As a Digital Marketing Professional in the industry for the past 5 years, Sohini’s proficiency lies in the fields of Content Writing & Content Marketing, SEO & SEM, Email Marketing, Paid Search & Lead Generation, Social Media Marketing, Web Analytics, and the like. Currently working at CollegeDekho as a Senior Executive in the medical sciences stream, her expertise lies in navigating students through the step-by-step guidelines for NEET UG, NEET PG, FMGE, INI CET, and other medical entrance exams for admission. Her primary focus is to offer valuable insights to the interested students regarding preparation strategies, exam analysis, expert tips for colleges and admission, and solving related queries. 

Sohini began her career as a creative content writer in the field of the Edu-Tech industry. She holds a Master’s Degree in English Literature (M.A.) and is actively participating in curating different content strategies for niche-specific categories. Sohini completed her Bachelor’s Degree (B.A.) from the prestigious Scottish Church College in Kolkata, India, wherein she took active participation in various debate sessions, MUNs, theatre plays, dance and music competitions, and all sorts of other art and literary engagements. She was elected as the Secretary of the Literary Club and founded the institution’s Drama Club, which went on to win several prizes in its name over time.

Throughout her professional journey, Sohini has gotten a lot of opportunities to explore the different aspects of digital marketing in the Edu-Tech industry. Starting from different niches of content and challenges of content creation, tricky prospects of social media marketing, to thoughtful lead generation, strategic web trafficking, etc., Sohini has it all under her forte. Having past experiences in the B2B, B2C, and D2C business industries, she has more than 300+ blogs and news articles published on various domains in diverse fields of the IT industry.

Apart from her professional career, Sohini has always found her solace in journaling and blogging. Throughout her childhood, she befriended her only trusted companion, her ‘Journal’, to confide in. Her blog platforms reflect on the inner kaleidoscope of human emotions, coexisting with mundane experiences, through her creative expressions in words. She has also played a major part in drafting her school and college magazines, which also prominently featured her articles and stories. Her other hobbies include dance, music, painting, elocution, swimming, reading books, and watching her favourite movies on a lazy Sunday afternoon.