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Career as Fashion Blogger

Last Updated By Ankita Jha on 24 Jan, 2023

How to Become a Fashion Blogger

About Fashion Blogger

Fashion bloggers are avid followers and explorers of the fashion world. They scrutinise, recommend and share experiences and ideas related to vogue through multimedia or social media. A fashion blogger regularly writes blogs with eye-catching graphics and appealing content on trending and popular topics. By becoming a fashion blogger, an individual not only gets to inform people about the prevailing trends in the fashion industry but also gets to pursue his/her passion. 

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Fashion is a field that is expanding with each passing day. People are willing to explore and indulge in it completely. The key qualities a fashion blogger must possess is a good communication skill, unique fashion sense, and creativity. In today’s world, anyone with the right kind of skills and knowledge can become a fashion blogger.

Roles and Responsibilities of a Fashion Blogger

Fashion Blogger has become one of the most popular jobs in the current scenario with rapid increase in the usage of social networking sites.  The job of Fashion Blogger is diverse and requires various skills set in order to succeed in the highly competitive environment. As a fashion blogger, one needs to upload content regularly in the form of Photos, Videos, or Articles on their social media handle. The audience has a short term memory and they are able to retain only those bloggers who are posting their blogs in different forms regularly with increased frequency. 

A Fashion Blogger also decides the type of content and when to post the same for gathering maximum viewers. Fashion Bloggers also need to ensure that they have decent followers and they wait for their fashion statement. Fashion Bloggers can either work for a certain organization or write for them or they can work independently. As an independent fashion blogger, one can launch their own blogging platform apart from using social networking sites. They can be called as Chief Editor for their own platform. Fashion bloggers are also responsible for innovating new styles by mixing matching clothing items and accessories such as handbags and jewellery items. 

Writing Content

As a Fashion Blogger, one of the most important criteria to succeed is to have a good flair of writing by using nice vocabulary and artistic phrases so that the audience appreciates the same. The bloggers should be able to present their views in flawless manner. 

Editing and Proofreading

Fashion Bloggers should also be an expert in proofreading and editing documents so that they are not posting any article with errors. Audience notices everything and they may lose interest if they come across errors in the documents.


Fashion Bloggers are using Instagram and YouTube as important fashion blogging platforms. As a fashion blogger, it is important that one is aware about the latest trends in modeling and styling. They learn a lot over a period of time as they start writing blogs for different kinds of fashion shows, events, and celebrity’s style statements.


Fashion Bloggers must be an expert in understanding the skills required in photography so that they are able to support their blogs with photographs. They must invest in a fantastic camera as the photos need to be high quality. The more creative and expertly clicked photographs with an idea of camera angle and lighting will give a better look to the blog. 


Collaboration is a very important and popular event in the fashion industry. Fashion bloggers are called by big brands to cover their events and write and report about the same with positive enthusiasm. Sometimes, two or more fashion bloggers collaborate and organize a discussion panel. 

Advertising Campaign

The advertising campaign of fashion brands is another important task that is associated with fashion bloggers. The bigger fashion brands collaborate with fashion bloggers to endorse their products and write about them.  All the big fashion brands are collaborating with fashion bloggers to endorse their products. The endorsement can be either traditional or in the form of content marketing.

Types of a Fashion Blogger

Fashion Blogging is an emerging field and the bloggers are gradually specializing in particular segments as there are different types of fashion blogging. Some of the common types of fashion bloggers are mentioned below:

Apparel Fashion Bloggers: Apparel Bloggers are also called clothing bloggers as they write about different types of clothes that represent the style in the fashion industry. They are responsible for writing blogs on different types of outfits such as party, casual, morning and evening wear. Apparel Bloggers also design clothes for fashion shows, events and for their clients. Apparel bloggers can actually help any brand or store outlet to grow by presenting them in a larger sale and writing for them.

Fashion Accessory Blogger: Fashion Accessory Bloggers not only analyze and criticize different accessories but also design accessories that complement the entire look once they gain experience as bloggers. They review jewellery, belts, wallets, handbags, and other related items. Fashion accessory Bloggers can also collaborate with the footwear and apparel bloggers to make a bridge between the style statements of an individual.

Costume Bloggers: Costume bloggers are responsible for designing and reviewing costumes for motion pictures and television productions. They carry out extensive research on the styles worn during the period in which the performance is taking place for the project they are associated with. They work with directors and assist them in selecting appropriate attire according to their production requirements.

Eligibility to become Fashion Blogger

There are no specific qualifications and eligibility criteria that one has to follow in order to become a fashion blogger. It requires an eye for fashion and a willingness to express your thoughts. Mentioned below are the minimum eligibility criteria that an individual can meet in order to expand his/her knowledge and make a successful career as a fashion blogger.

Qualification Required
  • It is a basic requirement for an individual to have qualified class 12th before starting with fashion blogging. 
  • After the completion of intermediate, a candidate must also go for an undergraduate programme that would help them in adding skills and understanding of the fashion industry.
  • Various certifications and diploma courses are also available that can help an aspiring fashion blogger to polish skills and aptitude.
  • Good communication skill
  • Creativity and imagination
  • Social networking skills
  • Networking skills
  • Technical knowledge & understanding
  • Comprehension of fashion trends and unique style
Work Experience
  • Work experience is not mandatory

Courses to become a Fashion Blogger

Here are a few courses that can be considered to become a Fashion Blogger. Also, mentioned alongside is the list of top colleges offering the relevant programmes.

Course Name


Course Fee (Annual)

Top Colleges for Fashion Blogger

B.Des in Fashion Communication

4 Years

Rs. 80,000 to Rs. 1,53,000

B.Des in Fashion Design & Technology with Fashion Illustration

4 Years

Rs. 1,00,000 to Rs. 2,00,000

BA in Fashion Styling

3 Years

Rs. 1,00,000 to Rs. 2,50,000

Certificate in Fashion Illustration

6 Months

Rs. 30,000 to Rs. 80,000

Diploma in Fashion Styling

6 Months to 1 Year

Rs. 40,000 to Rs. 90,000

Note: For any admission related assistance, feel free to dial the student helpline number 1800-572-9877 (toll-free) or fill-up the Common Application Form.

How to Become a Fashion Blogger?

The aspiring candidates who wish to pursue their career as fashion blogger should follow the below mentioned steps to enrich their opportunities. 

Step 01- Complete 10+2 

The students must finish their class XII examination from a recognized board with a minimum of 50% marks if they wish to become a fashion Blogger, The students can complete 10+2 from any stream.  

Step 02- Entrance Exams

There are many colleges that conduct entrance exams before taking admission. The students must meet the eligibility criteria in order to appear for the entrance examination. They should score a minimum of 50% marks. For admission to NIFT College, one must sit for NIFT entrance exam which is the most prestigious institute for learning about fashion designing.

Step 03- Pursue Bachelor's Degree

The students can also pursue and complete bachelor’s degree in related disciplines to become a good fashion blogger. Some of the common bachelor’s course that helps in becoming good fashion blogger is mentioned below: 

  • BA Fashion Designing
  • BSc Fashion designing

Step 04- What to do after completing bachelors?

The students can choose either option after completing their bachelors as mentioned below: 

Option 1- The candidate can start working for any organization after completing their course in fashion designing or they can also start their career as fashion blogger independently. 

Option 2- The candidates can also opt for higher education and can go for his or her masters in fashion designing. They can also do a master's degree for a better salary package.

Types of Job Roles Fashion Blogger

An aspirant can begin with fashion blogging anytime when he/she ready. Fashion blogging can be done through a variety of job roles. Check out the types of job roles a fashion blogger can get into.

Brand Promoter: The duty of a brand promoter is to promote items/services through their work of art and via any social media platform. 

Model: A model is responsible for demonstrating and promoting apparel, footwear etc. in the best way possible.

Fashion Editor: An editor checks on the curated content and ensures that it is properly structured and edited.

Fashion Stylist: A stylist gets the opportunity to work with fashion designers, fashion houses, individuals, celebrities and clothing brands. They enhance and present the style of the client in the best way possible.

Fashion Blogger: A fashion blogger gets to research, generate, design and present fashion ideas and opinions through emails, advertisements and social media platforms.

Content Curator: Duty of a content curator is to sort through data lying on the internet and collect important information to share via blogs, vlogs, websites, social media.

Fashion Photographer: A fashion photographer conceptualizes and takes pictures that highlight the apparel, footwear or accessories of the model.

Author: An author gets to write fashion related fictional or non-fictional elements in a book, magazines, editorials etc.

Social Media Influencer: A social media influencer creates content across various social media platforms to either entertain or influence the audience.

Employment Opportunities for Fashion Blogger:

A fashion blogger is not only limited to social media. Once a fashion blogger starts getting popular with the content multiple sectors provide employment opportunities to him/her. Check out a few of the firms that lend employment opportunities for fashion bloggers.

  • Entertainment Industry
  • Fashion Companies
  • Clothing Brands
  • Magazines
  • Print Media
  • Social Media
  • Publishing Houses
  • Travel Companies

Top Recruiting Companies for Fashion Blogger:

Fashion bloggers are the influencers that guide and introduce an individual to the upcoming and prevalent fashion trends. With the budding interest in fashion, people across the globe look at fashion bloggers for tips, suggestions, hacks and choices. Check out the top recruiting agencies hiring fashion bloggers and influencers from across the globe.

  • Shoppist
  • Shenaro Lifestyle
  • Wonder Wardrobes
  • Glamor Street
  • Brand Global
  • Vouge
  • Harper's Bazaar
  • Cosmopolitan
  • The Snob Shop
  • Arabellaa

Planning to choose Fashion Blogger as your career?

Pay Scale/Salary of Fashion Blogger

Check out the salary and pay scale of a fashion blogger mentioned below. It is only a rough figure and might alter as per the skill set of an individual and his/her work experience.

Job Profile

Starting Salary per annum (in INR)

Mid Level Salary per annum (in INR)

Senior Level Salary per annum (INR)

Brand Promoter




Fashion Blogger








Fashion Editor




Fashion Photographer




Fashion Stylist




Content Curator








Social Media Influencer




Books & Study Material to Become Fashion Blogger

Fashion bloggers are constantly in need due to the surge in the fashion consciousness in the nation. A fashion blogger is required to stay updated and in style to have a sustaining career in the fashion blogging industry. Enlisted below are books that can help an aspirant to stay on point and build a strong career as a fashion blogger.

  • The End of Fashion: The Mass Marketing of the Clothing Business Forever by Teri Agins
  • The Little Black Book of Style by Nina Garcia
  • Secrets of Stylists: An Insider's Guide to Styling the Stars by Sasha Charnin Morrison
  • Fashion 2.0: Blogging Your Way to the Front Row by Yuli Ziv
  • Make Your Mind Up: My Guide to Finding Your Own Style, Life, and Motivation! by Bethany Mota

Skills Required to Become Fashion Blogger

There are some special skills required to become a fashion blogger. Check in details the skills required to choose a career as fashion blogger.

Creativity: The students who aspire to become a fashion blogger must possess creative skills not only in writing but also in designing. The inherent sense of creativity is necessary to become a good fashion blogger. Artistry and imagination is required by the bloggers to convert the material into a magnificent piece of art.

Communication skills: Communication skills along with other skills are very relevant in this field especially if you are dealing with clients. The fashion bloggers need to present themselves with the help of communication skills. 

Time management: The fashion blogger should know the importance of time management. They should write their blogs immediately after any event has occurred. They should do multitasking to meet the demands of the clients. 

Attention to detail: Fashion Bloggers must have a good eye for details and they must pay attention to everything. Fashion Bloggers should observe the latest trends and write accordingly.. 

Visualisation: Fashion Bloggers must possess strong visualization skills as they need to work for lots of clients. They also require visualization skills if they are working for any organization. They use these skills to write in their blogs.

Pros of becoming a Fashion Blogger

  • You get to represent yourself and your passion through your work. It keeps the excitement and sparks for professional life alive.
  • People look up to you and give you the authority to guide and influence them. They respect your opinions and have great respect for you.
  • The fashion bloggers get to experiment with the content. They are not restricted and can explore as much as they want.
  • Fashion bloggers get popularity and can make money easily with the right quality and quantity of content. They also get to travel a lot.

Cons of becoming a Fashion Blogger

  • The work might get exhausting after a bit as it absorbs too much of creativity and imagination.
  • There is a constant pressure of being unique yet relatable as that strike the right chord with the crowd.
  • There are lots of fashion bloggers in the industry. With the enormous amount of cut-throat competition, a fashion blogger needs to be highly skilled and knowledgeable to be able to sustain and leave a mark behind.
  • The initial phase can be difficult for a fashion blogger. It requires a lot of hard work and patience to get recognised as a successful fashion blogger.

Do you think this is the right career choice for you?

Take our test and find out if it suits your strengths.


FAQs about Fashion Blogger

What does a Fashion Blogger do?

A fashion blogger is an individual that recommend, share and scrutinise ideas and experiences related to the fashion world in social media or multimedia platforms. Their duty is to write blogs with content that is appealing to the readers.

Are all Fashion Bloggers a freelancer?

No, some fashion bloggers are hired by companies too in order to promote and explore the world of vogue.

How much time does a Fashion Blogger spend on his/her work daily?

The time that a fashion blogger spends on daily work is totally subjective. It varies from individual to individual and company to company. Some might work for 9 hours while others might work endlessly as the job requires immense research, technicalities and hard work.

What top companies hire a Fashion Blogger?

Some top companies that hire a fashion blogger are Shoppist, Wonder Wardrobes, Shenaro Lifestyle, Brand Global, Vogue, Glamor Street, The Snob Shop, Harper's Bazaar, Arabella etc.

What qualifications should an individual possess to be a Fashion Blogger?

There is no fixed qualification that is required to be a fashion blogger. Anyone with the love for fashion and right skills can join this job profile. However, a diploma, certificate or bachelor's in relevant fashion fields can help a fashion blogger in understanding the analytics of the industry and growing faster than others.

What skills are mandatory to be a Fashion Blogger?

To be a fashion blogger it is important to have great content writing, aesthetic, creative, visualisation, marketing, communication, time-management, multi-tasking, critical, social networking skills.

Name some famous Fashion Bloggers in India?

Some popular fashion bloggers in India are Anshita Juneja, Ashna Shroff, Kritika Khurana, Shalini Chopra, Aayushi Bangur and Pallavi Ruhail.

What are the job profiles that a Fashion Blogger can explore?

Other job profiles that a fashion blogger can explore are Brand Promoter, Editor, Stylist, Content Curator, Author, Fashion Photographer, Social Media Influencer etc.

Are Fashion Bloggers and Fashion Stylists different?

Yes, fashion bloggers and fashion stylists are very different. Fashion bloggers use social media to channelise their love for fashion. They recommend, write and analyse the fashion trends to the readers. A fashion stylist, on the other hand, works for individuals, fashion houses and clothing brands and earns by providing them fashion consultancy as per the individual style of the client.

What perks does a Fashion Blogger enjoy?

A fashion blogger gets the advantage of travelling across the globe. They also get to showcase their passion and earn money through it. Fashion bloggers require to be creative all the time which eradicates mere ideas of monotony. The main benefit of becoming a fashion blogger is that with the right aesthetics and content an individual gains immense popularity.

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