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Jayita Ekka
Jayita Ekka
Jayita Ekka

Traveller, Pluviophile, self-accredited Food Analyst, and a dreamer – Jayita has been in the online industry since floppy discs were a rage! From working in travel and transcending to education, she has come a long way and still gets excited at the thought of exploring something new.

Professional Experience:

Content & Editorial strategist with over 17 years experience in Content Management, Content Strategy, Content Curation, Editing & QC, Social Media Management and Corporate Communications & PR. Have worked in multiple industries and developed content for prominent verticals like the first government portal of India - India.gov.in, travel giant - MakemyTrip.com, Digital business - HT Digital & ed-tech start-up Collegedekho.com to generate traffic, build the brand, and increase traffic & viewership. A graduate from Miranda House, University of Delhi, India’s Best College for 3 years in a row now, I also hold a Post Graduate degree in Journalism & Mass Communication.

Seasoned with the knowledge of online writing, Jayita has mastered the art of writing for varied fields like travel and tourism, education, e-commerce and government-related data. As my capacity of a writer for the government portal – india.gov.in, I have researched and drafted content for several verticals like Communications, Foreign Affairs, Infrastructure, Law & Justice, Science & Technology, Travel & Tourism, Art & Culture, Defence, Information & Broadcasting, Power & Energy, Social Development, Youth & Sports, Education, Health & Family Welfare, Labour & Employment and Transport.

I have also authored several travel blogs and travel videologues (this is before vlogging became a thing!). I forayed into the education domain with HTCampus.com, a digital vertical with India’s leading media house – Hindustan Times. With India’s education industry just mushrooming into what today is a giant industry, my experience of research and analysis led to pioneering content on India’s higher education.

Presently, I work with Collegedekho, India’s largest admission & counselling platform. Here, I am a Content & Editorial strategist specialising in Content Management, Social Media & Marketing Management and Corporate Communications.  I have conceptualised & executed 700+ video content across social media platforms like Facebook & Youtube.com.

In my capacity handling PR, I have organised & executed Education Conclaves in Delhi & Rajasthan addressing topics on  ‘Higher Education in India’. In association with several agencies, I have also handled the company’s PR in several publications in print, digital & TV.  I have been instrumental in leading the company to partner with a leading digital news agency “The Quint” as their “Knowledge Partner”.

My experience, research and content building strategies has led to increasing in traffic on the site by 200%. Business requirements aside, providing correct information to our users so that they can make an informed decision on their career are one of my most satisfying achievements.

Email: jayita.ekka@collegedekho.com

Facebook: https://www.facebook.com/jayita.ekka

 

 

News and Articles by Jayita Ekka

97 Total Articles
Study BBA in VPSM

Study BBA at VPSM for Brighter Career Options

July 14, 2021 06:13 PM , Management , DY Patil University (Deemed to be) Vijay Patil School of Management (Navi Mumbai) , D Y Patil University

Courses across disciplines such as Economics, Marketing, and Finance, Organizations Behaviour, Human Resource Management, Operations Management,...

KIIT Pioneers of Fight Against COVID-19

KIIT: The Pioneers of Odisha’s War Against Coronavirus

July 18, 2020 08:46 PM , Engineering , KIIT University (Bhubaneswar) , KIIT School of Management (Bhubaneswar) , KIIT School of Rural Management (Bhubaneswar)

KIIT & KISS have initiated an action plan to help the worst-hit COVID-19 sections of the society and KISS students are actively engaged...

MG Nurture Paid Internship Programme

MG Nurture Paid Internship For Dreamers, Thinkers & Visionaries

May 17, 2020 04:09 PM , Management

Morris Garages (MG) is starting a paid internship programme for MBA, UG (B.Com, B.Sc, B.Tech) & PG students studying in India. Students...

MITID Organises Annual SIAM Meet

MITID Pune Hosts Design & Styling Annual Meet for SIAM

February 25, 2020 05:29 PM , Design , Maeer's MIT Institute of Design (Pune)
British Council Introduces 'IELTS Coach' Online Classes

British Council Introduces 'IELTS Coach' Online Classes

April 12, 2019 12:46 PM , Others , International English Language Testing System
Will English Test Taking Process be Automated by AI Technology?

Will English Test Taking Process be Automated by AI Technology?

January 03, 2019 05:59 PM , Arts and Humanities
Increase in Budget for Interest-Free Education Loans: Prakash Javadekar

Increase in Budget for Interest-Free Education Loans: Prakash Javadekar

September 26, 2018 11:48 AM , Information Technology
Colleges accepting 60-70 percentile in CAT

List of MBA Colleges Accepting 60-70 Percentile in CAT 2022

September 10, 2018 04:14 PM , Management , Doon Business School (Dehradun) , Amity Business School (Noida) , Bengal Institute of Business Studies (Kolkata) , IIKM Business School (Chennai) , L M Thapar School of Management (Mohali) , Institute of Management Nirma University (Ahmedabad) , New Delhi Institute of Management (New Delhi) , United World School of Business (Gandhinagar) , Acharya Bangalore B-School (Bengaluru) , Asian Business School (Noida) , Jagan Institute of Management Studies Sec 5, Rohini (New Delhi) , Indian Institute of Management Calcutta (Kolkata) , Institute of Management-Christ University (Bengaluru) , Common Admission Test
Should Sports be Part of Educational Curriculum in India?

Should Sports be Part of Educational Curriculum in India?

August 21, 2018 12:12 PM , Physical Education
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