Fashion Communication

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Jul 26, 2023 18:18PM IST

About Fashion Communication

In the fastest-growing world of the fashion industry, Fashion Communication is one of the newest fields. This world has pushed Fashion Communication to explore human-centred concepts and processes of system design linked with IT and traditional design. It is a specialised domain that trains fashion enthusiasts to promote, communicate and be creative in the lifestyle and fashion world. 

Offered at both undergraduate and postgraduate levels, the specialisation dynamically responds to the demands of the industry along with helping the students to be ready for various fashion and lifestyle areas of work. Fashion Communication course is for the ones who aspire to explore job profiles of a Fashion StylistFashion PhotographerFashion JournalistFashion IllustratorFashion BloggerFashion Marketing Manager etc. Fashion Communications covers the study of fashion writing, typography, event design, creative use of digital platforms, fashion illustration, fashion public relations and so on. Amongst the top career pathways, an individual holding a degree in Fashion Communication can enter the sphere of Fashion Styling, Visual Communication, Space Design, Photography, Media and Digital Design, etc.

From the learners’ end, they have to be very effective and versatile. Because these are the qualities the fashion industry expects from its employees. They must be aware of the trending fashion and the target audience’s requirements. Apart from these qualities, candidates need to be at least 10+2 qualified. Merit and entrance exam scores both are considered for admission to the Fashion Communication courses. It largely depends on the institutes which mode they prefer to follow.

Fashion Communication Highlights

Here are the highlights of the fashion communication course:

Course Name

Fashion Communication

Course Level

Undergraduate, Postgraduate & Diploma

Course Duration

1- 4 Years

Course Mode


Average Course Fees (Annual)

INR 30,000 to INR 4,60,000

Minimum Qualification Required

Depending on the Course

Selection Process

Entrance Exam or Merit Based

Popular College

Course Stream


Job Profiles

Initial Average Salary (Annual)

INR 1,75,000 to INR 20,00,000

Reasons for Choosing Fashion Communication Courses

  • Fashion Communication courses, lend the opportunity to learn about the lifestyle industry.
  • As this is a communication and marketing-based industry, Fashion Communication candidates develop a high level of communication skills along with domain knowledge.
  • In the domain knowledge, they get to learn about graphic design, retail experience design, styling, photography, advertising, etc.
  • This course arms the learners with all the skills that are required to make a prospective career in the field.
  • With the learning of Fashion Communication, the candidates become ready to face the industry’s challenges and offer effective solutions to them
  • A Fashion Communication course turns a candidate into a dynamic professional who is desirable almost in all the sectors of the fashion industry
  • Most importantly diverse opportunities can be explored including marketing, journalism, public relations, advertising etc.

Who Can Enroll in Fashion Communication Course?

The first and foremost criterion could be one’s interest. Candidates who have a passion for the latest fashion trends and want to experience the journey of the fashion industry can join the Fashion Communication course. Candidates who do not bother about the extended working hours but are more focused on experiencing the adventurous journey of the industry can take this course

Next comes the eligibility criteria. A 10+2 qualified candidate is eligible for a Bachelor’s degree in Fashion Communication Courses. Those who have a bachelor’s degree in the same domain can enroll in a Master’s degree programme in Fashion Communication in the Indian and Foreign Universities

Fashion Communication Course Learning Benefits

  • As a course, Fashion Communication offers ample learning benefits to its learners. Some of the important benefits are listed below:
  • The subject of Fashion Communication aids to develop the ability of blogging, writing and branding.
  • Besides, the knowledge imparted throughout the course changes our psychology associated with fashion and its industry
  • It teaches us how to use fashion as a mode of communication
  • Being a part of media studies, the subject unfolds the learnings required in Event Management, Reporting, PR etc.
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Fashion Communication Eligibility Criteria

Fashion Communication aspirants need to satisfy the entry requirements given below in order to take admission in the institutions that offer it. In case they don't, then his/her candidature will be rejected.

  • To be eligible for UG programmes in Fashion Communication, candidates must have passed 10+2 from any recognised Central or State Board of Education. They should have obtained not less than 45-50% in aggregate in the 12th standard. 
  • To be eligible for PG programmes in Fashion Communication, applicants must have a valid graduation degree in the relevant field with not less than 45-50% marks in aggregate. The same shall be from a recognised university.
  • For a Diploma course, some institutes accept the marks acquired in class 12th while a few colleges also accept the score obtained in class 10th.

Note: The eligibility criteria of colleges a course in Fashion Communication shall vary from each other.

Fashion Communication Skills Required

The Fashion Communication course requires certain skills which are further nourished throughout its learning duration. An aspirant should have the following skills to make the best out of the course:

  • Risk Taking Ability
  • Creative Skills
  • Experimenting Skills
  • Confident
  • Good communication Skills
  • Interpersonal Skills
  • Listening and Writing Skills

Be it a Fashion Photographer or a Fashion Journalist, whatever profession one wants to join all the skills mentioned above will be helpful for them as these skills will drive them in the right direction.

Fashion Communication Course Types

A wide range of Fashion Communication courses in India is there at different institutes. Certificate, PG Diploma, Bachelor’s degree courses, and Diploma courses are mostly availed by the candidates. Detailed below are different types of Fashion Communication Courses:

Fashion Communication Online Courses

There are different online platforms that offer courses on Fashion Communication. Even industry’s top professionals have come up to offer such online courses aiming to produce more number of professionals in this field.

Fashion Communication Certificate Courses

 Most of the certificate courses are online. Candidates having (10+2) qualifications are eligible to pursue a certificate degree in online Fashion Communication Courses.

Fashion Communication Diploma Courses

 An applicant must pass (10+2) or equivalent from a recognized board to enroll in a Diploma course in Fashion Communication. Most institutes require at least 50% in aggregate marks.

Fashion Communication Degree Courses

To pursue a graduate degree course, an aspirant should pass (10+2) or equivalent in any stream with a minimum of 50% marks. To admit candidates in such courses, colleges generally consider either the merit of the previous exam or the entrance exam scores.

Fashion Communication Top Courses

Here are the top courses offered in Fashion Communication. Also, mentioned alongside are the duration and popular colleges offering fashion communication programmes.


Course Duration

Top Colleges

B.Des Fashion Communication

4 Years

B.Sc in Fashion Communication & Photography

3 Years

Diploma in Fashion Communication

3 Months- 12 Months

M.Sc Fashion Communication

2 Years

M.Des Fashion Styling & Communication

2 Years

PG Diploma in Fashion Communication

2 Years

Note: For admission-related assistance feel free to dial thehelpline number 1800-572-9877 (toll-free) or fill up the Common Application Form.

Fashion Communication Admission Process

Fashion Communication courses are offered by a number of institutes in India. The admission process followed by top colleges are as mentioned below:

  • Candidates will be either selected on the basis of the marks acquired in the qualifying examination or as per their performance in the institute level entrance exams.
  • An entrance examination at the institute level may include rounds such as aptitude tests, personal interviews and portfolio evaluation.

Fashion Communication Admission Processes are elaborated below:

Merit-Based Admission Process

Candidates need to fill up the application form for the Fashion Communication courses they want to enroll in. Then the colleges will select the candidates based on their merit scores obtained in the previous qualifying examination. By completing further rounds of admission, the candidates will get enrolled in the course.

Entrance-Based Admission Process

The entrance Exam for Fashion Communication is generally divided into different stages. For example, the NIFT entrance exam has three different stages including Creative Ability Test, General Aptitude Test, and Situation Test. The final selection of the candidates is performed based on the combined scores of written tests, situation tests, group discussions, and personal interviews. Mentioned below is the process followed for entrance-based admission:

  • Candidates first register for a Fashion Communication Entrance Test
  • After submitting the application form and paying the application fees, they become eligible to appear for the exam
  • Then on a scheduled date, they give the written test
  • The successful candidates are then called for the Situation Test, Group Discussions, and Personal Interview rounds
  • By evaluating the combined scores, institutes/colleges offer the final admission for Fashion Communication courses

Fashion Communication Entrance Exams

As mentioned above, Fashion Communication candidates may be selected on the basis of the score obtained in one of the following entrance examinations:

Top Fashion Communication Colleges in India

Several colleges in India offer Fashion Communication courses and the number of such institutes is increasing day by day. Candidates can check the Top Fashion Communication Colleges in India in the table below:

College Name


Amity University






JD Institute of Fashion Technology

Bangalore, Mumbai

Pearl Academy


Tatyam School of Design




Symbiosis Institute of Design






Pearl Academy


Satyam Fashion Institute








World University of Design




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Fashion Communication Syllabus

The syllabus for Fashion Communication shall vary from institute to institute. However, one can go through the below-mentioned topics for both UG, PG and Diploma courses to get an idea of the relevant subjects:

Fashion Communication Syllabus for Undergraduate Course

The important topics that are usually the part of Fashion Communication Syllabus for Undergraduate Courses are as follows:

First Year:

Introduction to the Global Fashion & Textile Industry

Communication Concepts & Processes - I

Elements of Design - I

Fashion Art Illustration - I

Fashion Appreciation

Behavioural Science - I

Elements of Design - II

Introduction to Garment Manufacturing Techniques - I

Foreign Language - II

Communication Concepts & Processes - II

Introduction to Pattern Making

Behavioural Science - II


Introduction to Garment Manufacturing Techniques - I

Textile Appreciation

Environment Studies

Computer Applications in Fashion industry - I


Computer Applications in Fashion industry - II

Fashion Model Drawing - I

Foreign Language - I

Fashion Model Drawing - II

Fashion Art Illustration - II

Second Year:

Fashion Marketing & Merchandising - I

Fashion Promotion - I

Fashion Photography - I

Computer Applications in Fashion industry - III

Visual Merchandising & presentation - I

Fashion Journalism - I

Fashion Forecasting - I

Behavioural Science - III

Foreign Language - III

Communication Skills - I

Visual Merchandising & presentation - II

Fashion Marketing & Merchandising - II

Fashion Communication Strategy - II

Communication Skills - II

Fashion Journalism - II

Computer Applications in Fashion industry - IV

Fashion Forecasting - II

Foreign Language - IV

Behavioural Science - IV

Fashion Promotion - II

Fashion Photography - II


Third Year:

Fashion Marketing & Merchandising - III

Visual Merchandising - III

Fashion Journalism - III

Portfolio Development & Presentation

Fashion Communication Strategy

Fashion Promotion - III

Fashion Photography - III

Computer Applications in Fashion industry - V

Communication skills - III

Fashion styling

Foreign Language - V

Behavioural Science - V

Creative advertising & media Planning - I

Graphic Design for Fashion - I

Fashion Marketing & Merchandising - IV

Communication Skills - IV

Behavioural Science - VI

Fashion Journalism - IV

Fashion Event Management

Foreign Language - VI

Exhibition & Display Design


Fourth Year:

Fashion Material Studies - I

Fashion Material Studies - II

Creative advertising & media Planning - II

Fashion Marketing & Merchandising - VI

Graphic Design for Fashion - II

Fashion Marketing & Merchandising - V

Visual merchandising & presentation - IV

Behavioural Science - VII

Communication Skills - V

Foreign Language - VII

Communication Skills - VI

Fashion Journalism - V

Behavioural Science - VIII

Fashion Promotion - III

Foreign Language - VIII


Fashion Communication Syllabus for Postgraduate Course

Check out the important topics that are often the part of Fashion Communication Syllabus for Postgraduate Courses:

First Year

Fundamentals of Art and Design

Fashion, Culture and Lifestyle

Broadcast Media and Fashion - I

Fashion Communication- Writing Skills

Fashion Communication- Visual Skills


Second Year:

Fashion Communication III

Broadcast Media and Fashion II

Industry-Based Live Project

Industry Internship

Final Project

Fashion Communication Syllabus for Diploma Course

Given below are the important topics that are a part of syllabus of Fashion Communication Diploma Courses:

Design Thinking

Fashion History

Fashion Psychology

Graphic Design

Fashion Forecasting

Fashion Styling

Publication Design

Fashion Journalism


Packaging Design

Fashion Consumer Behaviour

Retail & Brand Management


Visual Merchandising

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Fashion Communication Career Options and Job Prospects

There is an indefinite scope for Fashion Communication graduates in the universe of fashion. They can consider multiple areas inlcuding social media marketing, commercial fashion space, photography, branding, UI and UX design, styling, etc. The average annual salary of a graduate in Fashion Communication may range from INR 1,75,000 to INR 20,00,000. Few of the top job positions offered by the industry to Fashion Communication graduates are:

Fashion Communication Top Recruiters

Fashion Communication professionals are mostly recruited by the industries’ top employers. These recruiters offer excellent job opportunities along with decent salary packages for potential aspirants. Listed below are the top recruiters of the Fashion Communication Industry:

Times of India


Asian Age


Marks and Spencers

Christian Dior

Marie Claire


Lifestyle etc.

Fashion Communication Future Scopes

Fashion Communication Courses come with a plethora of scopes. All these scopes make it different from other courses that are prevalent in the fashion industry education. From the Fashion Communication courses, candidates come to know about how to conduct a human-centric approach to different problems that arise in the related industry. Therefore, the ability they adopt during the course makes them capable of joining any sector of the fashion industry. From Marketing to Advertising, Public Relations to Journalism, numerous career options can be availed by Fashion Communication graduates. The salary scale ranges between INR 2 lakhs to INR 40 lakhs depending on the specializations and careers chosen by the candidates

Professionals having a good Fashion Communication course are always desirable to employers. As the fashion industry has evolved a lot and will expand more in the future, it is expected that there will be no dearth of opportunities in the coming years. Therefore, successful candidates can be assured of a bright Fashion Communication career in the field. 

Fashion Communication Job Roles

Fashion Photographer- A Fashion Photographer conducts Photography sessions with the models for magazines, and campaigns and arranges how clothing can be presented for that.

Fashion Journalist- A Fashion Journalist is responsible for writing articles on the latest fashion trends for different print and digital media including magazines, websites, etc.

Photo Journalist- A Photojournalist is liable for shooting photos for different types of publications like magazines, newspapers, etc. The professionals working in this position conduct research on a subject, and write captions and narrations of taken photographs.

Fashion Stylist- The major responsibilities of a Fashion Stylist include giving fashion-related advice, and selecting accessories and outfits for the models.

Visualizer Stylist- A Visualiser Stylist designs display by assessing the customers’ preferences to grab the attention of new customers. The sole purpose of his work is to increase sales.

Font Designer- A Font Designer either creates a new font to meet the client’s needs or works on the existing one. They may work for font design companies or at the individual level. Hence, the profession of Font Designer is considered to be an independent one.

Public Relations Manager- A Public Relations Manager aims at improving the reputation of a company by organizing press conferences, pitching stories, etc.

Event Manager- The key responsibility of an Event Manager is to make planning and organize business, social and promotional events and ensure customer engagement in the events.  

Fashion Marketing Manager- A Fashion Marketing Manager creates and implements different marketing strategies, analyze the results, and make brand image and stories to create new sales drive for their products.

Fashion Advertiser – The major responsibility of a Fashion Advertiser is to create marketing campaigns on different media platforms for the promotion of brands and products

Fashion Communication Salary

Check out the salary of the Fashion Communication professionals in the table below:

Job Roles

Annual Average Salary

Fashion Photographer

INR 4.4 Lakhs

Fashion Journalist

INR 3-5 Lakhs

Photo Journalist

INR 5.5 Lakhs

Fashion Stylist

INR 4.8 Lakhs


INR 4.3 Lakhs

Public Relations Manager

INR 7.5 Lakhs

Event Manager

INR 4.7 Lakhs

Fashion Marketing Manager

INR 4 Lakhs to 30 Lakhs

Fashion Advertiser

INR 4 Lakhs

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FAQs about Fashion Communication

Can I study BSc Fashion Designing after 12th?

Yes, BSc Fashion Designing can be studied after 12th. It is a bachelor's degree course for which students who have completed higher secondary from recognised boards are admitted. However, they must fulfil the eligibility criteria of the colleges. A minimum of 60 to 65% in class XII is required for BSc Fashion Designing. 

Which are the most popular career options available after a Fashion Communication course?

The careers of Fashion Photographer, Photo Journalist, Fashion Journalist, Stylist, Visual Merchandiser, Brand Manager, and Art Director are some of the most popular career options available after pursuing Fashion Communication.

Do I need prior knowledge of CAD to pursue a Fashion Communication course?

CAD is an important topic in the syllabus of any design course. Hence, you will be taught the subject in detail in your Fashion Communication degree. You do not need any prior knowledge of CAD.

What is the course fee of Fashion Communication?

Depending upon the degree and college, the course fee of Fashion Communication can range between Rs. 25,000 to Rs. 5 lacs.

What are the top colleges in India that offer Fashion Communication?

Some leading design colleges in India that offer the study of Fashion Communication include the National Institutes of Fashion Technology (NIFTs), Symbiosis Institute of Design (SID), National Institutes of Design (NID), Pearl Academy, etc.

Which course should I pursue after class 12th in order to study Fashion Communication?

If you wish to study Fashion Communication after class 12th, you can take admission in a UG degree of design like B.Des in Fashion Design, B.Sc in Fashion Design, B.Des in Apparel Production, etc. You can also opt for certificate or diploma courses specified in Fashion Communication.

What are the popular entrance exams for Fashion Communication?

Design entrance exams like Pearl Academy Entrance Exam, NIFT Entrance Exam, NID DAT, AIEED, etc. are some of the most popular entrance exams for Fashion Communication.

How can I pursue a Fashion Communication course after graduation?

If you have completed your undergraduate degree in a relevant stream of design, you can enrol in a PG degree like M.Des or MFA. Otherwise, you can pursue a certificate or diploma course in Fashion Communication.

Is Fashion Communication offered only at the UG level?

No, the specialisation of Fashion Communication is provided at both UG and PG level.

What is Fashion Communication?

Fashion Communication is an area in the field of fashion design that deals with training fashion enthusiasts to promote, communicate and be creative in the lifestyle and fashion world.

What are the top colleges offering Fashion Communication courses ?

Following are some of the top colleges offering Design courses : Hamstech Institute of Fashion & Interior Design (Hyderabad) , National Institute of Fashion Technology (Kangra) , National Institute of Design (Ahmedabad) , National Institute of Fashion Technology (Bhopal) , National Institute of Fashion Technology (Raebareli). You can explore these colleges on our website to check if they offer Fashion Communication or not.

I want admission in Fashion Communication. Do I have to clear any exams for that ?

National Institute of Design - Design Aptitude Test , Pearl Academy Entrance Exam , Delhi University Arts , All India Entrance Examination for Design , National Institute of Design - Design Aptitude Test are some of the exams that you can appear for to get admission in Fashion Communication courses.

What is the average fee for the course Fashion Communication ?

The average fee for Fashion Communication is INR 3,50,000 per year.

What are the popular specializations related to Fashion Communication ?

Some of the popular specializations for M.Des. (Master of Design) are : Fashion Technology , Graphic Design , Interior Design & Decoration , Mass Communication , Electronics and Communication.

What is the duration of the course Fashion Communication ?

Fashion Communication is a 4 year course.
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Related Questions


Samiksha Rautela, Student / Alumni

-Answered on Aug-01-2023

Dear Student, 

Arena Animation, Bangalore does not provide a B.Des course in Graphic Design, however, it does provide various short-term certificate courses like Visual Content Development for Print and Social Media, Graphics, Web Design & Development, Animation Film Design etc.

Some of the top colleges in Bangalore that offers B.Des Graphic Design course are LISAA School of Design and CREO Valley. To apply for admission in any of the aforementioned colleges or to explore more such suitable institutes, feel free to either fill-up the Common Application Form or dial the student helpline number 1800-572-9877 (toll-free).

Thank You


Educationmatters, Student / Alumni

-Answered on May-23-2022
U can get maximum scholarship of 80% when you join hands with us as we are recognised as one of the top studies abroad consultants in Chennai and Hyderabad. We turn your dream of studying abroad into a reality. Start your counseling session right away with our education consultants.
When is the next SEED attempt?
-shariya -Updated on Jan-16-20231 Answers

Vidhi Thakkar, Student / Alumni

-Answered on Jan-16-2023

Dear Student, the SEED (Symbiosis Entrance Exam for Design) entrance examination was held online on January 15, 2023. It is expected to happen next in the academic year now.