if they possess a minimum aggregate score of 50%-60%. In addition, a minimum of 3 years of work experience is preferred. Candidates seeking admission to the top MBA colleges in Mumbai must qualify for the Maharashtra Common Entrance Test or MAH CET which is a management entrance test. It is officially known as MAH MBA/MMS-CET. The MAH CET exam is conducted by the State Common Entrance Test Cell, Maharashtra. Candidates must also take nationalised entrance tests like CAT/ GMAT/ GRE, etc. SP Jain requires candidates to take the SPJAT (SP Jain Aptitude Test). 

MBA in Marketing Admissions in Delhi/NCR

The Delhi/NCR region is the abode of 52 government and 475 private MBA colleges that include the Department of Management Studies, Indian Institute of Technology Delhi, Lal Bahadur Shastri Institute of Management, BIMTECH Greater Noida, IMI Delhi, IIFT Delhi, among others. Candidates must have completed their graduation or its equivalent degree in any discipline recognised by the AIU or the AICTE with a minimum of 50% marks to seek admission to these colleges. Individuals appearing for their final year examination can also apply provided the proof of graduation testimonials is furnished. Candidates are required to furnish their GMAT, CMAT, or GRE scores. IIFT is another MBA entrance exam conducted by the National Testing Agency, IIFT.

MBA in Marketing Admissions in Gujarat

Gujarat is home to the most recognised institutes for MBA courses in India such as IIM-Ahmedabad, M.S.University, Om Institute of Business & Technology (OIBT), Royale Business School (RBS), Department of Management Studies, Nirma Institute of Management, Sevantilal Kantilal School of Business Management (SSBM), etc. The Gujarat Common Entrance Test (GCET) is an annual common entrance exam for MBA and MCA studies in Gujarat, India, since 2002. Candidates also need to qualify for nationalised entrance exams like CAT, MAT, ATMA, SNAP, AIMAT, etc. for seeking admission to the top  MBA colleges in Gujarat. For seeking admission to IIM Ahmedabad, candidates must have obtained a Bachelor's degree, with at least 50% marks or equivalent CGPA. In the case of the candidate belonging to the SC/ST/PWD category, the minimum qualifying percentage is relaxed to 45%. Valid CAT/GMAT scores Analytical Writing Test (AWT) & Personal Interview (PI) performance act as the most important determinants for admission to MBA in Marketing. 

MBA in Marketing Admissions in Karnataka 

Bangalore is home to the most recognised institutes for MBA courses in India such as IIM-Bangalore, XIME-Bangalore, NIT-Surathkal, Institute of Business Management & Technology (IBMT), SDM Institute of Management Development, IFIM Business School, Acharya Institute of Management and Sciences (AIMS), etc. Most MBA colleges in Bangalore provide admissions to MBA in Marketing on the basis of state-level MBA entrance exams like KMAT, Karnataka PGCET, and national-level MBA entrance exams like CAT, MAT, CMAT, ATMA, SNAP, and XAT. For admission to IIM Bangalore, candidates must possess valid CAT/GMAT scores and relevant work experience, if any

MBA in Marketing Admissions in West Bengal 

West Bengal provides admission to MBA in Marketing on the basis of a state-level entrance exam like JEMAT and national-level MBA entrance exams like CAT, MAT, CMAT, ATMA, SNAP, and XAT. The most eminent MBA colleges in West Bengal are Indian Institute of Management, Calcutta, Army Institute of Management, Institute of Engineering and Management, Indian Institute of Social Welfare & Business Management (IISWBM), among others. For admission to IIM Calcutta, candidates must complete their Graduation from a recognized university (UGC/AICTE/DEC/AIU). It is mandatory for the candidates aspiring to seek admission to MBA in Marketing to possess a minimum aggregate of 50% or higher in graduation. A minimum of five years of full-time paid experience after graduation also places one in an advantageous position. 

What is MBA in Marketing Course Fees?

MBA in Marketing Course Fees in India

MBA in Marketing course fees ranges from INR 2,00,000 - 30,00,000 in India. The most renowned colleges in India offering MBA in Marketing along with their course fees have been tabulated below:

MBA in Marketing Course Fees Abroad

MBA in Marketing abroad course fees are significantly higher compared to an MBA in Marketing course in India, i.e., up to INR 54 lakhs. 

Name of the Institute

Average Course Fees (in INR)

University of Pennsylvania Course Fee

54,04,790

University of Chicago Course Fee

53,82,363

Coventry University Course Fee

18,38,876

McGill University Course Fee

24,96,818

Bangor University Course Fee

14,95,101

MBA in Marketing Syllabus for Different Specialisations

The subjects offered under different MBA in Marketing specialisations have been tabulated below:

MBA in Marketing Specialisation

Syllabus

Entrepreneurship and Small Business Management

  • Market Analysis
  • Value Proposition 
  • Developing Networks
  • Pricing and Revenue Models
  • Developing a Business Model
  • Business Models and Strategy
  • Exploring a Business Opportunity
  • Translating Business Model into Startup

      Operations Management

  • Financial accounting and reporting
  • Corporate Finance
  • Management theory and practices
  • Organisational Behaviour
  • Managerial economics
  • Human Resources Management
  • Information Systems for Managing Business
  • Macroeconomic Theory and Policy
  • Strategic Management
  • Project Management
  • Quality Management
  • Supply Chain Management and Logistics

      Salesforce Management

  • Sales Management Functions and Role and Responsibilities of Salesperson
  • Sales Process: Identifying & Qualifying Potential Customers, Preparing-pre approach and call planning, Preparations-approach and demonstrations, Handling Objections, Closing, and Follow-up. 
  • Selling Skills: Value Proposition, Unique Selling Propositions, Customer Value Creation.
  • Personal Selling and Marketing Research

Skills Required for MBA in Marketing

Apart from Business Knowledge, Strategic thinking, Planning Skills, etc. candidates aspiring to pursue MBA in Marketing must be equipped with the following important skills:

  • Leadership Skills: Candidates must be equipped with strong leadership skills. Individuals with great leadership skills empower teams to achieve their full potential, make decisions, and strategize well to help organisations thrive. 
  • Communication Skills: An individual must possess excellent verbal and written communication skills and the ability to convince others. 
  • Analytical skills: For possessing the managerial role in marketing, candidates need to develop the skills of analysing certain situations and enhance their problem-solving skills. .It also includes the ability to apply proper logical thinking that can break any complex problem into simpler parts and then provide solutions for them.
  • Teamwork: It is imperative for an MBA in Marketing candidate to have teamwork skills to excel as a manager because while working for greater interests, it is important that all have to cast their differences aside and work together to achieve good results. This quality is developed a bit from the college days when a group of individuals is assigned a particular project. 

Course Curriculum for MBA in Marketing

The curriculum for the MBA in Marketing course encompasses the following:

  • Pricing Policy
  • Consumer Behaviour
  • Principles of Retailing
  • Marketing Management
  • Dynamic Marketing Strategy
  • Strategic Marketing Simulation
  • New Product Management
  • Advertising Management
  • Marketing for Social Impact
  • Entrepreneurial Marketing
  • Managing Customer Value
  • Strategic and Brand Management
  • Digital Marketing and Electronic Commerce
  • Data and Analysis for Marketing Decisions

MBA in Marketing Course Syllabus

Individuals can avail themselves of ample options when it comes to specialisations offered by the MBA in Marketing. Given below is the semester-wise syllabus for MBA in Marketing:

Semester

Syllabus

 

           Semester I

  • Retail Marketing
  • Organisational Behaviour
  • Business Communication
  • Fundamentals of Management 
  • Accounting for Marketing Managers 
  • Information Technology for Managers 
  • Principles of Marketing Management 
  • Statistical Methods for Business Decisions
 

          Semester II

  • Personality Development 
  • Financial Management
  • Human Resource Management 
  • Consumer Behaviour
  • Quantitative Techniques 
  • Environmental Science
  • E-Business Fundamentals
  • E-Commerce Marketing
 

        Semester III

  • International Marketing
  • Sales and Distribution Management 
  • Advertising and Sales Promotion
  • Entrepreneurship and Managerial Economics 
 

       Semester IV

  • Business Marketing 
  • Strategic Brand Management 
  • Service Marketing 
  • Industrial Analysis Project
  • Advance IT Tools or Information System and Applications

MBA in Marketing Subjects 

MBA in Marketing subjects can be segregated into core and elective subjects:

Core Subjects

  • Management Concepts 
  • Business Environment
  • Strategic Management
  • Marketing Management 
  • Human Resource Management
  • Management Information Systems 
  • Accounting and Managerial Decisions 

Elective Subjects

  • Corporate Communication
  • Digital Marketing
  • Principles of Public Relations
  • Customer Relationship Management
  • Marketing Laws
  • Supply Chain Management 
  • Strategic Product Management
  • Marketing Strategies
  • Rural Marketing 
  • Retail Buying Techniques
  • Emerging Marketing Concepts
  • Direct and Event Marketing
  • Marketing Audit
  • Marketing Decision Models
  • Pricing Management
  • Consumer Behaviour
  • Marketing for Non-Profit Organisations 
  • Contemporary Marketing Management

MBA in Marketing Scope in India

MBA in Marketing helps an individual to get a job promotion and qualify for management and executive positions in your current company. Since postgraduate business programs emphasise developing leadership and communication skills, graduates can advance to marketing positions effortlessly.

An MBA in Marketing can provide a significant boost to one’s compensation package. According to Payscale, the annual salary for holders of an MBA in marketing ranges from Rs 3 lakh to Rs 20 lakh, depending on the seniority, company, and sector. Some of the leading recruiters include Tata Consultancy Services, Vodafone, Amazon, Citibank, HDFC Bank, and Kotak Mahindra Bank. The major career profiles one can explore after MBA in Marketing are Market Research Analyst, Asset Manager, Product Manager, Business Development Manager, Marketing Consultant, Marketing Manager, Media Planner, Brand Manager, and many more.

MBA in Marketing Salary in India

According to Payscale, the annual salary for holders of an MBA in Marketing ranges from Rs 3 lakh to Rs 20 lakh, depending on the seniority, company, and sector. The job profiles and salary packages for MBA in Marketing graduates have been tabulated below: 

Job Profile

Salary Package (in INR)

Marketing Manager

6,77,465

Sales Manager

4,90,000

Product Manager

16,10,000

Asset Manager

9,00,000

Media Planner

5,61,980

Marketing Director

24,61,081

Digital Marketing Manager

5,51,180

Senior Marketing Manager

13,00,055

Product Marketing Manager

1,180,533

Business Development Executive

3,00,280

Business Development Manager

6,03,726

Skills that Make you the Best Marketing Manager

The following skills make one the best Marketing Manager:

  • Leadership skills
  • Technical skills
  • Organisational skills
  • Communication skills
  • Creative skills
  • Analytical skills
  • People skills
  • Curiosity and innovative thinking

Leadership skills for marketing managers involve:

  • Setting strategic goals
  • Motivating employees to perform well
  • Mentoring less experienced team members
  • Delegating tasks to other employees

Technical skills for a marketing manager involve:

  • Optimising content for search engines using keywords
  • Writing and sending mass emails and communications
  • Creating and editing spreadsheets and digital schedules
  • Evaluating and editing websites and social media profiles

MBA in Marketing Career Options and Job Prospects

With an MBA in Marketing, an Individual can work in the following roles in any industry:

Career Options

Job Description

Career as a Marketing Manager

They promote businesses, services, products, or brands; develop marketing and pricing strategies, generate new business leads, manage marketing budgets and analyse trends.

Career as a Project Manager

They are in charge of planning, budgeting, monitoring and reporting the project with the use of various project management methodologies, such as blockchain and Lean Six Sigma.

Career as a Brand Manager

They oversee a wide array of business functions including branding, communication channels, product development, online and offline promotions, and market research. 

Career as a Market Research Analyst

They research, compile, and analyse information on products and market conditions to identify potential new markets, sales opportunities, etc.

Career as a Digital Marketing Manager

They are responsible for developing and implementing strategies that promote a company or brand's products.

Career as a Social Media Manager

They oversee a company's interactions with the public by implementing social media platforms' content strategies. 


Top Companies that Hire MBA Marketing Graduates

The top companies that recruit MBA Marketing graduates have been tabulated below:

Bharti Airtel

Sony India

Vodafone Plc.

Hindustan Unilever

PepsiCo

Tata Motors

Hero Motocorp

Colgate

L’Oreal India

LIC

Nestle

Volkswagen

Mahindra & Mahindra

Apple

Hindustan Unilever Limited

FAQs about MBA in Marketing

What are the entrance exams for MBA in Marketing?

The entrance exams conducted for admission to an MBA in Marketing are CAT, CMAT, XAT, IIFT, IBSAT, etc,

What are the career options after an MBA in Marketing?

The career options available after an MBA in Marketing are Marketing Manager, Project Manager, Market Research Analyst, Social Media Manager, Digital Marketing Manager, etc. 

What are the subjects in the MBA in Marketing course?

The core subjects in the MBA in Marketing are Management Concepts, Business Environment, Strategic Management, Marketing Management, Human Resource Management, Management Information Systems, and Accounting and Managerial Decisions.
 

What is the duration of the MBA in Marketing course?

MBA in Marketing has a duration of two years which is usually completed in four semesters or six trimesters in colleges.
 

Is CAT compulsory for an MBA in Marketing?

Yes, candidates must qualify any nationalised entrance examination such as CAT/MAT/GMAT/XAT/CMAT, etc. to become eligible for an MBA in Marketing.
 

Is an MBA in Marketing a good option?

An MBA in Marketing is an excellent option because it offers better earning opportunities. Payscale reports that the average salary earned by those with an MBA in Marketing is an impressive $93,000 per year.

When to pursue an MBA in Marketing?

Individuals may pursue an MBA in Marketing right after graduation. However, in order to seek higher positions in the field of Marketing Management, individuals must possess a minimum of 3-4 years of professional experience.
 

What is the difference between MBA in Marketing and MBA in Finance?

MBA in Finance course includes the study of the organisation, maintenance and efficient distribution of finances in differing business environments and settings. The career prospects in this sector include data analysis, the audit of finances and financial accounting. A financial manager has to make sure that the business runs smoothly without falling short of finances under any circumstances.
An MBA in Marketing is the technique of selling and marketing the products and services that the company has to offer. Advertising, public relations, communications all these come under the purview of an MBA in Marketing. The Marketing Manager has to successfully build and promote the image of the brand and establish the credibility of the business. 
 

What qualification is required for an MBA in Marketing?

(a) Bachelor’s degree of minimum 3 years’ duration in any discipline from a recognized university with a minimum aggregate marks of 50%. 
(b) Candidates should also qualify any nationalised entrance examination such as CAT/MAT/GMAT/XAT/CMAT, etc.

What is an MBA in Marketing?

An MBA in Marketing teaches students topics like sales & services, economics, marketing research, digital marketing, advertising, promotions, marketing analytics, branding, consumer behaviour study, leadership management skills, etc.
 

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