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Career as Fashion Marketing Manager

Career as a Fashion Marketing Manager

About Fashion Marketing Manager

A fashion marketing manager is responsible for managing and devising ways to market the products of fashion and prove their worth to drive more sales. The duty of a fashion marketing manager is to manage branding efforts and create advertising campaigns for fashion-related businesses, stores and brands. They are generally involved behind the scenes of a photoshoot, in analyzing marketing campaign results, managing a marketing professional team and travelling for new store openings. 

A fashion marketing manager determines the decisions about costing, product design, selling and allocation and advertising. They also consult with the sales department, product developers, promoters and designers before moving forward with a plan of action. Fashion Marketing Manager asks for at least a bachelor’s degree in the field concerning marketing, management or business administration. The fashion industry has always faced cut-throat competition. Walking on the shoes of a fashion marketing manager requires a lot of talent, dedication and hard work.

Eligibility to become Fashion Marketing Manager

Other than a creative bent of mind and leadership qualities, an individual must fulfil certain eligibility criteria in order to become a fashion marketing manager. Mentioned below are the pointers that need to be satisfied by a person to go forward with the career of a fashion marketing manager.

  • The candidate must possess an undergraduate degree in either fashion, marketing or management field from a recognised college/university.
  • Certain employees also tend to give more weightage to the master’s degree as it broadens the knowledge and skills of the aspirant.
  • An individual is expected to possess work experience in a similar domain of either five years or more than that.
  • It is essential to have key skills of communication, creativity, time management, critical thinking, Search engine optimization, execution and planning.

Types of Job Roles Fashion Marketing Manager

The fashion industry is growing rapidly and so is the demand for skilful professionals. Check out the job roles mentioned below that an aspirant can consider if her/she wants to work as a  Fashion Marketing Manager.

Fashion Designers: The responsibilities of the fashion designer is to study trends of fashion and design accessories or clothing to please the clients.

Design Manager: The primary duty of a design manager is to coordinate the design work and get the team work together as one in the entire process of construction.

Sales Engineers: The main objective of a sales engineer is to sell complex technological and scientific service or products to businesses.

Marketing and Promotions Manager: A Marketing and Promotions Manager strategically plans marketing campaigns and promotes the product or business. They also represent the company through promotions and advertising.

Senior Marketing Manager: The main objective of a senior marketing manager is to implement after creating and recommending marketing campaigns or programmes for services and products of the organisation.

Fashion Brand Marketing Manager: The duty associated with a fashion brand marketing manager is to manage and devise ways to market fashion products. They are also required to prove their ability to drive more sales.

Sales and Marketing Manager: A sales and marketing manager are responsible for developing market opportunities after researching for the same. They manage the performances of both marketing and sales staff.

Production Manager: The job of a production manager is to organise business, employment and finance issues in the company.

Employment Opportunities for Fashion Marketing Managers

Most of the companies dealing with fashion and marketing are keen to recruit aspirants as fashion marketing managers. Check out the employment opportunities mentioned below where an aspirant can look for job opportunities.

  • Fashion Industry
  • Entertainment Industry
  • Production Houses
  • Multinational companies
  • Media Houses
  • Advertising and Marketing Agencies
  • Telecoms
  • PR Agencies
  • Marketing Departments and Companies

Top Recruiting Agencies for Fashion Marketing Managers

Go through the top recruiting companies or agencies that hire for fashion marketing managers.

  • Marks & Spencer
  • Orient Fashion
  • Wipro
  • Zodiac
  • Royal Sporting House
  • SnapDeal.com
  • SAP
  • Tesco
  • Lerros
  • Future Group
  • FabIndia
  • Taj Hotels
  • Indian Terrain
  • JWT
  • Sun Microsystems

Planning to choose Fashion Marketing Manager as your career?

Pay Scale/Salary of Fashion Marketing Manager

Salary or pay scale of a fashion marketing manager varies from college to college and individual to individual. Drawn a rough table disclosing the pay scale of different profiles of a fashion marketing manager.

Job Profile

Starting Salary per annum (in INR)

Mid Level Salary per annum (in INR)

Senior Level Salary per annum (INR)

Fashion Designers




Design Manager




Sales Engineers




Marketing and Promotions Manager




Senior Marketing Manager




Fashion Brand Marketing Manager




Sales and Marketing Manager




Production Manager




Note: The figures mentioned above are subject to change. They vary from individual to individual and company to company.

Books & Study Material to Become Fashion Marketing Manager

A fashion marketing manager needs to be equipped with the latest trends in the market and with sufficient knowledge to go with it. Mentioned below are the books that a fashion marketing manager should go through at least once in order to be successful in their field of interest.

  • Social Media for Fashion Marketing-Storytelling in a digital world by Wendi K Bendoni
  • How Cool Brands Stay Hot: Branding To Generations Y and Z by Joeri Van den Bergh, Mattias Behrer
  • Online Brand Communities: Using the Social Web for Branding and Marketing by Singer Publications
  • Future Marketing by Jon Wuebben
  • They Ask You Answer by Marcus Sheridan
  • What Customers Crave by Nicholas Webb
  • The New Fashion Rules by Victoria Magrath
  • Fashion Marketing Communications by Gaynor Lea-Greenwood
  • Social Media Marketing All-In-One for Dummies by Jan Zimmerman and Deborah Ng
  • The Road to Recognition by Seth Price and Barry Feldman
  • Top of Mind by John Hall

Pros of becoming a Fashion Marketing Manager

  • A fashion marketing manager earns a handsome salary. With proper working experience and the right kind of skills, they get a fair amount of package in their job profile. 
  • They deal with a combination of planning, creativity and analysis which breaks the monotony and keeps the work fresh and exciting.
  • A fashion marketing manager gets equipped with valuable transferable job skills that help them immensely in both, personal and professional life.

Cons of becoming a Fashion Marketing Manager

  • Many suitors are available for the job profile of a fashion marketing manager. There is enormous competition in the industry.
  • They need to work long hours which often creates a disbalance between their personal and professional life.
  • A fashion marketing manager has loads of pressure to meet the deadline and the work often gets stressful.

Paths for Being Fashion Marketing Manager

FAQs about Fashion Marketing Manager

How competitive is the job profile of a Fashion Marketing Manager?

Fashion Marketing Manager is a job profile that attracts numerous aspirants. It is highly competitive as many aspirants with amazing skills and knowledge apply for the best jobs in the market. An individual needs to be highly proficient and unique in order to get an exceptional job as a fashion marketing manager.

Which recruitment areas provide a job to a Fashion Marketing Manager?

The recruitment areas that offer career opportunities to a fashion marketing manager are Fashion Industry, Production Houses, Entertainment Industry, Multinational companies, Advertising and Marketing Agencies, Media Houses, PR Agencies, Telecoms, Marketing Departments and Companies etc.

What are the demerits of becoming a Fashion Marketing Manager?

The main demerit in order to become a fashion marketing manager is that many competitors are available for the same job profile. An individual needs to be extraordinary to outshine the rest of the aspirants. Also, a fashion marketing manager works for long hours as they have to meet the assigned target in the set deadline.

How much does a Fashion Marketing Manager earn in the initial days?

In initial days, a fashion marketing manager earns Rs. 3,95,000/-. The salary might vary from individual to individual depending on their ability to perform.

Is it important to have a management degree to be a Fashion Marketing Manager?

No, having a management degree is not a necessity in order to be a fashion marketing manager. An aspirant can have bachelor's degree in either fashion, marketing or management fields.

What are the top recruiting companies for a Fashion Marketing Manager?

The best-recruiting companies for a fashion marketing manager are Marks & Spencer, Zodiac, SnapDeal.com, Royal Sporting House, Wipro, Future Group, Lerros, Tesco, FabIndia, Indian Terrain, Sun Microsystems, Taj Hotels etc.

Are Fashion Marketing Manager and Fashion Merchandiser same job profiles?

No, a fashion marketing manager looks after enhancing the brand by creative campaigns and advertisements. They also make sure that the sales of the company are increasing. A fashion merchandiser, on the other hand, keeps an eye on the past and possible future trend. They strategise and bring the product to the right market at the proper time.

What skills must be owned to be a successful Fashion Marketing Manager?

To be a successful fashion marketing manager, observational, rational, persuasive, communication, creative, research-oriented, flexibility and time management skills are the must.

What are the working hours of the Fashion Marketing Manager?

There are no fixed working hours for most of the fashion marketing managers. They are required to work for long hours and meet the target before the deadline.

Who is a Fashion Marketing Manager?

A fashion marketing manager works for building a company's brand. The aim of a fashion marketing manager is to use their creative and business skills to increase sales while using their research and analytical skills to circle out the adequate market for their company.

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