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MBA in Marketing (MBA Marketing)

Updated By Yash Dhamija on 25 Nov, 2020

Average Duration
2 years
Average Fee
2 L-10 L INR annual
Exams Accepted
CAT, XAT, GMAT ...

About MBA in Marketing

 MBA in Marketing has always been one of the top choices of MBA specializations for students and it opens many areas and job avenues for them. Students can explore the fields of media, entertainment, advertisement, promotions, sales, etc. With the growth and outreach of the internet, a major part of the overall focus of companies has been shifted to digital and online marketing in the past few years. This has added another aspect to the wide world of marketing. While there are several specific areas of marketing, an MBA specialising in marketing does not restrict the degree holder and limit him/ her to pursuing marketing careers alone.

The skillset acquired in the tenure of the course can be put towards dozens of other career options, ranging from consulting to entrepreneurial management. MBA in Marketing has a duration of two years which is usually completed in four semesters or six trimesters in colleges. MBA in marketing is the ideal course for candidates who aspire for a job that takes on a diversified role in an ever-changing landscape.

MBA in Marketing Highlights

Check all the important details about the MBA in Marketing from the table given below.

Short Name

MBA in Marketing

Full Name

Master of Business Administration in Marketing

Level

Post Graduate

Field

Management

Specialisation

Marketing

Duration

2 Years

Exam Type

Semester

Minimum Qualification Requirement

50% marks in Bachelor’s Degree 

Selection Process

Entrance Exam + Scores in Bachelors’ degree

Average Initial Salary

INR 7 to 20 lacs per annum

Employment Opportunities

IT Company, Financial Firms, Consultancies, Marketing Companies, E-Commerce, Hospitality Industry

MBA in Marketing Eligibility Criteria

  • Candidates must have completed a bachelor’s degree from any recognized university or college

  • They must have scored at least 50% marks in bachelor’s degree

  • Some of the colleges provide relaxation of 5% to the reserved categories

MBA in Marketing Admission Process

  • Candidates who have applied for admission in the MBA in Marketing program will be selected on the basis of their scores in the bachelor’s degree. 

  • They must have appeared for CAT, MAT, XAT or any other management entrance exam

  • Selected candidates will be called for group discussion and personal interview round

  • Some of the colleges also offer a direct admission on the basis of scores in the qualifying examination

  • Candidates may check the official website of the college to know the detailed eligibility criteria and admission process

If you have any doubt regarding the admission process of MBA in Marketing, you can clear them on Collegedekho QnA zone.

Top MBA in Marketing Colleges in India

The table provided below contains some well-known MBA in Marketing colleges in India. You can apply to any of these colleges by filling our Common Application Form 

College

Fee

Mansarovar Global University, Sehore

INR 1,00,000

Sanskriti University, Mathura

INR 1,15,600

The ICFAI University, Raipur

INR 83,000

Jain University, Bangalore

INR 9,00,000

Garden City University, Bangalore

INR 2,00,000

MBA in Marketing Syllabus

Check the syllabus of MBA in Marketing provided in the table below. The syllabus of MBA will help you know the subjects and topics that will be covered in the program. 

First Year:

Fundamentals of Management

Organisational Behaviour

Principles of Fashion Designing Management

Accounting for Fashion Designing Managers

Statistic Methods for Business Decisions

Information Technology for Managers

Retail Fashion Designing

Business Communication

Human Resource Management

Financial Management

E-Business Fundamentals

Quantitative Techniques

Fashion Designing Research

Indian Ethos and Values or Environmental Science

Personality Development

Consumer Behaviour

Second Year:

Advertising and Sales Promotion

Sales and Distribution Management

Entrepreneurship or Managerial Economics

International Marketing

Summer Internship Project

Service Marketing

Strategic Brand Management

Business Marketing

Advance IT Tools or Information Systems and Applications

Major Research Project or Case-Based Industrial Analysis Project

Comprehensive Viva Voce

Electives 

List of Electives:

Supply Chain Management

Marketing Laws

Marketing Strategies

Customer Relationship Management

Principles of Public Relations

Digital Marketing

Strategic Product Management

Corporate Communication

Direct and Event Marketing

Retail Buying Techniques

Marketing for Non-Profit Organisations

Rural Marketing

Emerging Marketing Concepts

Marketing Decisions

Marketing Audit

Contemporary Marketing Management

Want to know more about

MBA in Marketing?

MBA in Marketing Career Options and Job Prospects

The programme of MBA in Marketing opens several avenues for the candidates in terms of jobs and career prospects. Many lucrative job roles await these degree holders of MBA in marketing. Candidates can find jobs in the fields of tourism, retailing, hospitality, media, advertising, educational sector, baking sector, consultancy, IT, research, etc. Some of the most popular jobs sought after MBA in marketing are given below.

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Questions Related to MBA Marketing Course

MBA admission : In which month , the admissions for MBA will start?

-AdminUpdated on June 21, 2021 09:39 AM
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Shreya Sareen, CollegeDekho Expert

Dear Student,

The registration for MBA at LPU begins in September and January. However, due to COVID-19, the last date ...

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Dear Student,

Please click on the links below for details

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Should be six months course of MBA within 25k limit fee structure.

-ThiyagarajanUpdated on August 26, 2020 05:13 PM
  • 1 Answer
Abhinav Chamoli, CollegeDekho Expert

Dear Student,

The duration of a Master of Business Administration (MBA) course should be minimum 2 years as per the ...

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FAQs about MBA in Marketing

What other PG courses are available in marketing?

Some of the PG courses available in marketing are MMS in Marketing and PGDM in Marketing.

What is the admission process of MBA in Marketing?

Candidates will be selected on the basis of their performance in the entrance exam and qualifying degree. Some of the colleges will also conduct group discussion and personal interview rounds.

How can I apply MBA in Marketing?

You can apply for MBA in Marketing by filling the application form available on the official website of the college. You can check the application process from the college website.

What are the good colleges for MBA in Marketing?

Some of the good colleges for MBA in Marketing are The ICFAI University, Raipur, Sanskriti University, Mathura and Mansarovar Global University, Sehore

What job profiles are available after MBA in Marketing?

Some of the job profiles available after MBA in Marketing are Product Manager, Brand Manager and Market Research Analyst

What entrance exams are conducted for admission in MBA in Marketing?

Some of the entrance exams conducted for admission in MBA in Marketing are XAT, CMAT, XAT and CAT

What is the fee of MBA in Marketing?

The average fee of MBA in Marketing is INR 2 lakh per annum. The fee of the program will vary from college to college

What is the syllabus of MBA in Marketing?

The syllabus of MBA in Marketing comprises some important topics such as Retail Fashion Designing, Financial Management and Personality Development

What is the duration of MBA in Marketing?

The duration of MBA in Marketing is 2 years.

What is the salary after MBA in Marketing?

Candidates may get a starting salary of INR 7 to 20 lacs per annum after MBA in Marketing. Their salary will depend on their job profile.

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Get details of best colleges for MBA in Marketing.