Senior Admissions Analyst & Lead Education Correspondent

Professional Philosophy

"In the high-pressure world of competitive exams, students don't just need news—they need clarity. My focus is on transforming raw entrance exam data into actionable, easy-to-digest roadmaps that empower aspirants to navigate their admissions with confidence."

Expertise & Authority

Mahima Gupta is a Senior Content Executive at CollegeDekho, where she leads the analytical reporting on India’s most competitive entrance examinations. With over four years of specialized experience in the EdTech sector, Mahima has become a key voice for aspirants tracking JEE Main, GATE, and state-level engineering exams like AP EAMCET and TG EAMCET.

What sets Mahima apart is her research-oriented approach. With a background in Commerce (B.Com Hons. from Aligarh Muslim University) and a Master of Business Administration (MBA), she applies rigorous statistical models to exam trends. Her expertise is particularly concentrated in Marks vs. Percentile vs. Rank predictions, helping thousands of students realistically evaluate their performance before official results are declared.

Core Specializations

• Data-Driven Exam Analysis: Real-time difficulty assessment and paper review for GATE and JEE Main.
• Predictive Admission Modeling: Expert in category-wise qualifying cutoff predictions and safe score analysis for IITs, NITs, and regional engineering colleges.
• Strategic Admissions Guidance: Navigating the complexities of JoSAA, CSAB, and regional counseling (APSCHE/TGCHE) processes.
• Academic Research: Leveraging her published international research papers to maintain a high standard of journalistic integrity and factual depth.

Educational Credentials

• Master of Business Administration (MBA): Finance & Marketing Specialization (KIET Group of Institutions).
• Bachelor of Commerce (B.Com Hons.): Aligarh Muslim University (AMU).
• Digital Marketing Certification: Google Digital Unlocked, specializing in audience engagement and search-driven content strategy.

Professional Impact

Since joining CollegeDekho in 2021, Mahima has authored over 4,300 analytical articles. During the 2025-2026 academic cycle, her "Live Updates" on the GATE exam and her detailed explainers on NEET PG Stray Vacancy Rounds have been pivotal for students. Her work is frequently featured in Google Discover due to its "people-first" focus and adherence to the highest editorial standards of transparency and accuracy.

Beyond the Newsroom

Mahima is a firm believer in continuous learning and content innovation. When she isn't deep-diving into seat matrices, she is an active participant in academic forums and maintains a passion for literature and community engagement. She believes that the best education journalism is that which makes a student feel supported, not just informed

Connect with Mahima

• LinkedIn:Mahima Gupta Linkedin
• Email: mahima.gupta@collegedekho.com
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