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Last Updated On 22 Aug, 2020
Product Manager is a person who is responsible for improving the product as per the need of the customer and organisation. Besides this, he also manages the lifeline of the product starting from designing of product to conducting a final test. The main job of the Product Manager is to make strategic decisions related to product management and provide in-depth expertise required to improve the product. This profile is one of the most important profiles in every industry, especially in the IT and manufacturing companies. Sometimes, Product Manager also has to take care of the marketing and promotion activities required to promote the product. He also works closely with marketing, engineering, sales, and support to ensure customer satisfaction goals are met.
Check some major responsibilities of a Product Manager provided below.
Gathering, prioritizing and managing market as well as customer requirements
Defining the strategy, vision and roadmap of the product
Coordinating with the technical and marketing team to discuss the details about the product
Running pilot and beta programs before releasing the final product
Providing suggestions about the product pricing
Analyzing the market and finding ways to promote the product
Candidates will have to meet some of the eligibility requirements decided by the company to become Product Manager. The eligibility criteria for becoming a Product Manager are set out below.
Education Required |
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Work Experience |
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Skills | Some of the skills required for a Product Manager are:
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The table provided below contains the list of courses that you can pursue in order to become a Product Manager. You can apply to these courses by filling our Common Application Form.
Course | Total Fee (Approx) | Top Colleges for Business Management |
Rs. 27,000 to Rs. 8.00 lakh |
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Rs. 45,000 to Rs. 3.00 lakh | ||
INR 1 lakh to INR 6 lakh | ||
Rs. 20,000 to Rs. 3.00 lakh | ||
Rs.15,000 to Rs. 25.00 lakh |
A Product Manager is responsible for developing strategic plans to create a product and to find the targeting audience for the product. His job duties also include creating marketing strategies and coordinating with the marketing team to promote the product. The job roles of a Product Manager will vary from company to company. Some of the companies hire a Product Manager to improve their existing product while startups hire a Product Manager to design a product for them. Some of the major job profiles available for a Product Manager are listed below.
Product Managers are mostly hired by IT companies. They can also apply for a job at some other sectors such as Financial Services, Healthcare Companies, Manufacturing Companies, Banks and Government agencies. You can check the graph provided below to know the types of companies where a Product Manager can apply for a job.
If you want to know more job opportunities available for Product Managers, then you can ask questions on the Collegedekho QnA zone.
Some of the major recruiting companies for Product Manager are listed below.
Cisco
HCL
Amazon
Tata Consultancy Services
IBM
Microsoft
Cognizant
HP
The average salary of a Product Manager will vary according to his experience and skill set. You can check the average salary of a Product Manager from the table provided below.
Profile | Starting Salary per annum (in INR) | Mid Level Salary per annum (in INR) | Senior Level Salary per annum (INR) |
Product Manager | 7,25,000 | 12,09,000 | 15,00,000 |
Here are some recommended books for Product Manager.
INSPIRED: How to Create Tech Products Customers Love Book by Marty Cagan
Product Leadership by Martin Eriksson, Nate Walkingshaw, and Richard Banfield
The Product Manager's Survival Guide by Steven Haines
The Art of Product Management by Rich Mironov
Escaping the Build Trap by Melissa Perri
Managing Product Management by Steven Haines
It is a creative job. You can utilise your creativity to design new products
You will get to learn new things every day
Salary of a Product Manager is very high
This profile will help you develop your leadership skills
You will always have to stay focused and active
You will be responsible for the failure of a product
This profile requires a lot of hard work and creativity
TIt can get really hectic with a lot of workload on your shoulders
Take our test and find out if it suits your strengths.
Product Manager is responsible for creating new product and improving the existing product as per the need of the customers.
Some of the skills required for a Product Manager are analytical skills, leadership skills, communication skills and time management skills.
No, if you have completed your education from the nontechnical branch then also you can become a Product Manager. You just need management skills and a good understanding of the marketing strategies.
No, candidates who have completed a bachelor’s degree in management or any other relevant field may also apply for a job as Product Manager.
The average salary of a Product Manager will depend on his experience and skills. A Product Manager who has a working experience of 3-4 can earn up to 9 lakh per annum.
Some of the courses to become a Product Manager are Bachelor of Business Administration, MBA Project Management and Masters of Business Administration.
Some of the job profiles available for a Product Manager are Sales Manager, Project Manager, Marketing Manager and Business Development Manager.
Some of the major recruiters for Product Manager are Tata Consultancy Services, Google, IBM, Microsoft and Cognizant.
Product Manager reports either to the company's CEO or to the head of the product of the company.
Product Manager can apply to any industry such as IT, manufacturing, education, financial services and healthcare companies.
