Does Atmiya University Rajkot offer a BBA Honours course?

Dear Student, Yes, Atmiya University Rajkot offers a BBA programme that is full-time and conducted over a duration of three-years full-time and is approved by the State Government (Gujarat). The specialisations include BBA General and Entrepreneurship & Family Business. You also have the facility to earn a BBA Honours. Selection to the BBA programme will be based on merit and you must pass Class 12 in a Commerce stream from a recognised board. The exams accepted for BBA admission include GSEB HSC and CBSE 12th. The course fee stands at INR 3,20,000 to be paid over six semesters.

The BBA syllabus at Atmiya University Rajkot covers topics like Marketing and Marketing Management, 4Ps of marketing, Concept of product mix (product line, product items, product mix dimensions), Pricing Process & Methods, E-Commerce and M-Commerce, Marketing promotion mix/ elements, factors affecting market promotion mix, Advertising & Publicity, Sales Promotion, Public Relations, etc.

Apart from the curriculum, the BBA course includes a Hard Skills Programme that covers Values Oriented Education, Competence Enhancement Courses, Discipline Specific Electives, Generic Elective, Professional Add-on Courses, NPTEL / Short Term Courses, and Soft Skills Programme that covers Inbound & Outbound training programmes, Social Immersion Programme, Team Work Filed Activities, Real Time Problem Solving Simulations, and Activity Based Learning.

Thank You