Pearl Academy, that is considered as India’s leading institution in design, fashion and creative business has now entered into the field of journalism with the exclusive launch of their School of Media and Journalism. The environment in communications and media is rapidly changing and is extending to newer platforms, devices, distribution networks and technologies. Pearl Academy will now address new age journalism and further impart skill based holistic learning so that students can transfer knowledge, expertise and innovative outlook to their future workplace.
The new Journalism School was digitally launched in two parts by hosting a series of panel discussions with the leading journalists and bloggers from the country and was broadcasted live. The webcast was simultaneously streamed on Pearl Academy's website and social media handles thereby gathering huge attraction. It received over 77K video views, over 2000 Twitter engagements and potential impressions of over 15 million.
The first part of the launch saw some of the most distinguished journalists deliberating on how today's journalists need to offer 'news plus' to the readers, where they offer much more than just breaking the news. The panelists in the discussion were:
- Vikrant Gupta, Editor, Sports, Aaj Tak
- Shubho Sengupta, Brand Consultant
- Anirban Roy, Digital & Social Media Jockey, Ex-Network 18
- Sahil Mohan Gupta, Editor-in-Chief, Gizmodo, PCMag India and TechSpot India
- Ruhail Amin, Editorial Lead, Business World & Exchange4Media
- Taruni Kumar, Associate Editor, The Quint
The panel deliberated on issues concerning concepts such as new age journalism, an amalgamation of social media with journalism and the future of journalism in India. Students and parents put forth their observations regarding the future of journalism in India as well.
The second part, which hosted bloggers for a panel discussion, deliberated on how bloggers need to create a niche in order to establish themselves better. The panelists included:
- Abhijeet Mukherjee, Founder, GuidingTech
- Amit Bhawani, Founder, Editor-in- Chief, PhoneRadar
- Naina Redhu, Founder, Naina.Co
- Riaan J. George, Luxury Blogger and Journalist, Urbaneye.In
- Pallavi, Travel & Fashion Blogger, Thatdesigirl
- Sukhneet Wadhwa, Fashion and Lifestyle Blogger, Mscocoqueen
The panel also acknowledged the queries raised by the students present there at the event. The event was an eye opener for all the students who aspire to become a blogger and even for those who had just stepped onto the bandwagon.
Launch of the ‘School of Media and Journalism’, was well received by industry experts and commenting on this new initiative of Pearl Academy, Prof. Jaishri Jethwaney, (Ph.D.) Media and Communication Division, Institute for Studies in Industrial Development said that the basic skill a journalist needs is to develop 'the nose for the news'. She added that this comes to those who are voracious readers; who keep their eyes and ears on what is happening around and to those who are sensitive towards people and their issues. A journalist has to be confident and fearless, so as to question the obvious and read between the lines. A constant probing mind is another trait that can be developed with time. The new offering from Pearl Academy is a step in the right direction and will provide the required training and exposure to future journalists who can use all sorts of media to create a lively story, which will, in turn, engage readers across platforms.