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Jayita Ekka
Jayita Ekka
Jayita Ekka

Traveller, Pluviophile, self-accredited Food Analyst, and a dreamer – Jayita has been in the online industry since floppy discs were a rage! From working in travel and transcending to education, she has come a long way and still gets excited at the thought of exploring something new.

Professional Experience:

Content & Editorial strategist with over 17 years experience in Content Management, Content Strategy, Content Curation, Editing & QC, Social Media Management and Corporate Communications & PR. Have worked in multiple industries and developed content for prominent verticals like the first government portal of India -, travel giant -, Digital business - HT Digital & ed-tech start-up to generate traffic, build the brand, and increase traffic & viewership. A graduate from Miranda House, University of Delhi, India’s Best College for 3 years in a row now, I also hold a Post Graduate degree in Journalism & Mass Communication.

Seasoned with the knowledge of online writing, Jayita has mastered the art of writing for varied fields like travel and tourism, education, e-commerce and government-related data. As my capacity of a writer for the government portal –, I have researched and drafted content for several verticals like Communications, Foreign Affairs, Infrastructure, Law & Justice, Science & Technology, Travel & Tourism, Art & Culture, Defence, Information & Broadcasting, Power & Energy, Social Development, Youth & Sports, Education, Health & Family Welfare, Labour & Employment and Transport.

I have also authored several travel blogs and travel videologues (this is before vlogging became a thing!). I forayed into the education domain with, a digital vertical with India’s leading media house – Hindustan Times. With India’s education industry just mushrooming into what today is a giant industry, my experience of research and analysis led to pioneering content on India’s higher education.

Presently, I work with Collegedekho, India’s largest admission & counselling platform. Here, I am a Content & Editorial strategist specialising in Content Management, Social Media & Marketing Management and Corporate Communications.  I have conceptualised & executed 700+ video content across social media platforms like Facebook &

In my capacity handling PR, I have organised & executed Education Conclaves in Delhi & Rajasthan addressing topics on  ‘Higher Education in India’. In association with several agencies, I have also handled the company’s PR in several publications in print, digital & TV.  I have been instrumental in leading the company to partner with a leading digital news agency “The Quint” as their “Knowledge Partner”.

My experience, research and content building strategies has led to increasing in traffic on the site by 200%. Business requirements aside, providing correct information to our users so that they can make an informed decision on their career are one of my most satisfying achievements.





News and Articles by Jayita Ekka

97 Total Articles
Study BBA in VPSM

Study BBA at VPSM for Brighter Career Options

July 14, 2021 06:13 PM , Management , DY Patil University (Deemed to be) Vijay Patil School of Management (Navi Mumbai) , D Y Patil University

Courses across disciplines such as Economics, Marketing, and Finance, Organizations Behaviour, Human Resource Management, Operations Management,...

KIIT Pioneers of Fight Against COVID-19

KIIT: The Pioneers of Odisha’s War Against Coronavirus

July 18, 2020 08:46 PM , Engineering , KIIT University (Bhubaneswar) , KIIT School of Management (Bhubaneswar) , KIIT School of Rural Management (Bhubaneswar)

KIIT & KISS have initiated an action plan to help the worst-hit COVID-19 sections of the society and KISS students are actively engaged...

MG Nurture Paid Internship Programme

MG Nurture Paid Internship For Dreamers, Thinkers & Visionaries

May 17, 2020 04:09 PM , Management

Morris Garages (MG) is starting a paid internship programme for MBA, UG (B.Com, B.Sc, B.Tech) & PG students studying in India. Students...

MITID Organises Annual SIAM Meet

MITID Pune Hosts Design & Styling Annual Meet for SIAM

February 25, 2020 05:29 PM , Design , Maeer's MIT Institute of Design (Pune)
British Council Introduces 'IELTS Coach' Online Classes

British Council Introduces 'IELTS Coach' Online Classes

April 12, 2019 12:46 PM , Others , International English Language Testing System
Will English Test Taking Process be Automated by AI Technology?

Will English Test Taking Process be Automated by AI Technology?

January 03, 2019 05:59 PM , Arts and Humanities
Increase in Budget for Interest-Free Education Loans: Prakash Javadekar

Increase in Budget for Interest-Free Education Loans: Prakash Javadekar

September 26, 2018 11:48 AM , Information Technology
Colleges accepting 60-70 percentile in CAT

List of MBA Colleges Accepting 60-70 Percentile in CAT 2022

September 10, 2018 04:14 PM , Management , Doon Business School (Dehradun) , Amity Business School (Noida) , Bengal Institute of Business Studies (Kolkata) , IIKM Business School (Chennai) , L M Thapar School of Management (Mohali) , Institute of Management Nirma University (Ahmedabad) , New Delhi Institute of Management (New Delhi) , United World School of Business (Gandhinagar) , Acharya Bangalore B-School (Bengaluru) , Asian Business School (Noida) , Jagan Institute of Management Studies Sec 5, Rohini (New Delhi) , Indian Institute of Management Calcutta (Kolkata) , Institute of Management-Christ University (Bengaluru) , Common Admission Test
Should Sports be Part of Educational Curriculum in India?

Should Sports be Part of Educational Curriculum in India?

August 21, 2018 12:12 PM , Physical Education