How to Become a Campaign Manager

About Campaign Manager

 The primary responsibility of a campaign manager is to ensure the success of the marketing campaigns. Their job is to make sure the marketing or political or whichever campaign they are leading need to achieve the objectives. They work with the marketing and promotional teams in order to create, execute and monitor the performance of campaigns and also ensure the campaigns meets the target set for it. 

Responsibilities of a Campaign Manager 

• Create marketing campaigns based on target market, and demographics 
• Supervise the entire process from ideation to execution of the marketing campaigns 
• Ensure implementation is done in accordance to the suggested guidelines 
• Recruit and hire the right people for the campaign 
  

Eligibility to become Campaign Manager

The job of a campaign manager is quite challenging and requires a certain skill set in order to succeed. The job requires a lot of soft skills on top of academic qualifications in order to succeed in the field. More over the job also requires prior relevant work experience in order to land a job in the field. The common skills that are to be present in a campaign manager are as follows. 

• Should be having a Bachelor’s degree in the discipline of  communication  digital marketing or some other related fields 
• Work experience of 5-10 years in relevant jobs
• Strong problem-solving skills
• Strong communication skills 
• knowledge about B2B and B2C campaigns
• Ability to manage more than one campaign at the same time 
• Strong understanding of human behaviour and psyche 
• Strong understanding of human psyche 

Pay Scale/Salary of Campaign Manager

The salary of a candidate depends on individual skills and expertise. It is also dependent largely on the experience of the candidate and the size of the campaign that is to be managed.

The average mid-level salary ranges from 8,00,000 to 14,00,000 LPA whereas the high level compensation knows only sky as the limit.

Books & Study Material to Become Campaign Manager

Charisma Myth by  Olivia Fox Cobane

Campaign Manager Catherine Shaw

Why we're polarized by Ezra Klein 

The Righteous Mind by Jonathan Haidt 

Influence The Psychology of Persuasion by Robert Cialdini 

Pros of becoming a Campaign Manager

• High Earning Potential and increases as the campaigns gets bigger 
• Powerful Job Role 
• Influence Strategy and Implement it 
• Sense of Purpose and Achievement from the job by making meaningful impacts 

Cons of becoming a Campaign Manager

• Highly stressful work 
• The high degree of responsibility 
• Very long working Hours 
• Chances of getting replaced after one unsuccessful attempt