Last Updated By Sakunth Kumar on 15 Nov, 2021
A Product Designer of a company is responsible for the user experience of a product, which usually includes taking direction on the business goals and objectives from product management. Product Designers are typically associated with the visual or tactile aspects of a product but sometimes they can also play a role in the information architecture and system design of a product.
Some common terms by which Product Designers are also referred to are User Experience Designer, User Interface Designer, Customer Experience Architect, Interaction Designer, or Information Architect. This depends upon the type of the company, its size, and the diversity of the design department and the designer's area of expertise. Some companies also outsource Product Designers and hire them on a project-to-project basis, thus relying on outside consultants and agencies for this function.
Provided below are the responsibilities of a Product Designer:
To visualise and create drawings and design concepts to determine the best product.
To present ideas and concepts to relevant team members for brainstorming.
To employ design concepts into functional prototypes.
To analyse, modify and revise existing designs or products and meet customer expectations.
To keep an eye on the current industry trends and market conditions.
To coordinate with team members and to ensure accurate efficiency in the design phase.
Meeting the eligibility criteria for Product Designers is extremely important for any individual who aspires to build a career in this field. It goes without saying that the candidates who do not fulfil the prerequisites will not be considered for the job role of a Product Designer at any company. The list of Product Designer eligibility criteria has been given below.
Provided below are the apt courses that students can pursue in order to be a Product Designer:
B.Sc in Product Design
B.A. Product Design
B.V.A. Product Design
M.Des in Product Design
M.Sc in Product Design
The job roles offered to Product Designers have a wide range and they usually depend upon several factors. Some important facts that contribute to the job role of a Product Designer include the level at which the individual is beginning his/ her career, the size of the organisation, the type of the company, the location of the company, the sector in which the candidate works, etc. With a vast number of companies requiring Product Designers for giving a boost to their merchandise, candidates can seek jobs at various levels and in several industries.
A few of the relevant job roles of a Product Designer are as follows:
Some of the most prominent sectors in which Product Designers are hired have been mentioned below.
Social Media Platforms
Here are the top recruiting agencies that constantly offer employment opportunities to a Product Designer:
Gift My Emotions
The average base salary of a Product Designer is around INR 6,30,528 per annum. Provided below are the starting, mid or senior level salaries extracted by a Product Designer:
Starting Annual Salary (INR)
Mid-Level Salary (INR)
Senior-Level Salary (INR)
Note: The above-mentioned figure is an estimate and may vary from individual to individual and company to company.
Books are man's best friends. This popular saying holds infinite value even when talking about the professional aspects. Referring through the best books to become a Product Designer is a must for every aspirant who wishes to make a mark in the field. Given below are some of the popular books that help budding Product Designers in their career path.
Yes, a mechanical engineer can be a product designer. Knowledge of mechanical engineering can provide an upper hand to a product designer that can widen up his/her career opportunities in the market.
A product designer constantly uses his/her creative cell which evokes contentment. The major advantage of a product designer is that they can work as a freelancer and have immense sectors and opportunities to choose from.
The key difference is that a UX designer makes a product user friendly or easy to use while a product designer ensures that the product is cost-effective and makes sense in the current economy.
Product designer is an exceptional career choice. The demand for product designers is increasing with each passing day but there is a huge shortage for a skilful product designer in the market. With hard work and an apt skill set, a product designer can make a handsome amount of money.
Yes, an aspirant must possess atleast an undergraduate degree to become a product designer.
Some colleges that offer quality education for product designers are Ramaiah University of Applied Sciences (RUAS), Bangalore, LISAA School of Design (LISAA), Bangalore, Pearl Academy, New Delhi, NID Ahmedabad, NID Bangalore, Anant National University (ANU), Ahmedabad etc.
To be a product designer, an aspirant must have completed his/her education at least up till graduation. Students with graduation in design background get a good grip on the subject and are able to understand the work better. Aspirants with relevant work experience get better opportunities as a product designer.
The salary of product designer starts from INR 2,65,000 per annum and goes up till INR 20,00,000 per annum.
To be a successful product designer, an individual must have an innate sense for aesthetics and must understand the business goal. The aspirant is also required to be goal-oriented, creative, convincing and analytical. Having knowledge of coding and technology acts as a bonus for the interested candidates.
A product designer is responsible for solving the user's issues by imagining, creating, and iterating products. He/she aims at improving the existing product and also designs entirely new products for the market.